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Social Media Marketing Solutions for B2B
Social media marketing trends through the major platforms - FB, Twitter, and Google+
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Rescooped by Jennifer G. Hanford from Marketing Strategies
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Instantly Improve Your Pinterest Marketing Strategy

Instantly Improve Your Pinterest Marketing Strategy | Social Media Marketing Solutions for B2B | Scoop.it
Want to know what's how to create an effective Pinterest marketing strategy? Here's 26 tips to instantly improve and receive real results!

Via malek, Jeff Beale
Jennifer G. Hanford's insight:

I have noticed that pinning videos and syncing it to your YouTube account has increased following and engagements.

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Jeff Beale's curator insight, July 30, 9:30 AM

I have noticed that pinning videos and syncing it to your YouTube account has increased following and engagements.

2DiFore Marketing Solutions's curator insight, July 31, 8:34 AM

Looking to maximize your Pinterest account? Our team found this great blog post that we would like to share on this Fantastic Friday!

Scooped by Jennifer G. Hanford
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Are You Ready to Create a Storefront on Facebook?

Are You Ready to Create a Storefront on Facebook? | Social Media Marketing Solutions for B2B | Scoop.it
Get ready online store owners…online shoppers may soon be looking for your store – on Facebook. It's easy and effective to create a storefront on Facebook?
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Rescooped by Jennifer G. Hanford from MarketingHits
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How to pin your work to Pinterest (without feeling weird about it!)

How to pin your work to Pinterest (without feeling weird about it!) | Social Media Marketing Solutions for B2B | Scoop.it
Sharing your work can feel self-conscious, but it doesn't have to. Learn how to pin your own work - without feeling weird about it!

Via Kelly Lieberman, massimo facchinetti, Brian Yanish - MarketingHits.com
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Rescooped by Jennifer G. Hanford from MarketingHits
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8 Pinterest Marketing Tips To Boost Your Visibility

8 Pinterest Marketing Tips To Boost Your Visibility | Social Media Marketing Solutions for B2B | Scoop.it

Pinterest is a growing social network that can no longer be overlooked, and more brands are recognizing that. Several brands such as Nordstrom and Buzz Feed use Pinterest to get more exposure. Buzz Feed said that compared to the other social networks, Pinterest was its second best traffic referrer. Although Buzz Feed has over 300,000 Pinterest followers, it also has over 600,000 Google+ followers, two million Twitter followers, 4.5 million Facebook likes, and five million YouTube subscribers. With all of those numbers, Pinterest ended up getting the second most traffic amongst all of those social networks.


Via Brian Yanish - MarketingHits.com
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Rescooped by Jennifer G. Hanford from MarketingHits
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What Does Facebook's New Algorithm Mean for Content Marketers?

What Does Facebook's New Algorithm Mean for Content Marketers? | Social Media Marketing Solutions for B2B | Scoop.it
With Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necessarily remember their favorite brand pages.

Via Brian Yanish - MarketingHits.com
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Rescooped by Jennifer G. Hanford from Pinterest
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3 Simple Ways for Small Businesses to Win on Pinterest

3 Simple Ways for Small Businesses to Win on Pinterest | Social Media Marketing Solutions for B2B | Scoop.it
A post to help small businesses to get started on Pinterest.

Via Kelly Lieberman
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Rescooped by Jennifer G. Hanford from Public Relations & Social Media Insight
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Top 5 Best Twitter Tracking And Analytics Tools

Top 5 Best Twitter Tracking And Analytics Tools | Social Media Marketing Solutions for B2B | Scoop.it

With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts. Today we listed 5 awesome Twitter tracking and Analytics tools....


Via Jeff Domansky
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Dee Reinhardt's curator insight, July 7, 10:05 AM

Are you taking advantage of Twitter for your business?

SENAME Interactive's curator insight, July 10, 2:24 AM

Nice tools to analyze what your target audience really loves.

Dorothy Retha Cook's curator insight, July 27, 2:11 PM

COMING CLEAN IS NOT ALWAYS YIELDED WITH OR AS THE RESULT OF BAD BUSINESS BUT SHARE OF INFO IN HOW TO DO BETTER BUSINESS SMALL OR NOT!!

Rescooped by Jennifer G. Hanford from Marketing and Lead Generation
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Infographic: 10 Tips and Tricks for B2B Professionals to Maximize Their LinkedIn Presence

Infographic: 10 Tips and Tricks for B2B Professionals to Maximize Their LinkedIn Presence | Social Media Marketing Solutions for B2B | Scoop.it
A decade ago professionals and businesses couldn’t use LinkedIn to make connections and close deals globally. In todays business world they are opening doors that were not once possible. Are you set up on LinkedIn to enter those doors?

Via massimo facchinetti
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Rescooped by Jennifer G. Hanford from B2B Marketing
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5 LinkedIn Features B2B Marketers May Be Missing Out On

5 LinkedIn Features B2B Marketers May Be Missing Out On | Social Media Marketing Solutions for B2B | Scoop.it
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform.

