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Facebook integrate the #

Facebook integrate the # | Social Marketing Revolution |
Don’t know your hashtags from your handbags? You’re a #bigfanofhashtags but want to know what it’s integration into Facebook will mean for brands? Read on.
Martin (Marty) Smith's insight:

The # hashtag is the greatest underutilized secret weapon in Internet marketing. This post explains why and how to use it.

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How to Create an Editorial Calendar - Journalistics

How to Create an Editorial Calendar - Journalistics | Social Marketing Revolution |
An editorial calendar is the best tool for planning your content development activities across all the channels you publish to. Here are some tips to create yours.
Martin (Marty) Smith's insight:

We are all journalists now. This post teaches the ins and outs of THINKING like a journalist.

Jeff Sieh's curator insight, July 7, 2013 5:04 PM

Any small business who is looking for help on getting serious about developing content, this article is a must read.  

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My Friend Mark Traphagen Is Becoming A Mini Google and Why You Want That Too!

My Friend Mark Traphagen Is Becoming A Mini Google and Why You Want That Too! | Social Marketing Revolution |
Checking G+ PageRank
I called +Mark Traphagen a "mini Google" in an interview with the Raleigh yesterday. Mark's G+ page has a PR of 5…
Martin (Marty) Smith's insight:

Google is giving more and more power to authors and the networks they create. My friend @MarkTraphagen is becoming a "mini-Google" because his content authority is going up fast, very fast. 

I called Mark a "mini-Google" in an interview with the Raleigh News and Observer yesterday (printed next Tuesday I think). 

Mark adds about 400 people a day to his Google Plus followers because he is a leading authority on G+. Google Plus is tipping RIGHT NOW, so Mark is riding a massive tsunami wave.

This post explains how to find out your Google Plus PageRank and what it means to become a Mark Traphagen on Google Plus. 

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Companies LIKE Social Media When They Are In Control (Good Luck With That :) [INFOGRAPHIC]

Companies LIKE Social Media When They Are In Control (Good Luck With That :) [INFOGRAPHIC] | Social Marketing Revolution |
Mashable covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.

Via Ameen Hashimi
Martin (Marty) Smith's insight:

What this infographic really says is most companies don't get social media. Social media's spontaneous "realness" scares most companies. Here's the problem. Being consistently real is the name of the Internet marketing game.

To wish Internet marketing and life in a social, connected time when The Ask, Give and Share rule is to NOT GET how to creating marketing today. Think of social media as a barometer. If your company is comfortable with you posting on social media during work hours and as yourself then they "get it".

Where "it" is how to exist in the world today. If your company has restrictions and you have to say "opinions are my own" even on your own Twitter then polish up the resume as you will need to find a new employer.

The employer you work for may go on for a long time, but YOUR personal brand is being hurt daily. RUN and run now :). Life is too short to work for fools. social signals and social signals are just about everything an Internet marketer needs these days.

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What Makes A Successful Social Media Campaign? [INFOGRAPHIC] - AllTwitter

What Makes A Successful Social Media Campaign? [INFOGRAPHIC] - AllTwitter | Social Marketing Revolution |
What Makes A Successful Social Media Campaign? [INFOGRAPHIC]
Martin (Marty) Smith's insight:

Helpful ideas and stats here.

AdriM's curator insight, June 23, 2013 12:02 AM

Great tips!

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Operation: Integrate all the things!

Operation: Integrate all the things! | Social Marketing Revolution |
A few nights ago, I was sitting on my couch about to get down with a bottle of wine and some Netflix. I grabbed my phone and opened the XBox SmartGlass app, which basically works like a virtual game-slash-remote controller.
Martin (Marty) Smith's insight:

Integration is a bear and the more we create the bigger the integration bear becomes. I agree with Arwen Petty. Integration must be central to any successful new thing. 

Working on Cure Cancer Starter ( we ran into integration issues early on. Our dream of adapting a vendor's API to our needs died hard and fast. We creating an alternative with all the same ideas as our original proposal, but integration had to be one of the first problems we addressed. 

To create without integration on your mind is to whistle past a graveyard. Wouldn't do either whistling past a graveyard or creating anything without a defined integration strategy. 

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Email Most Valuable SOCIAL Network [Infogrpahic]

Email Most Valuable SOCIAL Network [Infogrpahic] | Social Marketing Revolution |

Tapestry Not Either Or
AND is the most important work in an Internet marketer's vocabulary as htis infogrpahic showing the profitability of different social tactics makes clear. 

