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Trending @ScentTrails From Cool Tool Twylah

Trending @ScentTrails From Cool Tool Twylah | Social Marketing Revolution | Scoop.it
Discover Martin (Marty) Smith (ScentTrail) Twitter Trending Topics : Seo, Social media, Design, Smm, Mobile and more...
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Are You Ready For 2nd Generation of Social Media Marketing? Because It is HERE

Are You Ready For 2nd Generation of Social Media Marketing? Because It is HERE | Social Marketing Revolution | Scoop.it

You know you’re still implementing tactics from the first generation of social if you: (From 1st to 2nd generation #social thinking in one blog post.)...

Marty Note
Here is a quote from this excellent aticle on 2nd gen SMM:

"In the second generation of social, companies will develop the insight and strategy necessary to truly engage with consumers at every stage in the customer lifecycle….and drive customer acquisition, revenue, and growth as a result. "

From their mouths to the God of Social Media Marketing's ear :). Marty


Via Rami Kantari, Brian Yanish - MarketingHits.com
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Ultimate Guide to 8 Google Tools To Improve Your Internet Marketing

Ultimate Guide to 8 Google Tools To Improve Your Internet Marketing | Social Marketing Revolution | Scoop.it
Discover how Google Tools can help you with ideas for content, create intriguing promotion offers, better manage your routines and acquire visibility.


Marty Note
Any carpenter is only as good as his or her knowledge of tools. These 8 tools are any Internet marketer's hammer, screwdriver, pliers and vice grips.  

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What Is The Secret Sauce In Good Content?

What Is The Secret Sauce In Good Content? | Social Marketing Revolution | Scoop.it

One of the things I really like about the field of SEO is how so many professionals are willing to help others in their free time. They volunteer to help non-profits, write blog posts for free (ahem!), and attend public SEO meet-ups.

Marty Note

Solid article I will have more extensive thoughts on tomorrow. The Holy Grail of content is GREAT CONTENT so anything that helps you get there faster and before competitors is a good thing. 

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Are You Prepared for a More 'Visual' Social Media?

Are You Prepared for a More 'Visual' Social Media? | Social Marketing Revolution | Scoop.it
You have probably noticed that social sites are becoming more and more visual with every passing day.


Marty Note
Visuals are crushing textuals so textuals are becoming visuals...it is all so confusing, but NO is the answer to the question of are you prepared for more visual social media.  


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Do You Have "Like" Integrity? Six Ways to Check

Do You Have "Like" Integrity? Six Ways to Check | Social Marketing Revolution | Scoop.it
When Facebook replaced its Become a Fan button with the ubiquitous Like button, everyone began clicking away... But have you been clicking Like with integrity? Here's how to find out.
  1. Regardless of how many Likes a post already has, you click Like, too.
  2. When a total stranger Likes your photo, you take a minute to go to their feed, so you can reciprocate with a Like of your own.
  3. You Like a great post or photo even if it was put up by someone you have a problem with.
  4. You don’t automatically Like posts by clients (or prospects).
  5. You still Like a post by someone who has not hit Like on any of your posts in, like, FOREVER.
  6. You self-regulate your postings based on how many Likes certain posts/photos generate.

by Tobias Schremmer


Read more: http://bit.ly/Ph8wrl



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How Facebook Got Its Mobile Groove Back

How Facebook Got Its Mobile Groove Back | Social Marketing Revolution | Scoop.it

Five months after going public in one of the most controversial IPOs in U.S. history, social networking titan Facebook finally delivered some good news on Tuesday, reporting earnings results that impressed Wall Street.

Marty Note
This article is mostly about stock performance, but hidden in there is the real good news. Facebook is getting its mobile grove on. I love this quote:

"Mobile revenue is rapidly becoming the holy grail of consumer Internet companies. That’s because the industry is undergoing a profound and massive structural shift thanks to the explosive growth of sophisticated smartphones like Apple's iPhone and Google’s Android devices. Simply put, users are increasingly accessing the Internet on mobile devices, and there is a general consensus in the industry that the locus of computing is shifting away from the desktop and toward smartphones and tablets."


Me thinks you have a gift for understatement there TIME (lol). This quote doesn't go near far enough and speaks to the greatest mobile myth. There is an erroneous belief that mobile is a B2C thing, a thing that only impacts "consumer Internet companies". Yeah, not so much. 

