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Invisible Giant of the New SEO via @HaikuDeck

Invisible Giant of the New SEO via @HaikuDeck | Social Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.
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Invisible Giant & Social Media: Why New SEO So Hard To See via @HaikuDeck

Invisible Giant & Social Media: Why New SEO So Hard To See via @HaikuDeck | Social Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

Martin (Marty) Smith's insight:

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A Radical Idea - There Is No NEW SEO @Scenttrail Explains

A Radical Idea - There Is No NEW SEO @Scenttrail Explains | Social Marketing Revolution | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello, Jack Varnell
Martin (Marty) Smith's insight:

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

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9Dotstrategies's curator insight, February 27, 2014 10:12 PM

Search Engine Optimization: SEO New Rules  (Infographic) #seo #new #rules

Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM

......reviewing.......

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Improve Your Local SEO With YouTube [Infographic]

Improve Your Local SEO With YouTube [Infographic] | Social Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:

Wow, never would have thought of this tip for how to use YouTube for local SEO. YouTube can be such a roach motel (visitors go in but they don't come out). This tip might help you get some local listings out of the YouTube motel.

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What Is Content Curation and How Does It Impact SEO? via ScentTrail Marketing

What Is Content Curation and How Does It Impact SEO? via ScentTrail Marketing | Social Marketing Revolution | Scoop.it
What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Martin (Marty) Smith's insight:

Content Curation = Most Important IM Tactic
Content Curation can help Search Engine Optimization (SEO) when created with care, a sense of the new rules of SEO and commitment. This post, a response to another post, explains what content curation is and isn't, why greate rcontent rearch and testing is possible with content curation and how to add the most important Internet marketing tactic to your 2014 strategy - content curation.

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SEO News: Bing Now Includes Pinterest Pins In Images Searches

SEO News: Bing Now Includes Pinterest Pins In Images Searches | Social Marketing Revolution | Scoop.it
Learn how you can capitalize on Bing's announcement that it will now include pins from Pinterest in image searches.

Via Peg Corwin
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Peg Corwin's curator insight, October 6, 2013 4:09 PM

Check the right corner of image search on Bing to find PINTEREST IMAGES.  Use your target keywords to optimize your images so they show up!


Quote:  "Thanks to this latest update, you can drive even more traffic and leads to your website through two of Bing's sexiest features: the unencrypted keyword search data and the Pinterest integration."


Click to learn more.  


If you like this scoop, please consider a thumbs up or share.

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SEO New vs. Old: Social Media & Sustainable SEO: Infographic

SEO New vs. Old: Social Media & Sustainable SEO: Infographic | Social Marketing Revolution | Scoop.it

The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.


With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013.


Via Lauren Moss, Alessandro Rea
Martin (Marty) Smith's insight:

GREAT way to think about and monitor social media, content marketing And SEO.

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Erick Hostachy's curator insight, July 29, 2013 11:56 AM

L'évolution du Social Media Marketing dans le référencement naturel.

Ali Anani's curator insight, July 30, 2013 12:53 AM

Great work and I like the idea of organic traffic.

Carlos Cardoso's curator insight, August 2, 2013 7:00 AM

SEO New vs.Old

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Facebook: The SEO Value of Likes, Shares, Comments

Facebook: The SEO Value of Likes, Shares, Comments | Social Marketing Revolution | Scoop.it
What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Martin (Marty) Smith's insight:

Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.

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Ally Greer's curator insight, May 6, 2013 11:09 PM

According to this post:


1 Facebook comment = 7 likes

1 Facebook share = 2 comments, 14 likes.


I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. 


When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.

Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing
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The Future of SEO Is Social

The Future of SEO Is Social | Social Marketing Revolution | Scoop.it

Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links. 


This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.


Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus


Via Antonino Militello
Martin (Marty) Smith's insight:

Social Dominance & New SEO
I wrote Storytelling is the New SEO (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ) because we play for shares. If we play for shares some content, the content capable of generating shares, is more important than other content.


This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :). 

If that is the case, then the WAY we generate content needs to change. We need to CURATE more since our curation sends the "we are listening and care about someone's take other than our own" signal and because we can test with curation and then confirm with creation.

Storytelling is the new SEO has almost 7,000 views so it struck a nerve. The nerve it struck is our attempts at understanding the new SEO, the more social SEO the SEO dominated by social signals.

