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Martin Smith, Scenttrail Marketing & Curagami on Flipboard

Martin Smith, Scenttrail Marketing & Curagami on Flipboard | Social Marketing Revolution | Scoop.it

Martin's Many Personas on Flipboard
Ever wonder where you can see my (Marty Smith), Scenttrail Marketing and Curagami's latest? Chances are good our latest content curation and "must read", "must buy", "must watch", and "must read" recommendations are on one of our Flipboards. 

Check them out here:
https://flipboard.com/@Curagami 

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Layered storytelling – the art of the future

Layered storytelling – the art of the future | Social Marketing Revolution | Scoop.it
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…
Martin (Marty) Smith's insight:

Marty Note - Layered Storytelling
I don't understand "layered storytelling" as much as I would like to yet, but boy I know it is going to be huge. The idea is not complicated - we need to tell stories over time and content types. The execution is what is hard and complicated enough so I'm going to read this post several times before weighing in further.

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Why LinkedIn Doesn't Work for Content Marketing

Why LinkedIn Doesn't Work for Content Marketing | Social Marketing Revolution | Scoop.it

Why LinkedIn Doesn't Work for Content Marketing
Having a fascinating conversation with +Cendrine Marrouat about LinkedIn. Linkedin's "edgerank" or whatever they are using to depress how many of my connections see content I post IN LinkedIn is working. 

I created a test between Linkedin and my blog recently posting half on Scenttrail marketing (http://www.scenttrail.com/why-im-not-an-seo/ ) and the other half on LinkedIn (https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith ) Scenttrail Marketing, my personal blog I just dusted off, crushed Linkedin confirming what we've been feeling - there is no "there" there for LI and content markeitng. 

Post continues on G+ where there is a there there despite naysayers.l  

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Martin (Marty) Smith's comment, May 21, 2015 9:13 AM
@massimo facchinetti Thanks for the share my friend. Good to see you again! Marty
Martin (Marty) Smith's comment, May 21, 2015 9:13 AM
@steve batchelder thanks for sharing Why I'm Not A SEO Steve and good to "see" you too :). Marty
Karen Dietz's comment, May 21, 2015 1:20 PM
Wow -- great info Marty. I post my scoops to LinkedIn but don't count on it for much. I get likes from folks already following me. Not sure there's any value there.
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So Wrong Don't Know Where To Begin - Content Strategy vs Content Marketing (NOT)

So Wrong Don't Know Where To Begin - Content Strategy vs Content Marketing (NOT) | Social Marketing Revolution | Scoop.it

The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.

Marty Note
There are two groups of content marketers. One group CONTENT MARKETS. We would put the outstanding curation skills of @Neil Ferreein this group. The other group WRITES about what content marketing SHOULD BE.

This post comes from group #2. In the abstract everything they say is correct, but in the cold light of actual content marketing they create distinctions without differences.

A website and the content marketing within it are an ant hive. Things are popping, moving and changing all the time. I love the house blue print idea. That''s rich. If you create such static plans please come compete with one of our customers.

Watch Joy Ito discuss the need to become a NOWIST (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en )and you will see how absurd attempting to blueprint something as dynamic as the web and your website's place in it is.

Now watch Eli Pariser discuss how impossible it is to reach anyone now in his Filter Bubbles TED Talk (http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en ) and realize the implication is your marketing is PROXY marketing.

Since you can't get inside the perimeter of new customers due to filter bubbles finding, grooming and empowering brand advocates is a must. How do you map the immediate give and take between you, customers and brand perceptions?

Love this nonsense from the post:

"Content marketing, on the other hand, is typically a soft-sell sales approach to attract customers and retain them through creating and delivering relevant, meaningful content. It’s essentially a combination of sales techniques and organic marketing, all in one. The trick is disguising your efforts well enough that your customers don’t know they’re being sold, but rather feel like they are becoming better informed. In content marketing, you designate specific audiences that you want to “pitch” content to, and once they bite you work to drive profitable customer action through consistently curating content you feel will help shape their behavior to result in conversion."

WOW, that is so WRONG I don''t know where to begin. Tricking people these days is a nonstarter. Read Simon Sinek's Start With Why for a better  understanding of what is happening now and ignore, "the trick is...".


There are no TRICKS anymore. The only trick left is being YOU, sharing YOU and being open to a new YOU thanks to the NOWIST fast feedback loops your advocates will help create.

Neil was kind to this post. Follow HIM, ignore the post.

Be sure to read the great comment by @Neil Ferreetoo reinforcing my belief HE (Neil) is the #mustfollow take away from this post.