Mobile impacts everything. Mobile changes everything. It is unfortunate that mobile is also associated with phones because there is another more important mobile. Mobile changes content delivery, content organization, content structure. Mobile changes everything for Facebook and everyone else. 

Glad to hear Facebook has its groove back, now actually doing something cool and great would be good. 

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Content Marketing Generates 3 Times Greater ROI After 3 Years

Content Marketing Generates 3 Times Greater ROI After 3 Years | Social Marketing Revolution | Scoop.it

Content curation is one of the driving factors for generating leads in content marketing. More and more brands are choosing to pursue content marketing for that very reason. A recent study by BtoB Magazine concludes that 28% of content marketers focus on content marketing simply to boost lead generation.

 

This is conceivable as content marketing drives three times the sales of digital advertising (Nielson). Leads generated from marketing spend passes leads in paid search after nineteen months (Heidi Cohen) Furthermore, “content marketing leads generated per $1,000 of marketing spend is three times greater after three years (or thirty-six months),” writes Cohen.

 

If that isn’t convincing enough, both Kapost and Eloqua found that content marketing’s cost per lead drops 80% after the first five months....


Marty Note
Content Marketing, unlike every other marketing I can think of, can get better with age because more people find your content, link to your content and keep its value increasing even as the costs of creating it stat static. Content maintenance costs are minimal, so as content ages its margin can really open up.  


Via Jeff Domansky
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Five Fantastic Ways to Get Google+ tastic

Five Fantastic Ways to Get Google+ tastic | Social Marketing Revolution | Scoop.it
Peg Fitzpatrick plugs into some great resources for Google+ with Five Fantastic Ways to Get Google+tastic.


Marty Note
Google Plus still gets no respect despite scaling faster than Facebook and having an impressively creative approach to the social network. Hangouts are powerful and bound to become common once we understand them better. Oh, BTW it is GOOGLE.


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Power To The People - Community = Growth

Power To The People - Community = Growth | Social Marketing Revolution | Scoop.it
Social Media Marketing Podcast 010: In this episode John Jantsch shares insights into how growing a community can help your business.

 

John explains how building a loyal community can make or break your business. People are drawn to you over time if you provide good, valuable and authentic information.

 

Listen to the show to hear the example John shares of a woman who created a community before starting a business.

 

What is community?

 

John shares how we have always had community. The concept of community is based on how people gather around shared interests or location to give and take mutually. This has not always applied to business.

 

A lot of the communities in place today have grown through social media. These tools not only allow communities to connect face to face, but also to connect much faster on deeper levels. Social media allows people to gather regardless of geography into a community of shared ideas.


Via Rami Kantari, David Hain, donhornsby
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Catapult New Cool Crowdfunding Platform For Girls and Women

Catapult New Cool Crowdfunding Platform For Girls and Women | Social Marketing Revolution | Scoop.it

Marty Note
From the life is serendipity department. I am writing about CSR (Corporate Social Responsibility) today when a note comes across my prep school's Facebook page about Catapult, a new crowdfunding platform for girls and women created by Rob Kilgore (Choate '76). 

The platform is WELL DONE and overdue. Give Rob feedback and let's make sure this much needed new venture succeeds.

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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Social Marketing Revolution | Scoop.it

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx


Via Antonino Militello, Hugo Clery
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Dangers of OPP: Facebook Shuts Down The Cool Hunter’s Page

Dangers of OPP: Facebook Shuts Down The Cool Hunter’s Page | Social Marketing Revolution | Scoop.it
Two months ago, Facebook shut down The Cool Hunter's Facebook Page. Founder Bill Tikos this week posted about what happened (a submission for which hit the Hacker News frontpage), and ...


Marty Note
If you build a business on OPP (Other People's Platforms) without some backup moving traffic to owned media you are nuts and subject to the kind of pain described here. This should be a cautionary tale for any company to beware the FB. FB cares about FB NOT YOU. 

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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Social Marketing Revolution | Scoop.it

The Emotional Cycle of Digital Interactivity

Marty Note
This looks cool and just about every Scoop.it curator I trust is on it, so will spend some time with it too.


