To help you organize and speed up your content creation efforts, we offer 7 different ways to construct your posts.
Fueling your blog with great content that your customers and prospects will find relevant, valuable or entertaining, is no walk in the park. However, blogging in a Content Marketing program can build awareness for your brand, generate leads, and position you as a expert in your domain. And consistent creation, distribution and analysis is now the price of entry if you hope to succeed.
Robert Rose, of the Content Marketing Institute (CMI), provides this helpful criteria for defining what the real world requirements of Content Marketing are...
Looking for new ideas for posting to your tribe? Social Media Today lists seven different types of posts you can construct, and yes, posting lists IS one of the best types of posts, in terms of getting likes, retweets, etc.
Before you can read the 6th step in the process of designing the perfect social media marketing strategy for your business, I advise you go through the previous (How To Design The Perfect Social Media Marketing Strategy For Your Business [Part 6]:...
This is part of an excellent seven-part series, which takes you from soup to nuts in planning a social media marketing strategy. Especially helpful for small businesses just getting started with social media, but also good as a refresher for businesses already implementing a social media marketing strategy to check if they have missed any steps.
[HINT] Part two, market research, is the step most often missed by most small businesses - who is your business persona, or your ideal customer/client? Do YOU know?
Google+ has become a great source of engagement and one of the top social media traffic sources.
This is a great article on how to use Google+, Google's own competitor to Facebook. Just over twelve months ago I predicted that Google+ would become the biggest social media platform out there, simply because it WAS owned by Google, and they HAD to make it succeed after Google Buzz died a horrible death.
It has taken a while for Google+ to take off, mostly because everyone and their mother are already invested in Facebook, but Google will continue to expand and improve it, and one of the game breakers is the new Google Hangouts. Check it out, it is a cross between GoToWebinar and Skype, you can have up to ten or twelve active people on a conference call at a time, and thousands watching, so it is great for product launches, or how-to training, and it is FREE!
The age-old adages my mother taught me are also useful as Internet lessons.
This article just goes to show that there is nothing new under the sun! Remember all those things your mother taught you? Apply them to your social media conversations and you will be well on your way to being a social media maven.
How does social fit into the worlds of SEO and search? Bing's Duane Forrester and Catalysts' Dan Cristo highlighted the major changes in the industry at SES NY.
Metadata, title tags, etc. were once the gold standard of SEO, but now they’re the base line. The reality: If there is a big collection of people talking about a person, search engines are drawn to the person or site to try and understand what all the fuss is about. Unfortunately, the technology to truly hone in on these conversations and chatter remains in infancy.
We connected with some of Forbes’ Top 50 Social Media Power Influencers of 2013, to highlight how they’re using social media. Here’s what they had to say.
Good insight into how the 'top dogs' use social media. Fact: 79 out of the top 100 businesses use HootSuite as part of their marketing strategy, but this list is for social media marketing leaders rather than big business, and contains some very interesting names. Well worth checking out the full series of interviews.
With Quip, you can make your edits right in the shared document, comment on a specific section, and even chat with the other authors directly while you're all making tweaks. Tracked changes show exactly how the draft has evolved.
This could develop into a very handy app for collaboration between staff in a business, teachers and students, businesses and clients, etc. But be warned, at the moment it is Apple-only, even though Android versions are reportedly being developed.
Definitely one to check out if you are an Apple user, and one to keep an eye on if you are not.
This is a great example of how NOT to use social media! Yes, you CAN buy 'friends', or 'followers', but don't you think that the social media moguls would know about these scammers, and punish you for using them to artificially grow your following?
Far better to keep publishing quality content that readers will WANT to read, then they will follow you, and tell their friends, and your following, your 'tribe', will grow naturally, and your tribe will be interested in what you have to say.
Tthen the 'KLT' factor will kick in (Know, Like, Trust) and people will be more likely to buy whatever you are selling, and like it or not, we are ALL trying to sell something! :-)
Return on marketing investment (ROMI) is a parameter used to determine and measure the success of an online marketing campaign. (How Does Social Media Marketing Generate Return on Marketing Investment?
This is one of the most controversial aspects of social media marketing -- "How can I tell if it is working?". The short answer is to measure everything, and not just for a month or so, because it takes a while for your name or brand to filter out into the webiverse.
But stick with it, and you will see a gradual rise in views, followers, and eventually more sales at the register. And at the end of the day that is what we all want -- more money in the register!
Mind mapping is a great way to brainstorm, make a plan, or turn ideas into the steps needed to make it real. Thankfully, there are great tools out there to help you build mind maps, organize them, and save them for later.
Mindmapping has always been a great way to get your thoughts and plans organized. Here is an article which describes the top five most popular programs. Our personal preference is either Xmind or FreeMind, both free, but all of them will help your business.