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Where Should You Post This and That? And Why... [Infographic]

Where Should You Post This and That? And Why... [Infographic] | Social Marketing Revolution | Scoop.it

Funny and RIGHT infographic about where to post what and why. Key is aligning content to ITS source and the best social media "radio" for it. 

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Lindsay Wilson's curator insight, August 5, 2013 9:49 AM

Calls attention to the fact that many times people no longer give credit where credit is due.

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Great Content Curation Interactive Infographic

Great Content Curation Interactive Infographic | Social Marketing Revolution | Scoop.it

Content Curation Infographic

Marty
Great interactive infographic about content curation. I'm convinced the optimal ratio is something like 90% curation to 10% creation. Curation generates greater reach faster than creation, is a futile testing ground and provides faster feedback loops. 

Curation also creates AUTHORITY points with Google. When in doubt curate, when in more doubt curate some more :).  

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Social Media Marketing ROI Myth Busting With Dr. Natalie - SalesForce

Social Media Marketing ROI Myth Busting With  Dr. Natalie - SalesForce | Social Marketing Revolution | Scoop.it
Yesterday's webinar with Dr. Natalie Petouhoff (@drnatalie) was a valuable hour of conversation on measuring ROI of social media. Dr. Natalie is not only U
Martin (Marty) Smith's insight:

Several GREAT HOW TO posts from Natalie Petouhoff @drnatalie . Love the first myth - there are too many variables. BUSTED! There are always "too many" variables since we are marketing online where variables stretch to infinity. 

There are NEVER too many variables to create meaningful Key Performance Indicators and watch them like a hawk. Dr. Natalie can even help keep your CFO off your back about all that social spend.  

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Crowdfunding Fundamentals

Crowdfunding Fundamentals | Social Marketing Revolution | Scoop.it

Crowedfunding is the next big thing. Crowedfunding is crowdsourcing with money. there is notjing more clear, honest and true than the pattern created by a sentient crowd willing to put up their hard earned money to VOTE for an album, a vew Internet watch or a new App.


The problem icrowdfunding isn't well known or understood. This post helps.

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Tweeting Tips Infographic

Tweeting Tips Infographic | Social Marketing Revolution | Scoop.it
Check out Tips & Tricks for the perfect Tweet in our new #infographic.
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Branding Choose The Right Social Media Tool For Your Brand

Branding Choose The Right Social Media Tool For Your Brand | Social Marketing Revolution | Scoop.it
Being everywhere isn't always the best strategy. ;

Via Level343, Jesús Hernández, massimo facchinetti
Martin (Marty) Smith's insight:

Grat idea to find brand alignment with your dominant #SMM tool!

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Martin (Marty) Smith's comment, July 16, 2013 5:19 PM
May be old hat for Scoopers, but SMBs I speak with are baffled and confused using Twitter for questions and Facebook for notifications. Never hurts to share what may see old hat to "us" (is my thinking :).
Russ Merz, Ph.D.'s comment, July 17, 2013 2:20 PM
Marty, point well taken. My point is that the principles behind the new "tips" and "how to's" have been around for a while...old knowledge being rediscovered?
Martin (Marty) Smith's comment, July 18, 2013 2:10 PM
Russ, yep agree in fact was just thinking about how the "long tail" is becoming the "long tails". Marty
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Facebook integrate the #

Facebook integrate the # | Social Marketing Revolution | Scoop.it
Don’t know your hashtags from your handbags? You’re a #bigfanofhashtags but want to know what it’s integration into Facebook will mean for brands? Read on.
Martin (Marty) Smith's insight:

The # hashtag is the greatest underutilized secret weapon in Internet marketing. This post explains why and how to use it.

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How to Create an Editorial Calendar - Journalistics

How to Create an Editorial Calendar - Journalistics | Social Marketing Revolution | Scoop.it
An editorial calendar is the best tool for planning your content development activities across all the channels you publish to. Here are some tips to create yours.
Martin (Marty) Smith's insight:

We are all journalists now. This post teaches the ins and outs of THINKING like a journalist.

