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Five Secret Social Media Marketing Trends ScentTrail Marketing

Five Secret Social Media Marketing Trends ScentTrail Marketing | Social Marketing Revolution | Scoop.it

Wrote this piece almost a year ago and it quickly beccame a "Most Popular ScentTrail" with lots of great comments and over 1100 views. Most of it holds up. There is a reference to LiveStrong and Lance Armstrong that is dated, but main ideas seem more right than wrong. 

What do you think? More right than wrong? 

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LinkedIn: The Beginner's Guide

LinkedIn: The Beginner's Guide | Social Marketing Revolution | Scoop.it
Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help.

Via reuvenwerber, Dennis T OConnor, Jim Lerman
Martin (Marty) Smith's insight:

Oh good, another social net to learn (lol). 

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Dennis T OConnor's curator insight, March 4, 2013 4:06 PM

Thanks to Reven Werber for scooping this article. If you're going to work in the 21st century, LinkedIn is THE social network to use. 

Syed Amjad Ali's comment, March 5, 2013 12:11 AM
Liked it, thanks
http://www.elearningserv.com/blog/mobile-learning-training
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3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Social Marketing Revolution | Scoop.it

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 

Martin (Marty) Smith's insight:

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 

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John van den Brink's curator insight, March 9, 2013 10:16 AM

Great Infographic

Jesús Hernández's comment, March 9, 2013 11:27 AM
Great!!!
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Trust: The Currency of the New Economy - New Media Leaders

Trust: The Currency of the New Economy - New Media Leaders | Social Marketing Revolution | Scoop.it
Why we will move from an economy based on money capital to a reputation capital economy.
Martin (Marty) Smith's insight:

TRUST forms the base of the collaborative competition needed for the new economy.

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Martin (Marty) Smith's curator insight, March 7, 2013 12:34 AM

Trust forms the basis of collaborative competition.

Suggested by Joy Bhattacharya
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Make Full Use of Google Authorship

Make Full Use of Google Authorship | Social Marketing Revolution | Scoop.it
Google Authorship and Author Rank:Learn how to verify Google authorship and its importance in SEO.
Martin (Marty) Smith's insight:

Worth going into the authorship breach one more time. I had another piece stolen lock stock and barrel yesterday. Authorship and its protections can't come soon enough.

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News #Storytelling and #Curation with #Storify: Great Examples from Susan Mernit

News #Storytelling and #Curation with #Storify: Great Examples from Susan Mernit | Social Marketing Revolution | Scoop.it

Via Robin Good, Gladys Pintado
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Harpal S.sandhu's curator insight, March 4, 2013 8:46 PM

SOCIAL MEDIA

Alfredo Corell's curator insight, March 10, 2013 7:28 AM

Some useful examples and goo tips to putting Storify to work...

Charlotte L Weitze's curator insight, March 11, 2013 4:42 AM
Robin Good's insight:

 

 

Hats to Susan Mernit, who has an excellent piece on Knight Digital Media Center about how to do effective news curation and storytelling with Storify.

 

She brings in lots of relevant stories and examples showcasing how other individuals and journalists have been effectively using this news curation platform.

 

"The most successful creators of Meograph and Storify pages are united by one thing: they’re skilled editors and curators who know how to look at content posted on multiple social networks and pull out the pieces that will best help them to tell a story."

 

“Storify is the best way to gather tweets, comments, snippets and images from all around the Web and put them into one post. It's a new way of blogging that lets all your Internet friends participate.”

 

Brava Susan, great job and superglad to have intercepted you again.

 

 

Instructive. Informative. Resourceful. 8/10

 

Full article:http://www.knightdigitalmediacenter.org/blogs/smernit/2013/02/storify-popular-curation-platform-tells-stories-social-media

 

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Drones For Journalism - Students Learn Ethics From Drone Operation

Drones For Journalism - Students Learn Ethics From Drone Operation | Social Marketing Revolution | Scoop.it
In an attempt to keep pace with rapidly evolving technology, the journalism schools at the University of Missouri and University of Nebraska both offer classes on drone reporting, in spite of the fact that this practice is currently illegal for...
Martin (Marty) Smith's insight:

Interesting use of drones to teach journalism students about ethics. Picked this up from my friend and @ThePRCoach Jeff Domansky's twitter.

