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Social Media Darwinism - Curagami

Social Media Darwinism - Curagami | Social Marketing Revolution | Scoop.it

Social Media Darwinism
The world is irretrievably social. If you combine the Eli Pariser’s “Filter Bubbles” with how social media is becoming a search engine you will understand how your online branding and marketing can win and win big. 

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Social Media Frequency: How Often to Post to Facebook, Twitter

Social Media Frequency: How Often to Post to Facebook, Twitter | Social Marketing Revolution | Scoop.it
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.

Via THE *OFFICIAL ANDREASCY*, John van den Brink
Martin (Marty) Smith's insight:

Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty

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THE *OFFICIAL ANDREASCY*'s curator insight, April 13, 2014 7:22 AM

How often should you post on social media?

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New Research: Facebook Social Login Large & In Charge, Twitter Cust Service Growing Too

New Research: Facebook Social Login Large & In Charge, Twitter Cust Service Growing Too | Social Marketing Revolution | Scoop.it

Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy:

* We like Facebook for social login.
* Customer service via social nets grows especially on Twitter.
* Youngsters NOT unfriending Facebook.
* Instragam fastest growing site globally.


Marty Note
I'm not a big fan of Facebook marketing, but may need to rethink that at least on the social login and "trust mark" side of the equation. Not surprised to see customer service growing on Twitter (duh). Think what it will do when most companies understand that Twitter is NOT broadcast push platform but a pull conversation media.

Instagram growing fastest doesn't surprise. Visual marketing is growing and growing and growing with Instagram leading the charge. Surprised to see Pinterest so far down the list since they occupy much the same space, but Instragram is more mobile phone friendly.

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Facebook Backwards In Pictures, People & Conversion: A new study reveals

Facebook Backwards In Pictures, People & Conversion: A new study reveals | Social Marketing Revolution | Scoop.it

Mark Kelley, co-founder and CEO at Taggs (www.taggs.co), a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts.

 

 

Martin (Marty) Smith's insight:

Wow, this study was almost perfectly backwards from my predictions and experience designing a website. Fascinating to know you get more likes on Facebook by showing a hand holding a cup of coffee than a head shot - a little crazy but FB is crazy and so different. 

Only way to be successful on FB is to know the stated and hidden "rules of the road" like these for picture usage.  

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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | Social Marketing Revolution | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  

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malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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Facebook's Latest News Feed Algorithm Changes & What They Mean For Your Social Marketing via @curatti_

Facebook's Latest News Feed Algorithm Changes & What They Mean For Your Social Marketing via @curatti_ | Social Marketing Revolution | Scoop.it
The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers.
Martin (Marty) Smith's insight:

Great post here about the ever changing merry-go-round that is Facebook marketing. Here is what Facebook's latest changes mean:

  • Writing skills now matter more.
  • Social media is a work IN PROGRESS
  • Engagement Matters too.
  • Stay Social Network Agnostic


Great Curatti.com post and good idea to assume those tips apply to all social nets.

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Facebook & Twitter Are For Kids, LinkedIn Adults, GPlus Is A Jump Ball - Social Net Demos Infographic

Facebook & Twitter Are For Kids, LinkedIn Adults, GPlus Is A Jump Ball - Social Net Demos Infographic | Social Marketing Revolution | Scoop.it

Social Media sites these days are playing a very significant role in society among different communities and different age groups of people. Let`s take a look at the stats and facts in details.

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Helpful Social Media Statistics [Infographic]

Helpful Social Media Statistics [Infographic] | Social Marketing Revolution | Scoop.it
Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.

Via Catherine Pham, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Several useful social media stats here including why you should only post once or max twice a day on Facebok and why blogging is so critical now.

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Likes, Tweets and The State of Social Media Marketing

Likes, Tweets and The State of Social Media Marketing | Social Marketing Revolution | Scoop.it
Okay, people are all-eyes-and-ears on social media. But attention doesn’t always equate to productivity. So is it really working?
Martin (Marty) Smith's insight:

We will know we are truly THERE when there isn't a need for an article like this, an article that sings social media's praise as if it was needed. Sad thing is we still need reassurance.

It is as if we can't get comfortable with what is clear and right in front of us. The old ways are more than gone they are all but fogotten. The new ways are here and have been for longer than most realize.

Net effect? We will know we've successfully arrived at NOW when we no longer have a need for an article like this until then read away.

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UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Social Marketing Revolution | Scoop.it

Via Peg Corwin, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Wow, this infographic cover tons of territory fast. Great and very "ean content movement".

