Social Marketing Revolution
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Rescooped by Martin (Marty) Smith from The Perfect Storm Team
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Social Marketing Revolution | Scoop.it
Social Media - Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...


Marty Note
I'm all for planning, but remember to plan in a certain amount of "Will respond" time in any social media camapign. Social is a conversation. I know you've heard that idea over and over, but its practical expression is to build in response time to any social plan. Don't just lecture, listen too.


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Social CRM: Moving Facebook Followers To Interactive Communities

Social CRM: Moving Facebook Followers To Interactive Communities | Social Marketing Revolution | Scoop.it

How can brands collect customer information without infiringing on privacy? Simple – just ask, says Steve Richards.

Marty Note
The concept of "Social CRM" or Social Customer Relationship Management is beyond important. Soon customers will EXPECT you know them beyond their buying patterns on your website. If you know Martin Smith = @ScentTrail (http://www.twitter.com/scenttrail), know my blog (http://scenttrail.blogspot.com), my Facebook posts (http://www.facebook.com/martin.marty.smith ) and my Scoops (http://www.scoop.it/u/martin-marty-smith ) your ability to create a relationship goes sky high. 

There is little excuse for B2B sites to not include social personas in their CRM. I suggest another level. B2B retailers should create personas and profile their segments in several dimensions including:

* Offer Bait (what offer will appeal to X, Y and Z personas).
* Language (what keywords attract what personas and why).

* Extrinsic and Intrinsic motivations (read DRIVE by Pink).

* Archetypes & Hero's Journey (what triggers does each persona/segment have?)

The last bullet is notable. If you understand that Bob is a thirty something, truck driving man who works with his hands in construction, is married and listens to Bruce Springsteen (via Facebook) and talks mostly about his Bronco restoration on Facebook and forums you may be can attach a hero archetype such as a Bass Masters winner or Nascar driver.

Imagine Bob visiting your Bronco parts site and his page picks up pieces of his social profile including a quote from a winning NASCAR driver saying how much he likes ABC Bronco parts. This page would look different for my boss, Atlantic BT founder Jon Jordan, who also restores Broncos. Jon's page might have a quote from Bob!

I saw a quote today that advertising, when done right, is not checkers but chess. I agree and social is even more of a chess game. I'm intrigued enough by this idea of social as chess to work it down in more detail over the weekend. Look for an article on ScentTrail Marketing soon (http://scentTrail.blogspot.com ).   

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What is Google AuthorRank? [infographic]

What is Google AuthorRank? [infographic] | Social Marketing Revolution | Scoop.it

What is Google AuthorRank?#infographic #SEO For the average writer, marketer or content producer, AuthorRank...

Marty Note
Great Infographic on something that is going to be HUGE. AuthorRank protects your (c) and contributes to what SEO is about to become.  

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Viral Marketing – How To Cross Moore’s Chasm

Viral Marketing – How To Cross Moore’s Chasm | Social Marketing Revolution | Scoop.it

While exploring questions many Internet marketing teams are asking such as, "What makes content go viral?" Moore's Crossing the Chasm kept coming up. This post examines how content marketing has a Moore-like chasm, a cliff between early adopters and going mega-viral. Crossing viral content's chasm requires skill, luck and courage.  

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Everything You Need to Know About the New Twitter

Everything You Need to Know About the New Twitter | Social Marketing Revolution | Scoop.it
Twitter rolled out on Tuesday a series of design updates aimed to add more personality to member pages. Photos have been brought to the forefront and room has been made for Facebook Timeline-like cover images.


Twitter CEO Dick Costolo first unveiled the updates during morning news program The Today Show — an unlikely stage for a tech company that is continually introducing new features and designs. Since the announcement was coupled with a short segment about Twitter’s growth and success, it was likely part of an effort to introduce the platform to a greater audience not yet using the site.


Member profile photos have been moved from the top left to a spot in the center of the page. Users can upload a long horizontal “header” image that resembles the cover photo concept currently used on Facebook and Google+. Existing profile pictures are embedded in the center of the header.


Read more at: http://mashable.com



Via Ivo Nový, John van den Brink
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Why Your Content Must Spring Legs and Walk Around The World

Why Your Content Must Spring Legs and Walk Around The World | Social Marketing Revolution | Scoop.it

This piece is from Convince&Convert, I selected it because it addresses a challenge that those of us who create or curate content face on a daily basis - how do we make our content socialable?


Here's an excerpt:


We know how difficult it can be to find balance between intrigue and usefulness. We understand that it is much easier to talk about or simply develop a tool than it is to create a talkable tool.


Meanwhile, there is a realization that we need to develop a hybrid content marketing solution – one that is social and has substance.

Socialable content has to invite discussion, create a call to action, while informing people.


