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Invisible Giant & Social Media: Why New SEO So Hard To See via @HaikuDeck

Invisible Giant & Social Media: Why New SEO So Hard To See via @HaikuDeck | Social Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

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The Social Business Shift- Learning To Dance With Customers [Infographic]

The Social Business Shift- Learning To Dance With Customers [Infographic] | Social Marketing Revolution | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon, John van den Brink, donhornsby
Martin (Marty) Smith's insight:

I love the phrase "social business" because it puts the emphasis where it belongs, on business. Social Media Marketing sounds like you are marketing the media NOT the business.

Social business is more than Twitter and Facebook; it is about opening a company's doors, to reducing the wall between THEM (customers) and US (marketers). Here are a few ways social business is different:

* Listening.

* Incorporating what you hear into everything.

* Alignment between marketing speak and customers.

* Learning from customers.

* Teaching customers via knowledge transfer.

* Content, Content and Content.

* Being open, honest and authentic.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business