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What Is Content Curation and How Does It Impact SEO? via ScentTrail Marketing

What Is Content Curation and How Does It Impact SEO? via ScentTrail Marketing | Social Marketing Revolution | Scoop.it
What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Martin (Marty) Smith's insight:

Content Curation = Most Important IM Tactic
Content Curation can help Search Engine Optimization (SEO) when created with care, a sense of the new rules of SEO and commitment. This post, a response to another post, explains what content curation is and isn't, why greate rcontent rearch and testing is possible with content curation and how to add the most important Internet marketing tactic to your 2014 strategy - content curation.

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A Must Listen: Google+ Guru B. L. Ochman Hang Out Today 3:00 EST With @DonnaPapacosta

A Must Listen: Google+ Guru B. L. Ochman Hang Out Today 3:00 EST With @DonnaPapacosta | Social Marketing Revolution | Scoop.it

B. L. Ochman On GPlus, Life & Internet Marketing 
If you've never heard B. L. Ochman discuss Internet marketing and GPlus you've missed out. B. L.'s intelligent vision, deep understanding of GPlus and ability to tell a story as only a New Yorker can entertain, inform and amaze. 

B. L.'s humanity is what impresses me the most. She is beyond busy, as we all are, but makes it a point to support those who support her. When I met Seth Godin, back in the day, he was like that too. Over time and as a guru's dance card gets more full they lose intimacy with the little guy blogging his or her heart and passions.  

Betting that doesn't happen with B. L. since she is grounded, real and authentic. Keeping a healthy skepticism about oneself is the first rule of being able to stay in touch with those who got you to "guru" status in the first place and B. L. is healthy and skeptical (lol). 

I've never met B. L., but I like her immensely for her willingness to share, her creative vision and articulate definition of What's Next. Here is the link to today's hangout with Donna Papacosta

https://plus.google.com/events/cl3cug3deu0jn3cq2fakcgfiu10?hl=en&partnerid=gplp0  

Today (Friday) at 3:00 EST 

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17 Social Media Books You Would Read If You Only Had The Time

17 Social Media Books You Would Read If You Only Had The Time | Social Marketing Revolution | Scoop.it
Discover the books read recently by social media pros and the key takeaways they had to help improve their social media marketing.


Marty
Great list just purchased 5 of them on Amazon, now if I only had the time to actually READ anymore (lol). I buy the book because having a book laying aournd staring at me with those "read me now" eyes makes me more guilty than injecting something else I'll never open into my Kindle or iPad.

Martin (Marty) Smith's insight:

Here is what I just purchased on Amazon:

Contagious - been thinking a lot about viral marketing fter launching http://www.curecancerstarter.org. 

Epic Content Marketing  - Pulizi is a trusted source on content marketing since he heads the Content Marketing Institute and was preaching content marketing when most IMers were still wondering what "content marketing" is. 

Ignore Everybody - looked interesting and agree the more purple your cow is the better these days. 

Spreadable Media - creating cultural memes, ideas that spread, is a very different thing than "marketing". Want to learn how to change my process to get more "spread" out of my media (lol). 

 Have Read

Platforms - not really the book I thought it was, an explanation about how to build an effective social marketing engine, more HOW TO social media (front end).

Tribes By Godin - a must read. 

NO BS Social Media - must read. 



 

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Martin (Marty) Smith's comment, December 19, 2013 12:45 PM
Let's hope some health care providers read "contagious" Luigi :). Thanks for the Scoop. Marty
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Combinatorial Creativity via Maria Popova Design Matters Interview

Combinatorial Creativity via Maria Popova Design Matters Interview | Social Marketing Revolution | Scoop.it

Content Curation Defined
If you don't know Maria Popova's @BrainPickings you should. Mari'a definition of content curation in this interview with Design Matters Debbie Millman is one of the best I've heard.

"Curation is about creating a framework for what matters and why and building that framework into a pattern that your audience intuits by just sticking with it."


