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Cure for Social Media Marketing Fear? More Fear

Cure for Social Media Marketing Fear? More Fear | Social Marketing Revolution | Scoop.it
Launching a social media marketing endeavor can seem overwhelming - especially for small business owners. But it's easier than you think.
Martin (Marty) Smith's insight:

I do and don't like the utter simplicity of this article. I like it because fearing Social Media Marketing is to fear your future, motherhood, America and apple pie. I say that realizing saying that makes thos with this irrational fear that much more fearful. 

I don't like the utter simplicity because it flattens the context. Social media, like any conversation these globally connected days, is live ammunition. You hand live ammuniton with a deference missing here because they are going for fear removal. 

Here is how my much more brutal honesty would explain. Your must get comfortable with handling the live ammunition that is social media marketing because the greater risk is NOT to play. 

That said, HOW is easier than you think. Be yourself. Talk openly and honestly about things that interest you and your company. Be generous and honest and the web is your friend. Be manipulative or deceitful and the web will pull your teeth (lol). 

Learn to safely play with these bullets because to NOT do so kills you sure as shooting. Scared now? Welcome to ouru post Moore's Law crazy up is down, amateurs are pros world. Best Internet marketing advice I never fully learned? Stay Calm, Carry On. 

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How Entropy Is Creating Web 3.0

How Entropy Is Creating Web 3.0 | Social Marketing Revolution | Scoop.it
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Martin (Marty) Smith's insight:

Entropy, I realized the other day, is creating web 3.0 right under our noses. Web 3.0 will be more social, open and flexible because the web is doing what the wind and nature does. The web is moving websites and content toward higher entropy. This post quiickly became one of the most popular ScenTrails. 

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Do ? Work On Facebook [INFOGRAPHIC]

Do ? Work On Facebook  [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
Tweet How posing questions -- and which types of question words -- impact comments, shares, and Likes on Facebook.
Martin (Marty) Smith's insight:

Great Tweet here by John (@AtDotComSocial) on how questions work and don't work on Facebook. 

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What to Do When Customers Get Mean on Social Media

What to Do When Customers Get Mean on Social Media | Social Marketing Revolution | Scoop.it
How dealing with angry customers can be an opportunity to show the world how your company cares about customer service.Get the latest blog articles on...
Martin (Marty) Smith's insight:

I like the segmentation here. Yes, there do seem to be two groups of dissatisfied customers who take to social media. One group is seeking help the other harm. 

I advise our customers at Atlantic BT  to provide plenty of easy to locate feedback options on their websites. Make it easy to communicate with senior management and customer service helps lower chances of a bad YELP or Google review. 

The angry troll is a whole other game and this article shares good tips for how to isolate and respond.  

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20 Rocking Top Women Experts from @TopRank Share Social Web Tips

20 Rocking Top Women Experts from @TopRank Share Social Web Tips | Social Marketing Revolution | Scoop.it
20 social web tips from some of TopRank's list of women who rock the social web.

Marty Note
Great tips in here and entrepreneurs new to me.
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On Social Media, They Don’t Have to Follow You to be Listening

On Social Media, They Don’t Have to Follow You to be Listening | Social Marketing Revolution | Scoop.it
Some people have a misunderstanding about what is seen and heard through social media.


Marty Note
This reminds me of the 1:19:89 rule. 1% contribute, 10% vote on the contribution of the 1% and 89% ride. It speaks to the importance of the content we create and curate, how its reach is greater than we know or will ever realize.

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What are 10 Addictive Types of Content? | Jeffbullas's Blog

What are 10 Addictive Types of Content? | Jeffbullas's Blog | Social Marketing Revolution | Scoop.it
Are you having problems getting traffic to your blog? Are you finding that no one is retweeting your content or sharing it on Facebook?
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Essential Ingredients To Your Company’s Social Media Success All Start With A "C"

Essential Ingredients To Your Company’s Social Media Success All Start With A "C" | Social Marketing Revolution | Scoop.it
Blog post at : You've finally decided that your company needs to get serious about Social Media.