Via Neil Ferree
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Neil Ferree's curator insight, March 14, 2015 9:55 PM

There are plenty of "experts" that will tell you before you execute a content marketing strategy, you need to know who your audience is and what keeps them up and night and then then just give them what they want.


There's more to it than that of course, but it all boils down to addressing the WiiFM factor. Handle that and your content marketing plan should get the results you seek.

Neil Ferree's comment, March 15, 2015 12:08 PM
Its an over simplification, but my experience shows that the better I get at addressing the WiiFM factor, the more social engagement my CC efforts attract. Like you Marty, I don't believe everything I read on the Internet ;-)
Robin Good's comment, March 21, 2015 4:41 AM
Yes Marty, I am glad you see it too: "There are no TRICKS anymore."
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GAMIFY Content Marketing - A Haiku Deck by Martin Smith

GAMIFY Content Marketing - A Haiku Deck by Martin Smith | Social Marketing Revolution | Scoop.it
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
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Sales In A Social Marketing World: Calls How Many? via @InsightSquared

Sales In A Social Marketing World: Calls How Many? via @InsightSquared | Social Marketing Revolution | Scoop.it

Insight Squared
Link is to an interesting InsightSquared study that may answer the wrong question the wrong way. The question, should your sales person keep calling, should be should your sales person call. Calling or "cold calling" prospects in a social / mobile / connected world is a nonstarter.

Eli Pariser's Filter Bubbles explains why (TED Talk link: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en ). Pariser explains there is NO WAY you can call me cold and win. Most "prospects" are surrounded by a fortress of content, friends and known and trusted resources.

Warm Is Better Than Cold
We don't know what we don't know and we don't care (lol). NO WAY I would suggest a call until your CRM (Customer Relationship Management like SalesForce) system shows and quantifies interest. I would email a prospect relevant information before I would call.

Calling is intimate and presumes a relationship that may not exist yet. I HATE talking on the phone, but I tweet, Scoop and G+ all day long. Interacting with me on any or all of those platforms earns the right to do something I hate (talk to me on the phone). I'm not in the market for enterprise SaaS stuff at the moment, but bet my feelings aren't too far off (since it wasn't all that long ago I managed a large ecommerce website).

Better when your prospects contact you. Contacting you means you are an order of magnitude more likely to "make a sale". Acceptable ways to contact someone cold include:

* Know one of my friends and they suggested contacting me.
* Read something I published and want to follow or add to the post.
* Responding to one of my requests for help on social media.


An example of that last bullet is I'm looking for a place to stay in Columbus, Ohio for several weeks in November. Help with that and I would be glad to listen to a relevant pitch. The most important point is not to be COLD anymore. There is so much information about all of us so easily available build on something shared, known and collaborative.

BUT BE CAREFUL TOO

I'm way to presumptive. I make errors of commission. Each step in a relationship requires time to solidify, improve and strengthen. Hurry = death in a sales call. Leave some openness. Don't worry or hurry and try not to make errors or commission or omission. Easy to write when I am years away from my last "MUST MAKE" sales goal.

The irony of TODAY is to hurry and push will kill you faster than almost anything. To be patient, relevant and invest is the key to long term sales success. Do I miss having quarterly goals hanging over me? Not so much :). M

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London Calling: Internet Marketing Lessons & Discovering Your PUNK Ethos via Joe Stummer

London Calling: Internet Marketing Lessons & Discovering Your PUNK Ethos via Joe Stummer | Social Marketing Revolution | Scoop.it

When the Clash was labeled "The Only Band That Matters," it may have been record company hype, but when I was a teenager, there was probably no band that...

Marty Note
One of my favorite documentary films is the bio-pic about the Clash's Joe Strummer. "That's how we learned to play by doing it for ourselves a punk ethos. You got to be able to go out there and do it for yourself because no one is going to give it to you. Soon became a real big mashup," says Joe strummer.

Sounds like crowdfunding and Internet marketing to us :). M

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Invisible Giant & Social Media: Why New SEO So Hard To See via @HaikuDeck

Invisible Giant & Social Media: Why New SEO So Hard To See via @HaikuDeck | Social Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

Martin (Marty) Smith's insight:

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How Do You Create 'Heroic Content'?…

How Do You Create 'Heroic Content'?… | Social Marketing Revolution | Scoop.it

How Do You Create 'Heroic Content'?
You create heroic content by knowing that is what you are trying to do. You create heroic content by RISKING things (reputation, your brand, your ideas). You create heroic content by rejecting the lemmings rush toward the next Internet marketing tactic and embracing them all IN SERVICE to some greater idea.