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Make Full Use of Google Authorship

Make Full Use of Google Authorship | Social Marketing Revolution | Scoop.it
Google Authorship and Author Rank:Learn how to verify Google authorship and its importance in SEO.
Martin (Marty) Smith's insight:

Worth going into the authorship breach one more time. I had another piece stolen lock stock and barrel yesterday. Authorship and its protections can't come soon enough.

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Social Media Is The New SEO and Here's Why

Social Media Is The New SEO and Here's Why | Social Marketing Revolution | Scoop.it

Via Robin Good, Antonino Militello
Martin (Marty) Smith's insight:

SMM The New SEO
This article is about the mechanics of improving Facebook edgerank, but really it is about what we already know - the need for engagement instead of lectures, the need for greatness and inspiration over speaking to yourself about yourself. The post also contains a fascinating truth - social media marketing is the new SEO. 

The implied keys to engagement in a social world are:

* LISTEN carefully and well.
* Curate what you hear and they say.
* Find the hidden relationships and share them.

* Disrupt with ideas and campaigns.

* LISTEN some more.
* Create less than you curate.

* Tie metrics in to connect top and bottom of conversion funnel.

* Create great content people want to share.

* Create great content people want to advocate.


Since social media provides the fastest feedback loop on what content is creating engagement it is the new SEO. Think about it. What was really important about SEO?

SEO provided metrics about how your top of funnel traffic generation was connecting to your bottom of the funnel conversion. Those metrics were somewhat delayed and they had to build up to establish meaningful trends.

Along comes social media and the feedback loop is immediate either confirming or denying PREVIOUSLY established trends. The near real time nature of SMM's feedback loops solidifies its advantage and confirms social media as the new seo. 


If this post gets good to you, there is an additional riff on Google Plus here: https://plus.google.com/u/0/102639884404823294558/posts/dXrf1Vtazgp 

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Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2014 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

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3 Ways to Make Your Facebook Fan Page SEO friendly

3 Ways to Make Your Facebook Fan Page SEO friendly | Social Marketing Revolution | Scoop.it
Blog post at SeoCustomer : Social networking has become an essential marketing process for almost all varieties of businesses.

Nowadays, if you do not have a certai[..]
Martin (Marty) Smith's insight:

Good Facebook SEO tips here. Few realize thier Facebook page will gain PageRank.Type Page Rank Checker and you will find a tool to check your Facebook page's rank. Once the page has rank make sure you send it to helpful places (i.e. sites you own). 

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AlGonzalezinfo's curator insight, December 19, 2012 6:46 PM

very interesting tips!

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Haiku Deck Favorites & Vote For Your Faves | Listly List

Haiku Deck Analysis
After an extensive Haiku Deck analysis we've come to one conclusion - every IMer should be using this tool! You can see the analysis on Curagami.com here:
http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/

Be sure to VOTE for your favorite Curagami Haiku Deck!

Martin (Marty) Smith's insight:

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Social Media: It's The conversation, Stupid - via @HaikuDeck

Social Media: It's The conversation, Stupid - via @HaikuDeck | Social Marketing Revolution | Scoop.it
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
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6 Facts About Content Curation and SEO You Don't Know

6 Facts About Content Curation and SEO You Don't Know | Social Marketing Revolution | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
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Pallab Kakoti's curator insight, March 19, 2014 5:07 AM

Content curation for any website, be it a brand, product, agency or a local business is about the content offered to the audiences. The key to better click through is fundamentally by writing content for the right audience and not for robots or search engine algorithms. Quality content optimizes user intent for interest to engage with the information displayed on a website powered with social sharing tools that personifies content curation dynamics.

 

Good content is delivered with good research. It is crucial to offer your perspective & opinion about other related contents similar to your business discussed on your case studies, blogs & social updates. Cite the original source of any content published on your website and ensure that you add your feeds to Google blog search index. Content curation must make room for hashtag mentions so that posting them on Google+ & other social media channels that support #hashtags will optimize content visibility and group the conversation for like-minded individuals.

