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Prepare Your Content Marketing for Facebook Graph Search

Prepare Your Content Marketing for Facebook Graph Search | Social Marketing Revolution | Scoop.it
A couple of weeks ago, Facebook announced a new feature called Graph Search.
Martin (Marty) Smith's insight:

Graph Search Is a Bear You Need To Wrestle & Here's How. 

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Can One Social Signal Change The World? A: You Bet #INFOGRAPHIC

Can One Social Signal Change The World? A: You Bet #INFOGRAPHIC | Social Marketing Revolution | Scoop.it
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

The Relativity Of Everything
Social media is the most relative of media. The more territory social media captures the more relative things become. Relative in the sense that it is impossible to really KNOW anything. 

There are simply too many variables now. Patterns that seem so convincing may be worth a double down, but those patterns may have so many interconnections you are betting on a horse you may never see or fully understand. 

This is NOT to say we can't trust or use our metrics as maps to help create greatness. It is to say that our zero sum habits, this OR that, need to be replaced with AND. 

This AND That are impacting our metrics and Internet marketing. Great infographic that speaks to the value of a single social signal.  

 

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Social Media IS My Job

Social Media IS My Job | Social Marketing Revolution | Scoop.it

Social Media Is My JOB
After the Evolv study came out showing how social media addicts may be a company's best employees I realized Social Media, something I'd been feeling guilty about spending time doing, IS my job as Marketing Director for the web design and software development company Atlantic BT in Raleigh.

Martin (Marty) Smith's insight:

Find the Evolv study showing how your most social employees may be your most productive ones here: http://sco.lt/4qN6xd

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Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing
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The Future of SEO Is Social

The Future of SEO Is Social | Social Marketing Revolution | Scoop.it

Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links. 


This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.


Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus


Via Antonino Militello
Martin (Marty) Smith's insight:

Social Dominance & New SEO
I wrote Storytelling is the New SEO (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ) because we play for shares. If we play for shares some content, the content capable of generating shares, is more important than other content.


This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :). 

If that is the case, then the WAY we generate content needs to change. We need to CURATE more since our curation sends the "we are listening and care about someone's take other than our own" signal and because we can test with curation and then confirm with creation.

Storytelling is the new SEO has almost 7,000 views so it struck a nerve. The nerve it struck is our attempts at understanding the new SEO, the more social SEO the SEO dominated by social signals.

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In Social Media The Influence Is The Thing [Infographic]

In Social Media The Influence Is The Thing [Infographic] | Social Marketing Revolution | Scoop.it
Social media is the easiest, fastest and most explosive way to transmit and receive information! Here's an infographic that breaks it all down for you.
Martin (Marty) Smith's insight:

Excellent infographic providing number of users by social network (not how strong G+ is becoming) and what and how they influence buying behavior.

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Got Klout? How TO Increase your Brand’s Online Influence

Got Klout? How TO Increase your Brand’s Online Influence | Social Marketing Revolution | Scoop.it
Stage right: Klout. Designed to cut through the commotion, Klout provides a platform to identify industry experts and keep track of the topics you care about.
Martin (Marty) Smith's insight:

Does anyone question the importance of social influence now. A few weeks ago I wrote Why Your Klout Score Matters (http://scenttrail.blogspot.com/2013/03/why-your-klout-score-matters.html ).

Important? Beyond important in a Social, Mobile tinee of connection, trust and influence.

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How to Build Your Brand Online – Infographic

How to Build Your Brand Online – Infographic | Social Marketing Revolution | Scoop.it
The definition of branding is a particular product or a characteristic that serves to identify a particular product. In other words, it's what people think of w
Martin (Marty) Smith's insight:

Excellent visualization of tips we all know, love and try to practice.

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Five Secret Social Media Marketing Trends ScentTrail Marketing

Five Secret Social Media Marketing Trends ScentTrail Marketing | Social Marketing Revolution | Scoop.it

Wrote this piece almost a year ago and it quickly beccame a "Most Popular ScentTrail" with lots of great comments and over 1100 views. Most of it holds up. There is a reference to LiveStrong and Lance Armstrong that is dated, but main ideas seem more right than wrong. 

What do you think? More right than wrong? 

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Rescooped by Martin (Marty) Smith from Into the Driver's Seat
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LinkedIn: The Beginner's Guide

LinkedIn: The Beginner's Guide | Social Marketing Revolution | Scoop.it
Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help.

Via reuvenwerber, Dennis T OConnor, Jim Lerman
Martin (Marty) Smith's insight:

Oh good, another social net to learn (lol). 

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Dennis T OConnor's curator insight, March 4, 2013 4:06 PM

Thanks to Reven Werber for scooping this article. If you're going to work in the 21st century, LinkedIn is THE social network to use. 