Framework is a word we are about to know very, very well. Conversations can't be penned in ways we are used to organizing corporate information and websites. Conversations are mercury - slippery and sticky at the same time, here, there and everywhere."

If you are serious about content curation this interview is a must listen.


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How to Use Tweet Chats to Build Dynamic Online Communities - Curatti

How to Use Tweet Chats to Build Dynamic Online Communities - Curatti | Social Marketing Revolution | Scoop.it
If who you follow is a key to deriving value from your social networking activities (and it is!), the better you do it for your own purposes, the more you’ll benefit.
Martin (Marty) Smith's insight:

I've been involved ina few "Tweet Chats" and didn't really understand them. Great Curatti.com post here from fellow "editor of chaos" @AnastasiaAshman on the "inside baseball" knowledge needed to turn a "tweet chat" into an effective online marketing tool.

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12 Last-Minute Festive Facebook Holiday Contests - Infographic

12 Last-Minute Festive Facebook Holiday Contests - Infographic | Social Marketing Revolution | Scoop.it
12 Last-Minute Super Festive Facebook Holiday Contest Ideas
Business 2 Community
Wait, what?! You haven't put up any Facebook contests yet this month? No worries! We've got 12 really easy contest ideas that you can implement in minutes, right here!
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B2C Remains Slight Laggards On Social Media Marketing | Infographic

B2C Remains Slight Laggards On Social Media Marketing | Infographic | Social Marketing Revolution | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss, Vincent Bastide, sophiedesc, Denis Liotta 
Martin (Marty) Smith's insight:

Interesting infographic confirming a trend we see in content marketing too. B2C accounts are slight laggards to their B2B cousins on social media usage and pickup. I have three secret theories about social media:

Secret SMM Theory 1: Not about B2C Long-term
I think real profits will come from using social tools inside an enterprise.

Secret SMM Theory 2: When Doesn't Matter as Much as HOW
If your enterprise is a social media laggard you haven't lost that much yet, and if you jump in with C level support you may be able to leapfrog competitors already using social media marketing but only doing so on the margin.

Secret SMM Theory 3: Who You Know Is Important
Every social media pop we get starts with someone we know, support, follow and want to help. Who you know and who knows you on social media is very important to having the channel pay for the effort you put into it. We try to make that group as large as possible since what we send out and who we are on social media is what we get back.

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Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

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Why Social Media Is David's Slingshot & How Threats Destroy Brands

Why Social Media Is David's Slingshot & How Threats Destroy Brands | Social Marketing Revolution | Scoop.it

Does Arrogance Still Scale? Not so much...
I live in a loft in a renovated tobacco building. I thought it was appropriate to put the Story of Cancer Foundation in a renovated tobacco building. The Duke Alumni Office is our neighbor occupying the first floor and several buildings including our parking garage.

Friday night after six o'clock the Duke Alumni Office threatened to tow my car. I pay for parking and an electronic gate requiring a special card to open controls the deck. This post is about how can an office ostensibly in the BE NICE business be so unaware of the social, community and brand implications of such a threatening action.

Imagine one of your neighbors threatened to tow your car out of your gorge. You would call the police. I hope it doesn't go that far, but Duke is asking like an arrogant GOLIATH and should learn that social media is a slingshot capable of making any Goliath have a bad day.

The point for EVERY business is we are all connected now. Treat me, them and us like the family members we are and we will get along great. Mean and arrogant wouldn't be my first choice for branding building in a social, mobile age.

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Facebook & Twitter Are For Kids, LinkedIn Adults, GPlus Is A Jump Ball - Social Net Demos Infographic

Facebook & Twitter Are For Kids, LinkedIn Adults, GPlus Is A Jump Ball - Social Net Demos Infographic | Social Marketing Revolution | Scoop.it

Social Media sites these days are playing a very significant role in society among different communities and different age groups of people. Let`s take a look at the stats and facts in details.

