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Scooped by Martin (Marty) Smith
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The Powerful Content Curation Tool You're Not Using via @jkennedy93

The Powerful Content Curation Tool You're Not Using via @jkennedy93 | Social Marketing Revolution | Scoop.it
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
Martin (Marty) Smith's insight:

Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.

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Rescooped by Martin (Marty) Smith from Pinterest for Business
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16 Tips, Tools,Tricks To Build Community On Pinterest

16 Tips, Tools,Tricks To Build Community On Pinterest | Social Marketing Revolution | Scoop.it
Getting started with pinterest marketing, that has grown to over 70 million users, can be tough. Here's the beginners guide to pinterest marketing:

Via Peg Corwin
Martin (Marty) Smith's insight:

I'm building community faster on Pinterest THAN ANY OTHER Social Net including Scoop.it, Twitter and G+. Pinterest stands on the vanguard of the next generation of visual marketing. I had highly successful real estate broker in Boston, my friend @Bill Gassett soon to be a CrowdFunde partner, tell me he gets more traffic from Pinterest THAN ANY OTHER social net. 

Makes sense to use this amazing tool is what I'm thinking.  

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Peg Corwin's curator insight, February 2, 7:25 AM

Rev up PINTEREST MARKETING with these tips, tools and strategies...


 - Create a business page

 - GIFs

 - Rich pins

 - Emphasize the current season with your boards

 - Tall graphics

 - Use tools...

 - Have fun...

Click for more tips and details!


If you like this scoop, please consider a thumbs up or share.

Rescooped by Martin (Marty) Smith from Information Technology & Social Media News
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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | Social Marketing Revolution | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns, malek, Jesús Hernández
Martin (Marty) Smith's insight:

Wow, didn't know half of these. Great free resources to create ORM and proactive SMM ROI. 

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Tom Pick's comment, August 8, 2013 1:50 PM
That link works, thanks Neil!
Alexander Abramov's comment, August 8, 2013 4:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 4:54 PM
Thanks all !
Rescooped by Martin (Marty) Smith from Pinterest
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Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool?

Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool? | Social Marketing Revolution | Scoop.it
It's not a dramatic new look, but if you spend some time with Pinterest's latest overhaul, you'll see it's easy to find more content you'll enjoy, quickly. And as a result, you'll probably spend more time on the social network.

Via Kelly Lieberman
Martin (Marty) Smith's insight:

The First Million Dollar Social Tool?
Agree the new look is subtle but significant. The "random" feel is maintained but there is new cairity in the interface. Add the new look together with Pinterest's new analytics and before you know it this tool is going to be ready for prime time and its ability to make money is hardly in question. 

I still want a "store within" Pinterest option since half the visiting traffic is lost with each click, but the new look and feel + Pinterest analytics means someone is going to make a million bucks on this tool here very soon. 

Sure Facebook, Twitter et al. are WORTH millions, but how WE make money has always been the rub. Pinterest felt like a cool store the first time I went in and only more so now.  

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Why Social Media Isn't As Important As Big Ideas - Chris Brogan

Why Social Media Isn't As Important As Big Ideas - Chris Brogan | Social Marketing Revolution | Scoop.it
I love writing posts that you don’t believe. But it’s true. I don’t really care much about social media. I used to. But it’s just not the most amazing thing in the world to ...
Martin (Marty) Smith's insight:

I left a long comment on Chris Brogan's excellent piece that I won't rehash here, but I agree we got lost there for a moment or two. The shiny things became ends unto themselves. We forgot all shinny things SERVE our desire to connect, to really know and understand fleeting truth and experience something larger than ourselves. 

Tools, even great ones such as Scoop.it, are means to some greater end. Tools help us create BIG IDEAS says one of my favorite authors, Chris Brogan. I agree. What about YOU? 

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Suggested by Chintan Jain
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5 Best Digital Tools For Business Branding [Infographic]

5 Best Digital Tools For Business Branding [Infographic] | Social Marketing Revolution | Scoop.it
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding
Martin (Marty) Smith's insight:

Love that this infographic opens with social bookmarking, the most underutilized SEO positive tool I know. Social bookmarking is simply sharing your source material in an organized way via a tool such as Delicious. 