Here are some highlights:

 

Give your content youtility:


**Answer common questions. Does your website have a FAQ section?


**Why not translate that into useful, shareable content?


**Ask your consumer base what they need. What better way to find out what appeals to your customers than simply asking them.


Make Your Content Talkable:


**Make your content human. Sometimes utilities can fall flat if we don’t offer a way to show how they can and have impacted others


**Provide testimonials and attach real stories to your utilities so your audience can identify with their purpose.


**Add bits of entertainment, humor, fun. Is your content just boring?


**Give it elements that people would actually want to share and talk about. Simply add the ability to share. Creating something useful is more than half the battle. Often times, we just forget to let our audience spread the word.


**Allow and encourage your customers to share.


**By combining the effects of content that is worthy of chatter and extremely useful, we can create a harmonious content marketing program.


**Above all, try to avoid creating drab content that lacks both utility and appeal.


Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/PH5oR9]


Marty Note - Great Scoop by Jan, a trusted source.


Via janlgordon, John van den Brink
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Q: Why Is Facebook Silencing 57% of Your Fans? A: Because They Can't Do Mobile

Q: Why Is Facebook Silencing 57% of Your Fans? A: Because They Can't Do Mobile | Social Marketing Revolution | Scoop.it

The lack of a share button on posts on Facebook's mobile apps is more devastating to marketers than they realize.

Marty Note
Facebook's mobile strategy has been a disaster. They keep talking the mobile talk now is a good itme to match with some mobile walk. 

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5 New Ways to Improve Your Facebook EdgeRank

5 New Ways to Improve Your Facebook EdgeRank | Social Marketing Revolution | Scoop.it

Brands have learned that success with a page isn’t just about fan numbers. EdgeRank is a key component. Here's how to make yours better.

Marty Note
Cool ideas here to help improve something that is a true pain, that not al of your Facebook followers see every one of your post thanks to EdgeRank.

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What Brands Want, Need & Covet on Social (And How To Get It) [Infogrpahic}

What Brands Want, Need & Covet on Social (And How To Get It) [Infogrpahic} | Social Marketing Revolution | Scoop.it

As Mick Jagger said, “You can’t always get what you want, but if you try, sometimes, you get what you [...]...

Marty Smith
Yeah those are things I want, need and covet too (lol). I guess, like all of us, I am a brand these days too. I liked this easy to read and Infographically rich post.


Via Kelly Lieberman
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3 Reasons Executives Must Use Social Media

3 Reasons Executives Must Use Social Media | Social Marketing Revolution | Scoop.it

Do you really need social media as an executive? Find out why it's so important and why you could be hurting your brand without it.

Marty Note
Agree with every reason here not to mention how much easier the life of every level below is when executives lead especially in a new area. 

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Social Marketing Revolution: The ROI Of Social Media [Infographic]

Social Marketing Revolution: The ROI Of Social Media [Infographic] | Social Marketing Revolution | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

 

By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


Marty Note
I look forward to the day when all the energy we use proving social media ROI we acually use creating great social media marketing (crazy me :).


Via maxOz, Brian Yanish - MarketingHits.com
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Clare Chen's curator insight, April 4, 2013 6:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment, April 4, 2013 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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Social Marketing Flow In 4 Parts

Social Marketing Flow In 4 Parts | Social Marketing Revolution | Scoop.it

This is an introduction to Social Media Flow. I've written 2,000 words describing social media flow, the magical "in the groove" state social media creates when curators and creators are "dialed in".  Instead of dumping all 2,000 words on ScentTrail Marketing all at once I've divided the concept into four parts:



I.     Social Media Flow In Four Parts (Thursday 9.6).

http://scenttrail.blogspot.com/2012/09/social-marketing-flow-in-4-parts.html


II.    Social Media Flow Model and Tools (Friday 9.7). 

http://scenttrail.blogspot.com/2012/09/social-marketing-flow-part-ii-model-and.html 


III.   Social Media Flow Examples (Saturday 9.8).

http://scenttrail.blogspot.com/2012/09/social-marketing-flow-iii-examples.html 


IV.   Social Media Flow Job Description (Sunday 9.9).


Thanks and stay tuned. I will link all posts from this Scoop.  

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Internet Marketing For Non-Marketers

Internet Marketing For Non-Marketers | Social Marketing Revolution | Scoop.it

Internet marketing may appear like so much witchcraft if you are standing outside the circle. As we head into the most competitive time of year online, even non-Internet marketers may need to know how to communicate their messages effectively online. This post helps non-Internet marketers understand Internet marketing.

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Rescooped by Martin (Marty) Smith from Business Futures
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Sorry, Marketers, You're Doing Facebook Wrong

Sorry, Marketers, You're Doing Facebook Wrong | Social Marketing Revolution | Scoop.it
Marketers aren't posting enough on Facebook on the weekends and at night, according to a new report from Buddy Media.