Marty Note

The essential ingredient to success in social media? Support from the C level. No CMO, CTO, CFO, CIO, CEO = No Social. 

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Five Reasons Why Marketers FAIL on Facebook

Five Reasons Why Marketers FAIL on Facebook | Social Marketing Revolution | Scoop.it
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.


Marty Note
Great piece that goes perfectly with a note I just made on how companies waste Social Media money (http://www.scoop.it/t/curation-revolution/p/3403673120/the-3-worst-ways-companies-waste-money-in-social-media ). In that note I shared my suspicion that the Facebook problem, no one making any money there, is as much our fault as Internet marketers as the platform creators.

This excellent article from Huffington provides the reasons why we fail in Facebook and every point here rings TRUE. If you have other tactics we IMers need to change to be successful in Facebook share your thoughts. I will grind on it to and see what I come up with.


Via Gina Stepp
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Martin (Marty) Smith's comment, November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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24 Must-Use Social Media Marketing Tools

24 Must-Use Social Media Marketing Tools | Social Marketing Revolution | Scoop.it
Social Media Marketing Tools: Discover the tools social media pros are using today.


Marty Note
Old favorites such as SlideShare and new tools in this list excellent SMM tools review from Social Media Examiner.  

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What the New Facebook Mobile Share Button Means for Social Media Marketers

What the New Facebook Mobile Share Button Means for Social Media Marketers | Social Marketing Revolution | Scoop.it
Facebook just announced they are implementing one of their most requested features: a share button for the mobile app. If you've ever been frustrated because you couldn't share content from your smart...
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Atlantic BT's 3 Internet Marketing Ideas Challenge

Atlantic BT's 3 Internet Marketing Ideas Challenge | Social Marketing Revolution | Scoop.it

Internet marketing feels complicated, but there are always 3 magical ideas that can help you win online. This post shares our 3 Big Ideas. And yours?

Marty Note
Returning to the office from Raleigh's Internet Marketing Summit life felt way too complicated. Let's simplify down to the 3 Internet Marketing ideas you are willing to bet it all on. I've shared my three ideas, now you get to share yours. Best ideas win a Free Lunch with Atlantic BT on a Friday of their choosing. 

If we get GREAT ideas from our friends in foreign lands we will figure out some cool swag o say THANKS for sharing.

Have a great weekend and tell us what you would bet your Internet marketing farm on before Christmas. 

Tweet Ideas to @Atlanticbt  email to Martin.Smith(at)Atlanticbt(dot)com. 

Use HashTag: #3IMIdeas 

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Great Lisa Barone Interview On Content Marketing And The New SEO - exploreB2B

Great Lisa Barone Interview On Content Marketing And The New SEO - exploreB2B | Social Marketing Revolution | Scoop.it

Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development company, where she serves on the senior staff overseeing the company’s marketing consulting, social ...

Marty Note
I see why my friend @1918 has a crush, in a non creepy way he said the last time he mentioned this at his SEO Meetup, on Lisa. I'm not going to summarize this interview except to say this is the best, most detailed analysis of SEO then and now I've read. Now is what matters and Lisa shares many great content creation and SEO tips here.  

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The Simple Science of Facebook Engagement [Infographic]

The Simple Science of Facebook Engagement [Infographic] | Social Marketing Revolution | Scoop.it
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand & content...

Here AMEX Open Forum distils the methodology of getting people to visit your Facebook page, keep them reading as well as having them return.

 

Summarizing the Infographic:

 

Post Short Updates - less than 80 characters get 23% higher engagement rates

 

Post Images - Photos get a 39% higher rate of engagement than all types of content averaged

 

Use Emoticons - Using emoticons increase shares and likes by 33%

Try Caption Contests - Asking fans to write captions to interesting photos increases comments by 550%

Respond Quickly - 25% of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes

Run a Photo Contest - Encourage fans to post photos for a chance to win something

NB. Third-party apps need to be used for photo and video contests

In order to use this effectively for Community Engagement or Brand Marketing you need to:

#Develop clear objectives

#Understand the people you are targeting and

#Create a smart integration strategy


Source. http://amex.co/RPVEXm


Via maxOz, Nikola Pohlupkov
Martin (Marty) Smith's insight:

Great Infographc explains what works on Facebook.