Find Jeff on Scoop.it here:

http://www.scoop.it/u/jeff-domansky 

 

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PR Firm Gets Client's Site Blacklisted for Duplicate Content [+Marty Note]

PR Firm Gets Client's Site Blacklisted for Duplicate Content [+Marty Note] | Social Marketing Revolution | Scoop.it

In Content Chemistry, there is a story of how a company hired a PR firm to launch their new website. The firm got the site blacklisted. Learn what happened. ... Rather than write an original news release, though, the PR firm simply copied the text from the website’s home page and submitted it to the online newswires. Oh yes.


They copied the text from the website’s home page as their “news release” (I seriously hate PR people sometimes; more on that here). What is wrong with people? Can you imagine paying for a PR firm to do that? I’d be furious. But I’d be even more furious when I discovered what happened next.


Because the wires automatically post to websites around the globe, within minutes there were more than 1,000 instances of that home page content on the web. Duplicate content is a big no-no for the Google algorithms, s0 the site was flagged as likely spam and they blacklisted the domain. Suddenly the website dropped from search results, even when you typed in the exact company name....


Via Jeff Domansky
Martin (Marty) Smith's insight:

What You Don't Know Can Kill Your Website
This story demonstrates two of my favorite Internet marketing points:

* There are no more than 1,000 people in the world capable of making millions online.

* Stupid is as stupid does.

The second bullet may feel like a tautology, a circular truth, but there is enough blame to go around here. Sure the PR agency should be SHOT but so should the IT group, the marketing team and even the customer service team. 

Any job that is outward facing must know SEO basics, and all of the authors who've been pounding the "SEO is dead" drum need to read this article. SEO is not so dead that a mistake can't get your site in Google jail, so not dead at all. 

Here is how your website can avoid such a mess:

* PR Releases are NEVER copied to your website UNLESS they are in a "no follow" zone (an area your IT tem prohibits search engine spiders from reading). 
* Safer to simply BAN any wire release from your website always. 
* If the content of the release is valuable REWRITE IT (even though I am not a fan of using PR newswire content on my websites). 
* If there is any doubt then the content in doubt is duplicate and should be removed or rewritten. 
* SEO Press releases are, much like email marketing, LIVE AMMUNITION so proceed with extreme caution. 
* Vet anyone touching anything on or about your website. 

This last bullet is TOO IMPORTANT to skip over. If you don't know SEO as well as you would like HIRE SOMEONE to help with vetting of a PR agency, content writer or web designer. I've been an Internet marketer for more than 12 years and can vet SEO TRUTH from FALSEHOODS very fast. 

If you can't do the same HIRE ME or someone like me to help vet those about to babysit your website. Least you think I am shilling for work I will do any such vetting FREE OF CHARGE (but subject to my availability which is getting less and less every day).


I already have more work than I can handle (just about), but it takes me 5 minutes to know if someone about to mess with your website knows their stuff, so sent me an email (Martin.Smith(at)Atlanticbt.com) and I will be glad to help. 

Your website is the crown jewel of your brand. As your website goes so goes your company, so don't play with it, don't let strangers approach it and never let an idiot do something to it that can't be undone.    

 

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Jeff Domansky's curator insight, February 19, 2013 1:19 PM

Great lesson and a bad PR, SEO outcome from a lazy PR firm.

Jeff Domansky's comment, February 19, 2013 1:22 PM
Marty, this is superb advice! Agencies, freelancers, marketers and PR people take note.
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Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of

Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of | Social Marketing Revolution | Scoop.it

I was on a Twitter Scramble the other day with The Fish Firm and was impressed with their ideas and contributions. I am particularly impressed with this post. The title is a magical idea.

The magical idea is conversions are happening, social conversions, that a company can't understand fully because they are not part of the conversation. Such a powerful double idea so simply stated. 

 

There are many implications to not understanding conversions you are not part of including:

* Cast a broad social net and to be part of more conversations.

* Responding is critical to being included in the conversion.

* Conversions aren't free; you do something to be included. 

* No matter how good you are you are still missing conversions.

 

If you are a perfectionist the last bullet can drive you stark raving mad. Internet marketers learn to turn into the wind and trim, constantly trim, based on feedback loops. 

Great post by The Fish Firm.  

 


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The Fish Firm's curator insight, February 12, 2013 5:44 PM

Thanks Marty!

A.W. Smith Law's curator insight, February 20, 2013 4:31 PM

Very true!  Something all businesses should keep in mind.  The importance of connecting and understanding your clients/customers is invaluable. 

