Social Media Marketing Strategy, Case Studies and Tips
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Social Media Marketing Strategy, Case Studies and Tips
Social Media Marketing Strategy, Case Studies and Tips
Curated by Peter Hanlon
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4 Steps to Strengthen Your Social Media Channels

4 Steps to Strengthen Your Social Media Channels | Social Media Marketing Strategy, Case Studies and Tips | Scoop.it
Many companies are struggling to capitalize on their use of social media. Take these 4 steps to strengthen your social media channels in order to spread content more effectively.
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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Twitter to Launch New Ad API, and Other Marketing Stories of the Week | Social Media Marketing Strategy, Case Studies and Tips | Scoop.it

There have been a number of major developments in the world of online advertising recently. As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly.

 

It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies are making serious moves to give marketers what they want. This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. 

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3 Ways to Prepare Your Content Marketing for Facebook Graph Search

3 Ways to Prepare Your Content Marketing for Facebook Graph Search | Social Media Marketing Strategy, Case Studies and Tips | Scoop.it

Facebook's new feature, Graph Search, could signify a monumental shift in the way people search for information online. Learn why it promises to be an especially powerful tool for marketers.


Via Carla Gentry CSPO
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Carla Gentry CSPO's curator insight, February 24, 2013 11:23 AM

At its heart, Graph Search is a social search engine. It enables users to find information they’re seeking using their Facebook friends (and friends of friends) as a filter. Once live, Graph Search will allow users to search for queries like never before and provide more personal results.

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Email, Social, and Mobile Are Marketers' 2013 Budget Priorities

Email, Social, and Mobile Are Marketers' 2013 Budget Priorities | Social Media Marketing Strategy, Case Studies and Tips | Scoop.it
Email Marketing - Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
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Great tips for Not For Profits wanting to use LinkedIn

How LinkedIn can unlock your connectionsto help you change the world


Via Noland Hoshino
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Does Facebook Work for B2B Marketing?

Does Facebook Work for B2B Marketing? | Social Media Marketing Strategy, Case Studies and Tips | Scoop.it
Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more.
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Philippe Trebaul's curator insight, February 20, 2013 7:28 AM
Does Facebook Work for B2B Marketing?

"Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more".


Does Facebook Work for B2B Marketing? via @MegsTurns http://sco.lt/...