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Ideas For Marketing Your Product or Business on Pinterest [Infographic]

Ideas For Marketing Your Product or Business on Pinterest [Infographic] | Social Marketing Revolution | Scoop.it
[Infographic] Ideas For Marketing Your Product or Business on Pinterest by Bill Ross of LinchpinSEO in Chicago
Martin (Marty) Smith's insight:

Great Pinterest resources from my friend Bill Ross. 

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Is Crowdfunding A New Marketing Channel? A: Yes

Is Crowdfunding A New Marketing Channel? A: Yes | Social Marketing Revolution | Scoop.it

Crowdfunding As New Channel
If a "channel" is a set of tactics who’s ROI exceeds its costs then YES crowdfunding can become a new channel. Current Internet marketing channels include:

* Social Media Marketing.

* Email Marketing.

* Websites and other digital publishing platforms.

* Pay Per Click Ads (PPC).
* Content Marketing.

* Content Curation.
* Video Marketing.
* Cause Marketing.
* Event Marketing.
* Mobile Marketing.

* Traditional advertising.

* Crowdfunding.


You may notice SEO is not on the list. Search Engine Optimization used to be a distinct channel. One could argue technical SEO should remain a channel, but I think technical SEO belongs as a tactic in each of those channels.

You might think of crowdfunding as a subset of social or content marketing. We don't. We think crowdfunding ideas; content, promotions and product development will become an ecommerce channel in the next two years.

Imagine you have a crowdfunding board showing the latest coolest gizmos or thinking in whatever business you are. What will happen with that content? Content that viral will be shared, LIKED and blogged about.

User Generated Content, (UGC) the one content all ecommerce merchants need and can't buy, flows into crowdfunding like streams into a river. The coolest part of all of this CHEAP UGC is not only is it VIRAL and SOCIAL but it is addictive and fun.

In this game you are the BANK and make money either way. If your ideas get funded you make money. If THEIR ideas get funded YOU make money. If your ideas don't get funded you SAVE MONEY.

Yes, the team at CrowdFunde believes crowdfunding is a new channel.

 

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Why Google Plus Is NOT A Social Net But A "Revolution In Online Communication" with B. L. Ochman

Why Google Plus Is NOT A Social Net But A "Revolution In Online Communication" with B. L. Ochman | Social Marketing Revolution | Scoop.it

GooglePlus Rocks
+B.L. Ochman (@whatsnext) and +David F Leopold (@SmallBizDavid) created a great HangOut about +Google+ today. Several of B. L.'s statements struck me as beyond important including:

GooglePlus is NOT a social net but a revolution in online communication.

and

There has never been a TOOL like it.

This is a great Hangout with a very smart lady. At one point in the final third they discuss how GPlus is a major opportunity for fashion websites. I've done extensive research that supports that idea.

If you keep in mind the idea that GPlus is a tool not a social net it may be the most disruptive thing you can do within your business vertical no matter what it is (I have extensive research to back that up too).

Why kill yourself to catch up to someone who is just waiting for you machinegun in place on Facebook or Twitter when, in almost every case I've studied GPlus is a blue ocean of opportunity?

How did teams I've managed make over $30M online? It wasn't by doing what everyone else was doing exactly as they wre doing it I assure you :). Marty

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Content Marketing For Lawyers 1,2,3 - Martin Marty Smith Marketing Blog

Content Marketing For Lawyers 1,2,3 - Martin Marty Smith Marketing Blog | Social Marketing Revolution | Scoop.it
  . Content Marketing Tips For Lawyers Imagine you are a lawyer. You work hard, graduated with honors from law school and don’t understand why your billing this year will be slightly less than last continue a three year trend.
Martin (Marty) Smith's insight:

Had fun writing this post after reading a Neil Ferre post encouraging lawyers to embrace content and social marketing or pay the consequences (slowly decling billable hours).

Neil's post is here:
http://circleoflegaltrust.com/is-not-participating-in-social-media-a-liability/

Neil's post got me thinking, "If I were a lawyer how would I create a website to win fast..."
http://martinmartysmith.com/content-marketing-lawyers-123/ 


Added some new lawyer web designa and content marketing ides on GPlus today: https://plus.google.com/102639884404823294558/posts/VXnDh36cXKK 

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lorrinda's curator insight, November 7, 2013 4:35 AM

The retainer is a  projectized version of the lawyer's billable hour.  Content marketing can be the current day "retainer" for lawyers.

