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Making Content Marketing Work in a Social/Mobile World
Love this headline from the infographic, "Multi-channel Content Marketing Is HARD!" Agree with that statement and found lots of good stats in this infographic about video marketing in a SMobile (social and mobile) world.
Are you sure you want to delete this scoop?
Really useful tips and stats about content marketing in both social media and mobile marketing.
5 Reasons Marty things Google plus ROCKS and it will become an uber-successful social net.
Google Plus Nation Thanks to my friends Mark Traphagen (@Marktraphagen) and Phil Buckley (@1918) I am a G+ BELIVER. Here's why: * Much more conversational than Twitter.
* Fits nicely between Scoop.it's magazine and Twitter stream.
* The cool features such as Hangouts and communities I don't know how to use yet. * It's GOOGLE. Apparently our area (Raleigh / Durham NC) is one of the largest users of G+ in the country and that is because we have great leaders and guides like Mark, Phil and I would put Jesse Wojdylo in there (and others I've yet to meet). I'm so SOLD I am going to use G+ in Cure Cancer Starter instead of creating a Zappos-like Twitter Wall despite how cool that wall is (see it here: http://tweetwall.apps.zappos.com/ ). If you are one of those G+ doubters or haters I hope you are one of our competitors because this thing is going to be a HUGE weapon, a game changing social net once we figure how to get our hands half way around it. KUDOS to the RDU Google Plus leadership. You guys ROCK. Couple of these guys, a little time and a few bucks and the world gets changed. Too cool.
Cool Morgan Stanley report says eCom has plenty of headroom growth. Here is my take on what that means for small to medium sized businesses and startups. Post discusses SMobile the natural mashup of MOBILE and SOCIAL.
One reason you must relate your business to "saving the world" is social media. Social lives in the "save the world" zone, so to speak about what you do in a boring way reduces traffic, destroys advocacy and hurts the bottom line. How dos your business save the world?
Join the Tech Cures Cancer Movement. Marty (@ScentTrail) is donating his 2013 salary to fund the Tech Cures Cancer movement. Find out how you can help.
As is tradition here at Moz, I'm conducting my annual analysis of my predictions from 2012, and if I score high enough, predicting what will happen in 2013.
Rare that I agree with all 10 predictions, but I do here. Rand is especially accurate where Google is concerned.
What were the best social media articles you read in the last 12 months? Did you find any particularly useful for your business? We asked our writers to s
Before 2012 slips into the history books, reading a few of these Social Media Examinar top rated posts such as:* Rand Fishkin's Content Marketing Manifesto.
* Calculate ROI of Social Media.
* How to build your army before you need it.
* The continued gamification of attention.
* Forget strategy develop a social media philosophy.
And I bet you find a few more of these post interesting and helpful before we bank 2012. 2013 promises to be the Smobile year (social + mobile) and many of these articles can help prepare for the inevitable.
Facebook, Twitter, Instagram, Pinterest – 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]FIPT = Facebook, Instagram, Pinterest and Twitter
FIPT or Facebook, Instagram, Pinterest and Twitter have put up some amazing numbers this last year proving SMM is here to stay and here for real. Debate the ROI at your company's marketing peril. Time to get into the social media deep in is upon Internet marketers. As I stated in Social Media Marketing The Most Important ROI, the key isn't what SMM does to the bottom line thought as this infographic proves those kinds of returns are coming. Social media marketing's most powerful return is how it changes US as the wall between US and THEM slips silently into the past.
Social Media Marketing The Most Valuable ROIhttp://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/
Hunting social media marketing ROI can make it easy to ignore the most important point - Your company, brand and product must have a social media marketing strategy.
Facebook and social media marketing success is often displayed when big brands run a campaign with big budgets. So how do you launch a Facebook marketing campaign and make it successful?
Finally someone shares their Facebook ROI in a case study, calm and logical way. Great data here to help sell the skeptics in your company that don't believe in FCommerce yet. Not sure i did until reading these.
Twitter, ESPN And Ford Team Up To Embed College Football Replay Videos Into Tweets (RT @charlotteama: Pretty Cool!
Cool idea, not sure I care about it for football since bowl season is already pretty overwhelming, but other cool uses are out there too.
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.
I love the phrase "social business" because it puts the emphasis where it belongs, on business. Social Media Marketing sounds like you are marketing the media NOT the business. Social business is more than Twitter and Facebook; it is about opening a company's doors, to reducing the wall between THEM (customers) and US (marketers). Here are a few ways social business is different: * Listening.
* Incorporating what you hear into everything.
* Alignment between marketing speak and customers.
* Learning from customers.
* Teaching customers via knowledge transfer.
* Content, Content and Content.
* Being open, honest and authentic.
Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business
Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm. Get ready to kick the tires a
The ongoing visualization of everything seems like one of the critical trends of 2012. The impact it has on social is clear. Twitter just added a filter for photos. Pinterest has scaled faster than Twitter and it will soon be the #2 social net behind Facebook. What is the most engaged content on Facebook? Pictures, photographs and videos. You can still write, but you sure better have an arresting graphic or good luck. This SlideShare takes you through the evolution of the visualization of everything and makes specific suggestions content creators and curators will find helpful.