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ScentTrail Marketing Tops 160,000 Views, THANKS

ScentTrail Marketing Tops 160,000 Views, THANKS | Social Marketing Revolution | Scoop.it

Pageviews are not a great metric, but, after 6 years ScentTrail Marketing, the little blog I started to understand Google and Amazon better when I was Director of Ecommerce passed 160,000 pageviews today.

A big day for about the first year was if more than five people stopped by. Now it is a rare day when more than a hundred people don't visit ScentTrail Marketing. With an almost perfect 30% returning and 70% new ratio the blog is always finding new people and slowly growing its returning ratio (started much lower than 30%).

Sometimes it feels so SLOW. I wish I could wave a wand and presto thousands visit ScentTrail. That isn't how Internet marketing works. I know this after 13 years. But if anyone locates that wand pleas share.

Next big number? 250,000 Pageviews. Hope to be here for that one :). Also planning on handing the reins over more and more as ScentTrail Marketing begins to be OUR blog not just MY BLOG :). Marty

 

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Survive the Coming Social Media Bust

Survive the Coming Social Media Bust | Social Marketing Revolution | Scoop.it
The social media bust shakeout is coming. You have 18-24 months to make sure your social media software or services company survives. How? Jay Baer provides 3 approaches.

Via Ricard Lloria
Martin (Marty) Smith's insight:

Yes, the social media bust is coming.


This bust will thin the herd of social media tools. This article focuses on how TOOLS can survivie. Internet marketers should read it differently.

If you are using a tool that hasn't achieved a sufficient level of scale to survive you may want to jump off that horse before it falls.

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5 Best Digital Tools For Business Branding [Infographic]

5 Best Digital Tools For Business Branding [Infographic] | Social Marketing Revolution | Scoop.it
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding
Martin (Marty) Smith's insight:

Love that this infographic opens with social bookmarking, the most underutilized SEO positive tool I know. Social bookmarking is simply sharing your source material in an organized way via a tool such as Delicious. 

Love that this Infographic from Chintan Jain shares great examples of each strategy, who is using the tool for great online presence and branding now. That helps see all the way down the funnel. 

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Twitter Makes Embedded Tweets Easier, Better

Twitter Makes Embedded Tweets Easier, Better | Social Marketing Revolution | Scoop.it

Twitter announces new features to embedded tweets. 

Martin (Marty) Smith's insight:

Cool new features make embedding easier and better. Embedding, wrapping Twitter with your website's code, can help with SEO because the page is more dynamic when your social updates are embedded into it. You may increase engagement too, so important heuristic measures such as time on site and pages viewed (especially if you are tweeting deep links) go up.

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Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool?

Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool? | Social Marketing Revolution | Scoop.it
It's not a dramatic new look, but if you spend some time with Pinterest's latest overhaul, you'll see it's easy to find more content you'll enjoy, quickly. And as a result, you'll probably spend more time on the social network.

Via Kelly Lieberman
Martin (Marty) Smith's insight:

The First Million Dollar Social Tool?
Agree the new look is subtle but significant. The "random" feel is maintained but there is new cairity in the interface. Add the new look together with Pinterest's new analytics and before you know it this tool is going to be ready for prime time and its ability to make money is hardly in question. 

I still want a "store within" Pinterest option since half the visiting traffic is lost with each click, but the new look and feel + Pinterest analytics means someone is going to make a million bucks on this tool here very soon. 

Sure Facebook, Twitter et al. are WORTH millions, but how WE make money has always been the rub. Pinterest felt like a cool store the first time I went in and only more so now.  

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Google Analytics Undercounts your Social Media Presence!

Google Analytics Undercounts your Social Media Presence! | Social Marketing Revolution | Scoop.it
Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence.
Martin (Marty) Smith's insight:

Be Careful and Model SMM
A truth we've known for some time revealed, exposed and shameful. Attribution, even before social media marketing, was a difficult. Now, post SMM, it is almost impossible. I will never forget our CFO instructing me to kill our "non converting' keywords in PPC. 

I nodded, said sure and then didn't. It was going to be too hard to explain my "tooth" theory (lol). When a system is running and making money online, as ours was, any attempt to do something as dramatic as shut off "non-converting keywords" is sure to introduce a wobble.

Wobbles usually translate into making LESS money, so I nodded and assured him I would and then didn't. I no longer work for this very difficult  employer, but the knee jerk, "Kill it Now" attitude still exists despite its wrecking ball pain and no real benefit.


The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol). 

TIME is part of Google's algorithm and should be part of your Internet marketing too.  

