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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Social Media Marketing Strategy for Business | Scoop.it

An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.

 

Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?

 

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

 

Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.


 

Source . http://bit.ly/Yhuo7j


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Leaders Online's curator insight, December 11, 2012 10:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

2DiFore Marketing Solutions's curator insight, March 15, 2013 8:37 AM

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

BSN's curator insight, October 27, 2013 9:57 AM

How To Train Your Employees To Handle Social Media

 

#training #socialmedia 

Social Media Marketing Strategy for Business
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The Social Landscape [INFOGRAPHIC]: What Marketers Need To Know To Make An Online Impact | #TheMarketingAutomationAlert

The Social Landscape [INFOGRAPHIC]: What Marketers Need To Know To Make An Online Impact | #TheMarketingAutomationAlert | Social Media Marketing Strategy for Business | Scoop.it
How can you cut through the chatter to reach your audience on social media? And is it really worth it? Check out these statistics and more in this latest infographic.

 

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-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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iNeoMarketing's curator insight, October 30, 2013 7:22 AM

We're all spending entirely too much time socializing digitally, and not enough face to face. Happy hours: come back!

gianluca benatti's curator insight, June 16, 11:06 AM

If you're not living in the US, it's actually quite useful as a benchmark for your own country

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The Virtuous Social Loop - Why Facebook is Making Ecom More $ Than They Realize

The Virtuous Social Loop - Why Facebook is Making Ecom More $ Than They Realize | Social Media Marketing Strategy for Business | Scoop.it
Facebook provides a social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker.

Via Martin (Marty) Smith
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Peg Corwin's curator insight, July 6, 2013 11:40 AM

The influence of social sharing on Facebook et al is probably more relevant to some products, like music or technology or ice cream, than other personal, high dollar items.  


This phenomenon may be hard for those over 40 to grasp, when we don't know anyone who behaves in that way.


Certainly ecommerce sites should add social logins and social sharing buttons. It's the future.

Ramesh Srinivasaraghavan's comment, July 10, 2013 9:21 PM
Read this report (just the summary) talking about social sales some days ago - http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-2012.html. Curious to hear your take on the same.
yifatcohen's curator insight, July 20, 2013 10:15 AM

Word of mouth has moved into Google Search. This data is more relevant to your business than you might think.

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What Makes A Successful Social Media Campaign (Infographic)

What Makes A Successful Social Media Campaign (Infographic) | Social Media Marketing Strategy for Business | Scoop.it

Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.


Via Lauren Moss
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Jim Doyle's curator insight, June 4, 2013 6:07 AM

What will make your Social Media Campaign be successful.

Gordon Diver's curator insight, June 5, 2013 11:46 AM

Nice visual presentation on a successful social media campaign. Ensure that it melds with your over all strategy. 

Deb Nystrom, REVELN's curator insight, June 5, 2013 12:57 PM

Handy Do's and Don'ts, and the Infographic to make it so scan, read easy. Implementation is the key!  ~  D

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[Infographie] Quel média social utiliser et comment ?

[Infographie] Quel média social utiliser et comment ? | Social Media Marketing Strategy for Business | Scoop.it
Voici une infographie présentant divers médias sociaux qui vous guidera dans le choix de la plateforme la plus adaptée à vos besoins, selon vos objectifs (référencement naturel, engagement) et vos cibles, ainsi que les habiletés nécessaires à la...

Via Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *
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The 4 Cs of Social Media | Infographic

The 4 Cs of Social Media | Infographic | Social Media Marketing Strategy for Business | Scoop.it
The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g

Via Martin (Marty) Smith
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Jesús Hernández's comment, May 17, 2013 5:59 PM
You are right!!
Martin (Marty) Smith's comment, May 17, 2013 7:47 PM
Yes if life and Internet marketing was only as simple as they appear in an infographic :).M
Charles Mungai's curator insight, May 18, 2013 1:50 AM

Awesome piece on Social Media

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How Are We Using Social Media? [INFOGRAPHIC]

How Are We Using Social Media? [INFOGRAPHIC] | Social Media Marketing Strategy for Business | Scoop.it

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.

 

Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in this infographic...


Via Lauren Moss
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Bart van Maanen's curator insight, April 5, 2013 6:19 AM

Niet echt verrassend trends, maar goed om even te zien. En gebaseerd op op Amerikaans onderzoek, want ik geloof niet dat Reddit, Github and DeviantArt veel in NL gebruikt worden.

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A Marketer's Guide To Pinterest - Infographic

A Marketer's Guide To Pinterest - Infographic | Social Media Marketing Strategy for Business | Scoop.it
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service.

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Mike Ellsworth's comment, April 1, 2013 3:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment, April 1, 2013 4:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
Mike Ellsworth's comment, April 1, 2013 7:01 PM
Thanks for the reScoop, Roberto!
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Matrice des médias sociaux version 2013

Matrice des médias sociaux version 2013 | Social Media Marketing Strategy for Business | Scoop.it

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Veille digitale's comment, March 26, 2013 2:40 AM
Igor > Большое спасибо за комментарий ;-)
Bertrand MOULIN 's curator insight, April 5, 2013 9:28 AM

Une vision "panoramique" pour le choix d'un média selon sa cible.