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Jeff Sieh's curator insight, July 7, 2013 2:04 PM

Any small business who is looking for help on getting serious about developing content, this article is a must read.  

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My Friend Mark Traphagen Is Becoming A Mini Google and Why You Want That Too!

My Friend Mark Traphagen Is Becoming A Mini Google and Why You Want That Too! | Social Marketing Revolution | Scoop.it
Checking G+ PageRank
I called +Mark Traphagen a "mini Google" in an interview with the Raleigh +newsobserver.com yesterday. Mark's G+ page has a PR of 5…
Martin (Marty) Smith's insight:

Google is giving more and more power to authors and the networks they create. My friend @MarkTraphagen is becoming a "mini-Google" because his content authority is going up fast, very fast. 

I called Mark a "mini-Google" in an interview with the Raleigh News and Observer yesterday (printed next Tuesday I think). 

Mark adds about 400 people a day to his Google Plus followers because he is a leading authority on G+. Google Plus is tipping RIGHT NOW, so Mark is riding a massive tsunami wave.

This post explains how to find out your Google Plus PageRank and what it means to become a Mark Traphagen on Google Plus.

https://plus.google.com/u/0/+MarkTraphagen/posts 

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Companies LIKE Social Media When They Are In Control (Good Luck With That :) [INFOGRAPHIC]

Companies LIKE Social Media When They Are In Control (Good Luck With That :) [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
Mashable covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.

Via Ameen Hashimi
Martin (Marty) Smith's insight:

What this infographic really says is most companies don't get social media. Social media's spontaneous "realness" scares most companies. Here's the problem. Being consistently real is the name of the Internet marketing game.

To wish Internet marketing and life in a social, connected time when The Ask, Give and Share rule is to NOT GET how to creating marketing today. Think of social media as a barometer. If your company is comfortable with you posting on social media during work hours and as yourself then they "get it".

Where "it" is how to exist in the world today. If your company has restrictions and you have to say "opinions are my own" even on your own Twitter then polish up the resume as you will need to find a new employer.

The employer you work for may go on for a long time, but YOUR personal brand is being hurt daily. RUN and run now :). Life is too short to work for fools. social signals and social signals are just about everything an Internet marketer needs these days.

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What Makes A Successful Social Media Campaign? [INFOGRAPHIC] - AllTwitter

What Makes A Successful Social Media Campaign? [INFOGRAPHIC] - AllTwitter | Social Marketing Revolution | Scoop.it
What Makes A Successful Social Media Campaign? [INFOGRAPHIC]
Martin (Marty) Smith's insight:

Helpful ideas and stats here.

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AdriM's curator insight, June 22, 2013 9:02 PM

Great tips!

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Operation: Integrate all the things!

Operation: Integrate all the things! | Social Marketing Revolution | Scoop.it
A few nights ago, I was sitting on my couch about to get down with a bottle of wine and some Netflix. I grabbed my phone and opened the XBox SmartGlass app, which basically works like a virtual game-slash-remote controller.
Martin (Marty) Smith's insight:

Integration is a bear and the more we create the bigger the integration bear becomes. I agree with Arwen Petty. Integration must be central to any successful new thing. 

Working on Cure Cancer Starter (http://www.curecancerstarter.org) we ran into integration issues early on. Our dream of adapting a vendor's API to our needs died hard and fast. We creating an alternative with all the same ideas as our original proposal, but integration had to be one of the first problems we addressed. 

To create without integration on your mind is to whistle past a graveyard. Wouldn't do either whistling past a graveyard or creating anything without a defined integration strategy. 

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Email Most Valuable SOCIAL Network [Infogrpahic]

Email Most Valuable SOCIAL Network [Infogrpahic] | Social Marketing Revolution | Scoop.it

Tapestry Not Either Or
AND is the most important work in an Internet marketer's vocabulary as htis infogrpahic showing the profitability of different social tactics makes clear. 

Martin (Marty) Smith's insight:

Email Rocks
You wouldn't be too far wrong if you viewed ALL of your social marketing as having a single purpose - building your email list. Social may be a POOR conversion medium if you think of conversion as MONEY, but it works great when you ask people to join your tribe. 

