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Rescooped by Melissa Mc Greevey from Business in a Social Media World
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Be yourself: It is important in social media

Be yourself: It is important in social media | Social Media Marketing & Social CRM | Scoop.it
When writing blog posts, tweets or Facebook posts, there is one important thing that many forget and that is to be yourself. Everybody has a specific personality and the one of the most important things that people forget to convey is their personality. As much as we like to remain professional and that is important, you don’t want to lose your personality. It is important to write with yourself in mind.

 

Here are some questions to ask:

Does it sound like something you would write?
Do you think others can connect/relate to it?
Can your personal voice be identified in the statement?

 

It is important that people can connect with you online. This is a great way to utilise social media and at the same time, create something that people can connect to.

 

Tips for doing this the right way:


Via Cendrine Marrouat - www.socialmediaslant.com
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Scooped by Melissa Mc Greevey
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What Successful People Do With The First Hour Of Their Work Day

Remember when you used to have a period at the beginning of every day to think about your schedule, catch up with friends, maybe knock out a few tasks? It was called home room, and it went away after high school.
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Productivity Not Punctuality

Productivity Not Punctuality | Social Media Marketing & Social CRM | Scoop.it
How do you get your employees to show up on time, work longer hours, and skip lunch breaks?   Wrong question.
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Scooped by Melissa Mc Greevey
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7 Tips to Improve iPhone Security

7 Tips to Improve iPhone Security | Social Media Marketing & Social CRM | Scoop.it
Did you know your iPhone is easy prey for hackers? Don't let your files, photos or texts get out. Use these tips to protect yourself today.
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Rescooped by Melissa Mc Greevey from Extreme Social
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Social Media Marketing Strategy: Inbound Marketing Vs Traditional Marketing - Business 2 Community

Social Media Marketing Strategy: Inbound Marketing Vs Traditional Marketing - Business 2 Community | Social Media Marketing & Social CRM | Scoop.it
Business 2 CommunitySocial Media Marketing Strategy: Inbound Marketing Vs Traditional MarketingBusiness 2 CommunitySocial media marketing strategy is at the top of most marketing agendas at the moment.

Via Rami Kantari
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Scooped by Melissa Mc Greevey
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Why Online Reputation Management is a Big Deal! | Business 2 Community

Why Online Reputation Management is a Big Deal! | Business 2 Community | Social Media Marketing & Social CRM | Scoop.it
This might sound strange coming from a digital agency that provides SEO services for businesses, however the truth of the matter is that all the search engine (Why Online Reputation Management is a Big Deal!
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Scooped by Melissa Mc Greevey
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Facebook's privacy policy explained | Digital Trends

Facebook's privacy policy explained | Digital Trends | Social Media Marketing & Social CRM | Scoop.it
Facebook's privacy policy, known as the "Data Use Policy," explained in simple terms. (Wat doet Facebook met welke data van je account?
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Scooped by Melissa Mc Greevey
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Best Cheap or Free Keyword Research Tools in 2012 | SEO Northern Ireland

Best Cheap or Free Keyword Research Tools in 2012 | SEO Northern Ireland | Social Media Marketing & Social CRM | Scoop.it

With the release of Google algorithm updates such as Panda and Penguin, writing quality content has never been so important. Keyword Research is one of the main techniques you can use to ensure there is a high enough volume of searches for what you are writing about and that competition levels are acceptably low for these keywords. The problem with Keyword Research Tools in 2012 is that there does not seem to be a tool that does everything and comes at a reasonable price. This post identifies several of the cheap or free 2012 Keyword Research tools to add to your keyword research arsenal

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Scooped by Melissa Mc Greevey
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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | Social Media Marketing & Social CRM | Scoop.it
Take a look at 19 statistics that make the case for including visual content in your marketing strategy.
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Rescooped by Melissa Mc Greevey from H2H Marketing
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How to Create an Idea Dashboard to Track Your Favorite Content Ideas

How to Create an Idea Dashboard to Track Your Favorite Content Ideas | Social Media Marketing & Social CRM | Scoop.it
Content marketing productivity takes more than creating great content. Here's how to track your favorite content ideas on an idea dashboard.

