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Social Media Marketing’s Biggest Myth | Jeffbullas's Blog

Social Media Marketing’s Biggest Myth | Jeffbullas's Blog | Social Marketing Revolution | Scoop.it
The marketing industry is sometimes its own worst enemy. “Social media marketing” has become a sort of Utopian ideal in the industry. What it hasn’t become is a well-organized, efficient process.


Marty Note
Love this paragraph:

"What sells online is targeted, meaningful information. What doesn’t sell is half- baked, wannabe materials which don’t work as sales leads or act as deterrents, like hype content. Social media is fussier still. If you were at a party trying to have fun, would you drop everything to be sold insurance? The insurance companies don’t sell to the social sites like that. They work with targeted information, based on the “This is useful” approach to content, and it works." From Jeff Bullas Blog

The idea that you MUST be in social media is wrong. The idea you must be in social media sharing information that helps your customers is right. In the Thank You Economy you will need to give until it hurts and then give some more.

Content isn't free and if you are like most you are a tad skeptical about how the top of the content marketing funnel relates to the end. Trust me it does. I started blogging in 2007. ScentTrail Marketing (http://ScentTrail.blogspot.com ) was lucky to get two people and a dog for years.

Then a magic thing happened. ScentTrail arrived at the top of the hill and started to slide down. Every content play takes time to develop fans, have enough content out there in enough places and a large enough follower base to sustain itself. Now it is a rare day several hundred people don't stop by, read something, leave a little spam (like daily now :) and share thoughts.

I realized today I've NEVER developed a website that lost money, never. Some of them wandered around a little (lol), but the web will teach you what to do if you are listening, if you are playing.

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How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | Social Marketing Revolution | Scoop.it
Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

 

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.


So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.


Perhaps Pinterest has finally acknowledged that it’s time to woo the business community right before the crucial holiday season? Or maybe it’s testing the water for its monetization plans?...

 

[This is a positive development for marketers with one caveat. Watch for the terms of reference. Pinterest owns all material posted; not always the right situation for every business. ~ Jeff]

 


Via Jeff Domansky, Martin (Marty) Smith
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The Future of The Visual Web and The Future of SEO [IMPORTANT article]

The Future of The Visual Web and The Future of SEO [IMPORTANT article] | Social Marketing Revolution | Scoop.it

Level 343 Note
I’ve been doing a lot of thinking recently about the future of SEO. As I see Google moving into more and more areas and pushing organic below the fold, I wonder about the future of SEO. Check out this search, which has half of an organic result above the fold on my 15″ laptop monitor:

 

I see Google revoking data access by removing access to their AdWords API, and I see (not provided) climbing ever higher in every vertical in which Distilled has clients. I don’t see Google as being friendly to SEOs – Google is monetizing everything, and the only way they can monetize organic listings (even though that is what they built themselves on) is through ads, so they’ll increasingly be more aggressive with ads while also moving into other areas.


Marty Note
Added my comment to John's excellent article.  


Via Level343, Gerrit Bes
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The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog

The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog | Social Marketing Revolution | Scoop.it

What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?

Marty Note
Going to steal this 10 Commandments content idea from Jeff, too good. This post combines two of my favorite things: content marketing and social media marketing for some great Jeff Bullas ideas, tips and how to.  

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Gamification - Winning Hearts Minds And Loyalty Online [Marty White Paper]

Gamification - Winning Hearts Minds And Loyalty Online [Marty White Paper] | Social Marketing Revolution | Scoop.it

Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.

Marty Note
How do you know a trend is red hot? When there is a presentation on it at a conference such as Raleigh's Internet Marketing Summit (held this week). Gamification is HOT because it works. Games create things now critical for every website including longer time on site, more pages viewed, increase in return visits and lower bounce rates.

I wrote Gamificaiton: Winning Hearts, Minds and Loyalty Online to help explain how to gamify your online marketing. Hope it helps: http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/  

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Facebook EdgeRank Truth: Page Feed Reach and Promoted Posts

Facebook EdgeRank Truth: Page Feed Reach and Promoted Posts | Social Marketing Revolution | Scoop.it

There have been a lot of articles circulating through the blogosphere over the last several days about whether or not Facebook intentionally adjusted the E...

Marty Note
EdgeRank is a pain. This helps understand just how much of a pain.  

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5 Ways To Use Paper.li for ORM (Online Reputation Management)

5 Ways To Use Paper.li for ORM (Online Reputation Management) | Social Marketing Revolution | Scoop.it

Turn Twitter, Facebook and RSS feeds into online newspapers in just a few clicks.

Marty Note
Great, creative article about how to use your Paper.li for ORM. Never would have thought of this, but now that I've read it what cool idea. Well done @SmallRivers.