Once joined magical things can happen not the least of which is you have to BUY LESS support from outside. Once your tribe is built and scaling you control your own destiny. If Google trashes your organic listings you have a way to recover. 

If a competitor steals away customers with an amazing offer you can counter with email marketing to YOUR tribe. Makes you wonder why we aren't spending a lot more time finding new ways to build our list such as:

* Appointing List Building Ambassadors (i.e. give your 1% contributors the job of helping to build your list). 
* Contest and games designed to build our lists.

* Facebook advertising (building our list was what I could get FB to do).

* Join Our Email Tribe CTAs all over everything.

* QRCodes that prompt mobile signups.

* etc...

We've ignored email for the shiny new things. Perhaps we should go back to the tried, true and profitable most social network - our email lists.  

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SEO New vs. Old: Social Media & Sustainable SEO: Infographic

SEO New vs. Old: Social Media & Sustainable SEO: Infographic | Social Marketing Revolution | Scoop.it

The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.


With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013.


Via Lauren Moss, Alessandro Rea
Martin (Marty) Smith's insight:

GREAT way to think about and monitor social media, content marketing And SEO.

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Erick Hostachy's curator insight, July 29, 2013 8:56 AM

L'évolution du Social Media Marketing dans le référencement naturel.

Ali Anani's curator insight, July 29, 2013 9:53 PM

Great work and I like the idea of organic traffic.

Carlos Cardoso's curator insight, August 2, 2013 4:00 AM

SEO New vs.Old

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Benefits of Social Media Marketing [Infographic]

Benefits of Social Media Marketing [Infographic] | Social Marketing Revolution | Scoop.it
Social media marketing facts, figures, and statistics are displayed in this handy infographic.

Via Herve Peitrequin, Neil Wilkins, Link4Lead
Martin (Marty) Smith's insight:

Dense but great infograpic that might help sell the C level.

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Martin (Marty) Smith's comment, July 29, 2013 2:56 PM
Not sure I agree with Tim. Social is social. The fact that Pharma is all wound up on itself is more a reflection of pharma than the way the web works. Google makes no distinction betrween pharma content and any other type. Pharma is the one who binds itself up in knots, but universal content and social marketing axioms still apply.
Tim Mustill's comment, July 30, 2013 5:48 AM
I agree the axioms apply Martin but sadly, due to the self -inflicted knots you refer to and regulation there are some aspects of B2C that are just not practical for prescription medicines. Thankfully the barriers are slowly coming down with more big pharma embracing at least some elements of social media.
Martin (Marty) Smith's comment, July 30, 2013 6:03 AM
Well said Tim. Marty
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4 Tips For 4Q Social Media Marketing Strategy via Atlantic BT

4 Tips For 4Q Social Media Marketing Strategy via Atlantic BT | Social Marketing Revolution | Scoop.it
Key ideas from Pivot's State of Social Media Study is worth revisiting before finalizing 4Q online marketing plans: Content over deals & when in doubt ASK.
Martin (Marty) Smith's insight:

4Q Is Here Now
Since many Internet marketing teams are putting finishing touches to their social media marketing plans for fourth quarter we looked back to the Pivot Team's Social Media Study for 4 tips to consider before putting your plans to bed.

1. Content Is More Important Than Deals.

2. Sales Matter, But Engagement Matters More.

3. Learn to Surf Social Media Marketing.

4. Social Media Marketing Should LISTEN more than TALK.


Hope these tips help you create record breaking social media marketing for 2013 and 1Q 2014.  

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Forrester Report: The Social Media Habits of B2B Customers

Forrester Report: The Social Media Habits of B2B Customers | Social Marketing Revolution | Scoop.it
Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research..

Via Fred Zimny
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Quieting Seth Godin's Lizard Brain With A Zen Parable

Quieting Seth Godin's Lizard Brain With A Zen Parable | Social Marketing Revolution | Scoop.it
How can I explain the never-ending irrationality of human behavior? We say we want one thing, then we do another. We say we want to be successful but we sabotage the job interview. We say we want a product to...
Martin (Marty) Smith's insight:

Washing The Social Media Dishes
Seth's parable today reminds me of the Zen Master story. Seems there once was a Zen Master and a student. After a delicious and filling meal the student turned full faced to the Zen Master and asked, "Master what is Zen?"