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Peg Corwin's curator insight, June 13, 2013 9:11 AM

Full infographic link below.  Highlighting FB section here.  


Credit http://www.mycleveragency.com/2013/06/how-to-create-the-perfect-social-media-posts/


Russ Merz, Ph.D.'s comment, June 13, 2013 4:56 PM
Very useful information.
Sultan Semlali's curator insight, June 17, 2013 8:50 AM

These infographics are fantastic guides for creating content across the different platforms...

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Facebook: The SEO Value of Likes, Shares, Comments

Facebook: The SEO Value of Likes, Shares, Comments | Social Marketing Revolution | Scoop.it
What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Martin (Marty) Smith's insight:

Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.

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Ally Greer's curator insight, May 6, 2013 11:09 PM

According to this post:


1 Facebook comment = 7 likes

1 Facebook share = 2 comments, 14 likes.


I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. 


When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.

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Q: Can Graph Search Make You Money? A: YES [Infographic]

Q: Can Graph Search Make You Money?  A: YES [Infographic] | Social Marketing Revolution | Scoop.it
Facebook's Graph Search has several uses, such as looking up restaurants in Tokyo that your friends like, or seeing photos that they've posted from San Francisco.
Martin (Marty) Smith's insight:

There Money In Facebook Graph Search
I sense there is money to be made with graph search. I haven't figured out exactly how to make money yet, but this infographic helps by clearly defining what Facebook Graphi Search is all about and how you can take advantage. 

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3 Ways to Make Your Facebook Fan Page SEO friendly

3 Ways to Make Your Facebook Fan Page SEO friendly | Social Marketing Revolution | Scoop.it
Blog post at SeoCustomer : Social networking has become an essential marketing process for almost all varieties of businesses.

Nowadays, if you do not have a certai[..]
Martin (Marty) Smith's insight:

Good Facebook SEO tips here. Few realize thier Facebook page will gain PageRank.Type Page Rank Checker and you will find a tool to check your Facebook page's rank. Once the page has rank make sure you send it to helpful places (i.e. sites you own). 

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AlGonzalezinfo's curator insight, December 19, 2012 6:46 PM

very interesting tips!

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Is Ello The New / Better Facebook?

Is Ello The New / Better Facebook? | Social Marketing Revolution | Scoop.it

Ello Manifesto

We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.

We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.


You are not a product.


Mark Traphagen
Mark was on Ello early creating helpful tools as is his way.


Mark's Take on Ello

https://plus.google.com/102639884404823294558/posts/ZxRjQkTFPhf


Mark's Free Ello Guide
https://www.stonetemple.com/ello-the-complete-guide-to-the-ad-free-social-network/

 

 

Martin (Marty) Smith's insight:

add your insight...

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Jan-Olof Steen's comment, September 30, 2014 1:38 AM
As long as it is invite only it will fail...
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We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic]

We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic] | Social Marketing Revolution | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.


Marty Note
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).

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Holly Knowles's curator insight, May 16, 2014 1:24 AM

These figures displayed in the infographic help show just how powerful social media sites are. Unsurprisingly Facebook has one of the highest amount of users  which could suggest when it comes to an IMC program and using social media, Facebook should be strongly taken into consideration alongside the other platforms shown in this infographic.

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Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test

Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test | Social Marketing Revolution | Scoop.it

Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.

You Know Your Company Is A Social Media Snob If...

* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow. 
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!

* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.

* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.

* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.

* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).

* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way. 

* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.  


* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.  

Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.  

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Give Your Business a Facebook Facelift #infographic

Give Your Business a Facebook Facelift #infographic | Social Marketing Revolution | Scoop.it
By now most businesses have realized the growth potential that an active Facebook account can bring, but not everyone is seeing the results.

Via Brian Yanish - MarketingHits.com
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Infographic Social Shares Shows Rise Of Visual Marketing [note Pinterest Move]

Infographic Social Shares Shows Rise Of Visual Marketing [note Pinterest Move] | Social Marketing Revolution | Scoop.it
This infographic reveals some of the biggest recent trends in social sharing, including just how much Pinterest's popularity has grown.


Marty Note
Great infographic from my friend @Phil Buckleyshowing the rise of visual marketing a MONSTER TREND for 2014.

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Mertens Marketing's curator insight, January 12, 2014 9:54 AM

In Europa werden 47% der Inhalte allein über Facebook geteilt, hinzu kommen noch mal 45% über Twitter. Den Rest teilen sich Google+, LinkedIn und -syurpriz (russ.: Überraschung)- VKontakt, das russische Social Network. Pinterest - obwohl es in USA bereits eine sehr große Rolle spielt - ist im Rest der Welt noch nicht so verbreitet.

