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Top 5 Apps For Creating Images on Twitter - Social Quant - Twitter Growth Done Right

Top 5 Apps For Creating Images on Twitter - Social Quant - Twitter Growth Done Right | Social Marketing Revolution | Scoop.it
We all have days when we’re busy and on the go and just don’t have the time (or energy) to sit down and create content on Canva or PicMonkey (or...
Martin (Marty) Smith's insight:

All Five Apps new to us. 

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John van den Brink's curator insight, March 11, 12:18 PM

All Five Apps new to us. 

South Florida Guide's curator insight, March 11, 1:35 PM

All Five Apps new to us. 

malek's curator insight, March 11, 7:07 PM

All Five Apps new to us. 

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Social Media Darwinism - Curagami

Social Media Darwinism - Curagami | Social Marketing Revolution | Scoop.it

Social Media Darwinism
The world is irretrievably social. If you combine the Eli Pariser’s “Filter Bubbles” with how social media is becoming a search engine you will understand how your online branding and marketing can win and win big. 

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30 Twitter Tools To Boost Marketing Results In 2015

30 Twitter Tools To Boost Marketing Results In 2015 | Social Marketing Revolution | Scoop.it


This article covers the best Twitter tools to use in 2015 for getting better marketing results. If you want to get the most out of this year: click now!

Great list of "new to me" Twitter tools. Twitter is the "radio of the web" and so indispensable to an online marketing strategy. Content evolves, changes and spins. As it does so always good idea to share the latest revolutions on Twitter.

Just don't forget to curate content from from other trusted sources related to your brands and don't push too hard. Twitter is like water - hard to hold in your hand and always flowing  downstream.


Via Levent Cem Aydan
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Lessons In Creating & Protecting Scaled Community TED Talk via Twitter's Del Harvey @delbius

When hundreds of thousands of Tweets are fired every second, a one-in-a-million chance — including unlikely sounding sounding scenarios that could harm users...


Martin (Marty) Smith's insight:

When a 1 in a million thing happens 500 times a day, there are not 500,000,000 tweets a day, you have to think in scale as Del Harvey explains in her excellent TED Talk. Community demands a proactive stance or, as Harvey explains, having someone think about and prevent catastrophe.

"I pause and think, how could all of this go horribly wrong?" The idea of visualizing catastrophe is a must when one in a million happens 500 times a day.

Great example of how a community manager must think "in scale" and create "smart protections" that help without hindering.


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We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic]

We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic] | Social Marketing Revolution | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.


Marty Note
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).

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Holly Knowles's curator insight, May 16, 2014 1:24 AM

These figures displayed in the infographic help show just how powerful social media sites are. Unsurprisingly Facebook has one of the highest amount of users  which could suggest when it comes to an IMC program and using social media, Facebook should be strongly taken into consideration alongside the other platforms shown in this infographic.

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Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test

Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test | Social Marketing Revolution | Scoop.it

Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.

You Know Your Company Is A Social Media Snob If...

* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow. 
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!

* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.

* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.

* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.

* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).

* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way. 

* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.  


* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.  

Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.  

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Infographic Social Shares Shows Rise Of Visual Marketing [note Pinterest Move]

Infographic Social Shares Shows Rise Of Visual Marketing [note Pinterest Move] | Social Marketing Revolution | Scoop.it
This infographic reveals some of the biggest recent trends in social sharing, including just how much Pinterest's popularity has grown.


Marty Note
Great infographic from my friend @Phil Buckleyshowing the rise of visual marketing a MONSTER TREND for 2014.

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Mertens Marketing's curator insight, January 12, 2014 9:54 AM

In Europa werden 47% der Inhalte allein über Facebook geteilt, hinzu kommen noch mal 45% über Twitter. Den Rest teilen sich Google+, LinkedIn und -syurpriz (russ.: Überraschung)- VKontakt, das russische Social Network. Pinterest - obwohl es in USA bereits eine sehr große Rolle spielt - ist im Rest der Welt noch nicht so verbreitet.

