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What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.
I love the phrase "social business" because it puts the emphasis where it belongs, on business. Social Media Marketing sounds like you are marketing the media NOT the business. Social business is more than Twitter and Facebook; it is about opening a company's doors, to reducing the wall between THEM (customers) and US (marketers). Here are a few ways social business is different: * Listening.
* Incorporating what you hear into everything.
* Alignment between marketing speak and customers.
* Learning from customers.
* Teaching customers via knowledge transfer.
* Content, Content and Content.
* Being open, honest and authentic.
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Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business