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Rescooped by Martin (Marty) Smith from Creative Business
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Print Your Branded Ad On Toilet Paper? NEVER, NO WAY, NO HOW :)

Print Your Branded Ad On Toilet Paper? NEVER, NO WAY, NO HOW :) | Social Marketing Revolution | Scoop.it

MC: "Don't rush. Look before you flush." is the slogan of this creative company from Michigan. Star Toilet Paper, founded by brothers Jordan and Bryan Silverman


The idea is to sell ads and coupons printed on toilet paper sheets and to distribuite free in strategic venues.

Marty Note
I've been a marketer since starting with P&G in the Bar Soap division 30 years ago. If you wait long enough and we marketers get desperate enough you will see all things, every strange idea will be created. That someone created this strange idea, putting ads on toilet paper, doesn't mean your company should return their call.

The brand damage of such a move is insurmountable. Even if you have a goofystupid brand I wouldn't advise printing it on toilet paper. What about the "captured audience"? Yeah, doesn't make up for using my beloved brand to take care of this natural process.


Have you ever seen purple toilet paper? There is a reason this stuff is WHITE and it is one of those hidden things that should you be tempted to violate and take this creative but crazy company up on this idea it may be time to find new work. Stand up comic maybe :).


Via Massimiliano Cammuso
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Q: Can SEO Generate ROI Focused Only On Rankings? A: NO - The New SEO

Q: Can SEO Generate ROI Focused Only On Rankings? A: NO - The New SEO | Social Marketing Revolution | Scoop.it

Marty Note
I've written several posts on The New SEO including The Best SEO Is No SEO (http://scenttrail.blogspot.com/2012/04/best-seo-is-no-seo.html ) and this article is one of the better references to the secret implications of the new SEO. Of course I've written about secret implications too (http://www.atlanticbt.com/blog/storytelling-pandas-secret-implication/ ).

I like the roll up your sleeves, get to work tone of this article and it includes several helpful new SEO tools. Well done.

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Facebook Search Ads Mean You Pay For Your Name Or Someone Else Does

Facebook Search Ads Mean You Pay For Your Name Or Someone Else Does | Social Marketing Revolution | Scoop.it

Marty Note
Ouch and OUCH. At some point we the branded few will need to revolt and keep our money in our pocket. This kind of Internet marketing blackmail has to stop somewhere, sometime (right?).

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Rescooped by Martin (Marty) Smith from Content Curation World
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Capturing Information From Online Sources: Scraping for Journalists [eBook]

Capturing Information From Online Sources: Scraping for Journalists [eBook] | Social Marketing Revolution | Scoop.it

Robin Good: Here's a new book for journalists interested in learning how to capture information from any web page or resource online, even when who is publishing it has not made that content available for everyone.


The subtitle of the book is: "How to grab data from hundreds of sources, put it in a form you can interrogate - and still hit deadlines"


From the official book site: "Scraping - getting a computer to capture information from online sources - is one of the most powerful techniques for data-savvy journalists who want to get to the story first, or find exclusives that no one else has spotted.


Faster than FOI and more detailed than advanced search techniques, scraping also allows you to grab data that organisations would rather you didn’t have - and put it into a form that allows you to get answers.


Scraping for Journalists introduces you to a range of scraping techniques - from very simple scraping techniques which are no more complicated than a spreadsheet formula, to more complex challenges such as scraping databases or hundreds of documents.


At every stage you'll see results - but you'll also be building towards more ambitious and powerful tools."


Paul Bradshaw runs the MA in Online Journalism at Birmingham City University, and is a Visiting Professor at City University’s School of Journalism in London. He publishes the Online Journalism Blog, and is the founder of investigative journalism website HelpMeInvestigate.


Price: $9.99


Buy the book or find out more: https://leanpub.com/scrapingforjournalists


Marty Note
We can't manually curate all we need to curate so some automatic means are necessary. Robin's Scoop outlines an important one here.


Via Robin Good
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How WE (Marketers) Compare To THEM (normal people) [Infographic]

How WE (Marketers) Compare To THEM (normal people) [Infographic] | Social Marketing Revolution | Scoop.it

Marty Note
Cool Infograpic suggested from Susan Coils shows penetration and use of popular tools such as Facebook by admen and women to "normal" people. Fascinating way to look at the world.