Syed Amjad Ali's comment, March 5, 2013 12:11 AM
Liked it, thanks
http://www.elearningserv.com/blog/mobile-learning-training
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3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Social Marketing Revolution | Scoop.it

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 

Martin (Marty) Smith's insight:

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 

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John van den Brink's curator insight, March 9, 2013 10:16 AM

Great Infographic

Jesús Hernández's comment, March 9, 2013 11:27 AM
Great!!!
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Trust: The Currency of the New Economy - New Media Leaders

Trust: The Currency of the New Economy - New Media Leaders | Social Marketing Revolution | Scoop.it
Why we will move from an economy based on money capital to a reputation capital economy.
Martin (Marty) Smith's insight:

TRUST forms the base of the collaborative competition needed for the new economy.

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Martin (Marty) Smith's curator insight, March 7, 2013 12:34 AM

Trust forms the basis of collaborative competition.

Suggested by Joy Bhattacharya
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Make Full Use of Google Authorship

Make Full Use of Google Authorship | Social Marketing Revolution | Scoop.it
Google Authorship and Author Rank:Learn how to verify Google authorship and its importance in SEO.
Martin (Marty) Smith's insight:

Worth going into the authorship breach one more time. I had another piece stolen lock stock and barrel yesterday. Authorship and its protections can't come soon enough.

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Rescooped by Martin (Marty) Smith from Management & Leadership
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News #Storytelling and #Curation with #Storify: Great Examples from Susan Mernit

News #Storytelling and #Curation with #Storify: Great Examples from Susan Mernit | Social Marketing Revolution | Scoop.it

Via Robin Good, Gladys Pintado
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Harpal S.sandhu's curator insight, March 4, 2013 8:46 PM

SOCIAL MEDIA

Alfredo Corell's curator insight, March 10, 2013 7:28 AM

Some useful examples and goo tips to putting Storify to work...

Charlotte L Weitze's curator insight, March 11, 2013 4:42 AM
Robin Good's insight:

 

 

Hats to Susan Mernit, who has an excellent piece on Knight Digital Media Center about how to do effective news curation and storytelling with Storify.

 

She brings in lots of relevant stories and examples showcasing how other individuals and journalists have been effectively using this news curation platform.

 

"The most successful creators of Meograph and Storify pages are united by one thing: they’re skilled editors and curators who know how to look at content posted on multiple social networks and pull out the pieces that will best help them to tell a story."

 

“Storify is the best way to gather tweets, comments, snippets and images from all around the Web and put them into one post. It's a new way of blogging that lets all your Internet friends participate.”

 

Brava Susan, great job and superglad to have intercepted you again.

 

 

Instructive. Informative. Resourceful. 8/10

 

Full article:http://www.knightdigitalmediacenter.org/blogs/smernit/2013/02/storify-popular-curation-platform-tells-stories-social-media

 

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Social Media Work Flow RESET

Social Media Work Flow RESET | Social Marketing Revolution | Scoop.it

I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):


8 Hours Curating
4 Hours Bogging (writing)

4 Hours Listening (checking Topsy and quantifying results)

4 Hours Conversations (curating comments, commenting on others)

4 Hours Research, Planning, Analytics

4 Contignecy & Emergencies

4 Movements (i.e. "super campaigns")

8 Hours OPEN

============

40 hours


I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements. 


 

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Cool Ways To Put Pinterest To WORK [Infographic]

Cool Ways To Put Pinterest To WORK [Infographic] | Social Marketing Revolution | Scoop.it
Learn how and why using Twitter can help you access tips and strategies from the leading experts in your field.
Martin (Marty) Smith's insight:

Interesting ways to use Pinterest at work.

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Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO

Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO | Social Marketing Revolution | Scoop.it

Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.


Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.


“And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”


Via Brian Yanish - MarketingHits.com
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Real Marketing Sh*t: An SEO's Guide to Content Marketing

Real Marketing Sh*t: An SEO's Guide to Content Marketing | Social Marketing Revolution | Scoop.it

Great infographic on the "inside baseball" aspect of content marketing from a SEO's perspective.

Martin (Marty) Smith's insight:

Excellent Infographic and perspective on content marketing here from a knowledgeable SEO.

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7 Essential Social Media Tools To Stand Out Online

7 Essential Social Media Tools To Stand Out Online | Social Marketing Revolution | Scoop.it
Amongst the many online conversations I have with people each day, one of the key questions I get asked is: How do you keep up? I'm on LinkedIn, Facebook, Twitter, Pinterest, Quora, Foursquare,
Martin (Marty) Smith's insight:

Great post but missing one great tool I added in comments (@Scoop.it). Marty

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Rescooped by Martin (Marty) Smith from Management & Leadership
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What Your #Instagram Filter Says About You

What Your #Instagram Filter Says About You | Social Marketing Revolution | Scoop.it
What do you think the most popular filter on Instagram is? Valencia for a little fade? Kelvin for photographical equivalent of spray on tans? Maybe Earlybird?

 

Can #NoFilter be considered a filter? But even more than filter popularity, what do using specific filters say about you? This infographic explains.