SMM The New SEOThis article is about the mechanics of improving Facebook edgerank, but really it is about what we already know - the need for engagement instead of lectures, the need for greatness and inspiration over speaking to yourself about yourself. The post also contains a fascinating truth - social media marketing is the new SEO. The implied keys to engagement in a social world are:* LISTEN carefully and well.* Curate what you hear and they say.* Find the hidden relationships and share them.
* Disrupt with ideas and campaigns.
* LISTEN some more.* Create less than you curate.
* Tie metrics in to connect top and bottom of conversion funnel.
* Create great content people want to share.
* Create great content people want to advocate.
Since social media provides the fastest feedback loop on what content is creating engagement it is the new SEO. Think about it. What was really important about SEO? SEO provided metrics about how your top of funnel traffic generation was connecting to your bottom of the funnel conversion. Those metrics were somewhat delayed and they had to build up to establish meaningful trends. Along comes social media and the feedback loop is immediate either confirming or denying PREVIOUSLY established trends. The near real time nature of SMM's feedback loops solidifies its advantage and confirms social media as the new seo.
If this post gets good to you, there is an additional riff on Google Plus here: https://plus.google.com/u/0/102639884404823294558/posts/dXrf1Vtazgp
Well said that scooper!
If you need to create a social media marketing plan for your business in 2013 you'll be smart to cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.
My first reaction to these three things to stop was revulsion, then confusion then acceptance. Here are the three things:* Updating Your Facebook Page.
* Blogging To Tell Stories.
* YouTube Videos.
Atlantic BT where I am the Marketing Director does all three of these. On my second read the real message sunk in. Social media marketing needs to be connected to calls to action, offers and conversion. Agree! Accept!
Previously a darling of the social media scene, retailer Woolworths had its fair share of digital travails this year, from Halaal hot cross buns, to accusations of ripping off Frankie’s Olde Soft Drink Company, to calls for boycotts over perceived racist job adverts. But it was not alone. Around the world companies – in fact, very often retailers as well – had online conversations turn nasty.
In Woolworth’s case, things came to a head in September with calls for the stores to be boycotted after a so-called whistle-blower accused the company of being racist based on the content of its job ads. Woolworths replied that it, like all South African companies over a certain size, was legally obliged to comply with the country’s Employment Equity Act. But by then the storm in the teacup had spiralled out of control, and Woolworths eventually was forced to close its Facebook page to control the barrage of “hate speech” and “vitriol” people were spewing forth....
I agree with Jeff. These are retail problems that bubble up into social but weren't social campaigns per se. Lessons are mostly don't be a idiot and if you are an idiot don't blow things up by continuing to be an idiot on social (lol). The other point they make is strange. They say that thigns move so fast it is okay to mess up because no one will remember except at summary of the year time. Not sure I agree with that at all since TIME is something you can't get back. There is GREAT and then there are these.
Useful recap of several, mostly retail, PR fails.
"While there’s little reason to ignore the reigning kings of the social media sphere, early adoption of smaller, niche networks can pay dividends."
The first network on this watchlist won't surprise you, the second one you probably haven't heard of, and the third one will likely make you laugh out loud in disbelief. The first two make a lot of sense to pay attention to and I'm willing to keep half an eye on the third based on this endorsement. Join me?
Click through the photo for the full story.
My list of social networks to watch would be different. It would be: Scoop.it Hunch.com
SlideShare Quora without gamification is a problem. I do like the Q&A aspect since NOTHING SEOs better, but they had me and then lost me when there wasn't a reason to go back every day. I use Scoop.it as my AAA social media-testing zone, so there is a reason to visit multiple times a day to see how views are shaping up. If content makes a splash I work it into other higher commitment areas (blogs and sites). Hunch.com is the most beautiful social net. They've been a little restrictive to maintain their beautiful interface and I don't blame them, but those constraints have been niching the site. Relax those even a little and businesses would flock to this beautiful tool. Pinterest is obvious with its visual strengths and friendly UI Pinterest hasn't achieve half of what it will achieve yet. Stumble Upon did an amazing job with mobile. They may be the most powerful SEO hidden gems if it wasn't for SlideShare. SlideShare IS the most powerful unknown (mostly) SEO Power Tool. Not for long.
Follow these rules and don't play yourself. Complex.com: The original buyer's guide for men.
Did you hear a giant, "Whew"? That was me after racing through this list to see if @ScentTrail was featured as one of the 25 Never Dos on SMM for men. I'm not going to admit to how many of these mistakes I've made, but it is more than one (lol). Here are a couple I would add:* Never start a Tweet, "My cat did.....".
* "Drunk" and "Twitter" should be mutually exclusive terms.
* Never start a Tweet, "My ex said....".
* Stop with the QUOTES already, enough is enough, what do YOU think about whatever.
* No more, "I'm at lunch eating fish sticks tweets," since that was cool for about...well never.
* Never tweet from a moving car on an iPhone (sure to kill someone).
* If you tweet about alien abduction expect to be abducted by someone.
