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The Small Business Guild to Google Analytics

The Small Business Guild to Google Analytics | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it
Are you using Google Analytics? It is free this is a great guide for setting up and running Google Analytics .
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Does Your Business Need a Full-Time Social Media Team?

Does Your Business Need a Full-Time Social Media Team? | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it
Seismic found that social media creates results -- but it's hard to squeeze in time to make it happen.
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Legal Implications of Facebook Promotion Guidelines - Sara Hawkins

Legal Implications of Facebook Promotion Guidelines - Sara Hawkins | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it
Effective August 27, 2013, Facebook updated the promotion guidelines. Read more about the legal implications of those changes.
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How to Create the Perfect Post on Social Media [INFOGRAPHIC]

How to Create the Perfect Post on Social Media [INFOGRAPHIC] | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

Almost everyone has an account on at least one of the major social networks on the Internet either Facebook, Twitter, Google +, or Pinterest. Some people like me have accounts on all four social networks and use the different social networks for different reasons. A main reason we use social networks is to engage with other people either with our friends and family, or anyone who has our same interests.

Here are some things to think about when you are writing a post for your social network.


Via Lauren Moss
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Pierrick Fischer's curator insight, August 6, 2013 5:24 AM

Well-conceived infographic that gives you all the basic keys to crafting great content on social media.

 

Two things, for Facebook especially:

 

- consider using hashtags. I have noticed they give an extra boost already.

 

- FORGET about these general time table and use the new Facebook Insights to figure out what's the best wtime to reach YOUR community. As it grows, you may find that optimum time changes so make sure you monitor it :)

AK Miller's curator insight, August 7, 2013 11:02 AM

We're thinking about creating a Social Recruiting flyer to help educate and get employees thinking about content.  I think this would be a great start.

Stevie Wilson's curator insight, September 14, 2013 3:18 PM

stuff you need to know  particularly in movies, TV & DVD 

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How Brands Use Twitter [INFOGRAPHIC]

How Brands Use Twitter [INFOGRAPHIC] | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...


Via Lauren Moss
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harish magan's comment, September 3, 2013 8:20 AM
Thanks to twitter for showing such diversified variety and one can choose and follow as per their interest and liking,The best part is that this is the only medium available where you can spread news to all your friends and wellwishers.
X GANG's curator insight, September 22, 2013 10:51 AM
Thibaut-Marc CAPLAIN@TM_CAPLAIN

#Lobbyiste de #CabinetCTM #Conseil #Traitement #Marketing @SarlCabinetCTM #Consultant #Associé de @I_DEMETTRE #International #Business @MasterBusinessF #Fr

X GANG's comment, September 22, 2013 10:52 AM
Thank for the news
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[INFOGRAPHIC] Responsive Design: Getting it right

[INFOGRAPHIC] Responsive Design: Getting it right | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

With the increase in consumers using mobile devices to access the web, site designers are being forced to adapt by creating an ultimate experience across all platforms. This guide of sorts that not only identifies key reasons why responsive design is so important, but also explores essential components of true mobile-friendly design.


Via marketingIO, Lauren Moss
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marketingIO's curator insight, August 28, 2013 8:26 AM
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A Better Twitter Hashtag

A Better Twitter Hashtag | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

'Twitter hashtags can be an incredibly useful tool, and after reading Twitter’s latest blog share on how to choose a Twitter Hashtag, I figured I would share my list of tips on how to improve your Twitter hashtags.'


Via Lauren Moss
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9Dotstrategies's curator insight, September 2, 2013 10:50 PM

Tips on how to Improve Hashtag usage....

Mehdi BH's comment, September 3, 2013 9:14 AM
Great !
harish magan's comment, September 3, 2013 10:22 AM
Thanks for sharing
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Social Media Basics Chart | Digital Information World

Social Media Basics Chart | Digital Information World | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

How do you begin on social media?  This chart will help you steer you in the right direction.


Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 6, 2013 8:08 AM

And the winner is...