 

Some crucial content curation tools that leverage content strategy for SEO & social media goals include:

 

Kippt.com, urli.st, bitly.com – Link Curation

List.ly, Bagtheweb.com – List Curation

Floost.com, Sulia.com – Social Interest

Minus.com, Keeeb.com, Pinterest.com – Social Pinboard

Storify.com, Bundlr.com – Content Curation

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Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | Social Marketing Revolution | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek
Martin (Marty) Smith's insight:

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT

Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT | Social Marketing Revolution | Scoop.it

Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail

The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).

When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).

if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).

Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..


If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.

I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).

 

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lorrinda's curator insight, November 10, 2013 1:50 AM

klout.com sounds like a sort of digital credit score.  wow.  SO -- use this as a basis for formulating  your, "how to handle unfriendly friends on facebook policy."

Rescooped by Martin (Marty) Smith from Latest Social Media News
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Social Media Optimization of SEO: 7 Steps

Social Media Optimization of SEO: 7 Steps | Social Marketing Revolution | Scoop.it
This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.

Via Minter Dial, Gerrit Bes
Martin (Marty) Smith's insight:

Solid and wide ranging atticle about how to optimize content and the social signals that support it. We know social signals are critical to SEO. We also know not all contnet is equal in its ability to engage social signals. This post provides ways to make sure your SMM is in line with your SEO (always a good thing). 

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5 Common Social Media Marketing SEO Mistakes

5 Common Social Media Marketing SEO Mistakes | Social Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:

Social Media Is SEO's Sister
You MUST have a solid working relationship between your social media marketing and SEO. The two are members of the same family. They share common blood and needs for LOVE and support. Here are five #SMM mistakes to avoid.

5 Social Media Marketing SEO Mistakes To Avoid
1. No Google Author Tags.

2. No Facebook Graph Search tags.

3. Digital assets aren't social enough.

4. Using Social Share Buttons Wrong.

5. Not including social share counts.

#1 and 2 are about making sure your Internet marketing is ready for what's next. Of these two, if you can only do one, make sure you are using Google author tags. There is some debate about if Facebook graph search is going to make it (it is a lot of work for little return at the moment, but still hedge your bet).

#3 may be the mistake with the biggest consequence. You are only as good as your LIKES, SHARES and LINKS, so make it easy to do all three. Ask for Likes, Shares and Links and equip your visitors with the right social widgets so sharing is a matter of clicks and very little work.

This post is not about how to optimize your social shares since such a post would be lengthy, but let's just say make sure you are sharing what you want to get the juice (page or content or YOU), you are using a common widget used by other sites (or widgets from the social net APIs) and your ASK (to share, link and like) is ubiquitous.

Not including your social share counts is crazy. Maybe you should wait until you have a handful of counts, but the sooner you have counts in an easy to find location the more likes, shares and links you will get. Techcrunch is my favorite way to summarize social shares (the closest thing to a true REACH single number I've seen).

Your social shares don't have to be as elaborate as TechCrunch, but they must be present or you are robbing your website of one of its more powerful viral weapons - sharing the hand and presence of the sentient mob.


 

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Real Marketing Sh*t: An SEO's Guide to Content Marketing

Real Marketing Sh*t: An SEO's Guide to Content Marketing | Social Marketing Revolution | Scoop.it

Great infographic on the "inside baseball" aspect of content marketing from a SEO's perspective.

Martin (Marty) Smith's insight:

Excellent Infographic and perspective on content marketing here from a knowledgeable SEO.

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Google Analytics Undercounts your Social Media Presence!

Google Analytics Undercounts your Social Media Presence! | Social Marketing Revolution | Scoop.it
Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence.
Martin (Marty) Smith's insight:

Be Careful and Model SMM
A truth we've known for some time revealed, exposed and shameful. Attribution, even before social media marketing, was a difficult. Now, post SMM, it is almost impossible. I will never forget our CFO instructing me to kill our "non converting' keywords in PPC. 

I nodded, said sure and then didn't. It was going to be too hard to explain my "tooth" theory (lol). When a system is running and making money online, as ours was, any attempt to do something as dramatic as shut off "non-converting keywords" is sure to introduce a wobble.

Wobbles usually translate into making LESS money, so I nodded and assured him I would and then didn't. I no longer work for this very difficult  employer, but the knee jerk, "Kill it Now" attitude still exists despite its wrecking ball pain and no real benefit.