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Medium New Story Site From Twitter Founders Looks Cool, Disappoints

Medium New Story Site From Twitter Founders Looks Cool, Disappoints | Social Marketing Revolution | Scoop.it

Medium is a new story site from Twitter founders Stone, Williams and Rose looks like it is going to be cool and there manifesto about the web needing a new kind of blogging platform is correct. The disappointment is they only have stories from freinds. Yet one more example velvet rope marketing and it stinks. This ain't no disco, this ain't no foolin' around. Had me and then lost me Medium. Could have been medium cool, but now just feels like one more elite valley club that doesnt care or want me for a member (and there are enough of those surely).

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Internet Marketing - How To Be GREAT - ScentTrail Marketing

Internet Marketing - How To Be GREAT - ScentTrail Marketing | Social Marketing Revolution | Scoop.it

Not always sure why certain topics jump in my head when they do. After a ride to the North Carolina beach with Atlantic BT's visionary leader I hand an undeniable impulse to share tips on how to become a great Internet marketer. Any Internet marketer who tells you they are great or that they have the undeniable way to become great isn't great and is stupid :).

I love the Internet. I love being an Internet marketer. Am I great? I bat better han .300 now after 12 years, thousands of tests and millions of dollars of OPM (Other People's Money). I'm not sure greatness is what I am after (lol). Different, fun, entertaining and helpful feel more important than chasing greatness for its own sake.

But, I am old (lol). I would answer the question differently in my 20s or 30s. Then I chased greatness like a lost dog (lol). Now, more and more, my job is helping others achieve greatness.


Hope these hard won tips help you get where you want to go.

Here is a great comment from my friend and Digital Leader of the Week (http://www.scoop.it/t/digital-revolution-leaderboard/p/2372047950/digital-leader-of-the-week-brian-yanish-marketinghits )Brian Yanish:

"Many years ago I stopped trying to make a "Purple Cow" and started helping others with their cows and by doing so my company has had more referrals then ever. "

Brian is an inspiration like Robin, Michele, and many other curators and creators I've met and come to know and care about. Here are consistent "Greatness" I see common to their approach:

* Give freely and constantly without concern or care about quid pro quo or payback.

* Passionate about building their knowledge to immediately share with others.

* Are humble but not shy (lol).
* Confident because they do and love the work, NOT because of ego.

* Committed - these are "all in" people who LOVE what they do and would do it for FREE.

* Can change their mind when convinced it is the right thing to do (not dogmatic).

* These are "calling" not "job" people.


Is there a new wave of MBAers coming into the Internet marketing space? Of course there are since not everyone can work in health care (lol). The great thing about Internet marketing is how elastic it is. There is room enough for every variety of idea and approach. Does it diminish my love of all things Internet to have a newly minted MBA want to do a regression analysis of a campaign?

LOL, I laugh because trying to understand Internet marketing from a, "Let's line up our ducks," perspective is like attempting to count to infinity. You make progress, but your progress is to nowhere, to nothing.

Internet marketing is the ultimate reflecting pond. The most important thing, and this is the bridge to the article that is behind this link, is the day you and your team realize the real product you create is a team capable of functioning in the fastest roller derby man has ever known. That magical day is when it all makes as much sense as it is ever going to :). M

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Brian Yanish - MarketingHits.com's comment, August 10, 2012 10:10 PM
Many years ago I stopped trying to make a "Purple Cow" and started helping others with their cows and by doing so my company has had more referrals then ever.
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5 Reasons Your Branded Content Is Failing

5 Reasons Your Branded Content Is Failing | Social Marketing Revolution | Scoop.it

Wonder why branded content isn't working?

Marty Note
Brands as publishers is all the rage. The problems with this important idea are outlined here on Mashable. Joseph Lazauskas' post is clear and succinct. Of these "errors" the one I am most passionate about is thinking less proprietarily.

Google has been chumming the content creation waters since their founding. Their "do no evil" became, "Teach and share and you will prosper, pitch and sell and you will be punished." Google is only the biggest chicken in the barnyard. They carry a big stick, but the trend away from self serving shallowness was on the track before Google jumped into existence.