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Kelly Hungerford's comment, November 7, 2012 5:15 AM
Thanks for sharing and adding a Marty note, Marty. It means a lot when we catch your attention :) Paper.li has evolved into a really clever tool that can be used for so many different purposes. I work a lot with our users on setting up papers for brand monitoring and it is working really well. Would love to hear your thought is you set one up for monitoring.
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11 Social Media Tips To Go From Zero To Hero

11 Social Media Tips To Go From Zero To Hero | Social Marketing Revolution | Scoop.it
While going from zero to hero won't happen overnight, I’ve put together some tips to help you succeed in your quest for social media excellence. Onward!
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Trending @ScentTrails From Cool Tool Twylah

Trending @ScentTrails From Cool Tool Twylah | Social Marketing Revolution | Scoop.it
Discover Martin (Marty) Smith (ScentTrail) Twitter Trending Topics : Seo, Social media, Design, Smm, Mobile and more...
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Are You Ready For 2nd Generation of Social Media Marketing? Because It is HERE

Are You Ready For 2nd Generation of Social Media Marketing? Because It is HERE | Social Marketing Revolution | Scoop.it

You know you’re still implementing tactics from the first generation of social if you: (From 1st to 2nd generation #social thinking in one blog post.)...

Marty Note
Here is a quote from this excellent aticle on 2nd gen SMM:

"In the second generation of social, companies will develop the insight and strategy necessary to truly engage with consumers at every stage in the customer lifecycle….and drive customer acquisition, revenue, and growth as a result. "

From their mouths to the God of Social Media Marketing's ear :). Marty


Via Rami Kantari, Brian Yanish - MarketingHits.com
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Ultimate Guide to 8 Google Tools To Improve Your Internet Marketing

Ultimate Guide to 8 Google Tools To Improve Your Internet Marketing | Social Marketing Revolution | Scoop.it
Discover how Google Tools can help you with ideas for content, create intriguing promotion offers, better manage your routines and acquire visibility.


Marty Note
Any carpenter is only as good as his or her knowledge of tools. These 8 tools are any Internet marketer's hammer, screwdriver, pliers and vice grips.  

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What Is The Secret Sauce In Good Content?

What Is The Secret Sauce In Good Content? | Social Marketing Revolution | Scoop.it

One of the things I really like about the field of SEO is how so many professionals are willing to help others in their free time. They volunteer to help non-profits, write blog posts for free (ahem!), and attend public SEO meet-ups.

Marty Note

Solid article I will have more extensive thoughts on tomorrow. The Holy Grail of content is GREAT CONTENT so anything that helps you get there faster and before competitors is a good thing. 

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Rescooped by Martin (Marty) Smith from The Perfect Storm Team
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Are You Prepared for a More 'Visual' Social Media?

Are You Prepared for a More 'Visual' Social Media? | Social Marketing Revolution | Scoop.it
You have probably noticed that social sites are becoming more and more visual with every passing day.


Marty Note
Visuals are crushing textuals so textuals are becoming visuals...it is all so confusing, but NO is the answer to the question of are you prepared for more visual social media.  


Via Stan Smith
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Rescooped by Martin (Marty) Smith from All Together Now
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Five Reasons Why Marketers FAIL on Facebook

Five Reasons Why Marketers FAIL on Facebook | Social Marketing Revolution | Scoop.it
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.


Marty Note
Great piece that goes perfectly with a note I just made on how companies waste Social Media money (http://www.scoop.it/t/curation-revolution/p/3403673120/the-3-worst-ways-companies-waste-money-in-social-media ). In that note I shared my suspicion that the Facebook problem, no one making any money there, is as much our fault as Internet marketers as the platform creators.

This excellent article from Huffington provides the reasons why we fail in Facebook and every point here rings TRUE. If you have other tactics we IMers need to change to be successful in Facebook share your thoughts. I will grind on it to and see what I come up with.


Via Gina Stepp
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Martin (Marty) Smith's comment, November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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24 Must-Use Social Media Marketing Tools

24 Must-Use Social Media Marketing Tools | Social Marketing Revolution | Scoop.it
Social Media Marketing Tools: Discover the tools social media pros are using today.


Marty Note
Old favorites such as SlideShare and new tools in this list excellent SMM tools review from Social Media Examiner.  

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What the New Facebook Mobile Share Button Means for Social Media Marketers

What the New Facebook Mobile Share Button Means for Social Media Marketers | Social Marketing Revolution | Scoop.it
Facebook just announced they are implementing one of their most requested features: a share button for the mobile app. If you've ever been frustrated because you couldn't share content from your smart...
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Atlantic BT's 3 Internet Marketing Ideas Challenge

Atlantic BT's 3 Internet Marketing Ideas Challenge | Social Marketing Revolution | Scoop.it

Internet marketing feels complicated, but there are always 3 magical ideas that can help you win online. This post shares our 3 Big Ideas. And yours?