* NEVER tweet on the toilet, not pretty, not pretty.
* Careful of words like "toilet" as they are negative sentiment words and way too much detail (not pretty, not pretty).
* If you MUST tweet about negative sentiments use French (sounds better and who will really know?).Now I make next year's Complex.com's list for sure (ouch). What are your additions to the things men must never do on social media. Is there a different list for women? What is that list?
Complex.com rates the top 25 comments sections on very diverse websites.
Note the absence of Ecom sites here. Comments and reviews are critical in a post-panda SEO world, so Ecom sites would be well advised to #StealThis from some of these comment sections. Comments are beaautifully self perpetuating.
When you ask for them you get more. When you don't you send 2 bad signals - websites without comments say we don't care what you (our potential customers) think and they push comments to other sites such as Yelp (bad idea). The more social we become the more important a great comments area promoted by the kinds of hooks and gamification that pull comments from reluctant visitors must be in place to win.
The world of marketing is constantly shifting and you need to adapt. Ever since the first years of the world wide web the internet has been threatenin
This infographic is in pounds, but you get the idea. I don't agree with the overdraft for PPC or the huge "online PR" budget. So much of something like this comes from how you define things like "online PR". If I had a $100,000 marketing budget here is how I would spend it: * $40,000 on some disruptive campaign in 3 to 5 flavors (umbrella so could be tweaked and spun out over each quarter at roughly $10K a quarter).
* $20,000 on content marketing and curation.
* $10,000 Facebook / SMM campaign (to build the list).
* $10,000 SEO to tighten the ropes a tad.
* $10,000 Mobile (to figure it the Heck out). * $10,000 On some crazy contest, game or new product (expect to lose this).
Minimum ROI for the whole budget would be $3 to $1, great ROI would be $5 to $1 or better and breakeven is acceptable for some of the pieces. Note I have NO PPC in the starting budget. The $40K umbrella campaign could earn some PPC if acceptance is fast and then falters or if a tiny push could make the difference, but the days when PPC could get anyone's Internet marketing up Everest are gone.
PPC as supplemental as a "step on the gas" move is fine. I've even used PPC to help form campaigns since the feedback is immediate, but PPC is in the backseat until we know where we are going and the cost to get there. I didn't cut email marketing in only because that is an understood critical component of everything as is social. The $10K social is to create SOCIAL campaigns that could bleed over into other areas if successful.
The key is try as many things in as many different places as possible while paying the rent with a campaign crafted from past success and your read on current trends (the umbrella). BTW, a "campaign" doesn't mean "free shipping" it means something like Atlantic BT's 15th anniversary, an event so rare in the web development space it deserves a year's worth of Internet marketing (an umbrella theme - the 15th anniversary - with 4 movements Q1 = Social, Q2 = Web Design, Q3 = Mobile and Q4 = Ecom for example).
What about you? How would you spend $100K in online marketing money?We also have a Facebook thread started on Atlantic BT: http://www.facebook.com/AtlanticBusinessTechnologies
While becoming a social business is much less expensive than most companies realize, it does take time and resources. A fair question is, what’s in it for me? Or in this case, what is in it...
Tenets of a "social business" extend beyond Social Media Marketing into areas such as Quirky product development (sharing process as product), being present in real time and tuning the top of your content marketing to meet the conversions at the bottom. Excellent post here from Steve about what is in it for your company (or you personally) to become a "social business" in 2013.
Here is an infographic which visualizes 5 basic tips to increase your online influence and a small video which describes on how to build an online identity.
Loved the video and this infographic describing how to increase your online influence is priceless.
Great Scoop. We all look for influencers on topics we fellow.
Like making real friends!
Valid as well online as offline !?
Blog post at SeoCustomer : Social networking has become an essential marketing process for almost all varieties of businesses.Nowadays, if you do not have a certai[..]
Good Facebook SEO tips here. Few realize thier Facebook page will gain PageRank.Type Page Rank Checker and you will find a tool to check your Facebook page's rank. Once the page has rank make sure you send it to helpful places (i.e. sites you own).
very interesting tips!
Do you feel like nobody is listening on Facebook? Read the stats that show how making a simple change to your phrasing can get you more engagement.
Of course questions work on Facebook because it is a conversational medium. People want to give as good as they get. This is why Facebook ROI has been hard to create. How to you ROI a great conversation with a friend? I had several great convrersations last week. I didn't walk out of my lunch with Phil Buckley (@1918) and Mark Traphagen (@MarkTraphagen) thinking what did I MAKE (I paid for lunch :). I came away from that magical lunch thinking about how stuffed I was, how much I learned and how much I appreciate the friendship of these two smart, creative Internet marketers. Of course questions work on Facebook and there is ROI in there, all kinds of ROI we will come to understand when we realize our real jobs are those lunches :). I wrote more along these lines about a year ago:Social Media Marketing The Most Valuable ROI: http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/
If you want to learn how to use Facebook's new Gifts service to send physical presents to your friends, Mashable has compiled a handy how-to guide.
For me the most important guide is how merchants can use this new feature. If anyone has seen that content please share.