Has Google sped up this and many other trends? You bet, but brands as publishers seem to come more from a desire to connect with the digital revolution. I appreciate and support that desire to join the Internet markeing game, but would share a warning. Brands aren't what you think. Brands are alive. They live in the mob's collective unconscious.

You mess with the collective unconcious at your peril (lol). Every move marketers make in real time needs to reinforce existing brand values, need to reinforce what is in the archive. If you want to reinvent your band the safe way to do so is go slow, operate on the margin until your new approach registers and then double down on what the mob gives you. Don't pull a New Coke please.


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Facebook says 'Likes' are free speech in sheriff case

Facebook says 'Likes' are free speech in sheriff case | Social Marketing Revolution | Scoop.it
Facebook is stepping in to support a deputy sheriff who was fired for "Liking" his boss's rival. The case, which will determine whether a "Like" is like a bumper sticker, is helping to define free speech in the age of social media.


Marty - cool suggestion from Susan. Damn right it is free speech :). M

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The Ultimate Roundup of Social Media Marketing Tutorials [+ Marty Note]

The Ultimate Roundup of Social Media Marketing Tutorials [+ Marty Note] | Social Marketing Revolution | Scoop.it

#news The Ultimate Roundup of Social Media Marketing Tutorials http://t.co/2NZieid6...

Marty Note
I love notes like the one about social media, notes where it sounds as if there is some reasonable debate still going on about social media's value. I really love it when my competitors are laggards, when they stay away from the game that much longer.

This article makes it sound like you sit down with your "GOALS" and calmly figure out where you will put you acorns. Right, let me know how that works out for you in the wild west saloon we are marketing in right now. You compete with Internet marketers that way and they wll crush you, your website and your company before you have the first clue what hit.

My suggestion to any Internet marketer is to create hedges. When in doubt, and there isn't any doubt on social anymore btw but let's leave that for the moment, do an over/under analysis. Figure out what it costs if you DON'T join, participate, and DO. If the over, what the marketing activity makes, is higher then the under, what it costs, then create the hedge. If not hedge something else.

Once you see your hedge becoming THE THING then remove the govenor and double down. If you approach Internet marketing in the old near term, medium term and long term planning way prepare to be devasted. If you approach Internet marketing like VEGAS mixed with Wall Street mixed with Black Swan's you are thinking like an Internet marketer.

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Do You Know A CTA, Blogroll, API? 26 Social Media Terms You Need To Know

Do You Know A CTA, Blogroll, API? 26 Social Media Terms You Need To Know | Social Marketing Revolution | Scoop.it

26 Common Social Media Marketing Terms You Need To Know http://t.co/0TEfCGXM...

Marty Note
Give yourself a test here and see how many of these core social media marketing terms you know without Google or Wikipedia.

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Attract Attention, Cut Through Clutter: Tools of Engagement

Attract Attention, Cut Through Clutter: Tools of Engagement | Social Marketing Revolution | Scoop.it
How to blog series by Grace Nasri 6 Tools of Engagement There are currently billions of webpages indexed across the world today; as the number grows, it’s becoming increasingly difficult to differentiate one blog from another.

...

Marty Note
I commented on this solid post about tools to help create engagement and forgot the biggest idea - people. We humans are curious animals and we love knowing what other members of our tribe are up to, so people, pictures of people are hugely engaging. We form "like me" bonds with pictures of people and project ourselves into their shoes and situation.

I used this great photograph from Tim Harman to illustrate one of my favorite "hero" shots for a website. Gazing directly out at visitors creates engagement. We follow eye lines so be careful where you "point" any people on your site. Try not to use obvious stock photos of too beautiful people living fairy tale lives as it cuts your site's credibility.

Use real people, pose them like the picture here to increase engagement or point the eyes to your Calls To Action to increase conversion.


In my note on Liz Strauss' blog  I mentioned Scoop.it as a tool that adds engagement. Liz is cool, smart and helpful:

@LizStrauss (https://twitter.com/lizstrauss )


http://www.successful-blog.com/




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Social Media Life Lessons From Martin's Ride To Cure Cancer

Social Media Life Lessons From Martin's Ride To Cure Cancer | Social Marketing Revolution | Scoop.it

I was at the Bronto User Conference listening to two web managers complaining about wanting to jump off the roof. Their complaints were around these issues:

* Speed of change.

