If you're selling a B2B solution, chances are you're dealing with a complex buying process with several levels of stakeholders involved. No one piece of content is going to appeal to everyone involved. That's why you need to excel at effective B2B content segmentation.
Leadtail and DNN have just released a report that analyzed 504 North American marketing professionals in companies that were both business and consumer focused. It was carried out for the last 3 months of 2013 and was targeted at companies with 50-5,000 employees.
I have distilled this report down to the highlights that can be applied by both marketers and business owners. Here are 10 insights on how top marketers use Twitter....
Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage.
I am a huge fan of Pinterest and am finding that I'm using it more and more. There are a lot of skeptics out there that think it's just for girls or don't see the business value but for you Pinterest virgins I really recommend you try it out.
Is there ROI in Social Media? Really? Search Engine Journal Organic SEO, Social Media, Paid Search, Paid Social – all these increase visibility which leads to the growth of an audience that you can eventually convert into sales.
Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives.LinkedIn, loves being in the business of helping professionals achieve success through such sophisticated approaches.That’s why Li created the Sophisticated Marketer’s Guide to LinkedIn.
Think of LinkedIn as a search engine disguised as social media Houston Business Journal (blog) With more than 5 billion annual searches on LinkedIn, are you relevant? What is your keyword strategy to optimize your LinkedIn profile?
I almost always recommend businesses join and use Pinterest as part of their comprehensive social media marketing strategy. In fact there are five important reasons why your business needs to consider being on Pinterest.