Love that this Infographic from Chintan Jain shares great examples of each strategy, who is using the tool for great online presence and branding now. That helps see all the way down the funnel. 

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Rescooped by Martin (Marty) Smith from MarketingHits
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29 Social Media Tools Used By Pros

29 Social Media Tools Used By Pros | Social Marketing Revolution | Scoop.it
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Many of these tools new to me. Nimble, Harvest and BuzzFork look cool. M

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Bart van Maanen's curator insight, February 26, 2:52 AM

Een flinke lijst met nieuw of aanbevolen social media gereedschap. Kijk eens of er iets voor je bij zit dat je kan helpen. Het is wel een potentiële tijdvreter, dit lijstje, dus misschien even de link bewaren. ;-)

Sara Prendergast's curator insight, March 6, 6:50 PM

25 social media tools that can be used to enhance your social media. You've probably never heard of most of these, I know I hadn't, but these can help expand your professional portfolio, as well as make your life easier. These are brought to you straight from the pros and are sure to be helpful!

Scooped by Martin (Marty) Smith
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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | Social Marketing Revolution | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  

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malek's curator insight, January 15, 8:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

Scooped by Martin (Marty) Smith
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Evernote Cool, Under Utilized : 100 Different Uses

Evernote Cool, Under Utilized : 100 Different Uses | Social Marketing Revolution | Scoop.it

Great list of ways to use what may be the great under utilized content marketing and social media tool - EVERNOTE.

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Scooped by Martin (Marty) Smith
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Alltop for Content Curation, 5 Cool Tips

Alltop for Content Curation, 5 Cool Tips | Social Marketing Revolution | Scoop.it
Peg Fitzpatrick gives Five Tips for Content Curation using Alltop, the online magazine rack.
Martin (Marty) Smith's insight:

Never thought of using Alltop for content curation, but it sure works if you follow the simple tips in this post.

Visit my Alltop page here: http://my.alltop.com/scenttrail/

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Rescooped by Martin (Marty) Smith from Bussines Improvement and Social media
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Survive the Coming Social Media Bust

Survive the Coming Social Media Bust | Social Marketing Revolution | Scoop.it
The social media bust shakeout is coming. You have 18-24 months to make sure your social media software or services company survives. How? Jay Baer provides 3 approaches.

Via Ricard Lloria
Martin (Marty) Smith's insight:

Yes, the social media bust is coming.


This bust will thin the herd of social media tools. This article focuses on how TOOLS can survivie. Internet marketers should read it differently.

If you are using a tool that hasn't achieved a sufficient level of scale to survive you may want to jump off that horse before it falls.

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Scooped by Martin (Marty) Smith
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Why Google Plus ROCKS

Why Google Plus ROCKS | Social Marketing Revolution | Scoop.it

5 Reasons Marty things Google plus ROCKS and it will become an uber-successful social net. 

Martin (Marty) Smith's insight:

Google Plus Nation
Thanks to my friends Mark Traphagen (@Marktraphagen) and Phil Buckley (@1918) I am a G+ BELIVER.  Here's why:

* Much more conversational than Twitter.

* Fits nicely between Scoop.it's magazine and Twitter stream.

* The cool features such as Hangouts and communities I don't know how to use yet. 
* It's GOOGLE.

Apparently our area (Raleigh / Durham NC) is one of the largest users of G+ in the country and that is because we have great leaders and guides like Mark, Phil and I would put Jesse Wojdylo in there (and others I've yet to meet).  

I'm so SOLD I am going to use G+ in Cure Cancer Starter instead of creating a Zappos-like Twitter Wall despite how cool that wall is (see it here: http://tweetwall.apps.zappos.com/ ). 

If you are one of those G+ doubters or haters I hope you are one of our competitors because this thing is going to be a HUGE weapon, a game changing social net once we figure how to get our hands half way around it. 

KUDOS to the RDU Google Plus leadership. You guys ROCK. Couple of these guys, a little time and a few bucks and the world gets changed. Too cool.  

 


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