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Is Viral Predictable? Twitter Wants To Know

Is Viral Predictable? Twitter Wants To Know | Social Marketing Revolution | Scoop.it
Being able to produce a “viral sensation” on social media may seem like magic, but Twitter hopes to uncover the secret sauce behind the world’s more viral tweets. The question is, can you really boil down “going viral” to an algorithm?


Predicting virality, however, is not as easy as looking at how many retweets a tweet is getting and assuming it will “go viral”. Just think about Gangnam Style… who could have ever predicted how far and wide this infectious pop phenomenon would travel? And plenty of marketing firms have spent top dollar on YouTube videos with all the elements of “virality” – like cute cats, memes and hipster-cool spokespeople – only to have them flop.


Plus, there are different degrees of online virality. Some videos, photos and other content seem to bubble to the collective surface of the internet – again, think Gangnam. I bet even your grandma would recognize the tune. But other forms of virality exist, and might be even more important. What’s hot among my peers or colleagues would probably hold my attention longer than a generic trend, and I’d consider it more valuable to be able to tap into what’s “going viral” in my own network.


Via Brian Yanish - MarketingHits.com, The Newsroom 3.0, RadeBigMan, Angie Mc, Ivo Nový, John van den Brink
Martin (Marty) Smith's insight:

Viral On Demand
The Holy Grail of content marketing is finding the "vial" formula. Viral is so context specific and context changes so fast even knowing the components guarantee nothing.

Can Twitter's experiments produce viral on demand? Doubtful because the variables, both known and unknown, conscious and subconscious are vast and their combination highly variable in TIME.

Can Twitter know what Tweets are most likely to blow up? This seems a more achievable goal, one the experimenter (Twitter) could certainly influence WHAT content could climb.

Ultimately we are all on this journey as we watch analytics and attempt to find the "magic formula" of converting content. Wish Twitter well in their secret search for viral on demand but, much like the Grail, think they will end up realizing you can't get there from here.

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Angie Mc's curator insight, December 2, 2013 10:06 AM

Going viral personalized?

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Want To Be A Great Tweeter? Create 3 Kinds of Tweets

Want To Be A Great Tweeter? Create 3 Kinds of Tweets | Social Marketing Revolution | Scoop.it

Working with great cancer research centers on our new crowdfunding cancer research website (http://www.CureCancerStarter.org) is helping me slow down long enough to think about what works on social media. Nothing like having to explain things you do in automatic-mode to help examine marketing process.

After creating more than 20,000 Tweets I've noticed the kinds of tweets that are more likely to be shared and they fall into three groups:

* What's Happening NOW.
* Action verb tweets.

* Q&A Tweets.

NOW
The web only has one TIME and it is always NOW. Twitter is like the radio of the web. If something cool is happening NOW such as a Google Hangout or a revolution in Egypt Tweet it.

Action Verbs
See, Watch, Share, Learn and Listen are action verbs. Action verbs at the beginning of a Tweet are like an alert. Sometimes I use all CAPS for emphasis (but that can wear thin fast). You can also make a word that isn't typically an "action" verb have action-like qualities. AND Then He Tweeted This... makes AND an "action verb" because something seems to have just happened.

Q&A
Questions are my favorite ways to tweet. Sometimes I use Q: What Is The Question of the Day A: Answer (asking and answer my own question). Answering my questions is helpful but not a conversation. I use this tactic to make specific points that benefit from sounding like a question and answer when they really aren't. This format makes lecturing sound less like lecturing (lol).

This morning I Tweeted:

gel electrophoresis? @RoswellPark Dr. Fenstermaker Explains [VIDEO]

Love this kind of question where an ACTION (visiting the link) provides the answer especially when the answer can be attained by watching a video. I also like being VERY clear about visual support so put [VIDEO} in all caps and off by itself. Do the same treatment with Infographics, Study and Report.

Questions are great ways to encourage engagement and feedback too. I ask TWITTER questions about vendors, software and ideas all the time. By "asking Twitter" I mean that I pose the question with a hashtag and see who responds.

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AslamB's comment, October 25, 2013 3:27 AM
You're welcome Martin! :)
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Helpful Social Media Statistics [Infographic]

Helpful Social Media Statistics [Infographic] | Social Marketing Revolution | Scoop.it
Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.