The Zen Master took a long breath, looked directly at the student and said, "Wash the dishes".

Seth's admonition to beware the lizard brain and attend to tasks at hand is especially true on social media. Many share their full lizard brain on social media and that is like robbing a bank, a place where they video your every move.

Social media's memory is forever and so its a place to attend to the task at hand. Social media is a place to, "Wash the dishes".  

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How to Use Social Media for Lead Generation : The Rainmaker Blog

How to Use Social Media for Lead Generation : The Rainmaker Blog | Social Marketing Revolution | Scoop.it
If you are still struggling to find the sweet spot when it comes to using social media to generate leads, there’s nothing wrong with following i
Martin (Marty) Smith's insight:

Tried to use social media for lead gen once and it just felt like the only leads I could generate were other companies using social media for lead gen. This post has helpful tips for how to break the cycle. 

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Is Google Authorship A Flop?

Is Google Authorship A Flop? | Social Marketing Revolution | Scoop.it

Lots of speculation that Google authorship is a flop or a "defensive play". I don't see it that way (yet). Is it too complicated? Yes. Are the benefits spotty right now? Yes. Does that mean the future will be like the present? Not a chance. 

I suggest using Google Authorship as a hedge your bet since the cost of getting involved is small (adding some tags) and potential benefits large. Will ask my G+ friends to weigh in.  

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5 Common Social Media Marketing SEO Mistakes

5 Common Social Media Marketing SEO Mistakes | Social Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:

Social Media Is SEO's Sister
You MUST have a solid working relationship between your social media marketing and SEO. The two are members of the same family. They share common blood and needs for LOVE and support. Here are five #SMM mistakes to avoid.

5 Social Media Marketing SEO Mistakes To Avoid
1. No Google Author Tags.

2. No Facebook Graph Search tags.

3. Digital assets aren't social enough.

4. Using Social Share Buttons Wrong.

5. Not including social share counts.

#1 and 2 are about making sure your Internet marketing is ready for what's next. Of these two, if you can only do one, make sure you are using Google author tags. There is some debate about if Facebook graph search is going to make it (it is a lot of work for little return at the moment, but still hedge your bet).

#3 may be the mistake with the biggest consequence. You are only as good as your LIKES, SHARES and LINKS, so make it easy to do all three. Ask for Likes, Shares and Links and equip your visitors with the right social widgets so sharing is a matter of clicks and very little work.

This post is not about how to optimize your social shares since such a post would be lengthy, but let's just say make sure you are sharing what you want to get the juice (page or content or YOU), you are using a common widget used by other sites (or widgets from the social net APIs) and your ASK (to share, link and like) is ubiquitous.

Not including your social share counts is crazy. Maybe you should wait until you have a handful of counts, but the sooner you have counts in an easy to find location the more likes, shares and links you will get. Techcrunch is my favorite way to summarize social shares (the closest thing to a true REACH single number I've seen).

Your social shares don't have to be as elaborate as TechCrunch, but they must be present or you are robbing your website of one of its more powerful viral weapons - sharing the hand and presence of the sentient mob.


 

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Colors of Social Timing: When To Post On Facebook, Twitter Social Networks

Colors of Social Timing: When To Post On Facebook, Twitter Social Networks | Social Marketing Revolution | Scoop.it
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.


All things being equal, and they never are online, post when you can create the biggest wave.

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How Much Content Should You Be Creating?

How Much Content Should You Be Creating? | Social Marketing Revolution | Scoop.it

Not So Much & More Than You Think
I love it when people say they are going to create LESS content of higher quality. If you knew how to do that then you would be on a beach somewhere sipping a frosty drink with little umbrellas in it.

No ONE knows what "quality" is until you've created enough content to take a hard look at the numbers. This is why I like consistency. I create content daily and don't wait for some "perfection" that I can't determine.

