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Scooped by Martin (Marty) Smith
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Connection: The New Ecommerce - A Haiku Deck by Martin Smith

Connection: The New Ecommerce - A Haiku Deck by Martin Smith | Social Marketing Revolution | Scoop.it
Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.
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Rescooped by Martin (Marty) Smith from Pinterest
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Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool?

Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool? | Social Marketing Revolution | Scoop.it
It's not a dramatic new look, but if you spend some time with Pinterest's latest overhaul, you'll see it's easy to find more content you'll enjoy, quickly. And as a result, you'll probably spend more time on the social network.

Via Kelly Lieberman
Martin (Marty) Smith's insight:

The First Million Dollar Social Tool?
Agree the new look is subtle but significant. The "random" feel is maintained but there is new cairity in the interface. Add the new look together with Pinterest's new analytics and before you know it this tool is going to be ready for prime time and its ability to make money is hardly in question. 

I still want a "store within" Pinterest option since half the visiting traffic is lost with each click, but the new look and feel + Pinterest analytics means someone is going to make a million bucks on this tool here very soon. 

Sure Facebook, Twitter et al. are WORTH millions, but how WE make money has always been the rub. Pinterest felt like a cool store the first time I went in and only more so now.  

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Rescooped by Martin (Marty) Smith from Great Infographics
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How Pinterest Drives Retail Traffic [Infographic]

How Pinterest Drives Retail Traffic [Infographic] | Social Marketing Revolution | Scoop.it

5 tips: Here's how social media sells...
Pinterest isn’t just for sharing photos of delicious recipes or crafts anymore. Check out this infographic to see how retailers are driving traffic to their brick and mortar locations using Pinterest....

When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations.

These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.This infographic summarizes the 5 key tactics that retailers can use to help drive in-store traffic....


Via Jeff Domansky, John van den Brink
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Jennifer Yaniz's curator insight, August 9, 2013 10:37 AM

I think this is great information for both beginners and experienced SEOs who are not familiar with the options Pinterest provides for marketing and building an audience.

 

Jim White's curator insight, August 9, 2013 3:58 PM

#JimWhiteRealtor

Jeff Domansky's curator insight, August 10, 2013 3:01 PM

5 tips: Here's how social media sells. Useful research for marketing pros.