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Infographic Social Shares Shows Rise Of Visual Marketing [note Pinterest Move]

Infographic Social Shares Shows Rise Of Visual Marketing [note Pinterest Move] | Social Marketing Revolution | Scoop.it
This infographic reveals some of the biggest recent trends in social sharing, including just how much Pinterest's popularity has grown.


Marty Note
Great infographic from my friend @Phil Buckleyshowing the rise of visual marketing a MONSTER TREND for 2014.

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Mertens Marketing's curator insight, January 12, 9:54 AM

In Europa werden 47% der Inhalte allein über Facebook geteilt, hinzu kommen noch mal 45% über Twitter. Den Rest teilen sich Google+, LinkedIn und -syurpriz (russ.: Überraschung)- VKontakt, das russische Social Network. Pinterest - obwohl es in USA bereits eine sehr große Rolle spielt - ist im Rest der Welt noch nicht so verbreitet.

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Emergence of Social/Search in 2014

Emergence of Social/Search in 2014 | Social Marketing Revolution | Scoop.it

Emergence of Social/Search In 2014
Just as Einstein collapsed space and time into Space/Time 2014 will see the reality of Social/Search. Social/Search is, again much like Einstein's Space/Time, a seamless fabric where one concept contributes to the other in a dance so intimate it is impossible to tease them apart.

The promise of Social/Search has been sitting in the room for a few years. 2014 will see the reality of Social/Search.

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Changing State of Content Marketing [INFOGRAPHIC]

Changing State of Content Marketing [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.

 

If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky, Intriguing Networks
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Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

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Facebook's Latest News Feed Algorithm Changes & What They Mean For Your Social Marketing via @curatti_

Facebook's Latest News Feed Algorithm Changes & What They Mean For Your Social Marketing via @curatti_ | Social Marketing Revolution | Scoop.it
The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers.
Martin (Marty) Smith's insight:

Great post here about the ever changing merry-go-round that is Facebook marketing. Here is what Facebook's latest changes mean:

  • Writing skills now matter more.
  • Social media is a work IN PROGRESS
  • Engagement Matters too.
  • Stay Social Network Agnostic


Great Curatti.com post and good idea to assume those tips apply to all social nets.

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Is Viral Predictable? Twitter Wants To Know

Is Viral Predictable? Twitter Wants To Know | Social Marketing Revolution | Scoop.it
Being able to produce a “viral sensation” on social media may seem like magic, but Twitter hopes to uncover the secret sauce behind the world’s more viral tweets. The question is, can you really boil down “going viral” to an algorithm?


Predicting virality, however, is not as easy as looking at how many retweets a tweet is getting and assuming it will “go viral”. Just think about Gangnam Style… who could have ever predicted how far and wide this infectious pop phenomenon would travel? And plenty of marketing firms have spent top dollar on YouTube videos with all the elements of “virality” – like cute cats, memes and hipster-cool spokespeople – only to have them flop.


Plus, there are different degrees of online virality. Some videos, photos and other content seem to bubble to the collective surface of the internet – again, think Gangnam. I bet even your grandma would recognize the tune. But other forms of virality exist, and might be even more important. What’s hot among my peers or colleagues would probably hold my attention longer than a generic trend, and I’d consider it more valuable to be able to tap into what’s “going viral” in my own network.


Via Brian Yanish - MarketingHits.com, The Newsroom 3.0, RadeBigMan, Angie Mc, Ivo Nový, John van den Brink
Martin (Marty) Smith's insight:

Viral On Demand
The Holy Grail of content marketing is finding the "vial" formula. Viral is so context specific and context changes so fast even knowing the components guarantee nothing.

Can Twitter's experiments produce viral on demand? Doubtful because the variables, both known and unknown, conscious and subconscious are vast and their combination highly variable in TIME.