What's your company, brand or website's movement, manifesto and who is in your tribe? Immediately after you create heroic content that gets you in the game (your About page for example), then begin asking for help. Don't wait or hesitate.

It will be slow going at first, but hang in there and keep asking. One thing we've learned the hard way is people want to help especially those willing to risk all, to share the "inside baseball" content only they know and people who want to help first and are worried about returns a distant third.

One way you create heroic content is to be a hero and beginning is easier than you think AND much easier than mastering one more soon to be diminishing return tactic. Helping create Heroic Content is our Startup Factory funded startup's mission (http://www.curagami.com). Hope you will join us, help us, criticize us and care.

We are all in. The boats have been burned and we want to make Curagami HELPFUL and WISE beyond its years. Hope you will help.
http://www.curagami.com/featured/social-media-marketing-dead-yes/

& we built on that post on LinkedIn
https://plus.google.com/102639884404823294558/posts/ffq4jhbRZbv

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Klout: How Social Media Helps Build Your Business

Klout: How Social Media Helps Build Your Business | Social Marketing Revolution | Scoop.it
Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.
Martin (Marty) Smith's insight:

Great share from my G+ friend Mike Alton. Many cast aspersions on Klout as an idea. I don't. Klout is what helps us SEE into the social radar. Like any "modeled" number your Klout score will go up and down, but THAT is valuable information.

To deny Klout is to deny the importance of social media and such denial is becoming increasingly crazy.

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The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith

The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith | Social Marketing Revolution | Scoop.it

As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?

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A Radical Idea - There Is No NEW SEO @Scenttrail Explains

A Radical Idea - There Is No NEW SEO @Scenttrail Explains | Social Marketing Revolution | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello, Jack Varnell
Martin (Marty) Smith's insight:

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

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9Dotstrategies's curator insight, February 27, 2014 10:12 PM

Search Engine Optimization: SEO New Rules  (Infographic) #seo #new #rules

Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM

......reviewing.......

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Riffing Andrew Chen's Creating Social Products on ScentTrail Marketing

Riffing Andrew Chen's Creating Social Products on ScentTrail Marketing | Social Marketing Revolution | Scoop.it

Andrew Chen's How to design successful social products with 3 habit-forming feedback loops is so important I'm riffing by paragraph over several nights.


This first post discuss the 3 core feedback loops social marketing is built upon:

A feedback loop that rewards content posters when they push new content into the network.
*  
A feedback loop that rewards passive content consumers with relevant and valuable content.
* A feedback loop that rewards (and culls) connections within the network. 


 

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20 of the Best Content Marketers & Many From Scoopit via Curagami

20 of the Best Content Marketers & Many From Scoopit via Curagami | Social Marketing Revolution | Scoop.it

Best Content Marketers We Know
We wanted to share the best day-to-day curators we know. Blisteringly smart, but not so high on Mount Olympus you can’t learn the down-and-dirty skills needed to be a great web marketer was the criteria we applied to this list of the world’s best curators we know:

Mark Traphagen (GPlus)
David Amerland (Gplus)
Cendrine Marrout (Medium)
@malek (Scoop.it)
@Os Ishmael (Scoop.it)
@massimo facchinetti (Scoop.it)
Karen Dietz (Scoop.it storytelling)
@Robin Good (tools reviewer)
em>Jeff Domansky (PR coach on Scoop.it)
Neil Neil Ferree (GPlus)
Dean Peters (Gplus)
David Kutcher (GPlus)
@Guillaume Decugis (Scoopit CEO)
@Brian Yanish - MarketingHits.com (Marketing Hits + Scoop.it Integration)
@John van den Brink (Scoopit)
@Jesús Hernández (GREAT photos on Scoopit)
@Ana Cristina Pratas (Scoopit 1+M views club)
Rebecca Lieb
(Vassar Classmate who used to work with Brian Solis and Charlene Li at the Altimeter Group an online marketing think tank. Brian and Charlene wold be in my Best of category too)

 

Follow any three of those hard working day-to-day content marketers and you are guarnateed to learn invaluable lessons in how to make the web’s donuts – content marketing.

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Neil Ferree's curator insight, March 30, 1:25 PM

20 Top Content Marketing Pro's You Should Know 

steve batchelder's curator insight, March 31, 2:01 AM

20 Top Content Marketing Pro's You Should Know 

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Add Scoop.it Feeds To Your BLog or Website: the Easy HOW & WHY via Curagami

Add Scoop.it Feeds To Your BLog or Website: the Easy HOW & WHY via Curagami | Social Marketing Revolution | Scoop.it

Adding Feeds To your Blog / Site
I wrote a Curagami post recently about how the future of ecommerce is a symphony of feeds. (http://www.curagami.com/ecommerce-future-a-symphony-of-feeds/?v=7516fd43adaa ). One tool, our beloved @Scoop.it, is leading the way in making it easy to curate with your left hand and add valuable content with your right. 