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Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media?

Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | Social Marketing Revolution | Scoop.it

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.

 


Via Jeff Domansky
Martin (Marty) Smith's insight:

Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. 

Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

 

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Jeff Domansky's curator insight, March 7, 2013 6:07 PM

Interesting research study and trend. Can you spell antidisestablishmentarianism? ;-)

Martin (Marty) Smith's comment, March 7, 2013 9:05 PM
No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear. This SMobile revolution is going to happen whether brands decide to lead, follow or get out of the way :).M
Jeff Domansky's comment, March 7, 2013 9:40 PM
Best line this week Marty: No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear.
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Virus Finder Microsoft's ViralSearch For Twitter Looks Cool

Virus Finder Microsoft's ViralSearch For Twitter Looks Cool | Social Marketing Revolution | Scoop.it

"One of the many undying questions from web publishers, marketers, and regular web users is "what makes something go viral?" which, coincidentally, is also something Microsoft is working on.

 

Today the company revealed a new research project called ViralSearch that uses a search engine to identify the most popular content on Twitter. 

 

ViralSearch scans billions of pieces of information, including news, photos, and video, and assigns a virality rating to the most popular topics based on how the content was shared via Twitter".

 

Read More: http://venturebeat.com/2013/03/05/microsoft-unveils-viralsearch-a-twitter-search-tool-for-finding-viral-content/


Via Antonino Militello, Firas Ghunaim
Martin (Marty) Smith's insight:

Looks cool and surprise from Microsoft.

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Elsie Whitelock's curator insight, March 22, 2013 9:51 AM

Pretty cool - another tool to help you identify what works and what doesn't in virally.

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Alltop for Content Curation, 5 Cool Tips

Alltop for Content Curation, 5 Cool Tips | Social Marketing Revolution | Scoop.it
Peg Fitzpatrick gives Five Tips for Content Curation using Alltop, the online magazine rack.
Martin (Marty) Smith's insight:

Never thought of using Alltop for content curation, but it sure works if you follow the simple tips in this post.

Visit my Alltop page here: http://my.alltop.com/scenttrail/

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Making The Case For Social Business

How do you sell in the idea of social business to your teams and executives? It's all about understanding social's implications and illustrating a sustainable a
Martin (Marty) Smith's insight:

Helpful ideck to sell the C levels on importance of investment in and ROI from social media marketing via @maxOz.

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MIT Algorithm Can Predict The Future - Knows Twitter Trending 5 Hours Ahead

MIT Algorithm Can Predict The Future  - Knows Twitter Trending 5 Hours Ahead | Social Marketing Revolution | Scoop.it
An MIT team has developed an algorithm that can predict trending topics on Twitter an average of an hour and a half before they appear
Martin (Marty) Smith's insight:

Soon all websites will run on a version of MIT's Twitter prediction algorithm. We will call it "predictive analytics" but it will do the same thing for ecommerce and B2B conversion.  


Remember you heard it here first :). 

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Why Social Media Isn't As Important As Big Ideas - Chris Brogan

Why Social Media Isn't As Important As Big Ideas - Chris Brogan | Social Marketing Revolution | Scoop.it
I love writing posts that you don’t believe. But it’s true. I don’t really care much about social media. I used to. But it’s just not the most amazing thing in the world to ...
Martin (Marty) Smith's insight:

I left a long comment on Chris Brogan's excellent piece that I won't rehash here, but I agree we got lost there for a moment or two. The shiny things became ends unto themselves. We forgot all shinny things SERVE our desire to connect, to really know and understand fleeting truth and experience something larger than ourselves. 

Tools, even great ones such as Scoop.it, are means to some greater end. Tools help us create BIG IDEAS says one of my favorite authors, Chris Brogan. I agree. What about YOU? 

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Yes There Is Life On Mars, The Video Tsunami Is Happening Now and YouTube Matters

Yes There Is Life On Mars, The Video Tsunami Is Happening Now and YouTube Matters | Social Marketing Revolution | Scoop.it

Every second there are 46,296 YouTube videos being viewed all around the world.



Via Bovee & Thill's Online Magazines for Business Communication
Martin (Marty) Smith's insight:

The video tsunami is here. Soon video will be as crowded as content marketing and the honeymoon will officially be over. Until then if you don't have a video marketing program get one. 

After then, after the point of diminishing video marketing returns have been reached, then disruption will be your best way to create video marketing ROI: http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html  

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Bovee & Thill's Online Magazines for Business Communication's curator insight, February 11, 2013 7:37 PM

Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month.