Via Fabrizio Faraco
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Rescooped by Melissa Mc Greevey from digital marketing strategy
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6 Myths In Online Community Development

6 Myths In Online Community Development | Social Media Marketing & Social CRM | Scoop.it
Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Michael Silverman quells 6 common myths in community development in this guest post.

Via malek
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Scooped by Melissa Mc Greevey
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How to Optimize 3 Popular Social Media Profiles for SEO

How to Optimize 3 Popular Social Media Profiles for SEO | Social Media Marketing & Social CRM | Scoop.it

In recent years, Social media has exploded in popularity and today there are numerous sites that provide an outlet for social interactions. The three most popular social networks are Facebook, Twitter, and Google+.

 

There has been quite a debate over the role of social media platforms in search engine optimization and for the most part, it is agreed that Google does place weight on social signals as how to rank content on the SERPs. As such, there is room for SEO specialists to utilize social media in a constructive way to achieve their SEO goals.

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Scooped by Melissa Mc Greevey
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5 signs of a sloppy writer | Articles | Home

5 signs of a sloppy writer | Articles | Home | Social Media Marketing & Social CRM | Scoop.it
Adopting a chatty tone—in other words, ‘writing like you talk’—doesn't let you off the hook when it comes to grammar and language rules. Here are a few you have to keep.
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Rescooped by Melissa Mc Greevey from Extreme Social
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11 Tools to Find Niche Twitter Influencers

11 Tools to Find Niche Twitter Influencers | Social Media Marketing & Social CRM | Scoop.it
With these Twitter tools, you have the chance to utilize an innovative search/tagging method allowing you to identify niche influencers.

Via Rami Kantari
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Scooped by Melissa Mc Greevey
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Top 20 TED Talks That Can Improve Your Life

Top 20 TED Talks That Can Improve Your Life | Social Media Marketing & Social CRM | Scoop.it
TED.com recently released their list of the 20 most-watched TED talks to date, and while they have quite a few of the ones listed that can serve to improve your life, there are several out there that are on the list at deserve some mention.
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Scooped by Melissa Mc Greevey
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7 Strategies to Build Your Startup Support System | Young Entrepreneur Council

7 Strategies to Build Your Startup Support System | Young Entrepreneur Council | Social Media Marketing & Social CRM | Scoop.it
Tina Wells describes seven novel ways to find and build strong, supportive relationships with people who can help you on your startup journey.
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Scooped by Melissa Mc Greevey
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How to Tell the Stories Your Audience Wants to Hear | Copyblogger

How to Tell the Stories Your Audience Wants to Hear | Copyblogger | Social Media Marketing & Social CRM | Scoop.it
If you're lucky, you'll get a minute and a half to tell your story online. But if your stories aren't original, creative, and relevant to your audience ... no one will listen.
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» 4 traditional marketing tactics for the digital world Dynamic Business

» 4 traditional marketing tactics for the digital world Dynamic Business | Social Media Marketing & Social CRM | Scoop.it
4 traditional marketing tactics for the digital world (RT @DynamicBusiness: Some traditional marketing tools can't be replaced by digital.)...
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3 Little-Known Social Media Misconceptions that Can Destroy Your Marketing Strategy | Social Media Today

3 Little-Known Social Media Misconceptions that Can Destroy Your Marketing Strategy | Social Media Today | Social Media Marketing & Social CRM | Scoop.it
Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used.So it's easy to get the wrong idea or impression being on the outside, looking in.But the problem with misconceptions is that...
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What to Leave Out of Your Social Media Policy « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics.