Isabelle Boucher-Doigneau - Cultureuse's curator insight, May 29, 2013 4:57 AM

l'outil à avoir sous la main pour bien choisir son outil par rapport à sa cible.

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Incredible Statistics, Facts And Figures From The Social Media Revolution [INFOGRAPHIC] - AllTwitter

Incredible Statistics, Facts And Figures From The Social Media Revolution [INFOGRAPHIC] - AllTwitter | Social Media Marketing Strategy for Business | Scoop.it
Incredible Statistics, Facts And Figures From The Social Media Revolution [INFOGRAPHIC]

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Ivo Nový's comment, March 18, 2013 1:18 AM
Great infographic. Thank you Khaled..
Khaled El Ahmad's comment, March 18, 2013 1:21 AM
You are welcome :-)
I think stats were taken from this video: http://www.youtube.com/watch?v=TXD-Uqx6_Wk
Best Infographics's curator insight, March 18, 2013 2:17 PM

I still think twitter is useless for social movement unless you are a celebrity.

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Social Media

Social Media | Social Media Marketing Strategy for Business | Scoop.it
#Infographic on the 10 best practices for #Pinterest and using it for your brand.

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Marco Bertolini's curator insight, March 17, 2013 4:24 AM

Comment tirer le meilleur parti de votre page Business Pinterest ?  Voici quelques bonnes pratiques à intégrer d'urgence dans votre plan marketing !

ManufacturingStories's curator insight, March 17, 2013 12:19 PM

Check out our all NEW Pinterest Page.
Lots of great ManufacturingStories & CTE-STEM Programs

Michael Cudahy's comment, March 18, 2013 10:54 AM
Thanks for the rescoop William!
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4 Ways to Use Pinterest to Rank High in Search Engines

4 Ways to Use Pinterest to Rank High in Search Engines | Social Media Marketing Strategy for Business | Scoop.it

It’s no secret that companies are using the social media network Pinterest for marketing purposes and doing so successfully.

 

So how do you use Pinterest to get your website or blog ranking high in search engines.

 

Find Out More: http://www.jeffbullas.com/2013/01/31/4-ways-to-use-pinterest-to-rank-high-in-search-engines/


Via Antonino Militello, Gerrit Bes, Louis Foussard, Neil Ferree, Anthony Burke
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Gareth Harris's curator insight, February 8, 2013 11:40 AM

Do you use Pinterest?

Cathryn Brimhall's curator insight, February 8, 2013 3:36 PM

Pinterest, it depends... the consumer side turns me off, the business to biz side doesn't seem to take off, but personally I like it :-)

Richard Stadler's comment, February 14, 2013 12:21 PM
@gareth Yes I do. I'm exploring different media platforms to find out their marketing value.
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Five Types of Social Media Influencers | Social Media Today

Five Types of Social Media Influencers | Social Media Today | Social Media Marketing Strategy for Business | Scoop.it
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:
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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Social Media Marketing Strategy for Business | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
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Social Media Around the World: A Complete Infographic Guide

Social Media Around the World: A Complete Infographic Guide | Social Media Marketing Strategy for Business | Scoop.it

The world of social media is increasing and has a powerful role to play in the future.

In 2012, more than 63% of online users visited more number of social media websites than any other types, and that number is expected to continue going up through 2013.

View this infographic to find more statistics about online behavior and the use of Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram across the globe...


Via Lauren Moss
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John Thomas's curator insight, February 12, 4:01 AM
Social Media Around the World: A Complete Infographic Guide
Lydia Gracia's curator insight, February 14, 5:20 AM

La Guia completa del Social Media en el Mundo

Professor Jill Jameson's curator insight, March 4, 10:52 AM

Astonishing figures! 

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How To Create Effective Posts on the 4 Main Social Sites [Infographic]

How To Create Effective Posts on the 4 Main Social Sites [Infographic] | Social Media Marketing Strategy for Business | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.

 

If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.

With this infographic, learn how to create effective posts on each major site to maximize reach and potential.


Via Lauren Moss
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Samuel Pustea's comment, July 10, 2013 1:20 PM
Yes, almost all of us post to all of those 4 social media sites. ;)

I love the little details one can learn in making the best social updates int heir network.

Almost all the social updates I do are based on the testing I have done.

Samuel from internetdreams.com
Amanda N Snyder's comment, July 10, 2013 3:00 PM
Social networking is a never-ending experiment. You are free to enjoy the journey because there is no ultimate destination!
Antoine Gravet's curator insight, September 10, 2013 11:20 AM

La recette pour créer des posts, publications optimales sur les réseaux sociaux Pinterest, Facebook, Twitter et Google+ avec les créneaux horaires pour être vu. Guide pour le CM à imprimer et à garder sur soi ;)

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Infographic: What Drives Social Media Searches and Engagement?