* Amount of STUFF being asked to manage.

* Competition.

* Their lack of confidence.

* Feeling of running forever in place.


Our jobs as Internet marketers can feel overwhelming. Our contemporary lives can feel overwhelming. I learned valuable lessons from surviving cancer, though I am not sure this last month counts as surviving (lol), and riding a bicycle across America (Martin's Ride To Cure Cancer http://www.MartinsRide.com ) that have helped:

I. Always MORE Than You Think.


II. Be Flexible And EASY.


III. It is NEVER about THEM.


I. Always More
There were times during Martin's Ride when I was sure it was impossible to turn the bicycle's crank one more time. Then, via some miracle, the crank went around again. My tank and yours is never empty and capable of miracles. No matter how overwhelming something seems in the moment it will become routine, easy and expected. Shorter way to translate this lesson is Stay Calm, Carry On.

II. Flexible and EASY
My team came to me after a horrible dangerous day and wanted to quit. We were 1,000 miles from home with 2,000 to go and a significant portion of my life savings was spent. Suddenly I realized WE were creating Martin's Ride together and Martin's Ride was less and less about my dream of riding a bicycle across America and more and more about our team's needs.

Checking in I discovered they wanted a route change so we could see National Parks. That route change meant I had to climb mountains, something I'd wanted to avoid. Route change and continue or no route change and end in Tennessee made it an easy choice, a choice that changed my life.

Climbing Avoided Mountains
http://www.martinsride.com/Home/Blog/July-2010/Climbing-Avoided-Mountains.aspx


III. It is NEVER about THEM
I can only ever be in charge of me and there are times, like this last month, when I'm not sure about that (lol). When I changed my vision of what Martin's Ride was it changed me (or the other way around I'm not sure :). I was more open and less of a pain.

None of us build anything alone anymore. Everything requires an army of people. People make life and love better when they know they matter to YOU. Rule III can be tough if you don't practice it in conjunction with II and I.

Read Pema's The Things That Scare You or The Wisdom of No Escape to help find acceptance, peace and love.


Not sure why I felt these lessons needed sharing this Saturday. Usually means I'm trying to remind myself, to fill up the courage again :). No matter WHAT happens in my life I rode a bicycle from the Duke Cancer Clinic in Durham, NC to the Santa Monica Pier.


That knowledge and these lessons mean bring it on, its all good. Hope you feel the same :).M


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What The Valley Thinks About Y Combinator’s Demo Day And Cool New Startups

What The Valley Thinks About Y Combinator’s Demo Day And Cool New Startups | Social Marketing Revolution | Scoop.it
Over 80 companies pitched to a roomful of investors and press at Y Combinator's Demo Day. In the postmortem, how did they fare compared to last year's batch? And what does Silicon Valley really&nbs...
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Rescooped by Martin (Marty) Smith from Social Media (network, technology, blog, community, virtual reality, etc...)
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Cool Infographic Checklist For Social Media For Businesses

Cool Infographic Checklist For Social Media For Businesses | Social Marketing Revolution | Scoop.it

Sensible Social Media Checklist For Businesses #infographic Social media technologies take on many different forms...

Marty Note
Cool, an infographic checklist for social.


Via WordPress SEO & Social Media, roberto toppi
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Rescooped by Martin (Marty) Smith from Curation, Social Business and Beyond
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How Marketers Use Social Media [INFOGRAPHIC + Jan Gordon Note]

How Marketers Use Social Media [INFOGRAPHIC + Jan Gordon Note] | Social Marketing Revolution | Scoop.it

Infographic highlighting data about social media marketing usage from the 2012 SEOmoz industry survey. on Hubspot


We all know that Facebook and Twitter lead as the mosst popular social network.....


Here's what caught my attention:


Google+ emerges as the third most popular network.      


**one theory behind this ranking could be the high impact Google+ has on SEO.


**While LinkedIn falls behind in fifth place, it turns out that 74.1% of marketers use LinkedIn for branding.    


**One theory behind this statistic could be branding via employees. LinkedIn is an excellent platform for showing off the wonderful talent your employees bring to your company.



Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics tools, in their social media management 


**Tools that report on social media analytics are becoming more and more in demand among marketers,


HubSpot team has worked so hard to provide reach metrics and CTR on all your social media messages, as well as ROI metrics like closed-loop reporting on leads and customers generated from social media, all within the HubSpot Social Media tool.


Selected by Jan Gordon covering, "Curation, Social Business and Beyond"


Read full article and see infographic here: [bit.ly/ORIjzC]


Via janlgordon
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janlgordon's comment, August 20, 2012 3:02 PM
Thanks Marty for sharing this!
Martin (Marty) Smith's comment, August 20, 2012 3:07 PM
Like your analysis (as usual) especially your note about G+. Keep hearing G+ is a ghost town and keep not caring since they are the keepers of the tablets and so deserve respect if only on the promise. I also agree with your take on LI. Lots of conversions live in there if you know how to bake them out. BTW, we looked hard at HubSpot and ended up using Marketo. Could argue they do different things (HubSpot good at filling the funnel and Marketo better at lead nurturing and end stage conversion). Wish we could afford both as I suspect each has a contribution to make to inbound marketing.
Thanks for your usual crystal clear insights.
Marty
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Twitter Ticks Off API Developer Troops - NYT (blog)

Twitter Ticks Off API Developer Troops - NYT (blog) | Social Marketing Revolution | Scoop.it

New York Times (blog)Twitter Changes Lead to Online ProtestsNew York Times (blog)The influential Instapaper creator Marco Arment was more direct in his criticism: “Twitter has proven to be unstable and unpredictable and any assurances they give...

Marty Note
You don't treat the dates who brought you to the prom do you? Twitter sure seems like they want to with new rules for developers that seems to gut the system in Twitter favor so much no one WILL develop. A host of developers who have already used Twitter as the platform for a new tool or software are stranded and LLL (Long Lost and Lonely).

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Is Apple About To Blow Up Your TV? Apple Talking To Cable Companies

Is Apple About To Blow Up Your TV? Apple Talking To Cable Companies | Social Marketing Revolution | Scoop.it

Get ready for Apple cable boxes....

Marty Note
Apple has decided it can't blow up your TV alone. They are in talks with cable companies to see if they can iTunes and iPhone your TV. Cool.

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Using Social Media to Extend Your Email Marketing's Effectiveness [white paper]

Using Social Media to Extend Your Email Marketing's Effectiveness [white paper] | Social Marketing Revolution | Scoop.it

White Paper - Using Social Media to Extend Your Email Marketing Campaign Effectiveness http://t.co/3DIRjQIw...

Marty Note
Good white paper with easy to forget idea sfor how to use social media to support your email marketing campaigns. My favorite tips:

Grow your email contact list

Just as you can use your outgoing emails as a way to advertise your social network accounts, you can use social media to add subscribers to your email contact list. A few easy ways to do this:

• On a fairly regular basis ask your Twitter, Facebook or LinkedIn tribe if they want to be on your email list, and provide them with a link to your newsletter signup page. Keeping with good marketing practices, you’ll want to keep straight pleas to join your list to a minimum. If all your updates to Facebook and Twitter say “Sign up for my list,” then you won’t have many followers. Keep the pitches to a bare minimum, and let the content you post be your sales pitch.

• A good way to entice new signups is to tease your newsletter a few days before it’s sent. For example, if your monthly newsletter goes out on a Thursday, post a quick headline or synopsis of that month’s main article on Monday or Tuesday, and tell people that if they want the information, they’ll have to sign up by Wednesday night to get this hot content.

• You can post a snippet from one of your newsletters on social media and let your fans and followers that if they want to read the rest, they will have to sign up for your newsletter.

• You can embed a “join our mailing list” block into your blog, or just about any other site that allows embeddable HTML code.

Link takes you to a place to download the helpful report off of CIO (I think). Email and social media marketing are siblings so be sure to leverage one to get more out of the other.

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Vidinterest Is A Pinterest Site For Videos Only [+ MarketingHits Note]

Vidinterest Is A Pinterest Site For Videos Only [+ MarketingHits Note] | Social Marketing Revolution | Scoop.it


Nepal-based Vidinterest.com adopted the Pinterest idea of a social pinboard, but focuses just on video sharing and discovery.