Martin (Marty) Smith's insight:

Email Rocks
You wouldn't be too far wrong if you viewed ALL of your social marketing as having a single purpose - building your email list. Social may be a POOR conversion medium if you think of conversion as MONEY, but it works great when you ask people to join your tribe. 

Once joined magical things can happen not the least of which is you have to BUY LESS support from outside. Once your tribe is built and scaling you control your own destiny. If Google trashes your organic listings you have a way to recover. 

If a competitor steals away customers with an amazing offer you can counter with email marketing to YOUR tribe. Makes you wonder why we aren't spending a lot more time finding new ways to build our list such as:

* Appointing List Building Ambassadors (i.e. give your 1% contributors the job of helping to build your list). 
* Contest and games designed to build our lists.

* Facebook advertising (building our list was what I could get FB to do).

* Join Our Email Tribe CTAs all over everything.

* QRCodes that prompt mobile signups.

* etc...

We've ignored email for the shiny new things. Perhaps we should go back to the tried, true and profitable most social network - our email lists.  

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The 4 Cs of Social Media | Infographic

The 4 Cs of Social Media | Infographic | Social Marketing Revolution |
The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g
Martin (Marty) Smith's insight:

Quick what are the 4 Cs of Social Media Marketing? If you guessed:

* Content. 
* Conversations.

* Community.

* Connection.

You win a cookie. I would toss in another C - CONVERSION since good luck getting anyone to convert in the not to distant future if you aren't RICH in social media assets. 

Jesús Hernández's comment, May 17, 2013 5:59 PM
You are right!!
Martin (Marty) Smith's comment, May 17, 2013 7:47 PM
Yes if life and Internet marketing was only as simple as they appear in an infographic :).M
Charles Mungai's curator insight, May 18, 2013 1:50 AM

Awesome piece on Social Media

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Goolge Plus Lessons With Mark Traphagen ScentTrail Marketing Live Blog

Goolge Plus Lessons With Mark Traphagen ScentTrail Marketing Live Blog | Social Marketing Revolution |

Hard to type as fast as Google Plus guru Mark Traphagen talks about G+, but tyring.

Find my LIVE BLOG of his Master Class on Google plus on ScentTrail Marketing:

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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Social Marketing Revolution |

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:

Via Giuseppe Mauriello, Brian Yanish -
Martin (Marty) Smith's insight:

No matter how GOOD your calls to action are they can always get better :).M

Mary Anne Hahn's curator insight, May 4, 2013 8:32 AM

Your marketing goes nowhere without an effective call to action.

Mr Branson's curator insight, May 5, 2013 9:13 AM

A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. It has now become a central part of  daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.

Liz Wilson's curator insight, May 5, 2013 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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Likes and Follows Don't Mean A Thing If They Ain't Got That Swing

Likes and Follows Don't Mean A Thing If They Ain't Got That Swing | Social Marketing Revolution |
As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, So many people are open to like, share and comment for social issues

You can't TYPE a revolution. Revolutions require courage and bood.

Martin (Marty) Smith's insight:

Revolution Means Courage and Blood
I love this post my friend Phil Buckley (@1918) shared because it speaks to my experience creating and .

While I have NEVER been disappointed by the kindness of strangers, those willing to step up and really do SOMETHING valuable are rare. The removed "TV-Like" nature of social media, something I love, can create the appearance of revolution as nothing really changes.

Could social media become a huge pacifier? Yes, but it can also help catch terrorists and create Arab springs. Ultimately tools are neutral it is what we do with them that mattes. The problem is their daily use isn't changing anything.

The way we create change is to step up with courage and be willing to shed some blood. Revolutions are never bloodless or free. I'm all in. What about you? And YES I recognize that I am typing that statement into social media, but typing isn't the only thing my team is doing. What about yours?


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Social Media Has ROI PROOF: 10 Examples [Infographic]

Social Media Has ROI PROOF: 10 Examples [Infographic] | Social Marketing Revolution |

Great and specific examples of Social Media ROI in this Infographic. 

Martin (Marty) Smith's insight:

Great detailed camples of SMM ROI here. 

AdriM's curator insight, April 23, 2013 1:53 PM

Great examples of why time invested in social media is time well spent.

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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Social Marketing Revolution |
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
Martin (Marty) Smith's insight:

Love these 4 social media lessons:

* Respond Immediately To Customer Concerns.
* Use Technology So You CAN Respond 24/7/365.
* Get Personal.

* Social Media for the Enterprise is as powerful as SMM.

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Is Google Authorship A Flop?

Is Google Authorship A Flop? | Social Marketing Revolution |

Lots of speculation that Google authorship is a flop or a "defensive play". I don't see it that way (yet). Is it too complicated? Yes. Are the benefits spotty right now? Yes. Does that mean the future will be like the present? Not a chance. 

