MC: "Don't rush. Look before you flush." is the slogan of this creative company from Michigan. Star Toilet Paper, founded by brothers Jordan and Bryan Silverman
The idea is to sell ads and coupons printed on toilet paper sheets and to distribuite free in strategic venues.
I've been a marketer since starting with P&G in the Bar Soap division 30 years ago. If you wait long enough and we marketers get desperate enough you will see all things, every strange idea will be created. That someone created this strange idea, putting ads on toilet paper, doesn't mean your company should return their call.
The brand damage of such a move is insurmountable. Even if you have a goofystupid brand I wouldn't advise printing it on toilet paper. What about the "captured audience"? Yeah, doesn't make up for using my beloved brand to take care of this natural process.
Have you ever seen purple toilet paper? There is a reason this stuff is WHITE and it is one of those hidden things that should you be tempted to violate and take this creative but crazy company up on this idea it may be time to find new work. Stand up comic maybe :).
Via Massimiliano Cammuso