Oracle Inspired Social Media Infographic
Oracle is the first major vendor who seems to really understand social media marketing. You need to read several of their social media marketing white papers.
Thankfully Oracle still only has half the story, but if they've gotten to the 50 yard-line how long until they have it all (social + community. Answer: not long.
So time to get on board the social media bus was yesterday. The time to get on the social + community bus in now. Don't wait for Oracle's paper since we and those who matter you compete with will have moved on by then.