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12 Last-Minute Festive Facebook Holiday Contests - Infographic

12 Last-Minute Festive Facebook Holiday Contests - Infographic | Social Marketing Revolution | Scoop.it
12 Last-Minute Super Festive Facebook Holiday Contest Ideas
Business 2 Community
Wait, what?! You haven't put up any Facebook contests yet this month? No worries! We've got 12 really easy contest ideas that you can implement in minutes, right here!
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Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT

Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT | Social Marketing Revolution | Scoop.it

Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail

The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).

When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).

if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).

Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..


If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.

I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).

 

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lorrinda's curator insight, November 10, 2013 1:50 AM

klout.com sounds like a sort of digital credit score.  wow.  SO -- use this as a basis for formulating  your, "how to handle unfriendly friends on facebook policy."

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45 Amazing Social Media Facts of 2013 [Infographic]

45 Amazing Social Media Facts of 2013 [Infographic] | Social Marketing Revolution | Scoop.it

Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.


A few of the statistics:

40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites 


Via Lauren Moss, Antonios Bouris
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IOANNIS APOSTOLOU's curator insight, September 20, 2013 1:28 PM

One more excellent infographic!

Stephen Van Delinder's curator insight, September 20, 2013 4:19 PM

This pretty much sums it up. 

Bruce McDuffee's curator insight, September 25, 2013 11:30 PM

Interesting stats, but for the business marketer, does it convert to revenue?

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Facebook integrate the #

Facebook integrate the # | Social Marketing Revolution | Scoop.it
Don’t know your hashtags from your handbags? You’re a #bigfanofhashtags but want to know what it’s integration into Facebook will mean for brands? Read on.
Martin (Marty) Smith's insight:

The # hashtag is the greatest underutilized secret weapon in Internet marketing. This post explains why and how to use it.

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Email Most Valuable SOCIAL Network [Infogrpahic]

Email Most Valuable SOCIAL Network [Infogrpahic] | Social Marketing Revolution | Scoop.it

Tapestry Not Either Or
AND is the most important work in an Internet marketer's vocabulary as htis infogrpahic showing the profitability of different social tactics makes clear. 

Martin (Marty) Smith's insight:

Email Rocks
You wouldn't be too far wrong if you viewed ALL of your social marketing as having a single purpose - building your email list. Social may be a POOR conversion medium if you think of conversion as MONEY, but it works great when you ask people to join your tribe. 

Once joined magical things can happen not the least of which is you have to BUY LESS support from outside. Once your tribe is built and scaling you control your own destiny. If Google trashes your organic listings you have a way to recover. 

If a competitor steals away customers with an amazing offer you can counter with email marketing to YOUR tribe. Makes you wonder why we aren't spending a lot more time finding new ways to build our list such as:

* Appointing List Building Ambassadors (i.e. give your 1% contributors the job of helping to build your list). 
* Contest and games designed to build our lists.

* Facebook advertising (building our list was what I could get FB to do).

* Join Our Email Tribe CTAs all over everything.

* QRCodes that prompt mobile signups.

* etc...

We've ignored email for the shiny new things. Perhaps we should go back to the tried, true and profitable most social network - our email lists.  

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Discuss PADS and PHONES To Reach Men and Women On Facebook [Infographic]

Discuss PADS and PHONES To Reach Men and Women On Facebook [Infographic] | Social Marketing Revolution | Scoop.it
An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in
Martin (Marty) Smith's insight:

Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule. 

Combine this graphic with the "when to post" graphic I just pinned to ScentTrail Social http://pinterest.com/pin/204139795581877124/  

ScentTrail on Pinterest: http://pinterest.com/scenttrail/  

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Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]

Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it

Facebook, Twitter, Instagram, Pinterest – 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]

FIPT = Facebook, Instagram, Pinterest and Twitter

Martin (Marty) Smith's insight:

FIPT or Facebook, Instagram, Pinterest and Twitter have put up some amazing numbers this last year proving SMM is here to stay and here for real. Debate the ROI at your company's marketing peril.

Time to get into the social media deep in is upon Internet marketers. As I stated in Social Media Marketing The Most Important ROI, the key isn't what SMM does to the bottom line thought as this infographic proves those kinds of returns are coming.

Social media marketing's most powerful return is how it changes US as the wall between US and THEM slips silently into the past.


Social Media Marketing The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/

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