Infographic: What Drives Social Media Searches and Engagement? | Social Media Marketing Strategy for Business | Scoop.it

As it turns out, social media and search go hand-in-hand...


From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.


Via Lauren Moss
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Joe Wise's curator insight, May 21, 2013 5:33 PM

Helpful in knowing which clients will need you to pull content out of thin air for them >

Ramzi Mouakassa's curator insight, May 22, 2013 7:06 AM

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Michelle Gilstrap's curator insight, May 22, 2013 12:37 PM

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

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Infographic: What Drives Social Media Searches and Engagement?

Infographic: What Drives Social Media Searches and Engagement? | Social Media Marketing Strategy for Business | Scoop.it

As it turns out, social media and search go hand-in-hand...


From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.


Via Lauren Moss
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Joe Wise's curator insight, May 21, 2013 5:33 PM

Helpful in knowing which clients will need you to pull content out of thin air for them >

Ramzi Mouakassa's curator insight, May 22, 2013 7:06 AM

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Michelle Gilstrap's curator insight, May 22, 2013 12:37 PM

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

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Social Media Marketing Funnel

Social Media Marketing Funnel | Social Media Marketing Strategy for Business | Scoop.it

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stefano oldrati's comment, February 28, 2013 8:27 AM
I agree Denis that life is more complex than that yet models shouldn't be too much complicated even if complexity is to be embraced.
stefano oldrati's comment, February 28, 2013 8:34 AM
For sure as Marius says customisation is what can add value to this basic vision. There are industries, or consumer attitudes, where people can jump from awareness to purchase and engage in a medium term loyalty in a kind of shortcut because the variable to push or pull people there are different and elevate in quantity and quality they represent; example this could happen in high tech business when within the Spirit industry everything works at a slower pace even for unique performances in exceptional situations/environments. I personally witnessed some, and been responsible for, within my career... and maybe you are still enjoying some drinks I created.
Leslie Lilly's curator insight, March 20, 2013 7:07 AM

Worth a conversation that tests your own organizational theory about moving your audience and building your constituency

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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | Social Media Marketing Strategy for Business | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...


The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss
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Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Social Media Marketing Strategy for Business | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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Social Media Marketing Strategies for Engaging Customers

Social Media Marketing Strategies for Engaging Customers | Social Media Marketing Strategy for Business | Scoop.it
Social media is arguably one of the most transformational aspects of our personal and professional lives.

Via The Fish Firm
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Genevieve Free's curator insight, March 19, 2013 11:36 PM

the future of marketing using social media

Jesse DeLeon | Inmode Interactive's curator insight, March 20, 2013 11:06 AM

Inmode Interactive & Online Marketing 

 

Website:    www.inmode.com

Facebook:  www.facebook.com/inmode

Linkedin:    www.linkedin.com/in/inmode ;

Twiitter:      @inmodetweets

 

 

Social media is arguably one of the most transformational aspects of our personal and professional lives.

Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:15 AM

Five different strategies are highlighted.

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5 Reasons We Use Social Media [Infographic]

5 Reasons We Use Social Media [Infographic] | Social Media Marketing Strategy for Business | Scoop.it
There are many reasons we use social media. From the basic to the more advanced, the tool is simply ubiquitous and addictive. This infographic sheds some light for us all.

Via Gust MEES
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Deborah Spector's curator insight, March 20, 2013 8:15 AM

Nonprofits can take advantage of the prevelance of social media to connect with stakeholders. No question that social media is influential, powerful and here to stay!

Latisha Poulard's curator insight, March 21, 2013 10:46 PM

You see why if you don't have an online presence then you are part of a dying breed...

Irma Gallardo's curator insight, April 11, 2013 12:19 PM

¿Qué usamos y cuántos lo usamos?

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5 Reasons Why Social Media Is So Influential [INFOGRAPHIC] - AllTwitter

5 Reasons Why Social Media Is So Influential [INFOGRAPHIC] - AllTwitter | Social Media Marketing Strategy for Business | Scoop.it

Social media is everywhere.

Facebook, YouTube, Google+, Twitter and LinkedIn collectively have billions of users, and they’re getting bigger and more important each and every year.

 

But what is it that makes them so influential?


Via John van den Brink, Alessandro Rea
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Angela Watkins's comment, February 26, 2013 7:16 AM
Most Interesting. There is no reason why an individual/biz/ministry should not be using social media. At the present time it is free & valuable too.
Angela Watkins's curator insight, February 26, 2013 7:17 AM

Great article.  There is no excuse for an individual/biz/ministry not to be using social media.  It is valuable and free at the present time.

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Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? | Social Media Marketing Strategy for Business | Scoop.it

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?


Via myriam, ABroaderView, donhornsby, juandoming, Terheck, Jimun Gimm, Miguel Gajete, Ricard Lloria, Anthony Burke
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Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's curator insight, February 8, 2013 10:49 AM

By the click of the mouse .. you can go around the world.

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Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC] - AllTwitter | Social Media Marketing Strategy for Business | Scoop.it
Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? [INFOGRAPHIC]
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