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3 Unconventional Ways to Boost Your Facebook Engagement | Social Media Examiner

3 Unconventional Ways to Boost Your Facebook Engagement  | Social Media Examiner | Social Marketing Revolution | Scoop.it
Boost your brand's profile on Facebook: Learn creative ways to use crowdsourcing techniques to increase engagement on Facebook.
Via John van den Brink
Martin (Marty) Smith's insight:

Like unconvential ways to do convential things. Great scoop by John.

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John van den Brink's curator insight, December 3, 2012 4:04 PM

If you’re looking for some creative ways toboost your brand’s profile on Facebook, here are three ways to do it that don’t involve giveaways or advertising.


#1: Crowdsource
#2: Introduce/Highlight Your Employees on Facebook
  • Brand likeability is more than product favorability
3: Reveal New Products and Features
  • Fans of your brand always want to know what they can expect next from you.

By: Jim Belosic

Read more: http://www.socialmediaexaminer.com/3-unconventional-ways-to-boost-your-facebook-engagement/


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5 Insider Tips for a Better Social Media Strategy

5 Insider Tips for a Better Social Media Strategy | Social Marketing Revolution | Scoop.it
Social media analytics can be a boon for businesses that use it wisely. Two founders of social data start-ups explain what they've learned so far.
Martin (Marty) Smith's insight:

I liked this Inc. article because it introduced new concepts such as Twitter is better for viral content than Facebook (certainly true to my experience). Here are the 5 "Insider Tips":

1. Viral content on Twitter lasts longer than on Facebook.

2. LinkedIn is emerging as a content distribution platform.

    3. Don’t ignore your search strategy. 

      4. The worth of an individual "like" is not a good measure.

        5. Social data is only one piece of the puzzle.


        I like the discussion around LIKES and SHARES. HOW you get a LIKE or a SHARE is at least as important as getting them. That advice should kill the search for LIKES and Shares independent of contribution to the bottom line. 

        Likes and shares received for relevant "on point" content contribute. Likes received for the mere sake of gaining likes contribute little. Everything is connected to everything else, so don't get caught chasing your social tail, or going after the wrong things i the wrong ways.  

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        Re-purpose Content To Create Maximum Social Media Impact [Infographic]

        Re-purpose Content To Create Maximum Social Media Impact [Infographic] | Social Marketing Revolution | Scoop.it

        How to re-purpose content for maximum Social Media impact

        Marty Note
        Couple of things to consider when you repurpose content include:

        * Don't lift lock stock and barrel since to do so is a duplication.

        * Blend content when lifting from one area to another.

        * Be careful of this rule even between different platforms.

        * If you curate content from others include a ref.

        * If you curate content from others put in block quotes.

        * Make sure to edit meta data to be accurate to ne combination.


         I agree so much with this idea I'm working on a social cms called SpinSnip. Good ideas just be careful. When Google senses a duplication of content it lowers the PageRank of both copied and copier. If your page was a PR6 before it could become a PR3 in an instant due to dupe penalties. 


        Via John van den Brink
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        Rescooped by Martin (Marty) Smith from Digital Delights
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        The Real Revolution Is Openness, Clay Shirky Tells Tech Leadersl

        The Real Revolution Is Openness, Clay Shirky Tells Tech Leadersl | Social Marketing Revolution | Scoop.it

        YES! AGREE! Marty 


        Via Ana Cristina Pratas
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        Dibyendu De's comment, December 7, 2012 12:39 AM
        I feel that the real revolution lies in the openness to transform oneself. Dan, thanks, For you I am slowly getting a handle on Scoop it.
        Jason Brunson's curator insight, December 22, 2012 4:37 PM

        How we educate everyone, from kids to adults, is going to change.  I think Mr. Shirky nailed it that openess is the revolutionary part of that change.