Via Jon Dodson
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Jon Dodson's curator insight, June 10, 1:29 PM

When clients spend their Internet marketing budget with me they get a average 3X Return on Investment (ROI). Give me a $1 I'll give you $3 back! Call or message me at 877-778-6789 if you feel like you're throwing your Internet marketing spend into a "black hole" with no return. We are VerticalStudio.com and based on your web site goals, we'll give you measured value! Call me at 877-778-6789!

Rescooped by Jennifer G. Hanford from Pinterest
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4 Reasons Pinterest Marketing Is Essential - Tailwind Blog

4 Reasons Pinterest Marketing Is Essential - Tailwind Blog | Social Media Marketing Solutions for B2B | Scoop.it
If you're wondering whether or not your company needs Pinterest marketing, the simple answer is yes. Yes, you do.

Via Kelly Lieberman
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Scooped by Jennifer G. Hanford
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How to Launch a Pinterest Business Account: Step-by-Step Guide for Newbies

How to Launch a Pinterest Business Account: Step-by-Step Guide for Newbies | Social Media Marketing Solutions for B2B | Scoop.it
Want to get your business on Pinterest and start sending serious traffic to your website? Here's how to launch your Pinterest business account like a pro!
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Rescooped by Jennifer G. Hanford from Pinterest
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How to Brand Your Pinterest Boards

How to Brand Your Pinterest Boards | Social Media Marketing Solutions for B2B | Scoop.it
Curating images is a crucial part of branding that’s always noticed but not
often considered (and by curating, I’m referring to exercising intention in
the way images are laid out and organized within a group, like a Pinterest
board, Instagram account, or even a blog archive). All of your images are a
reflection of your brand as a whole, and putting thoughtful consideration
into how these images are grouped and displayed can go a long way in making
your blog or business appear professional

Via Kelly Lieberman
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Rescooped by Jennifer G. Hanford from Web site & Social Media Marketing
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8 Crucial Elements of Marketing on Twitter

8 Crucial Elements of Marketing on Twitter | Social Media Marketing Solutions for B2B | Scoop.it
Twitter as a social media platform is very different from other platforms out there. The term micro blogging came into existence because of Twitter, and the world at large learned they could limit the

Via GrupoNeo
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Rescooped by Jennifer G. Hanford from MarketingHits
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The Complete Guide to Twitter for Your Content Strategy

The Complete Guide to Twitter for Your Content Strategy | Social Media Marketing Solutions for B2B | Scoop.it
Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked.

Via Brian Yanish - MarketingHits.com
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Rescooped by Jennifer G. Hanford from MarketingHits
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10 Reasons Google+ Is Better Than Facebook

10 Reasons Google+ Is Better Than Facebook | Social Media Marketing Solutions for B2B | Scoop.it
Common complaints about Google+ were founded during their rocky debut as a new social media platform. Starting out as invitation only put them right in line with the unveiling of other social greats, like Facebook, but only Google-oriented people were in the know, turning Google+ into a more socially oriented version of Reddit. However, the interest began to fade around the same time Google+ became available throughout the world. At that point, brand new users were overwhelmed by a suggestion of random International users and geek-oriented topics resulting in a big, “No Thanks!”

Unfortunately, that impression of Google+ stuck. Despite all the perks, people stay away, and, honestly, those who really “get” Google are all the happier that no one else does.

Here are some cold, hard facts:

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, July 22, 11:53 PM

Do you agree?

SENAME Interactive's curator insight, July 23, 1:32 AM

The only feature I like in Google+ is circles. It helps for segmentation and you can choose what to share with different segment of people. But, I still love Facebook!

Rescooped by Jennifer G. Hanford from MarketingHits
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What Are the Best Times to Post on Facebook? #Infographic

What Are the Best Times to Post on Facebook? #Infographic | Social Media Marketing Solutions for B2B | Scoop.it
Whether you're a Fortune 500 company or a small business, the truth is that you should be concerned with your Facebook posts not reaching as much of your target audience as it once did.

According to Forbes, Facebook pages with more than 500,000 likes are only reaching 2% of their audience organically on the social network—that's a far cry from the 16% they were hitting back in 2012.

Either way, you spend a lot of time crafting the perfect post for your audience. You put a ton of time in developing an editorial calendar and customizing graphics to accompany your posts, yet you're still missing out on 98% of your audience organically. Facebook wants you to "pay to play" and use their advertising platform, but you don't want to, and that's okay.

Via Brian Yanish - MarketingHits.com
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Arnaud d'Haen's curator insight, July 24, 4:00 AM

there is not really a big shift over the years

Rescooped by Jennifer G. Hanford from MarketingHits
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18 Must Have Social Media Marketing Tips for Business

18 Must Have Social Media Marketing Tips for Business | Social Media Marketing Solutions for B2B | Scoop.it
You already know about our main mission to provide our readers with advice on social media. We’ve written how-to guides, shared different templates, and have created many lists to cover important topics in social media marketing. However, we know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through an extensive blog archive. To give you a hand, we’ve compiled 18 blog posts that touch on the topic of social media marketing tips that will help you improve promoting your business on social media.