Via Catherine Pham, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Several useful social media stats here including why you should only post once or max twice a day on Facebok and why blogging is so critical now.

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Likes, Tweets and The State of Social Media Marketing

Likes, Tweets and The State of Social Media Marketing | Social Marketing Revolution | Scoop.it
Okay, people are all-eyes-and-ears on social media. But attention doesn’t always equate to productivity. So is it really working?
Martin (Marty) Smith's insight:

We will know we are truly THERE when there isn't a need for an article like this, an article that sings social media's praise as if it was needed. Sad thing is we still need reassurance.

It is as if we can't get comfortable with what is clear and right in front of us. The old ways are more than gone they are all but fogotten. The new ways are here and have been for longer than most realize.

Net effect? We will know we've successfully arrived at NOW when we no longer have a need for an article like this until then read away.

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UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Social Marketing Revolution | Scoop.it

Via Peg Corwin, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Wow, this infographic cover tons of territory fast. Great and very "ean content movement".

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Peg Corwin's curator insight, June 13, 2013 9:11 AM

Full infographic link below.  Highlighting FB section here.  


Credit http://www.mycleveragency.com/2013/06/how-to-create-the-perfect-social-media-posts/


Russ Merz, Ph.D.'s comment, June 13, 2013 4:56 PM
Very useful information.
Sultan Semlali's curator insight, June 17, 2013 8:50 AM

These infographics are fantastic guides for creating content across the different platforms...

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Twitter To Target Ads Based On Your Timeline [expect more of this]

Twitter To Target Ads Based On Your Timeline [expect more of this] | Social Marketing Revolution | Scoop.it

Fast Company posted that Twitter will follow Facebook's lead and use the links you share and keywords you type to tighten their advertising sweater around you. 

Web 3.0 is going to be the intersection of predictive analytics with social shares so expect more of this kind of algorithmic tightening. Every now and again I try to toss in a search or a tweet that is totally rogue just to drive the profiling algorithms watching my every move a little crazy :).  

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Twitter For SMBs: 7 Quick Tips

Twitter For SMBs: 7 Quick Tips | Social Marketing Revolution | Scoop.it

Twitter For SMBs
Twitter Basics for SMBs shares 7 quick tips to improve your Twitter tribe making skills. Building online community is crucial, so follow these 7 tips:

* Follow Back

* @ Messages

* Sip Don't Drink

* Curate

* Say Thanks

* ReTweet

* Tweet

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How to Craft a Killer Twitter Advertising Campaign via @simonowens

How to Craft a Killer Twitter Advertising Campaign via @simonowens | Social Marketing Revolution | Scoop.it

In terms of granular targeting of your messaging, few platforms are more effective than Twitter. Using its various advertising tools, you can boost your posts to place them in front of your targeted demographics, create a trending hashtag, or even target users who are watching a particular piece of live television programming.

Martin (Marty) Smith's insight:

Great insight here in how to use Twitter and Twitter's tools to get your landing pages in front of the buyers you've been looking for.

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Year End Cool Tools Report: Twitter, Scoop.it, Gplus & Haiku Deck

Year End Cool Tools Report: Twitter, Scoop.it, Gplus & Haiku Deck | Social Marketing Revolution | Scoop.it

Social Media Marketing Tools
Team Curagami thought it would be interesting to look across the tools we love to use to see who is helping and how much:

Total Views
GPlus: 1.92M
Scoop.it Views: 173,000
Haiku Views: 83,464
Twitter: ?

Use Time

Twitter: 6 Years

Scoop.it Use: 3 Years
GPlus: 2 Years
Haiku Deck Use: 1 Year

Content Created
Scoops: 6,716
Tweets: 17,300
Haiku Decks: 38
Google Plus: 2,000 (estimate)

Following

Scoop.it: 34,000
Twitter: 5,355
GPlus: 4,397

Haiku Deck: Doesn't Offer Yet (have talked to them about this)

Caveat
If your Apples to Oranges warning light is on we agree. There are so many variables with one of the variables being how each of these tools helps the others so comparison is somewhat moot.