        Kevindoylejones's curator insight, November 4, 2013 10:36 PM

        lowering friction reduces costs, creates more opportunity. apply this to social good as a horizontal methodology, applied to the sharing economy. creates resilience, abundance of flexible resources in reserve for transitions and shocks.

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        Why Our Facebook Romance Is Fading

        Why Our Facebook Romance Is Fading | Social Marketing Revolution | Scoop.it

        Sydney Morning HeraldIt's complicated: why our Facebook romance is fadingSydney Morning HeraldThat, in a nutshell, describes Facebook 2.0; a new phase in the evolution of the social media behemoth that has radically reshaped how 1 billion of us...

        Marty Note
        I know why our Facebook love affair is fading - Entropy. Wrote about the effect of entropy on web "stars" yesterday (http://scenttrail.blogspot.com/2012/11/how-entropy-is-creating-web-30-right.html#.ULDcpuOe8eY ), but this article from down under has some interesting perspective too :).  

        Now Facebook's future is about the pivot to mobile. Good news for Facebook is they realize mobile is their future now. Bad news is mobile isn't going to be easy.  

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        Your PUBLIC / PRIVATE Life Is The Same - Facebook Photo Firing [+ Marty Big Red C Note]

        Your PUBLIC / PRIVATE Life Is The Same - Facebook Photo Firing [+ Marty Big Red C Note] | Social Marketing Revolution | Scoop.it

        A Massachusetts woman is on unpaid leave from her job after posting an offensive photo on Facebook.

         

        Marty Note
        I could lecture about privacy settings but it is Thanksgiving so let's skip that. Instead let's recognize our reality. Your private ad public lives are now the same. When I was diagnosed with cancer it felt like a big red C was painted on my chest. I worried about losing my job just to show how crazy one gets when hearing this kind of news (lol). 

        Once I got my mind fully wrapped around CANCER I understood some "new" realities. New in quotes because they were always there I just didn't think about them. Those new realities included:

        * Your job is not who you are.
        * Your career is going to do what it is going to do. 
        * Focus on helping and learning & everything will be fine.
        * Don't be a jerk. 
        * Your life is really about friends, family and helping. 
        * You won't realize what your life is about until about 50.
        * Pray that once you realize what life is you have TIME. 
        * There is never enough time or money.
        * There is always enough time and money.
        * You always already have everything you need. 

        Those last few bullets are confusing and self contradictory and so much like LIFE (lol). Being an Internet marketer teaches valuable lessons such as there is only one time NOW and "reality" is always modeled (constructed by our minds and beliefs). 

        Buddhists believe if you see Buddha you must kill him. Mortal beings can't see Buddha. If you see Buddha it is false so kill it. It is easy to spend a life chasing after false things (believe me lol). Don't judge yourself harshly since how you treat yourself is how you will treat me and everyone else (read Pema Chodron for more on this). 

        In the end, don't post goofystupid pictures to Facebook not because that act could get you fired but because such an act is an expression of a headlong chase after a false god - the god of social acceptance before personal acceptance. 

        I write more all knowing and smart than I live (by far), but I recognized my private and public lives were indistinguishable when I heard "cancer" and my name in the same sentence. This is why I speak freely about having cancer. Yes all of that information could keep me from getting a job or finding the 2nd Mrs. Smith, but that is all good. 

        Eckhart Tolle saved my life. 

        Reading A New Earth while hooked up to chemo for the first time, and one's life doesn't ever get lower in some respects than that, Tolle said, "Whatever IS happening is what is supposed to be happening". The magic of that sentence helped me relax, accept and love. Hope it does the same for you this Thanksgiving. 

        Happy Thanksgiving.  

