Pinterest is a growing social network that can no longer be overlooked, and more brands are recognizing that. Several brands such as Nordstrom and Buzz Feed use Pinterest to get more exposure. Buzz Feed said that compared to the other social networks, Pinterest was its second best traffic referrer. Although Buzz Feed has over 300,000 Pinterest followers, it also has over 600,000 Google+ followers, two million Twitter followers, 4.5 million Facebook likes, and five million YouTube subscribers. With all of those numbers, Pinterest ended up getting the second most traffic amongst all of those social networks.
With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts. Today we listed 5 awesome Twitter tracking and Analytics tools....
A decade ago professionals and businesses couldn’t use LinkedIn to make connections and close deals globally. In todays business world they are opening doors that were not once possible. Are you set up on LinkedIn to enter those doors?
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform.
Curating images is a crucial part of branding that’s always noticed but not often considered (and by curating, I’m referring to exercising intention in the way images are laid out and organized within a group, like a Pinterest board, Instagram account, or even a blog archive). All of your images are a reflection of your brand as a whole, and putting thoughtful consideration into how these images are grouped and displayed can go a long way in making your blog or business appear professional
Common complaints about Google+ were founded during their rocky debut as a new social media platform. Starting out as invitation only put them right in line with the unveiling of other social greats, like Facebook, but only Google-oriented people were in the know, turning Google+ into a more socially oriented version of Reddit. However, the interest began to fade around the same time Google+ became available throughout the world. At that point, brand new users were overwhelmed by a suggestion of random International users and geek-oriented topics resulting in a big, “No Thanks!”
Unfortunately, that impression of Google+ stuck. Despite all the perks, people stay away, and, honestly, those who really “get” Google are all the happier that no one else does.
Whether you're a Fortune 500 company or a small business, the truth is that you should be concerned with your Facebook posts not reaching as much of your target audience as it once did.
According to Forbes, Facebook pages with more than 500,000 likes are only reaching 2% of their audience organically on the social network—that's a far cry from the 16% they were hitting back in 2012.
Either way, you spend a lot of time crafting the perfect post for your audience. You put a ton of time in developing an editorial calendar and customizing graphics to accompany your posts, yet you're still missing out on 98% of your audience organically. Facebook wants you to "pay to play" and use their advertising platform, but you don't want to, and that's okay.
You already know about our main mission to provide our readers with advice on social media. We’ve written how-to guides, shared different templates, and have created many lists to cover important topics in social media marketing. However, we know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through an extensive blog archive. To give you a hand, we’ve compiled 18 blog posts that touch on the topic of social media marketing tips that will help you improve promoting your business on social media.
Are there benefits to spending time and resources on Pinterest when you’re a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and there’s plenty of hype about how great of a marketing tool it has become, but does this apply to you? Are you a B2B business using Pinterest? Has it been worth your ...
Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences?
These powerful insights into yourtarget audience can help boost the performance of your campaigns. With data-driven marketing on the rise and 77% of marketers currently confident in the use of the data-driven approach, marketers need to take note of the data available from Twitter analytics. Twitter analytics plays a major role in Twitter campaign management, especially in planning, executing and analysing the performance of campaigns.
We list ways in which you can use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid....
While social media networks are free marketing platforms that can be utilized by small businesses to great effect, social media marketing itself can be incredibly time consuming. As a result, many small businesses put very little to no effort into social media marketing campaigns.
However, with the average American spending 37 minutes on social media every day, social media platforms offer an opportunity for businesses to connect with customers on a unique level. It’s not something that should be ignored. But if you have been ignoring social media, maybe because you think you don’t have the time for it, keep reading. We’ll give you some tips to help you to implement
To win at Instragram, you need a focused approach, to hone in on what your Instagram audience is looking for. Anyone can post cat pictures and quotes and get a few likes, but the brands that are seeing true success, and real business results, are doing so by utilising very clear and defined strategies.
Here’s a few things the best Instagrammers are doing well.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.