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9 Great Things To Know About Social Login - via @GrowthHackers

9 Great Things To Know About Social Login - via @GrowthHackers | Social Marketing Revolution | Scoop.it
[Optimization] Forward-looking businesses are using social logins as a method to help increase conversions, improve user engagement and user experience, and gather more accurate data about users.


If you're using social logins - or plan to use them - here are nine things you should consider:


  • 86% of Users Report Being Bothered By Having To Create New Accounts On Websites.
  • 77% of Users Believe Social Login Is A Good Registration Solution.
  • 92% of Users Will Leave A Site Instead Of Resetting or Recovering Login Info.
  • 88% of Users Admit to Entering Incomplete or Incorrect Data on Registration Forms.
  • 100% of The Blue Research Poll Participants Reported Receiving Irrelevant Information & Promotions.
  • 78% of People Say They’ll Post Messages to Their Social Network About Products & Services They Like
  • Better Data Means (Potentially) Better Marketing Decisions.
  • 82% Of Users Said They’d Consider Trying A New Product If Someone In Their Social Network Recommended It.
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Rescooped by Martin (Marty) Smith from Business Communication 2.0: Social Media and Electronic Communication
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Yes There Is Life On Mars, The Video Tsunami Is Happening Now and YouTube Matters

Yes There Is Life On Mars, The Video Tsunami Is Happening Now and YouTube Matters | Social Marketing Revolution | Scoop.it

Every second there are 46,296 YouTube videos being viewed all around the world.



Via Bovee & Thill's Online Magazines for Business Communication
Martin (Marty) Smith's insight:

The video tsunami is here. Soon video will be as crowded as content marketing and the honeymoon will officially be over. Until then if you don't have a video marketing program get one. 

After then, after the point of diminishing video marketing returns have been reached, then disruption will be your best way to create video marketing ROI: http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html  

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Bovee & Thill's Online Magazines for Business Communication's curator insight, February 11, 2013 7:37 PM

Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month.


And that is just YouTube!


Every second there are 46,296 YouTube videos being viewed all around the world. In just 8 years it has transformed the web from mono media to multimedia. . .

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We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic]

We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic] | Social Marketing Revolution | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.


Marty Note
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).

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Holly Knowles's curator insight, May 16, 1:24 AM

These figures displayed in the infographic help show just how powerful social media sites are. Unsurprisingly Facebook has one of the highest amount of users  which could suggest when it comes to an IMC program and using social media, Facebook should be strongly taken into consideration alongside the other platforms shown in this infographic.