If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week.That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report based on activity from 1,800 of the world’s biggest brand pages from April 1 to May 31.


As with previous Buddy Media reports on the subject, the analysis found that marketers are still posting too little on weekends and at night and when they do post, they’re way too verbose.


Via Adam Atodl
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Jeff Domansky's comment, September 30, 2012 5:17 PM
thanks for catching and sharing this one Marty
Rescooped by Martin (Marty) Smith from AtDotCom Social media
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G+ Is For Men & Other Social Network Gender Data [Infographic]

G+ Is For Men & Other Social Network Gender Data [Infographic] | Social Marketing Revolution | Scoop.it

Statistics of the top 5 Social Media sites 

Marty Note
Cool infographic that changed some previous data that made Facebook look more female and older. Most social nets are splitting almost evenly except for G+. Google plus is heavily biased toward men at this stage of their social network game.  


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10 Twitter Headers Done Right [examples] & Search For Coolest Twitter Header Begins

10 Twitter Headers Done Right [examples] & Search For Coolest Twitter Header Begins | Social Marketing Revolution | Scoop.it

Interested in updating your new Twitter header image, but unsure what to pick? Check out this slideshow to see what style fits you.

Marty Note
Twitter's new header is a cool innovation. The landing page feels more engaging, warmer and with more personality. Now the question is who has the greatest use of this new header. Atlantic BT (http://www.atlanticbt.com ) is creating contest to answer this important existential question. Here is my new Twitter header featuring Jackson Pollack's floor:

http://www.twitter.com/scenttrail


Coolest Twitter Header Contest
Looking for cool Twitter headers I was underwhelmed by the examples, so help us create a gallery of cool Twitter header images by sharing your example. I haven't created the form yet, so email your Twitter Header to Martin.Smith(at)Atlanticbt(dot)com and will include it in our gallery for voting. Stay tuned for contest details and deadlines.

Send Coolest Twitter Headers To Martin.Smith(at)Atlanticbt(dot)com

Please put "cool Twitter header" in the subject line and I will confirm receipt within 24 hours.


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Minimalist Design Beauty: 5 Reasons Less Is More

Minimalist Design Beauty: 5 Reasons Less Is More | Social Marketing Revolution | Scoop.it
Minimalism. The term is pretty divisive. Some think it's a bunch of self-serving nonsense - a fancy label for a convoluted lifestyle design.


Marty Note
The bone I pick with this article is half of the benefits are NOT true to my experience of creating more with less across hundreds of sites and some ecommerce websites that produced millions over years. Creating clean, simple designs HARDER and it takes MORE not less time to create balance, clear, clean lines and the quiet grace that is minimalist design beauty.  

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Pinterest Update: iPhone, Pinning from Camera and Photos on iPad

Pinterest Update: iPhone, Pinning from Camera and Photos on iPad | Social Marketing Revolution | Scoop.it




Just a few hours after its Vimeo update, Pinterest today updated its iOS app with iPhone 5 support and new pinning options for the iPad. You can download the latest version from the ...


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Social Media Marketing In Pinterest Style Infographic

Social Media Marketing In Pinterest Style Infographic | Social Marketing Revolution | Scoop.it
Thanks to Kathy Long, @katndmouse for great Pinterest page of infographics.


Social Media Marketing

Marty Note - Cool.


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SEO and Social Media - A Winning Combination

SEO and Social Media - A Winning Combination | Social Marketing Revolution | Scoop.it

It used to be that search engine optimization and social media marketing were two separate online marketing techniques. Yet, as social media has evolved, the two have become indelibly linked together, complimenting one another and sharing the same ultimate goal of gaining a stronger web presence for your brand.

 

That said let’s take a look at a few of the ways SEO and social media go hand in hand in helping you achieve your online marketing goals.


Marty Note
Google had to break down and accept social signals. They had no choice since water in the form of social UGC (User Generated Content) was threatening to swamp the core engine. Google is smart. If you can't beat them then co-opt them, get them to help you. Google's float, the fact you and I see different results on the same keyword search at the same time based on our Google search profiles, is a way to make a search engine social.

I agree with this article's core premise. SEO + Social is stronger than either alone. I would go as far to say if you have a problem with a competitor taking traffic look at their social. If they have more Facebook likes than you then you may have found your difference. The net impact of this truth is there are that many more competitive dimensions to watch like a hawk looking for a meal :).M

 

Full Article Here: http://gadzoog.com/blog/seo-and-social-media-a-winning-combination/


Via Antonino Militello, Media Street Apps
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Guillaume Decugis's comment, September 16, 2012 2:09 PM
Thanks for the article Antonino! We're seeing more and more tangible signs of that.