The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol). 

TIME is part of Google's algorithm and should be part of your Internet marketing too.  

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Never Underrate These Digital Marketing Tactics Say Brands From Kellogg To Nissan

Never Underrate These Digital Marketing Tactics Say Brands From Kellogg To Nissan | Social Marketing Revolution | Scoop.it
Execs from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true like email, search marketing and site optimization in favor of chasing the Next Big Thing.

Via Anthony Burke
Martin (Marty) Smith's insight:

The Longer I'm An Internet Marketer...
The longer I'm in this strange business of creating connection online the more I see the need for a tapestry approach. Internet marketing is a giant loom and we are weavers.

Our looms are in service of our organic but somewhat immutable things such as:

* Company Values.

* Unique Value Propositions.

* Expression of who we (company, brand or product) are.

 

I agree with this article that core to any weaver's online trade are thing like technical SEO, email marketing and conversion optimization. As weavers we live in the land of AND not BUT. If we layer social media marketing and other new shinny dancing ideas and objects into our core we will succeed.

If we take a zero sum Internet marketing approach and move core (and working) strategies OUT in favor of the new shinny-dancing thing we lose. If we apply existing ROI standards to THE NEW we lose.

 

Weaving (or Internet marketing) is a process, a process of testing and incorporating, incorporating and testing. There is a problem. Most of the world functions on a Zero Sum basis. As we bring a new thing on we diminish the old things.

Internet marketers can't afford a zero sum approach. They must life in the land of AND keeping core and working strategies as they test and incorporate new. Think of all the value you've created after thousands of email tests.

You know what kind of hero image, headline and call to actions work for your business vertical. NEVER give up such treasure to the new shinny-dancing thing since to do so is crazy and goofystupid. Instead set aside time and budget to test THE NEW even as you continue to trim the old because that is just what weavers do.

 

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Anthony Burke's curator insight, January 30, 2013 6:23 AM

Executivess from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true marketing tactics like email, search marketing and site optimisation in favor of chasing the Next Big Thing! Good advice.

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How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note]

How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note] | Social Marketing Revolution | Scoop.it
The world of marketing is constantly shifting and you need to adapt. Ever since the first years of the world wide web the internet has been threatenin
Martin (Marty) Smith's insight:

This infographic is in pounds, but you get the idea. I don't agree with the overdraft for PPC or the huge "online PR" budget. So much of something like this comes from how you define things like "online PR". 

If I had a $100,000 marketing budget here is how I would spend it:

* $40,000 on some disruptive campaign in 3 to 5 flavors (umbrella so could be tweaked and spun out over each quarter at roughly $10K a quarter).

* $20,000 on content marketing and curation.

* $10,000 Facebook / SMM campaign (to build the list).  

* $10,000 SEO to tighten the ropes a tad.

* $10,000 Mobile (to figure it the Heck out).
* $10,000 On some crazy contest, game or new product (expect to lose this).

 

Minimum ROI for the whole budget would be $3 to $1, great ROI would be $5 to $1 or better and breakeven is acceptable for some of the pieces. 

Note I have NO PPC in the starting budget. The $40K umbrella campaign could earn some PPC if acceptance is fast and then falters or if a tiny push could make the difference, but the days when PPC could get anyone's Internet marketing up Everest are gone.

 

PPC as supplemental as a "step on the gas" move is fine. I've even used PPC to help form campaigns since the feedback is immediate, but PPC is in the backseat until we know where we are going and the cost to get there. 

I didn't cut email marketing in only because that is an understood critical component of everything as is social. The $10K social is to create SOCIAL campaigns that could bleed over into other areas if successful.


The key is try as many things in as many different places as possible while paying the rent with a campaign crafted from past success and your read on current trends (the umbrella).  

BTW, a "campaign" doesn't mean "free shipping" it means something like Atlantic BT's 15th anniversary, an event so rare in the web development space it deserves a year's worth of Internet marketing (an umbrella theme - the 15th anniversary - with 4 movements Q1 = Social, Q2 = Web Design, Q3 = Mobile and Q4 = Ecom for example).  


What about you? How would you spend $100K in online marketing money?

We also have a Facebook thread started on Atlantic BT: http://www.facebook.com/AtlanticBusinessTechnologies  

 

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