Ali Anani's curator insight, September 10, 2013 12:18 AM

Great summary of prominent social media channels

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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Infographic: How Social Media Is Changing The World

Infographic: How Social Media Is Changing The World | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

We know that social media so pervasive that it affects many aspects of our lives, but this infographic thoroughly examines the impact that social media has made. 

Created by the folks at My Life, this infographic charts the shift in power in the music industry as well as the fact that brand posts on Facebook reach their target audience within half-an-hour. 

Other tidbits include the fact that 89% of employers have hired people through LinkedIn, and that professors also use social media to educate their students. 

View some highlights of the infographic at the article link or view it in its entirety here.


Via Lauren Moss
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Tye Plews's curator insight, October 15, 2013 11:55 PM

With the influence that social media has in the 21st century, it is important to understand the benefits and negative aspects that it can bring upon education. In regards to positive influences, it allows students to be able to contact teachers with ease (not so much in primary education, but at university level), and allows the sharing of information to be easily accessed. However some negative aspects could include harassment and safety or this information being exploited. It's important for students to grow up with knowledge around the use of ICTs and the use of social media but more importantly to use it properly.

John Thomas's curator insight, February 12, 2014 8:44 AM
Infographic: How Social Media Is Changing The World
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How People Use the Internet [INFOGRAPHIC]

How People Use the Internet [INFOGRAPHIC] | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it
Today, around the world more people have mobile phone subscriptions than have access to electricity and safe drinkable water. Today, almost a third of the world's population uses the internet (a 528.1% growth since 2000!


So what are we doing with all the time we spend online, and how do we know all that time is being spent in useful ways?

For many of us, the internet is among the first things we experience after we wake; in fact, 75% of users are online before 9 a.m. Over 75% of people in the US own a laptop, 53% a smart phone, and 31% a tablet. Email is the most common action performed by people on their laptops, while search is the top action for mobile phone and tablet users. 72% of people like to play games on their tablets while 70% use their mobile phones for social media. Where do we use these devices? 72% of people use their mobile phones while traveling, and 64% use them in restaurants and coffee shops. As for tablets, 88% of people use their devices in the living room, 79% in the bedroom.

 

Find more statistics and data at the infographic or article link.


Via Lauren Moss
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David W. Deeds's curator insight, August 4, 2013 1:00 PM

Thanks to Lauren Moss.

LETP's curator insight, August 4, 2013 8:10 PM

Some useful facts! :)

9Dotstrategies's curator insight, September 3, 2013 11:25 PM

How People Use the Internet?

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Social Media Basics Chart | Digital Information World

Social Media Basics Chart | Digital Information World | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

How do you begin on social media?  This chart will help you steer you in the right direction.


Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 6, 2013 8:08 AM

And the winner is...

Ali Anani's curator insight, September 10, 2013 12:18 AM

Great summary of prominent social media channels

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Social Media Around the World: A Complete Infographic Guide

Social Media Around the World: A Complete Infographic Guide | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

The world of social media is increasing and has a powerful role to play in the future.

In 2012, more than 63% of online users visited more number of social media websites than any other types, and that number is expected to continue going up through 2013.

View this infographic to find more statistics about online behavior and the use of Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram across the globe...


Via Lauren Moss
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John Thomas's curator insight, February 12, 2014 4:01 AM
Social Media Around the World: A Complete Infographic Guide
Lydia Gracia's curator insight, February 14, 2014 5:20 AM

La Guia completa del Social Media en el Mundo

Professor Jill Jameson's curator insight, March 4, 2014 10:52 AM

Astonishing figures! 

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The best free graphic design software | Graphic design | Creative Bloq

The best free graphic design software | Graphic design | Creative Bloq | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it
Not everyone has the spare cash to spend kitting themselves out with the most expensive graphic design software, particularly when starting a new business or embarking on a new career in design. Fortunately, there is a whole heap of great free graphic design software out there to get creatives started.
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8 Ways to Improve Your Facebook Engagement | Social Media Examiner

8 Ways to Improve Your Facebook Engagement | Social Media Examiner | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it
Facebook Page Engagement: follow these examples of cool Facebook posts to boost engagement on your Facebook Page.
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The ultimate social media image sizing cheat sheet

The ultimate social media image sizing cheat sheet | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it
With all the recent changes to our favorite (or not so favorite) social networks with Facebook covers, Twitter header images and YouTube branded channels, businesses have had to redesign their images and rethink of how they represent themselves...
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Infographic: 30 Digital Marketing Statistics

Infographic: 30 Digital Marketing Statistics | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

A useful collection of statistics about digital marketing, including:

-Emails opened on smartphones & tablets has increased 80% over the past six months.