This post shares the 5 easy steps to add Scoop.it feeds to your blog or website.  

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Cool Tools of the Week by Robin Good

Cool Tools of the Week by Robin Good | Social Marketing Revolution | Scoop.it

Weekly Cool Tools from The Tool Guy
If you've never followed or read Robin Good's tool reviews they are works of art. Robin is the best "tool guy" on the planet. Robin has started sending out a weekly Tools of the Week email. Here are his selections for this week:

1) Mobile Visitors Insta-check
http://mobileratio.com/
 
2) Google Mobile Compatibility Rating
3) Free Live Chat
 
4) Save & Organize
 

5) Cloud Storage Cost Comparisons
https://cloudvertical.com/


Foll @Robin Goodand subscribe to his Tech Tool Roundup (couldn't find the link to encourage subscription, so Robin if you read this ping the link to subscribe and will include).

Sign up for Robin's Newsletter Here:
http://forms.aweber.com/form/61/518534561.htm

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Robin Good's comment, March 20, 2015 6:28 PM
Thank you Marty! To sign-up for my newsletter you can send your readers here: http://forms.aweber.com/form/61/518534561.htm
Alicia Rodriguez Ruiz's comment, March 23, 2015 2:20 PM
My pleasure
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4 questions to expert content curator Martin W. Smith with Cendrine Marrouat

4 questions to expert content curator Martin W. Smith with Cendrine Marrouat | Social Marketing Revolution | Scoop.it

This week, I'm stoked to feature uber content curator and friend @Martin (Marty) Smith on the blog. 


His answers will make you want to start curating right away if you have never done it. 


An excellent interview!


Read it at http://socialmediaslant.com/curator-martin-w-smith/


---------------------


Cendrine Marrouat


Via Cendrine Marrouat - cendrinemarrouat.com
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Antonio Herrera's curator insight, April 2, 10:41 AM

Hi Martin, I think that your topic is very noble, and I'd like to ask you how I will begin to make some work about the "Climate Change"

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Invisible Giant of the New SEO via @HaikuDeck

Invisible Giant of the New SEO via @HaikuDeck | Social Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.
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The Powerful Content Curation Tool You're Not Using via @jkennedy93

The Powerful Content Curation Tool You're Not Using via @jkennedy93 | Social Marketing Revolution | Scoop.it
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
Martin (Marty) Smith's insight:

Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.

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Haiku Deck Favorites & Vote For Your Faves | Listly List

Haiku Deck Analysis
After an extensive Haiku Deck analysis we've come to one conclusion - every IMer should be using this tool! You can see the analysis on Curagami.com here:
http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/

Be sure to VOTE for your favorite Curagami Haiku Deck!

Martin (Marty) Smith's insight:

add your insight...

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Use Content to Shorten Your Sales Cycle - 6 Simple Tips

Use Content to Shorten Your Sales Cycle - 6 Simple Tips | Social Marketing Revolution | Scoop.it
Content, when used right, is an incredible sales tool. It can also dramatically shorten the sales cycle. Here’s how…


Martin (Marty) Smith's insight:

Agree with Brian's note: Great Teaching + Helpful Information = Trust and the faster you get to trust the more likely you are to sell something. Repetition is important too. Most people give up, go away and blame YOU (the receiver).

I always try to HANG IN, KEEP SHARING and tune the only engine I can = ME :). Great tips here on sharing, teaching and building trust to shorten the sale cycle.


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Master This Content Formula To Dominate Any Social Media Platform - Copyblogger via @_bradmiller

Master This Content Formula To Dominate Any Social Media Platform - Copyblogger via @_bradmiller | Social Marketing Revolution | Scoop.it
When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...
Martin (Marty) Smith's insight:

Great post with "inside baseball" secrets from a trusted source. 

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UGC = Trusted, You...Not So Much: Millennials Trust UGC More than YOU

UGC = Trusted, You...Not So Much: Millennials Trust UGC More than YOU | Social Marketing Revolution | Scoop.it

UGC = Trusted, You...Not So Much
Love it when someone makes our +CrowdFunde points for us. This post, shared by +Phil Buckley, shows how Millennials trust #UGC  (User Generated Content) more than a website's marketing voice.

Duh, of course they trust #socialmediamarketing  and UGC since it is where they and their friends LIVE via their #smartphones . The CONVERSATION is the new means of mem transfer.