That said here are some random thoughts about each social media / content marketing tool:

Twitter = Frustration
Twitter is always 3 steps forward and 2 back. Each day @Scenttrail (http://www.twitter.com/scenttrail) and @Curagaqmi (http://www.twitter.com/curagami )gain and lose followers. Engagement is limited in this kind of "fire hose" marketing and for every 3 followers 2 drop off (I trim with JustUnfollow) despite my generally trying to follow everyone even remotely related who has followed me or us.

When we see Ashton Kutcher has millions of followers and treats what we work at so HARD as a big joke it's frustrating and maddening. I don't think any team can DO WITHOUT the "radio of the web", but its hard to grow a tribe there. Best to use Twitter for what it is good at - informing your tribe about what is happening now.

Scoop.it = Following & Future of Content Marketing
Scoop.it's ability to form a tribe is outstanding. The stumble comes when we try to figure out how to communicate with, listen to or curate from our followers. We think our Scoop.it "Magazine" Page: @Martin (Marty) Smith should be MORE IMPORTANT.

Scoop.it has 1M users now. We would love to see more Hero Marketing similar to what Haiku Deck does so well. Where is the Top Scoop.it Curators list? Where are the stats showing the Top Scoops of 2014 on a variety of dimensions (share, links, views)?

Scoop.it is sitting in the catbird seat since content curation is about to be the big win, but we would love a more proactive stance from Team Scoop.it. That said, they've been KIND and GENEROUS adopting me despite tough financial times due to cancer treatments. Like Haiku Deck Scoop.it has a great team and they will figure it out.

Goole Plus
We LOVE Google Plus, but losing the charismatic leader Vic Gundotra was a shock. I love hangouts, but they are not enterprise ready full of creaks, pops and cracks when used. Not easy either. GPlus has a LEARNING CURVE.

On the positive side IT'S GOOGLE. I don't know anywhere else where a following of less than 5,000 can generate page views close to 2M. Content on Google gets seen, commented on and that's worth our investment and continued learning.

https://plus.google.com/u/0/+MartinWSmith/posts 

Haiku Deck
For team Curagami the real revelation is Haiku Deck. We get MORE for LESS with Haiku Deck than any other social media tool (period, full stop). The fact that our decks, even the old sleepy ones, continue to generate new views is amazing.

Haiku Deck's adoption of our favorite online community / Hero Marketing idea is why our 38 decks are slouching toward 100,00 views after only a year and much less ditch digging than our first two years on Scoop.it. We created a Haiku Deck about their creation of online community:

Haiku Deck Model
http://shar.es/1H5cUm

Yes, Haiku Deck is being helped by the entire ecosystem especially Scoop.it, but if you have ONE thing you can do create decks and pray.

Because no one can do ONE THING anymore (sadly). What about you? What are your favorite social media tools and why?

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Neil Ferree's curator insight, December 31, 2014 4:58 PM

Metrics that Matter from an A+ Content Curator @Martin (Marty) Smith

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Social Media Frequency: How Often to Post to Facebook, Twitter

Social Media Frequency: How Often to Post to Facebook, Twitter | Social Marketing Revolution | Scoop.it
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.

Via THE *OFFICIAL ANDREASCY*, John van den Brink
Martin (Marty) Smith's insight:

Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty

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THE *OFFICIAL ANDREASCY*'s curator insight, April 13, 2014 7:22 AM

How often should you post on social media?

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New Research: Facebook Social Login Large & In Charge, Twitter Cust Service Growing Too

New Research: Facebook Social Login Large & In Charge, Twitter Cust Service Growing Too | Social Marketing Revolution | Scoop.it

Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy:

* We like Facebook for social login.
* Customer service via social nets grows especially on Twitter.
* Youngsters NOT unfriending Facebook.
* Instragam fastest growing site globally.


Marty Note
I'm not a big fan of Facebook marketing, but may need to rethink that at least on the social login and "trust mark" side of the equation. Not surprised to see customer service growing on Twitter (duh). Think what it will do when most companies understand that Twitter is NOT broadcast push platform but a pull conversation media.