- a post with more than 1,500 words receives 68.1% more tweets and 22.6% more Facebook likes.

- Viewers retain 58% of what they see but only 10% of what they read

- 20% of people will read text while 80% of people will watch a video with the same exact content.

More statistics at the link...


Via Lauren Moss
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Bart van Maanen's curator insight, August 25, 2013 6:37 AM

De veranderingen in online gedrag en technologie gaan snel. Deze infographic geeft daar wat actueel inzicht in. Opmerkelijk is dat het laatste half jaar een stijging wordt gezien van 80% in het openen van e-mail op mobiel en tablet.

John Presutti's curator insight, September 1, 2013 5:45 AM

Very interesting set of stats!

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Simple Strategies For Growing A Social Media Audience [Infographic]

Simple Strategies For Growing A Social Media Audience [Infographic] | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

Building a social media audience might seem simple when you can just buy followers and fans.

This infographic aims to help you create a genuine following.


Via Lauren Moss
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Treathyl Fox's comment, August 27, 2013 10:24 AM
Excellent advice. The very first tip is the one that separates the men from the boys. :)
Jose Cabanas's curator insight, August 28, 2013 3:56 AM

In my opinion, engagement is the key concept. Rest will come by itself

I Can Do Things's curator insight, August 28, 2013 7:45 AM

Simple yet straight to the point infographic. Few advices that that every social media activist should stick to.

 

Go ahead have a look and lets hear your opinion... 

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Infographic: Twitter Sizes and Dimensions Cheat Sheet 2013

Infographic: Twitter Sizes and Dimensions Cheat Sheet 2013 | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it
The folks at Online Circle Digital team have created The Ultimate Social Media Cheat Sheet Series: The Twitter Sizes and Dimensions Cheat Sheet 2013.

Via Lauren Moss
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Monica McPherrin's curator insight, August 29, 2013 8:10 PM

Loving some of the new changes to Twitter.

Andy Birkitt's curator insight, August 30, 2013 5:52 AM

These are always handy to have and are well worth keeping somewhere ready for use.

Bart van Maanen's curator insight, August 30, 2013 4:13 PM

Handig, even de formaten en max. karakters voor je Twitter profiel op een rijtje.

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Infographic: The Incredible Growth of Web Usage [1984-2013]

Infographic: The Incredible Growth of Web Usage [1984-2013] | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.


Find more details at the link.


Via Lauren Moss
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Andrew Earnshaw's curator insight, September 20, 2013 3:23 PM

Yes, I too can remember when there wasn't an Internet. Is there an application that's not yet been produced. What next will we all wonder how we did without ?

Al Marqz's curator insight, September 27, 2013 7:14 PM

La humanidad en bloque ha optado por la gran Red y de ésta, por las redes sociales... ¡Larga vida a la web!

Pallab Kakoti's curator insight, April 16, 2014 7:44 AM

The rise & rise of web usage is one of the most unifying & reformative development to have impacted on a global scale. An insightful info-graphic that offers a unique purview from the inception days of internet to the latest trend of app usage estimating an annual revenue of $24 billion.

 

A pure delight that's not to be missed #PlbKkt for #hshdsh via #blogs4bytes //

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Take A Look At What Happens Every Single Minute On The Internet

Take A Look At What Happens Every Single Minute On The Internet | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it
Early last year we learned that one hour of YouTube is uploaded every second. It was a bracing reminder of just how many people are spending their time online simultaneously.

 

Created by rewards site Qmee, the infographic "Online In 60 Seconds" is a pie chart that shows off the sheer amount of online activity that takes place every single minute. The amount of YouTube videos uploaded has already increased from January 2012's 60 hours per minute to 72. Additionally, over 1.8 million things are liked on Facebook, and 278 thousand bon mots tweeted. Not depicted in the chart: the amount of work that is going undone while all of these items are being viewed.