We don't determine QUALITY scores anymore THEY DO. To suggest otherwise is dangerous hubris and goofystupid. Listen more than you talk, create something everyday based on what you learned and when you stumble upon greatness double down.

Don't ask the wrong question in the wrong way and HOW MUCH is exactly the wrong question. Write what you believe and think. Watch your shares, engagement numbers (time on site, pages viewed) and test a new idea (always). Over time you will see patterns.

When in doubt ASK. No harm in admitting you are confused or unsure and asking your supporters for help. When THEY help YOU a magical thing happens transforming YOU and THEM into US.

Startups think about content LAST. This is a mistake. Content is tied to MONEY and money is the lubrication that keeps everything running. Startups should start wide sharing as much of what is happening TODAY as possible. This makes potential investors feel they know you before writing a check.

Sharing content creates TRUST and no one invests in people or things they don't trust. Consistency is important for Startups. Create content DAILY and when you see a chance for a schedule create one and publish it. Mondays are about X and Wednesdays about Y. Schedules create trust too.


PS
Only those NEW to Internet marketing spend a lot of time thinking and pulling their hair out about HOW something should be done. This process concern reminds me of sitting with my former catalog bosses one day. They told me they spent hours teasing out whether a hero image (largest image on a webpage is a "hero") should be this way or that.

They asked me what I thought. "It doesn't matter," I told them and their faces fell. They were used to a decision like that, the cover of a catalog, costing tens of thousands of dollars. The hero for our webpage didn't matter because we would change it in seven days (if not sooner) anyway AND I didn't have to guess.

DATA would start to flow the minute we put the image up. They were used to expensive tests that took months to resolve. I was used to inexpensive tests we did all the time, so no reason to EVEN HAVE the process conversation.

So much of this debate is of the "It doesn't matter" variety. Every moment you THNK about creating great content instead of creating SOME content and testing are a moment lost. YOU don't crate great content. You create content and THEY decide if it is great or not. Best way I know to create GREAT content is create consistently and learn as you go.

When I was a Director of Ecommerce here is something I said frequently to my team, "We are going to do SOMETHING even if it is the wrong thing". Never regretted saying it or anything we did because SOMETHING always beats NOTHING online.

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Martin (Marty) Smith's comment, June 15, 2013 12:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight, June 16, 2013 3:51 AM

Excellent read, including the comments which followed. 

Martin (Marty) Smith's comment, July 10, 2013 4:16 PM
Had an interesting follow on conversation with Jan Gordon about the question of how much. MORE is an important idea because you can't analyze feedback on content you don't create and publish. More can also be a turnoff for some, but the way we consume content along with everything else is changing. Instead of reading everything all the way through we dip in and dip out. Twitter and other social nets are either leading or reinforcing this ADD-like behavior. Well let's not judge it. It is what it is. No one READS anymore we scan so MORE scanable content in more places is good. Even BAD content is valuable since its creator learns NOT to create that kind of content, but ONLY if they publish. If a team "Sistine Chapels" their content waiting for a perfection that will never arrive they kill feedback needed to thrive.
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UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Social Marketing Revolution | Scoop.it

Via Peg Corwin, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Wow, this infographic cover tons of territory fast. Great and very "ean content movement".

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Peg Corwin's curator insight, June 13, 2013 6:11 AM

Full infographic link below.  Highlighting FB section here.  


Credit http://www.mycleveragency.com/2013/06/how-to-create-the-perfect-social-media-posts/


Russ Merz, Ph.D.'s comment, June 13, 2013 1:56 PM
Very useful information.
Sultan Semlali's curator insight, June 17, 2013 5:50 AM

These infographics are fantastic guides for creating content across the different platforms...

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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | Social Marketing Revolution | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns, malek, Jesús Hernández
Martin (Marty) Smith's insight:

Wow, didn't know half of these. Great free resources to create ORM and proactive SMM ROI. 

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Tom Pick's comment, August 8, 2013 1:50 PM
That link works, thanks Neil!
Alexander Abramov's comment, August 8, 2013 4:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 4:54 PM
Thanks all !