Can Twitter know what Tweets are most likely to blow up? This seems a more achievable goal, one the experimenter (Twitter) could certainly influence WHAT content could climb.

Ultimately we are all on this journey as we watch analytics and attempt to find the "magic formula" of converting content. Wish Twitter well in their secret search for viral on demand but, much like the Grail, think they will end up realizing you can't get there from here.

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Angie Mc's curator insight, December 2, 2013 10:06 AM

Going viral personalized?

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Enterprise Crowdfunding ScentTrail Marketing

Enterprise Crowdfunding ScentTrail Marketing | Social Marketing Revolution | Scoop.it

Crowdfunding As New Marketing Channel
Entrepreneurs are excited about being able to crowdfund stocks based on the late October SEC ruling, but crowdfunding can help Small to Medium Sized Businesses (SMBs) and Fortune 1000 companies too. Entrepreneurs and large brands share similar Internet marketing needs for:

* Cash.
* Customer Segmentation.
* Social Media Marketing suppoort.
* Media buzz.

Crowdfunding helps with each of these critical marketing needs albeit in different percentages for SMBs and Fortune 1000 companies as this post explains.

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How NOT to look Ugly on a Webcam | Infographic

How NOT to look Ugly on a Webcam | Infographic | Social Marketing Revolution | Scoop.it

No matter who you are and how good you look, it’s pretty easy to look terrible on a webcam. We teamed up with our friends at Mixergy to showcase jus

Marty
Helpful tips here that will become increasingly important for everyone as we create Hangouts and develp more real time video.

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Pinterest One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT

Pinterest One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT | Social Marketing Revolution | Scoop.it

5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.


http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/

ScentTrail (Me) on Pinterest
http://www.pinterest.com/scenttrail/

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Great Content Marketing For Lawyers, Real Estate Agents & SMBs - Create A Give Guide!

Great Content Marketing For Lawyers, Real Estate Agents & SMBs - Create A Give Guide! | Social Marketing Revolution | Scoop.it
Content Marketing For Lawyers, Real Estate Agents & SMBs
Let's put aside the amazingly cool thing the +Indy Week Give Guide is doing for local nonprofits…
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How To Tame Your Social Marketing Dog & Why You Need One

How To Tame Your Social Marketing Dog & Why You Need One | Social Marketing Revolution | Scoop.it
There is a lot of advice online why your company, your brand or even you should have a social media presence. With new platforms popping up every day the profiles you can have to get your name out there are near endless.

Via Conrad Albertson
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Why Content Curation Is Disruptive

Why Content Curation Is Disruptive | Social Marketing Revolution | Scoop.it

First Curatti Editors of Chaos Post
I shocked a Raleigh SEO Meetup recently by suggesting we content marketers should curate 90% and create 10%. Cost and solipsism are the two reasons for this ratio.

Costs
Content curation creates more reach faster showing if a piece of content has legs or not (i.e. generates social shares). Content curation isn't simply sharing a link. I like to add from 100 to 300 words of comments on curated content to add tone and a framework to why the content was curated.

Let's call these curated comments "snippets" and the best tool I know for curating snippet content is Scoop.it. The post explains why Scoop.it is my #1 content testing and content curation tool. So costs are one big reason content curation should trump content curation.

Solipsism
When we create we are in danger of talking to ourselves about ourselves. Since such circular conversations aren't helpful and they can be harmful I like to use content curation to inform what content should be created (about 25% of content in our "content calendar" is reserved for something we see and want to respond to from sharing curated content).

Content curation done well is the most disruptive Internet marketing strategy (i.e generates competitive advantage).

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Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT

Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT | Social Marketing Revolution | Scoop.it

Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail

The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).

When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).

if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).

Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..


If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.

I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).

 

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lorrinda's curator insight, November 10, 2013 1:50 AM

klout.com sounds like a sort of digital credit score.  wow.  SO -- use this as a basis for formulating  your, "how to handle unfriendly friends on facebook policy."