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As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Why I've Moved On From Content MarketingIt was hard to realize I had to leave a beloved concept, but content marketing as I've preached it since 2003 is over. What killed the goose that was laying such golden eggs?GREED mixed with incompetence killed our content marketing goose as this excellent slideshare points out. They believe the end is in sight. I believe the end is in our rearview mirror. I would still rather have MORE content than less, but any content marketing strategy must have a disruptive element. I've shared several posts on how to create a disruptive culture and form disruptive internet marketing:Disruptive Internet Marketing Exampleshttp://www.scoop.it/t/curation-revolution/p/3995413442/5-examples-of-disruptive-marketing-and-5-ways-to-create-a-disruptive-culture
How To Create A Disruptive IM Culture http://scenttrail.blogspot.com/2013/01/5-ways-to-disrupt-your-internet.html
Why Your Internet Marketing Must Disrupt To Winhttp://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html
Good news is disruption requires creative energy and risk taking so most won't attempt it. Bad news is creating great disruptive Internet marketing is like anything else because it requires creative energy and risk taking (lol). Don't contribute to the content marketing deluge of the ordinary. Live is way to short to not be GREAT. Disrupt and you will create Internet marketing that matters, cuts through clutter instead of adding to it, and may just save the world and how cool would that be?
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