         

         

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        Social Media Marketing’s Biggest Myth | Jeffbullas's Blog

        Social Media Marketing’s Biggest Myth | Jeffbullas's Blog | Social Marketing Revolution | Scoop.it
        The marketing industry is sometimes its own worst enemy. “Social media marketing” has become a sort of Utopian ideal in the industry. What it hasn’t become is a well-organized, efficient process.


        Marty Note
        Love this paragraph:

        "What sells online is targeted, meaningful information. What doesn’t sell is half- baked, wannabe materials which don’t work as sales leads or act as deterrents, like hype content. Social media is fussier still. If you were at a party trying to have fun, would you drop everything to be sold insurance? The insurance companies don’t sell to the social sites like that. They work with targeted information, based on the “This is useful” approach to content, and it works." From Jeff Bullas Blog

        The idea that you MUST be in social media is wrong. The idea you must be in social media sharing information that helps your customers is right. In the Thank You Economy you will need to give until it hurts and then give some more.

        Content isn't free and if you are like most you are a tad skeptical about how the top of the content marketing funnel relates to the end. Trust me it does. I started blogging in 2007. ScentTrail Marketing (http://ScentTrail.blogspot.com ) was lucky to get two people and a dog for years.

        Then a magic thing happened. ScentTrail arrived at the top of the hill and started to slide down. Every content play takes time to develop fans, have enough content out there in enough places and a large enough follower base to sustain itself. Now it is a rare day several hundred people don't stop by, read something, leave a little spam (like daily now :) and share thoughts.

        I realized today I've NEVER developed a website that lost money, never. Some of them wandered around a little (lol), but the web will teach you what to do if you are listening, if you are playing.

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        How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

        How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | Social Marketing Revolution | Scoop.it
        Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

         

        My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.


        So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
        Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.


        Perhaps Pinterest has finally acknowledged that it’s time to woo the business community right before the crucial holiday season? Or maybe it’s testing the water for its monetization plans?...

         

        [This is a positive development for marketers with one caveat. Watch for the terms of reference. Pinterest owns all material posted; not always the right situation for every business. ~ Jeff]

         


        Via Jeff Domansky, Martin (Marty) Smith
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        The Future of The Visual Web and The Future of SEO [IMPORTANT article]

        The Future of The Visual Web and The Future of SEO [IMPORTANT article] | Social Marketing Revolution | Scoop.it

        Level 343 Note
        I’ve been doing a lot of thinking recently about the future of SEO. As I see Google moving into more and more areas and pushing organic below the fold, I wonder about the future of SEO. Check out this search, which has half of an organic result above the fold on my 15″ laptop monitor:

         

        I see Google revoking data access by removing access to their AdWords API, and I see (not provided) climbing ever higher in every vertical in which Distilled has clients. I don’t see Google as being friendly to SEOs – Google is monetizing everything, and the only way they can monetize organic listings (even though that is what they built themselves on) is through ads, so they’ll increasingly be more aggressive with ads while also moving into other areas.


        Marty Note
        Added my comment to John's excellent article.  


        Via Level343, Gerrit Bes
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        The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog

        The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog | Social Marketing Revolution | Scoop.it

        What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?

        Marty Note
        Going to steal this 10 Commandments content idea from Jeff, too good. This post combines two of my favorite things: content marketing and social media marketing for some great Jeff Bullas ideas, tips and how to.  

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        Gamification - Winning Hearts Minds And Loyalty Online [Marty White Paper]

        Gamification - Winning Hearts Minds And Loyalty Online [Marty White Paper] | Social Marketing Revolution | Scoop.it

        Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.

        Marty Note
        How do you know a trend is red hot? When there is a presentation on it at a conference such as Raleigh's Internet Marketing Summit (held this week). Gamification is HOT because it works. Games create things now critical for every website including longer time on site, more pages viewed, increase in return visits and lower bounce rates.

        I wrote Gamificaiton: Winning Hearts, Minds and Loyalty Online to help explain how to gamify your online marketing. Hope it helps: http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/  

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