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, eRelations
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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Five Ways Social is Shaping your B2B Customers

 

Social is a well established phenomenon in the B2C world, but B2B has been slower to embrace it. The reality is, however, that social is already here when it comes to B2B. And B2B companies can no longer afford to keep it at arm's length because their customers are much more social, which is creating a whole new set of expectations. From "DIY prospecting" - where customers conduct lots of important research before ever entering the sales cycle - to consulting their peers throughout the purchase journey, B2B customers is different, and B2B companies need to move quickly to adapt.

 

Check out this great presentation my colleague Lareina Yee recently gave at the Sales 2.0 conference. In particular, check out the five ways that social is shaping B2B customers.

 

RECAP: Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas:

1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle 2. Peer influence: Customers “pulse” their peers at every step of the journey 3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles 4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing 5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior


Via Digital SMBs
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3 Social Media Engagement Epic Failures Easy To Avoid

3 Social Media Engagement Epic Failures Easy To Avoid | Social Marketing Revolution | Scoop.it
People aren’t stupid. That’s an ideal phrase to build a social media engagement strategy on.

 

Abdul's Note:

These three points are very important, yet ignored by many businesses over and over again just becuase of what ever!

 

1. Not Replying to Questions.

 

2. Begging people for likes and reshare.


3. Reflected Glory.

Marty Note
This is what I love about Social Media. If you call SMM Customer Service companies have a very different response about being responsive. The minute you call something "social" it creates a license to be unsocial. Strange.  

 

 


Via Dinamika SOE
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Q: Can PR Pros Become brand journalists? A: No Q: Brand Champions? A: Maybe

Q: Can PR Pros Become brand journalists? A: No Q: Brand Champions? A: Maybe | Social Marketing Revolution | Scoop.it

I'm in Miami this week taking part in the Holmes Report's Global PR Summit and the topic of "Brand Journalism."

 

I know nothing about the subject but no one else does either because it's a made up term that is in the early stages of being defined. Nothing wrong in that, I do it all the time but I try to think of concepts that make sense and this one doesn't make any sense at all....

 

[Tom Forenski says "brand journalism" is NOT journalism. Is he right? ~ Jeff]

Marty Note
I see the need for rebranding. PR has imploded swept away by search engines and social networks. I can also understand a desire for an attachment to brands. Brands are perceived as the lasting core of marketing. I don't understand the concept of "brand journalists" since journalism is investigative and far ranging and sends shivers down the spines of most CEOs and CMOs I've worked with or for. 

Since brands are becoming more social, with much of this new work being done by brand advocates and supporters NOT people with a direct stake (employees in other words), I see a brand champion role that PR experts could help create and shape.

Perhaps the most important idea for our new PR brand marketers to understand is how much flux brands and branding are in. Take a look at this infographic about how brands are "socializing": http://www.scoop.it/t/curation-revolution/p/791811864/branding-is-changing-socializing-your-brand 


Brands and companies are changing rapidly. Here are some important ways companies and brands are changing:

* Brands and companies are becoming publishers. 

* Brands and companies are becoming curators.

* Brands and companies are becoming entertainers (Meetups, Videos, etc..).


While "Brand Journalism" may seem dissonant to what brands were and are becoming, brand curator or brand champion is a much needed missing set of marketing skills. PR skills such as building relationships with thought leaders, organizing disparate information into engaging communication, promoting engagement and connecting companies and brands to their supporters wrap around this idea quickly and well. 

PR pros could become the brand sherpas of a new more open, engaged and social branding.  Brand journalists as a concept just sends shivers down the CEOs and CMOs I've worked with (lol).  


Via LPM Comunicação SA, Jeff Domansky
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Jeff Domansky's comment, October 30, 2012 11:13 PM
Liked your take Marty, but PR as "brand Sherpas"? LOL. We already too much heavy lifting.
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Change How You Think About Social Media With 5 Social Media Infographics

Change How You Think About Social Media With 5 Social Media Infographics | Social Marketing Revolution | Scoop.it
Here are five social media infographics that can influence your business and your online operations.


Marty Note
My favorite of these 5 infographics is the one about the power of visual data. Visuals are crushing textuals as this infographic illustrates. The next would be what happens in a social media minute (a tremendous amount and we will look back on these days as the calm ones LOL).


Via Khaled El Ahmad
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WAIT Work On These 14 Facebook Areas Before Spending To Promote

WAIT Work On These 14 Facebook Areas Before Spending To Promote | Social Marketing Revolution | Scoop.it


Robin Good: If you are wondering why engagement on your Facebook page is so hard to come, with few questions and comments sparking up your page, here is a number of good questions to ask yourself, before buying into Promoting your posts which is what Facebook is trying to get you to do.