Btw, the link at the bottom is the wrong one (it's your curate view and not the original article).
Antonino Militello's comment, September 16, 2012 2:32 PM
Thanks @gdecugis for the signal... There was an error of copy and paste :)
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25 Must Have New Social Media Conversion Tools [Infographic]

25 Must Have New Social Media Conversion Tools  [Infographic] | Social Marketing Revolution | Scoop.it

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?

 

If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you’ve come to the right place.

 

I’ve collected a bunch of the best new links that will help you figure it out and implement it like a … well, whatever you want to implement it like. :)

 

Here are 25 of the best posts on social media conversion in the last couple of weeks, arranged by topic:

Marty Note
Tracking social is both art and science and the best tools understand how to mix the two. Many new to me tools here that feel worth exploring. Love the funny infographic defining each social net by how one eats bacon.

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Ivo Nový's comment, September 23, 2012 5:57 AM
thats great.. I like it. Thank you Martin, i.
Philip Search's curator insight, November 12, 2013 9:18 AM

Social Media explained the #Hospitality way 

Rescooped by Martin (Marty) Smith from Social media news
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Marketers Still Having Trouble With Social ROI [SURVEY]

Marketers Still Having Trouble With Social ROI [SURVEY] | Social Marketing Revolution | Scoop.it

Soft metrics still the most popular...

Marty Note
Feels like we need one of those million dollar think tank prizes for the quant who can quantify the value of social media in a way the C level will believe and trust.  


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5 tools to supercharge your Twitter activity via @PRDaily

5 tools to supercharge your Twitter activity via @PRDaily | Social Marketing Revolution | Scoop.it
To build and sustain your following on Twitter, you should share useful, real-time content. Here’s how to find that content easily.


Marty Note
Good tools here.  

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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
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10 Opportunities to Improve Your Social Media Marketing Now

10 Opportunities to Improve Your Social Media Marketing Now | Social Marketing Revolution | Scoop.it

This is a community service announcement to all marketplace authors.


Don’t forget that you are your own marketing manager!

 

I know that can be easy to forget. Marketing isn’t your passion. It’s not your expertise. It might even make you quite uncomfortable.

 

But it’s your job anyway. And one of the best ways to market your items is through social media.

 

This post is full of great information...

Marty Note
Cool tips here some you already know, some new ones.


Via Level343
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New World Marketing Trifecta: Mobile, Email, Social (MES) [Infographic]

New World Marketing Trifecta: Mobile, Email, Social (MES) [Infographic] | Social Marketing Revolution | Scoop.it

One of many other industries affected by the Internet age has definitely been marketing.


Marty Note
LOL, yes marketing has been affected a little bit. This idea of a new trifecta: Mobile, Email and Social (MES) feels significant and important as a portfolio diversifier. Early I admonished getting tough and reducing Google dependency:


http://www.scoop.it/t/curation-revolution/p/2604580954/get-tough-learn-to-live-without-google-surviving-google-s-ssl-data-removal-infographic-marty-note 


This infographic shows one way to reduce Google dependency since Google has little to do with your ability to build an email list, a social list or email those on your list. Google influence isn't zero in the development of robust lists, but once you have a hundred thousand followers or email subscribers you can make a market anytime you want.

If you don't abuse your list it will grow too especially if you develop programs to make it grow. Create an alternative strategy to Google. Put Google in the "nice to have but not necessary" category and good things will happen. 

Dr. Anderson Tweeted a great question asking for my Trifecta Winners:

* Email - Bronto (http://www.bronto.com
* Social - Twitter + Scoop.it
* Mobile - Still to early, but read Mobile First and RETHINK everything :).
http://www.scoop.it/t/mobile-revolution/p/1277764146/a-book-apart-mobile-first 


Bronto has the best treatment of AI-like nested what-ifs and the easiest way to create a complex email drip campaign with branches based on logic without having to understand that sentence (LOL). Bronto's work flow, the thing that makes creating complex branching algorithms work, is the best I've seen (and I've worked with every email platform including Responsys the Ferrari of the space). 

Social - The real revolution here is the one two punch of Twitter and Scoop.it. I got further faster on Scoopit than Twitter, but the two together create an amazing social one - two punch.

Mobile - We don't really understand all implications of the mobile revolution yet, but smaller, faster and dumber (in a "Don't Make Me Think" way) are clear changes.


Responsive is a bandaid and not going to carry half of the changes moble is going to bring in the end. Responsive is not a bad place to start, but understanding how we adapt to this new paradigm is a question I can't answer yet.


Mobile first is more an idea than a full-fledged schema or paradigm, but it too is not a bad place to start.  

Great scoop and thanks for the question. Hope this follow up adds some value :). M 


Via Dr Veronica Anderson
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