* Will be writing more about this for our blog
http://www.crowdfunde.com

"Meme transfer" sounds confusing and dense, but if you think of your products as content and #SMM  as a way to share your content then you are already engaged in "meme transfer". When an article like this one points out who the next generation trusts - their friends on social media - every #Internetmarketer should take notice.

We've not only taken notice we are building a tool to harvest UGC called+CrowdFunde. Good news is Millenials (and soon everyone else btw) trust User Generated Content (UGC). Bad news? Millennials trust UGC and your website doesn't have a way to ask for UGC, analyze it once you get it or take an action based on it. OUCH!

That ouch is why we are spending +Triangle StartUp Factory's money to create CrowdFunde :). Marty   

Love it when someone confirms our thinking
http://www.crowdfunde.com  

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Social Media GOLD Lessons via The Pit & The Bank (via @ThePitBBQ & @FoodBankCENC )

Social Media GOLD Lessons via The Pit & The Bank (via @ThePitBBQ & @FoodBankCENC ) | Social Marketing Revolution | Scoop.it

SMM Lessons From The Pit & The Food Bank
Poking fun at my @CrowdFunde cofounder Phil Buckley today I wrote a new caption for The Pit's Cuegrass photo. I noted that either Phil was holding court or Cuegrass was coming soon.

My "inside" joke with my partner Phil, former "Mayor" of The Pit BBQ in Raleigh, NC, IS THE MOST DISCUSSED CONTENT on my social nets today. Let that statement sink in for a minute.


What do you call it when someone blows up your Tweet? Answer: Social Media GOLD.

My "inner circle" social nets have about 12,000 followers. I share content from Scoop.it (daily shares with 2,300 followers @Martin (Marty) Smith ), G+ (2,896 followers share daily https://plus.google.com/u/0/+MartinWSmith/posts ),Twitter (@Scenttrail 4,200 followers share daily http://www.twitter.com/scenttrail ) and  Pinterest (4,929 followers post daily http://www.pinterest.com/scenttrail/ ) and the most shared post today is an "inside" joke with a handful of friends.

A handful of friends and some SMART social media marketers shared some great social media marketing lessons today!

The Pit, our favorite BBQ joint in downtown Raleigh immediately RTed my new caption of their photo with a supportive tag ("now that's a caption"). The Pit's RT prompted several Cuegrass, the event I wrote the new caption for, vendors to RT too.

This is the POWER of the recognized conversation.

The Pit could have been MAD I wrote a new caption for their Cuegrass event pic. Nope, too smart for that they provided encouragement and RTed demonstrating what Phil and I are working so hard to create at CrowdFunde - conversations RULE.

AND the more responsive, lean, funny and fun your social content is the more shares you achieve. The more shares you achieve the more awareness you gain. When I opened a new chapter on Cuegrass the Pit jumped on it. Now I see Phil got home and joined the conversation. Phil's nets are the size of mine so the Pit just picked up 20,000 potential followers or attendees at this year's Cuegrass (I still don't even know what it is lol). 

So, not only is the Pit the home of our favorite BBQ and Cuegrass, but today they've put their secret rub down long enough to share two important social marketing lessons:

* When someone is talking about YOU ENCOURAGE THEM.
* Encourage them IN Social Media so the "lesson' is immediately shared and "social kudos" points transfer. 

Duh, who knew. Actually LISTENING and being SOCIAL are important to social media marketing success. The Pit knew, several of their vendors know and the Food Bank knows (https://twitter.com/FoodBankCENC ). In Fact my "cool follow of the day" award goes to the Food Bank of Central and Eastern North Carolina since they FOLLOWED ME!

Not giving them the award for following me as much as seeing a great conversation and jumping in with both feet. Every Twitter following that is only a tiny % of those following them could take a lesson from the Food Bank. You can't create relationships with people you don't follow.

And, as the Food Bank demonstrated, when you see a great conversation happening jump in, SHARE and FOLLOW. What do you call it when someone writes a new caption for your photo? Answer: User Generated Content GOLD and I hope you are as smart about what to do with SMM gold as the tribe that formed around my "inside joke" on The Pit's Cuegrass photo today.

And whatever Cuegrass is and whenever it is happening I hope it is as fun as the picture :). Marty

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We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti

We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti | Social Marketing Revolution | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue:

  • Be specific & BIG NUMBERS are great ways to be specific.
  • Be branded – take advantage of existing brands such as Shades of Grey.
  • Be topical – March is “fashion week” in NYC and both magazines have extensive features.
  • Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).
  • Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.
  • Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.
  • Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.
  • Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 

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