Via Ivo Nový, Gladys Pintado
Martin (Marty) Smith's insight:

Love these Cosmo-like discovery infographics. The missing discovery is what if you don't have an Instagram filter.

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Instascoop Magazine's curator insight, April 30, 2013 8:44 PM

This is featured in our Mag.. it's quite interesting.. 

Scooped by Martin (Marty) Smith
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Credit Cards Go Social and Why You Should Care [Infographic]

Credit Cards Go Social and Why You Should Care [Infographic] | Social Marketing Revolution | Scoop.it

Cool infographic about the death of money and how CCs are going social.

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Mercor's curator insight, March 21, 2013 1:09 PM

Rescooped by Alessio Manca from Social Marketing Revolutiononto Customer Service Innovation

Rescooped by Martin (Marty) Smith from Pinterest
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Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool?

Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool? | Social Marketing Revolution | Scoop.it
It's not a dramatic new look, but if you spend some time with Pinterest's latest overhaul, you'll see it's easy to find more content you'll enjoy, quickly. And as a result, you'll probably spend more time on the social network.

Via Kelly Lieberman
Martin (Marty) Smith's insight:

The First Million Dollar Social Tool?
Agree the new look is subtle but significant. The "random" feel is maintained but there is new cairity in the interface. Add the new look together with Pinterest's new analytics and before you know it this tool is going to be ready for prime time and its ability to make money is hardly in question. 

I still want a "store within" Pinterest option since half the visiting traffic is lost with each click, but the new look and feel + Pinterest analytics means someone is going to make a million bucks on this tool here very soon. 

Sure Facebook, Twitter et al. are WORTH millions, but how WE make money has always been the rub. Pinterest felt like a cool store the first time I went in and only more so now.  

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Google Analytics Undercounts your Social Media Presence!

Google Analytics Undercounts your Social Media Presence! | Social Marketing Revolution | Scoop.it
Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence.
Martin (Marty) Smith's insight:

Be Careful and Model SMM
A truth we've known for some time revealed, exposed and shameful. Attribution, even before social media marketing, was a difficult. Now, post SMM, it is almost impossible. I will never forget our CFO instructing me to kill our "non converting' keywords in PPC. 

I nodded, said sure and then didn't. It was going to be too hard to explain my "tooth" theory (lol). When a system is running and making money online, as ours was, any attempt to do something as dramatic as shut off "non-converting keywords" is sure to introduce a wobble.

Wobbles usually translate into making LESS money, so I nodded and assured him I would and then didn't. I no longer work for this very difficult  employer, but the knee jerk, "Kill it Now" attitude still exists despite its wrecking ball pain and no real benefit.


The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol). 

TIME is part of Google's algorithm and should be part of your Internet marketing too.  

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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight
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Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media?

Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | Social Marketing Revolution | Scoop.it

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.

 


Via Jeff Domansky
Martin (Marty) Smith's insight:

Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. 

Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

 

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Jeff Domansky's curator insight, March 7, 2013 6:07 PM

Interesting research study and trend. Can you spell antidisestablishmentarianism? ;-)

Martin (Marty) Smith's comment, March 7, 2013 9:05 PM
No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear. This SMobile revolution is going to happen whether brands decide to lead, follow or get out of the way :).M
Jeff Domansky's comment, March 7, 2013 9:40 PM
Best line this week Marty: No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear.
Rescooped by Martin (Marty) Smith from DV8 Digital Marketing Tips and Insight
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Virus Finder Microsoft's ViralSearch For Twitter Looks Cool

Virus Finder Microsoft's ViralSearch For Twitter Looks Cool | Social Marketing Revolution | Scoop.it

"One of the many undying questions from web publishers, marketers, and regular web users is "what makes something go viral?" which, coincidentally, is also something Microsoft is working on.

 

Today the company revealed a new research project called ViralSearch that uses a search engine to identify the most popular content on Twitter. 

 

ViralSearch scans billions of pieces of information, including news, photos, and video, and assigns a virality rating to the most popular topics based on how the content was shared via Twitter".

 

Read More: http://venturebeat.com/2013/03/05/microsoft-unveils-viralsearch-a-twitter-search-tool-for-finding-viral-content/


Via Antonino Militello, Firas Ghunaim
Martin (Marty) Smith's insight:

Looks cool and surprise from Microsoft.

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Elsie Whitelock's curator insight, March 22, 2013 9:51 AM

Pretty cool - another tool to help you identify what works and what doesn't in virally.

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Alltop for Content Curation, 5 Cool Tips

Alltop for Content Curation, 5 Cool Tips | Social Marketing Revolution | Scoop.it
Peg Fitzpatrick gives Five Tips for Content Curation using Alltop, the online magazine rack.
Martin (Marty) Smith's insight:

Never thought of using Alltop for content curation, but it sure works if you follow the simple tips in this post.

Visit my Alltop page here: http://my.alltop.com/scenttrail/

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