What to Leave Out of Your Social Media Policy « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics. | Social Media Marketing & Social CRM | Scoop.it
Social media policies not only protect your business, but they support empowerment and trust from within your organization. Advice about creating these policies is rampant on social media, leaving you...
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Scooped by Melissa Mc Greevey
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13 Ways to Spice Up Your Marketing Content With Data

13 Ways to Spice Up Your Marketing Content With Data | Social Media Marketing & Social CRM | Scoop.it
Learn how to use data in your content creation to really engage your readers.
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Scooped by Melissa Mc Greevey
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The Internet a Decade Later [INFOGRAPHIC]

The Internet a Decade Later [INFOGRAPHIC] | Social Media Marketing & Social CRM | Scoop.it

Take a look at how far the Internet has come in a decade.

 

I think I prefer the old Yahoo UI.

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Rescooped by Melissa Mc Greevey from Social-Business-Marketing
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Seven Steps To Building A Better Listening Program

Seven Steps To Building A Better Listening Program | Social Media Marketing & Social CRM | Scoop.it

I do not think I have seen anyone run any kind of correlation between the explosion of social media and the subsequent explosion of social media listening...

How do you turn your existing listening program into something that offers much more value to your organization?

1.       Think toolbox, not tool – There is not a data capture tool on the market today that will serve all of your needs. Listening tools are powerful, to be sure, but they do not capture everything. Think about what combination of tools — customer service, web analytics, search analytics, conversation analytics — you need to be successful.

2.       Develop a social intelligence supply chain – Using the toolbox above, how do you route and display information within the organization? This is a critical step that is most often overlooked.

3.       Institutionalize standard metrics and models – Presenting the same metrics and using the same approach to data gathering is essential to delivering actionable insights and ensuring overall credibility.

4.       Determine the right reporting cadence – There are different models for different audiences. For example, if you are presenting to an executive audience then it makes the most sense to roll up data every quarter. If you are using the data for real-time content, though, it may make more sense to present findings every week.

5.       Using analysts to hand code data – While the tools are becoming more sophisticated, nothing yet replaces the analyst who understands the business and the tools.

6.       Protocols for crises – If you are familiar with your issues, know what drives share of conversation, know who the influencers are, know who you would talk to in crisis, know the top search words people use then you are in good shape. Do you know all of those?

7.       Build a team who understands the business – This goes hand-in-hand with #5, but having analysts who understand the tools and the business is absolutely essential. It’s the only way you will develop actionable insights.

 

These are the primary building blocks to building an effective social media listening program at your organization.

 

See more in Chuck's Presentation "Turning Listening Into An Organizational Advantage" [PDF] http://bit.ly/SLVAq2

 

By Chuck Hemann. http://bit.ly/Ryhlif

Source.  http://bit.ly/RcN3ir



Via maxOz
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maxOz's comment, August 22, 2012 6:34 AM
Alessio Thank You So Much For Sharing xxx
maxOz's comment, August 25, 2012 9:06 AM
Mithu Thank You Very Much, Have A Good Weekend x Michele
Scooped by Melissa Mc Greevey
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6 Sweet Tips to Help You Track Social Media Trends

6 Sweet Tips to Help You Track Social Media Trends | Social Media Marketing & Social CRM | Scoop.it

Who has the time to stay on top of the latest trends on Facebook, Twitter, Google+, or Pinterest while still running a business or marketing department?


Unless you can figure out efficient ways to keep on top of social media, you’ll become overwhelmed. New social media outlets are popping up all the time, and the existing ones are evolving just as quickly.


If you are going to continue to use social media effectively, you have to maintain an awareness of the changes that are happening.

 

Here are six simple ways to stay on top of social media.

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Scooped by Melissa Mc Greevey
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How to Optimize 3 Popular Social Media Profiles for SEO

How to Optimize 3 Popular Social Media Profiles for SEO | Social Media Marketing & Social CRM | Scoop.it

In recent years, Social media has exploded in popularity and today there are numerous sites that provide an outlet for social interactions. The three most popular social networks are Facebook, Twitter, and Google+.

 

There has been quite a debate over the role of social media platforms in search engine optimization and for the most part, it is agreed that Google does place weight on social signals as how to rank content on the SERPs. As such, there is room for SEO specialists to utilize social media in a constructive way to achieve their SEO goals.

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