And that is just YouTube!


Every second there are 46,296 YouTube videos being viewed all around the world. In just 8 years it has transformed the web from mono media to multimedia. . .

Rescooped by Martin (Marty) Smith from Latest Social Media News
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Pinterest For Business: How People Interact with Pins on Pinterest – [Infographic]

Pinterest For Business: How People Interact with Pins on Pinterest – [Infographic] | Social Marketing Revolution | Scoop.it
How Users Interact with Pins on Pinterest – infographic Pinterest is a pinboard-style photo sharing

Via WordPress SEO & Social Media, Gerrit Bes
Martin (Marty) Smith's insight:

Good actionable information on this infographic re: Pinterest for business. 

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WordPress SEO & Social Media's curator insight, February 4, 2013 6:07 AM

How Users Interact with Pins on Pinterest – infographic /@BerriePelser

E-Strands Ltd's curator insight, February 4, 2013 10:21 AM

 How Users Interact with Pins on Pinterest – infographic Pinterest is a pinboard-style photo sharing

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Never Underrate These Digital Marketing Tactics Say Brands From Kellogg To Nissan

Never Underrate These Digital Marketing Tactics Say Brands From Kellogg To Nissan | Social Marketing Revolution | Scoop.it
Execs from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true like email, search marketing and site optimization in favor of chasing the Next Big Thing.

Via Anthony Burke
Martin (Marty) Smith's insight:

The Longer I'm An Internet Marketer...
The longer I'm in this strange business of creating connection online the more I see the need for a tapestry approach. Internet marketing is a giant loom and we are weavers.

Our looms are in service of our organic but somewhat immutable things such as:

* Company Values.

* Unique Value Propositions.

* Expression of who we (company, brand or product) are.

 

I agree with this article that core to any weaver's online trade are thing like technical SEO, email marketing and conversion optimization. As weavers we live in the land of AND not BUT. If we layer social media marketing and other new shinny dancing ideas and objects into our core we will succeed.

If we take a zero sum Internet marketing approach and move core (and working) strategies OUT in favor of the new shinny-dancing thing we lose. If we apply existing ROI standards to THE NEW we lose.

 

Weaving (or Internet marketing) is a process, a process of testing and incorporating, incorporating and testing. There is a problem. Most of the world functions on a Zero Sum basis. As we bring a new thing on we diminish the old things.

Internet marketers can't afford a zero sum approach. They must life in the land of AND keeping core and working strategies as they test and incorporate new. Think of all the value you've created after thousands of email tests.

You know what kind of hero image, headline and call to actions work for your business vertical. NEVER give up such treasure to the new shinny-dancing thing since to do so is crazy and goofystupid. Instead set aside time and budget to test THE NEW even as you continue to trim the old because that is just what weavers do.

 

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Anthony Burke's curator insight, January 30, 2013 6:23 AM

Executivess from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true marketing tactics like email, search marketing and site optimisation in favor of chasing the Next Big Thing! Good advice.

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The Only Thing Content Marketing Has To Fear Is Content Marketing Itself: Disrupt or Drown

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Martin (Marty) Smith's insight:

Why I've Moved On From Content Marketing
It was hard to realize I had to leave a beloved concept, but content marketing as I've preached it since 2003 is over. What killed the goose that was laying such golden eggs?

GREED mixed with incompetence killed our content marketing goose as this excellent slideshare points out. They believe the end is in sight. I believe the end is in our rearview mirror. 

I would still rather have MORE content than less, but any content marketing strategy must have a disruptive element. I've shared several posts on how to create a disruptive culture and form disruptive internet marketing:

Disruptive Internet Marketing Examples
http://www.scoop.it/t/curation-revolution/p/3995413442/5-examples-of-disruptive-marketing-and-5-ways-to-create-a-disruptive-culture


How To Create A Disruptive IM Culture 
http://scenttrail.blogspot.com/2013/01/5-ways-to-disrupt-your-internet.html  


Why Your Internet Marketing Must Disrupt To Win
http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html 


Good news is disruption requires creative energy and risk taking so most won't attempt it. Bad news is creating great disruptive Internet marketing is like anything else because it requires creative energy and risk taking (lol).

Don't contribute to the content marketing deluge of the ordinary. Live is way to short to not be GREAT. Disrupt and you will create Internet marketing that matters, cuts through clutter instead of adding to it, and may just save the world and how cool would that be?

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