Via Lauren Moss
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Sois Islam's comment, August 25, 2013 12:39 AM
hello, thnxz for viewing !
Sois Islam's comment, August 25, 2013 12:39 AM
Dear Mr. Mithu thanks for the action.
Angie Thao's curator insight, May 15, 2016 7:06 PM

Single Chart Infograph:

Like: Good visual, good data.

Dislike: Can be a little overwhelming to look at.

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9 Steps for Facebook Graph Search Optimization [INFOGRAPHIC]

9 Steps for Facebook Graph Search Optimization [INFOGRAPHIC] | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

Discover how to optimize your company's Facebook page for Facebook's new search engine called Graph Search...

 


Via Lauren Moss
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Philippe Trebaul's comment, September 8, 2013 4:34 PM
Thx for all these intersting an positive reactions. Scoopsare more interesting with intreactivity. Together...we are stronger. By adding intelligence, skills, and experiences. Have a great week :) Philippe
Rim Riahi's curator insight, September 15, 2013 4:02 AM

9 Steps for Facebook Graph Search Optimization [INFOGRAPHIC]

Philippe Trebaul's comment, September 15, 2013 10:59 AM
Your infographics are allways so...great, Rim! Have a very nice week,my dear :) Philippe
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The Portrait of a LinkedIn User in 2013 | Infographic

The Portrait of a LinkedIn User in 2013 | Infographic | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

Though LinkedIn has a paid option, 84.4% of people who use it use the free version of the social networking site. That is, just 15.1% pay to use linkedIn. According to this infographic, two people join LinkedIn every second of every day...


Find more statistics and analysis at the article link.

 


Via Lauren Moss
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Jennifer Eggers's curator insight, July 26, 2013 12:32 PM

[ Infographic ]

Jordi Carrió Jamilà's curator insight, July 30, 2013 9:42 AM

Según esta infografía, dos personas se unen a LinkedIn cada segundo del día.

 

¿Los Usuarios le sacamos todas las posibilidades que nos proporciona la plataforma?

 

En esta infografía encontrara los resultados del 1º semestre del 2013 

BreAnn Hollinger's curator insight, August 15, 2013 8:04 AM

How do you use LinkedIn?

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Infographic: How To Get Your Content Shared

Infographic: How To Get Your Content Shared | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…


From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.


Via Lauren Moss
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Paul Reichman's curator insight, October 3, 2013 8:47 PM

fascinating insights into driving virality

Phil Lauterjung's curator insight, October 4, 2013 2:35 PM

add your insight...

 
Nick Peperell's curator insight, October 5, 2015 12:35 PM

Should we be publishing content when Europe and the US are both awake.? The science and common sense seems to think so.!

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Facebook Mobile Users Statistics [INFOGRAPHIC]

Facebook Mobile Users Statistics [INFOGRAPHIC] | Social Media Marketing, Social Media Monitoring, Content Creation, Web Development | Scoop.it

Facebook remains to be one of the frequently visited sites of many people all over the globe with more than half of the users browsing the site through their mobile phones. Qwaya has released an infographic called “Facebook on Mobile” and below are the key takeaways:

 

- 75% of the world’s population now has a mobile phone (almost 50% are smart phones)
- In the next 2 years, there will be more mobile subscription than people
- Facebook has 955 million monthly active users, 57% use their mobile phones
- Facebook is seeing 67% monthly active user growth
- Americans spend 8.04 hours on average on their mobile phones browsing Facebook than in other sites such as Google, Yahoo! or Microsoft

 

 

Source: http://www.qwaya.com/blog/2012-11-15/facebook-on-mobile-infographic/


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Agi Anderson's curator insight, September 24, 2013 6:28 AM

Do you have a mobile strategy in your marketing mix?

Agi Anderson's comment, September 24, 2013 7:35 AM
Excellent information that was a must to reScoop!
Steve Bax's curator insight, September 30, 2013 7:22 AM

Good data for marketing on the move!