Social Media Marketing, Tools & Strategies
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Social Media Marketing, Tools & Strategies
Social Media Tips, Tricks and Strategies - Social Media articles full of web 2.0 Wisdom!
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The 6 Pillars of Social Commerce: Understanding the psychology of engagement - Brian Solis

The 6 Pillars of Social Commerce: Understanding the psychology of engagement - Brian Solis | Social Media Marketing, Tools & Strategies | Scoop.it

Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them.

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31 Must-Read Social Media Blog Posts

31 Must-Read Social Media Blog Posts | Social Media Marketing, Tools & Strategies | Scoop.it
What were the best social media articles you read in the last 12 months? Did you find any particularly useful for your business? We asked our writers to s
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A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors | Content Marketing Institute

A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors | Content Marketing Institute | Social Media Marketing, Tools & Strategies | Scoop.it
Here is a simple email template for B2B sales reps and distributors that gives details about the company’s marketing initiatives.
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Content Strategy | Ideas

Content Strategy | Ideas | Social Media Marketing, Tools & Strategies | Scoop.it
If you are only focused on content marketing tactics, you probably don't have a content strategy. Is this really important? Absolutely-and here's why.
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7 Branded Content Campaigns That Got It Right In 2012 | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

7 Branded Content Campaigns That Got It Right In 2012 | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Social Media Marketing, Tools & Strategies | Scoop.it
though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012.
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The future of B2B Search: Start preparing for Social SEO now

The future of B2B Search: Start preparing for Social SEO now | Social Media Marketing, Tools & Strategies | Scoop.it
Just when you thought your strategy was defined in SEO, the time has come for us to once again get ready for significant change in how we approach SEO as search marketers.
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | Social Media Marketing, Tools & Strategies | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

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The Rise of Beautiful Apps

The Rise of Beautiful Apps | Social Media Marketing, Tools & Strategies | Scoop.it
A noticeable trend this year is beautiful apps or websites. It's all part of a larger trend that I'm calling The Visual Web, meaning that images and video are becoming an increasingly important part of what we consume online.
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9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | Social Media Marketing, Tools & Strategies | Scoop.it

Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal.

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SMAC Wiki

Good resource for the standard social media vocabulary!   Found this resource in a Kindle book I was reading.

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B2B Marketers: Use Big Data, New Tools to Evaluate, Execute, Evolve - Forbes

B2B Marketers: Use Big Data, New Tools to Evaluate, Execute, Evolve - Forbes | Social Media Marketing, Tools & Strategies | Scoop.it
Retailers aren’t the only ones struggling to meet the demands of the digital revolution.
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Social Media Marketing, Tools & Strategies | Scoop.it
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
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Words Matter: How to Optimize the Content of a Tweet

Words Matter: How to Optimize the Content of a Tweet | Social Media Marketing, Tools & Strategies | Scoop.it

140 characters means you need to choose your words wisely. Many articles discuss the importance of testing the placement of links in Tweets, best time of day to Tweet, the benefits of using hashtags, etc. But how do you really know which words are best to use in a Tweet?

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Survey: B2B Marketers to Focus on SEO, Social and Email Marketing in 2013 « iMediaConnection Blog

Survey: B2B Marketers to Focus on SEO, Social and Email Marketing in 2013 « iMediaConnection Blog | Social Media Marketing, Tools & Strategies | Scoop.it
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Content Calendar

Content Calendar | Social Media Marketing, Tools & Strategies | Scoop.it
This post walks you through how to create an editorial calendar for your content marketing efforts.
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42 Content Marketing Ideas for 2013

42 Content Marketing Ideas for 2013 | Social Media Marketing, Tools & Strategies | Scoop.it
Many marketers are searching for innovative ideas for 2013. In that spirit, here's a list of content marketing ideas you may want to execute for next year.
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50 Questions Answered About Content Marketing | Content Marketing Institute

50 Questions Answered About Content Marketing | Content Marketing Institute | Social Media Marketing, Tools & Strategies | Scoop.it
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones.
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SEO or social search: What’s a B2B communicator to do? | B2B Voices

SEO or social search: What’s a B2B communicator to do? | B2B Voices | Social Media Marketing, Tools & Strategies | Scoop.it
This story is interesting and one to think about: Is social search now more important for B2B companies than SEO? I'm not sure I agree.
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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | Social Media Marketing, Tools & Strategies | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
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Surprise! Bosses Value Social Media More Than Employees

Surprise! Bosses Value Social Media More Than Employees | Social Media Marketing, Tools & Strategies | Scoop.it
Bosses who see social media as a great way to build workplace culture do not have the support of their workers, new research has found.
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The importance of the ‘visual web’ – some stats | Lies, damned lies and statistics

The importance of the ‘visual web’ – some stats | Lies, damned lies and statistics | Social Media Marketing, Tools & Strategies | Scoop.it

Recently, Read Write Web’s Richard McManus penned a series of articles around ‘The Visual Web’, “meaning that images and video are becoming an increasingly important part of what we consume online.”
I couldn’t agree more. Speaking personally, Instagram started replacing Twitter as my social network of choice about a year ago. More to the point, there is now a wealth of statistics to underpin what Richard is talking about. This is specially when you consider that many of the biggest social media stories of the past year – Tumblr, Instagram, Pinterest and now the likes of Socialcam – are visual.

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72+ of the best social media campaigns worldwide | memeburn

72+ of the best social media campaigns worldwide | memeburn | Social Media Marketing, Tools & Strategies | Scoop.it

Social media campaigns are big business. In fact, social research company Hubspot estimates that some US$3.08-billion was spent just on advertising on social networking sites in 2011.

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Twitter’s Promoted Tweets Now Available by Platform

We are becoming an increasingly mobile online culture (for those who can afford to be) and social options like Twitter know that their own s...
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How Content Curation Services Can Drive Massive Traffic to Your Site

How Content Curation Services Can Drive Massive Traffic to Your Site | Social Media Marketing, Tools & Strategies | Scoop.it
Using Content Curation Services such as Scoop.it can be a great way to grow your Social Media following and increase the numbers of visitors to your sites.
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