It is essentially a skin for YouTube, Vimeo, and Dailymotion videos but it does help find videos.
Every user can create their own playlist, just like boards on Pinterest and playlists on YouTube [visually more aesthetic]. As with YouTube, users can follow others’ videos sharing updates.

The Nepal startup says that so far only 30% of its planned features are implemented, so what you see currently is far from a finished product. The Vidinterest project is funded by Nirajan Bom Malla who is the CEO of Surfmandu Nepal.

It’s pretty sticky. For a great example, this playlist created by Nirajan has all the latest movie trailers all in one place for easy viewing.
Don't forget to get the bookmarklet here . http://bit.ly/O7LqAc 


By Tech In Asia . http://bit.ly/REDDNQ 
Source. http://bit.ly/O92clq 


Via Brian Yanish - MarketingHits.com, maxOz
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Don't Jump Off The Roof: How to Build a Targeted Twitter Tribe of 100,000

Don't Jump Off The Roof: How to Build a Targeted Twitter Tribe of 100,000 | Social Marketing Revolution | Scoop.it

Twitter remains an enigma for many bloggers and businesses. Despite that. Twitter growth has accelerated since its inclusion in Apple's mobile operating system. To scale on social media the truth is that bigger is better.

Marty Note - Another great post from Jeff Bullas blog. I'm so frustrated with Twitter I want to jump off the roof. Jeff's tips will help me and you be less frustrated with the radio of the web.


Via Gladys Pintado
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5 Social Media Marketing Safety Tips: Part 2 | The People Behind the Paper.lis

5 Social Media Marketing Safety Tips: Part 2 | The People Behind the Paper.lis | Social Marketing Revolution | Scoop.it

This is the 2nd part of the two part guest blog post Liz Wilson and SmallRivers, creators of Paper.li, asked if I would write. In this post I discuss how to stay out of Twitter and social PR jail. I'm a tad too formula based here, social media is hard to create a silver bullet formula or guideline for. The last point is the most important. No matter what happens, and bad stuff is going to happen, stay calm and carry on.

Use the formulas here if you are starting out and unsure, but look to replace my guidelines with what is happening as fast as you can.

Thanks again to Liz and the SmallRivers team for including me.

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Internet Marketing - 5 Magical Do More With Less Curation Tools | Atlantic BT

Internet Marketing - 5 Magical Do More With Less Curation Tools | Atlantic BT | Social Marketing Revolution | Scoop.it

We Internet marketers must make more happen with less (less time, fewer people and less money).

Marty - Wrote this piece before passing out tonight. Kudos to the hard working teams who have created some magic wand curation tools such as Scoop.it.

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Twitter Developer Freak Out Explained With Cards

Twitter Developer Freak Out Explained With Cards | Social Marketing Revolution | Scoop.it

For confused developers, the answer to Twitter's murky platform policies lies in a new, as yet unnoticed product: Cards.

Marty Note
This is a GREAT article about the future of Twitter. A note last week to the developer community about coming crack downs in how Twitter's rich stream of data is used has many freaking out. They should read this excellent post by Mike Isaac and then freak out (lol).

Twitter has a VC mortgage to pay. Looking at all that gold in the basement, the BIG DATA Twitter generates every hour of every day, is getting old. Much like Facebook's recent discovery of their Big Data worth (see http://www.scoop.it/t/business-intelligence-revolution/p/2320039402/facebook-eats-big-bi-data ) Twitter is going to sell some of that gold, restrict its use and finally make some money and it is all good and they have earned it.


Via Mark Oehlert
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Social Media Killed the Blog Star [Infographic] Brandless Blog

Social Media Killed the Blog Star [Infographic] Brandless Blog | Social Marketing Revolution | Scoop.it

This blog gives statistics on how real estate agents advertise homes and how home buyers look for homes. The statistics show that agents are using social media more and more to advertise homes, therefore the use of big ...

Marty - Cool infographic from Miguel. The more visual we go, and we are going much more visual, the more presure will be put on text. Text and blogging is going to morph into something between Pinterest, Scoop.it and Tumblr something like Pinitr (lol and BTW I just bought that URL :).


Via Miguel Rodriguez
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