I suggest using Google Authorship as a hedge your bet since the cost of getting involved is small (adding some tags) and potential benefits large. Will ask my G+ friends to weigh in.  

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5 Common Social Media Marketing SEO Mistakes

5 Common Social Media Marketing SEO Mistakes | Social Marketing Revolution |
Martin (Marty) Smith's insight:

Social Media Is SEO's Sister
You MUST have a solid working relationship between your social media marketing and SEO. The two are members of the same family. They share common blood and needs for LOVE and support. Here are five #SMM mistakes to avoid.

5 Social Media Marketing SEO Mistakes To Avoid
1. No Google Author Tags.

2. No Facebook Graph Search tags.

3. Digital assets aren't social enough.

4. Using Social Share Buttons Wrong.

5. Not including social share counts.

#1 and 2 are about making sure your Internet marketing is ready for what's next. Of these two, if you can only do one, make sure you are using Google author tags. There is some debate about if Facebook graph search is going to make it (it is a lot of work for little return at the moment, but still hedge your bet).

#3 may be the mistake with the biggest consequence. You are only as good as your LIKES, SHARES and LINKS, so make it easy to do all three. Ask for Likes, Shares and Links and equip your visitors with the right social widgets so sharing is a matter of clicks and very little work.

This post is not about how to optimize your social shares since such a post would be lengthy, but let's just say make sure you are sharing what you want to get the juice (page or content or YOU), you are using a common widget used by other sites (or widgets from the social net APIs) and your ASK (to share, link and like) is ubiquitous.

Not including your social share counts is crazy. Maybe you should wait until you have a handful of counts, but the sooner you have counts in an easy to find location the more likes, shares and links you will get. Techcrunch is my favorite way to summarize social shares (the closest thing to a true REACH single number I've seen).

Your social shares don't have to be as elaborate as TechCrunch, but they must be present or you are robbing your website of one of its more powerful viral weapons - sharing the hand and presence of the sentient mob.


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Colors of Social Timing: When To Post On Facebook, Twitter Social Networks

Colors of Social Timing: When To Post On Facebook, Twitter Social Networks | Social Marketing Revolution |
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.

All things being equal, and they never are online, post when you can create the biggest wave.

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How Much Content Should You Be Creating?

How Much Content Should You Be Creating? | Social Marketing Revolution |

Not So Much & More Than You Think
I love it when people say they are going to create LESS content of higher quality. If you knew how to do that then you would be on a beach somewhere sipping a frosty drink with little umbrellas in it.

No ONE knows what "quality" is until you've created enough content to take a hard look at the numbers. This is why I like consistency. I create content daily and don't wait for some "perfection" that I can't determine.

We don't determine QUALITY scores anymore THEY DO. To suggest otherwise is dangerous hubris and goofystupid. Listen more than you talk, create something everyday based on what you learned and when you stumble upon greatness double down.

Don't ask the wrong question in the wrong way and HOW MUCH is exactly the wrong question. Write what you believe and think. Watch your shares, engagement numbers (time on site, pages viewed) and test a new idea (always). Over time you will see patterns.

When in doubt ASK. No harm in admitting you are confused or unsure and asking your supporters for help. When THEY help YOU a magical thing happens transforming YOU and THEM into US.

Startups think about content LAST. This is a mistake. Content is tied to MONEY and money is the lubrication that keeps everything running. Startups should start wide sharing as much of what is happening TODAY as possible. This makes potential investors feel they know you before writing a check.

Sharing content creates TRUST and no one invests in people or things they don't trust. Consistency is important for Startups. Create content DAILY and when you see a chance for a schedule create one and publish it. Mondays are about X and Wednesdays about Y. Schedules create trust too.

Only those NEW to Internet marketing spend a lot of time thinking and pulling their hair out about HOW something should be done. This process concern reminds me of sitting with my former catalog bosses one day. They told me they spent hours teasing out whether a hero image (largest image on a webpage is a "hero") should be this way or that.

They asked me what I thought. "It doesn't matter," I told them and their faces fell. They were used to a decision like that, the cover of a catalog, costing tens of thousands of dollars. The hero for our webpage didn't matter because we would change it in seven days (if not sooner) anyway AND I didn't have to guess.

DATA would start to flow the minute we put the image up. They were used to expensive tests that took months to resolve. I was used to inexpensive tests we did all the time, so no reason to EVEN HAVE the process conversation.