How do I get my Facebook fans to participate more on our page?


Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one’s talking to you on Facebook, it’s hard to know if your social media marketing efforts are going anywhere — and it’s definitely not much fun.


The key reasons for our failure on this front is generally a lack of creativity and perseverance on our end to utilize the right ingredients that spark engagement for our readers. A few little changes can make all of the difference in the world.


Useful read and reminder of what to look at. 7/10


Full article: http://marketingland.com/14-reasons-no-one-talks-to-you-on-facebook-13660


Marty Note
Excellent Facebook marketing tips here. I confess. I was ready to start paying. Going to try these tips first instead.






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10 Innovative Way To Get More Out Of Facebook For Your Business

10 Innovative Way To Get More Out Of Facebook For Your Business | Social Marketing Revolution | Scoop.it
Facebook business pages are changing all the time and this simple 10 step guide to some of the best features on the platform will help improve your page...


  1. Drive Revenue Through Facebook Offers 
  2. Use Advanced Targeting For Updates
  3. Use Facebook Groups For Internal Communication
  4. Use The Facebook Pages App
  5. Reposition Photos After Posting
  6. Block Competitors Names With Moderation Blacklist
  7. Turn Off The Ability For People To Message The Page
  8. Comment On Third Party Websites Using Your Business Page Identity
  9. Install Facebook’s Power Editor – Match Your Existing Database With Facebook Users
  10. Export Your Insights For Deeper Stats Analysis

Read more: http://bit.ly/RW3TAd



Via John van den Brink
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Facebook Owns Identity Online

Facebook Owns Identity Online | Social Marketing Revolution | Scoop.it

Marty Note
If you didn't catch Zuckerberg's 60 Minutes interview where he stated his desire to have Facebook become Internet infrastructure watch it sometime. Facebook is making an old play. Miners didn't make the money in the Gold Rush, but the Sears and Roebucks of the times did just find thank you. Miners are content and Sears is infrastructure in this example :).

With Facebook's domination of the "create an account" with Facebook option they take one step closer to Zuckerberg's stated intent. Nice if they could sell some shovels and axes too, but can't have everything.



Via Marylene Delbourg-Delphis
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Global Social Media Check-Up 2012 [Infographic] How Do You Compare?

Global Social Media Check-Up 2012 [Infographic] How Do You Compare? | Social Marketing Revolution | Scoop.it

Top 5 Findings: Global Social Media Check-Up 2012  

Marty Note
Great Scoop from John van den Brink by way of a trusted source - Jeff Bullas Blog. 


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Don't Buy Your Marketing. Earn It. [A Truly Disruptive Idea]

Rand Fishkin's presentation on the follies of investing exclusively in paid marketing channels vs. inbound channels.

Marty Note
This is the "DISRUPTIVE" Slidedeck that should have been shared at the National Advertising conference in Florida (see Advertisers Looking For Big Disruptive Ideas http://www.scoop.it/t/solomo-revolution/p/2963662451/advertising-in-search-of-big-disruptive-ideas-duh-nyt-marty-note ).

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35 Experts Weigh In: How We Create Influence on Facebook - Business 2 Community

35 Experts Weigh In: How We Create Influence on Facebook - Business 2 Community | Social Marketing Revolution | Scoop.it

Business 2 Community35 Experts Weigh In: How We Create Influence on FacebookBusiness 2 CommunityIAN CLEARY, CEO, Discover Buddy: “Creating influence on Facebook involves identifying your niche and building a personal and meaningful relationship...

Marty Note
Facebook is not easy. Figuring ways around "edgerank", the fact that not everyone sees everything, and other potential pitfalls can be overcome if you know the "inside baseball" rules explored here.  


Via Rami Kantari, Khaled El Ahmad
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The 7-Step Social Media Cheatsheet for Organizations [Infographic]

The 7-Step Social Media Cheatsheet for Organizations [Infographic] | Social Marketing Revolution | Scoop.it

The 7-step cheatsheet below is also available as an infographic PDF or large infographic image courtesy of Signals. Scroll to the bottom of this post to view the infographic version. Get people talking about it at your next strategy session!


Via Frédéric DEBAILLEUL, halhol
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