Instagram growing fastest doesn't surprise. Visual marketing is growing and growing and growing with Instagram leading the charge. Surprised to see Pinterest so far down the list since they occupy much the same space, but Instragram is more mobile phone friendly.

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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | Social Marketing Revolution | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  

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malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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How to Use Tweet Chats to Build Dynamic Online Communities - Curatti

How to Use Tweet Chats to Build Dynamic Online Communities - Curatti | Social Marketing Revolution | Scoop.it
If who you follow is a key to deriving value from your social networking activities (and it is!), the better you do it for your own purposes, the more you’ll benefit.
Martin (Marty) Smith's insight:

I've been involved ina few "Tweet Chats" and didn't really understand them. Great Curatti.com post here from fellow "editor of chaos" @AnastasiaAshman on the "inside baseball" knowledge needed to turn a "tweet chat" into an effective online marketing tool.

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Facebook & Twitter Are For Kids, LinkedIn Adults, GPlus Is A Jump Ball - Social Net Demos Infographic

Facebook & Twitter Are For Kids, LinkedIn Adults, GPlus Is A Jump Ball - Social Net Demos Infographic | Social Marketing Revolution | Scoop.it

Social Media sites these days are playing a very significant role in society among different communities and different age groups of people. Let`s take a look at the stats and facts in details.

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New Stats Show Nearly One Fifth Of US Internet Users Are On Twitter [CHART]

New Stats Show Nearly One Fifth Of US Internet Users Are On Twitter [CHART] | Social Marketing Revolution | Scoop.it

The chart breaks down the number of Twitter users by gender (a slightly higher proportion of men than women are on Twitter), ethnicity (28 percent of hispanics are Twitter users), age group (30% of 18 to 29 year olds are on Twitter compared to just 5 percent of those aged 65+), income (the wealthy seem to really like Twitter, with 22% of those making more than $75,000 signing up) and whether they’re urban (21%), suburban (18%), or rural (11%).


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great Twitter stats. Use it or be left out.

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45 Amazing Social Media Facts of 2013 [Infographic]

45 Amazing Social Media Facts of 2013 [Infographic] | Social Marketing Revolution | Scoop.it

Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.


A few of the statistics:

40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites 


Via Lauren Moss, Antonios Bouris
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IOANNIS APOSTOLOU's curator insight, September 20, 2013 1:28 PM

One more excellent infographic!

Stephen Van Delinder's curator insight, September 20, 2013 4:19 PM

This pretty much sums it up. 

Bruce McDuffee's curator insight, September 25, 2013 11:30 PM

Interesting stats, but for the business marketer, does it convert to revenue?

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Email Most Valuable SOCIAL Network [Infogrpahic]

Email Most Valuable SOCIAL Network [Infogrpahic] | Social Marketing Revolution | Scoop.it

Tapestry Not Either Or
AND is the most important work in an Internet marketer's vocabulary as htis infogrpahic showing the profitability of different social tactics makes clear. 

Martin (Marty) Smith's insight:

Email Rocks
You wouldn't be too far wrong if you viewed ALL of your social marketing as having a single purpose - building your email list. Social may be a POOR conversion medium if you think of conversion as MONEY, but it works great when you ask people to join your tribe. 

Once joined magical things can happen not the least of which is you have to BUY LESS support from outside. Once your tribe is built and scaling you control your own destiny. If Google trashes your organic listings you have a way to recover. 

If a competitor steals away customers with an amazing offer you can counter with email marketing to YOUR tribe. Makes you wonder why we aren't spending a lot more time finding new ways to build our list such as:

* Appointing List Building Ambassadors (i.e. give your 1% contributors the job of helping to build your list). 
* Contest and games designed to build our lists.

* Facebook advertising (building our list was what I could get FB to do).

* Join Our Email Tribe CTAs all over everything.

* QRCodes that prompt mobile signups.

* etc...

We've ignored email for the shiny new things. Perhaps we should go back to the tried, true and profitable most social network - our email lists.  

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