So much of this debate is of the "It doesn't matter" variety. Every moment you THNK about creating great content instead of creating SOME content and testing are a moment lost. YOU don't crate great content. You create content and THEY decide if it is great or not. Best way I know to create GREAT content is create consistently and learn as you go.

When I was a Director of Ecommerce here is something I said frequently to my team, "We are going to do SOMETHING even if it is the wrong thing". Never regretted saying it or anything we did because SOMETHING always beats NOTHING online.

Martin (Marty) Smith's comment, June 15, 2013 3:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight, June 16, 2013 6:51 AM

Excellent read, including the comments which followed. 

Martin (Marty) Smith's comment, July 10, 2013 7:16 PM
Had an interesting follow on conversation with Jan Gordon about the question of how much. MORE is an important idea because you can't analyze feedback on content you don't create and publish. More can also be a turnoff for some, but the way we consume content along with everything else is changing. Instead of reading everything all the way through we dip in and dip out. Twitter and other social nets are either leading or reinforcing this ADD-like behavior. Well let's not judge it. It is what it is. No one READS anymore we scan so MORE scanable content in more places is good. Even BAD content is valuable since its creator learns NOT to create that kind of content, but ONLY if they publish. If a team "Sistine Chapels" their content waiting for a perfection that will never arrive they kill feedback needed to thrive.
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UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Social Marketing Revolution |

Via Peg Corwin, Brian Yanish -
Martin (Marty) Smith's insight:

Wow, this infographic cover tons of territory fast. Great and very "ean content movement".

Peg Corwin's curator insight, June 13, 2013 9:11 AM

Full infographic link below.  Highlighting FB section here.  


Russ Merz, Ph.D.'s comment, June 13, 2013 4:56 PM
Very useful information.
Sultan Semlali's curator insight, June 17, 2013 8:50 AM

These infographics are fantastic guides for creating content across the different platforms...

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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | Social Marketing Revolution |
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns, malek, Jesús Hernández
Martin (Marty) Smith's insight:

Wow, didn't know half of these. Great free resources to create ORM and proactive SMM ROI. 

Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Delphine Lalande's curator insight, September 14, 2015 9:15 AM

44 outils gratuits pour un SOCIAL MEDIA MONITORING efficace

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Evernote Cool, Under Utilized : 100 Different Uses

Evernote Cool, Under Utilized : 100 Different Uses | Social Marketing Revolution |

Great list of ways to use what may be the great under utilized content marketing and social media tool - EVERNOTE.

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Social Media Is Changing The Customer Experience [INFOGRAPHIC]

Social Media Is Changing The Customer Experience [INFOGRAPHIC] | Social Marketing Revolution |
16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]
Martin (Marty) Smith's insight:

16% of all customer service inquiries come via social media. Is your company listening?

AdriM's curator insight, May 14, 2013 11:17 AM

"51% trust on line customer forums more than an organization's website." One of the many reasons why companies should invest in social media.

Yu Ji's curator insight, May 15, 2013 5:19 AM

Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty.

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Facebook: The SEO Value of Likes, Shares, Comments

Facebook: The SEO Value of Likes, Shares, Comments | Social Marketing Revolution |
What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Martin (Marty) Smith's insight:

Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.

Ally Greer's curator insight, May 6, 2013 11:09 PM

According to this post:

1 Facebook comment = 7 likes

1 Facebook share = 2 comments, 14 likes.

I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. 

When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.

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How to Build and Operate a Content Marketing Machine

How to Build and Operate a Content Marketing Machine | Social Marketing Revolution |
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...
Martin (Marty) Smith's insight:

Building vs. Operating
Great SEOmoz post on how to build a content marketing machine, a machine we all need these days. One of my favorite posts on the How Tos of content marketing. Don't make any mistake either. Building and Operating at two very different things. 

Nick Peperell's curator insight, May 1, 2013 4:12 AM

This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...

AdriM's curator insight, May 14, 2013 12:33 PM

Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.

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Psychology Of Social Networks [Infographic]

Psychology Of Social Networks [Infographic] | Social Marketing Revolution |
psychology of social networking.

Great stats here such as every minute there are 700,000 status updates and 500,000 tweets. 

AdriM's curator insight, April 29, 2013 3:09 PM

... and this is why businesses should not ignore social media in their marketing strategies.


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Discuss PADS and PHONES To Reach Men and Women On Facebook [Infographic]

Discuss PADS and PHONES To Reach Men and Women On Facebook [Infographic] | Social Marketing Revolution |
An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in
Martin (Marty) Smith's insight:

Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule. 

Combine this graphic with the "when to post" graphic I just pinned to ScentTrail Social  

ScentTrail on Pinterest:  

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