Via Brian Yanish - MarketingHits.com
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Rescooped by Jennifer G. Hanford from Marketing and Lead Generation
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How Should B2B Companies Approach Pinterest? - WebProNews

How Should B2B Companies Approach Pinterest? - WebProNews | Social Media Marketing Solutions for B2B | Scoop.it
Are there benefits to spending time and resources on Pinterest when you’re a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and there’s plenty of hype about how great of a marketing tool it has become, but does this apply to you? Are you a B2B business using Pinterest? Has it been worth your ...

Via Kelly Lieberman, massimo facchinetti
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Rescooped by Jennifer G. Hanford from Public Relations & Social Media Insight
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Using Twitter Analytics To Decode Your Target Audience

Using Twitter Analytics To Decode Your Target Audience | Social Media Marketing Solutions for B2B | Scoop.it

Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences?

 

These powerful insights into yourtarget audience can help boost the performance of your campaigns. With data-driven marketing on the rise and 77% of marketers currently confident in the use of the data-driven approach, marketers need to take note of the data available from Twitter analytics. Twitter analytics plays a major role in Twitter campaign management, especially in planning, executing and analysing the performance of campaigns. 

 

We list ways in which you can use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid....


Via Jeff Domansky
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Marco Favero's curator insight, July 2, 10:52 AM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, July 2, 12:06 PM

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

Deborah Spector's curator insight, July 3, 11:57 AM

Meaningful insights that are applicable for your nonprofit marketing initiatives. Twitter analytics help identify audience characteristics that will make your Twitter campaigns more successful! 

Scooped by Jennifer G. Hanford
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10 Winning Tactics for Marketing Online to Other Businesses

10 Winning Tactics for Marketing Online to Other Businesses | Social Media Marketing Solutions for B2B | Scoop.it
B2B is its own marketing genre but there are many avenues online for getting a dialogue started with the people you need to reach.
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Rescooped by Jennifer G. Hanford from MarketingHits
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No Time to Tweet: Social Media Marketing for Busy Businesses

No Time to Tweet: Social Media Marketing for Busy Businesses | Social Media Marketing Solutions for B2B | Scoop.it
While social media networks are free marketing platforms that can be utilized by small businesses to great effect, social media marketing itself can be incredibly time consuming. As a result, many small businesses put very little to no effort into social media marketing campaigns.

However, with the average American spending 37 minutes on social media every day, social media platforms offer an opportunity for businesses to connect with customers on a unique level. It’s not something that should be ignored.
But if you have been ignoring social media, maybe because you think you don’t have the time for it, keep reading. We’ll give you some tips to help you to implement

Via Brian Yanish - MarketingHits.com
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Dean Ryan G. Martin's curator insight, June 18, 11:58 PM

Consistency is the key to successful social media marketing

Rescooped by Jennifer G. Hanford from Social Media, SEO, Mobile, Digital Marketing
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A Three Step Guide to Winning at Instagram

A Three Step Guide to Winning at Instagram | Social Media Marketing Solutions for B2B | Scoop.it

To win at Instragram, you need a focused approach, to hone in on what your Instagram audience is looking for. Anyone can post cat pictures and quotes and get a few likes, but the brands that are seeing true success, and real business results, are doing so by utilising very clear and defined strategies.

Here’s a few things the best Instagrammers are doing well.


Via Kamal Bennani
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Your Guide to the Best Social Marketing Platforms for 2015

Your Guide to the Best Social Marketing Platforms for 2015 | Social Media Marketing Solutions for B2B | Scoop.it
Social media is still very influential and it is high time for marketers to leverage a diverse array of platforms to discover better business opportunities.
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Rescooped by Jennifer G. Hanford from The Social Media Times
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12 Latest Tactics to Posting on Facebook

12 Latest Tactics to Posting on Facebook | Social Media Marketing Solutions for B2B | Scoop.it
If you feel challenged by Facebook marketing these days, you should know you’re not alone.

In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.

In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.

Via Ivo Nový, robosheauk
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sabrina marnet-letellier's curator insight, May 4, 1:38 PM

Very interesting. some tips are quite new to me. I also appreciated the illustrated examples.

 

Rescooped by Jennifer G. Hanford from The Marketing Technology Alert
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How to Set Up a Facebook Page for Business |

How to Set Up a Facebook Page for Business | | Social Media Marketing Solutions for B2B | Scoop.it
Are you interested in setting up a Facebook page for your business? In this article you’ll discover how to set up a Facebook page for your business.

Via marketingIO
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marketingIO's curator insight, May 1, 8:15 AM

All I did here is scoop the basic steps, but when clicking through, you'll have all the steps to build a company page. Excellent!

marketingIO's curator insight, May 12, 3:41 PM

All I did here is scoop the basic steps, but when clicking through, you'll have all the steps to build a company page. Excellent!