Marty Note
Returning to the office from Raleigh's Internet Marketing Summit life felt way too complicated. Let's simplify down to the 3 Internet Marketing ideas you are willing to bet it all on. I've shared my three ideas, now you get to share yours. Best ideas win a Free Lunch with Atlantic BT on a Friday of their choosing. 

If we get GREAT ideas from our friends in foreign lands we will figure out some cool swag o say THANKS for sharing.

Have a great weekend and tell us what you would bet your Internet marketing farm on before Christmas. 

Tweet Ideas to @Atlanticbt  email to Martin.Smith(at)Atlanticbt(dot)com. 

Use HashTag: #3IMIdeas 

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Great Lisa Barone Interview On Content Marketing And The New SEO - exploreB2B

Great Lisa Barone Interview On Content Marketing And The New SEO - exploreB2B | Social Marketing Revolution | Scoop.it

Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development company, where she serves on the senior staff overseeing the company’s marketing consulting, social ...

Marty Note
I see why my friend @1918 has a crush, in a non creepy way he said the last time he mentioned this at his SEO Meetup, on Lisa. I'm not going to summarize this interview except to say this is the best, most detailed analysis of SEO then and now I've read. Now is what matters and Lisa shares many great content creation and SEO tips here.  

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How To Get Started or Restarted With Social Media Marketing

How To Get Started or Restarted With Social Media Marketing | Social Marketing Revolution | Scoop.it


Travel WeeklyMapping out a social media plan? These tips can guide youGlobe and MailAs someone who runs a business in the social media space, I'm often asked 'where do I start?

Marty Note
Great how to get started article that could also help refocus and re-map a social media marketing effort.

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Why Social Media ROI Can’t Be Measured – And Why That’s OK

Why Social Media ROI Can’t Be Measured – And Why That’s OK | Social Marketing Revolution | Scoop.it
“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns.


Marty Note
Finally some solid thinking on #SMM ROI.


Via Jaana Nyström
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50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC]

50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
Although some brands over the years have been skeptical about how social media can bring in revenue, a new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through...
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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Social Marketing Revolution | Scoop.it

The Emotional Cycle of Digital Interactivity

Marty Note
This looks cool and just about every Scoop.it curator I trust is on it, so will spend some time with it too.


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, eRelations
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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Five Ways Social is Shaping your B2B Customers

 

Social is a well established phenomenon in the B2C world, but B2B has been slower to embrace it. The reality is, however, that social is already here when it comes to B2B. And B2B companies can no longer afford to keep it at arm's length because their customers are much more social, which is creating a whole new set of expectations. From "DIY prospecting" - where customers conduct lots of important research before ever entering the sales cycle - to consulting their peers throughout the purchase journey, B2B customers is different, and B2B companies need to move quickly to adapt.

 

Check out this great presentation my colleague Lareina Yee recently gave at the Sales 2.0 conference. In particular, check out the five ways that social is shaping B2B customers.

 

RECAP: Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas:

1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle 2. Peer influence: Customers “pulse” their peers at every step of the journey 3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles 4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing 5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior


Via Digital SMBs
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3 Social Media Engagement Epic Failures Easy To Avoid

3 Social Media Engagement Epic Failures Easy To Avoid | Social Marketing Revolution | Scoop.it
People aren’t stupid. That’s an ideal phrase to build a social media engagement strategy on.

 

Abdul's Note:

These three points are very important, yet ignored by many businesses over and over again just becuase of what ever!

 

1. Not Replying to Questions.

 

2. Begging people for likes and reshare.


3. Reflected Glory.

Marty Note
This is what I love about Social Media. If you call SMM Customer Service companies have a very different response about being responsive. The minute you call something "social" it creates a license to be unsocial. Strange.  

 

 


Via Ariadna's Fantasy
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Q: Can PR Pros Become brand journalists? A: No Q: Brand Champions? A: Maybe

Q: Can PR Pros Become brand journalists? A: No Q: Brand Champions? A: Maybe | Social Marketing Revolution | Scoop.it

I'm in Miami this week taking part in the Holmes Report's Global PR Summit and the topic of "Brand Journalism."

 

I know nothing about the subject but no one else does either because it's a made up term that is in the early stages of being defined. Nothing wrong in that, I do it all the time but I try to think of concepts that make sense and this one doesn't make any sense at all....

 

[Tom Forenski says "brand journalism" is NOT journalism. Is he right? ~ Jeff]

Marty Note
I see the need for rebranding. PR has imploded swept away by search engines and social networks. I can also understand a desire for an attachment to brands. Brands are perceived as the lasting core of marketing. I don't understand the concept of "brand journalists" since journalism is investigative and far ranging and sends shivers down the spines of most CEOs and CMOs I've worked with or for. 

Since brands are becoming more social, with much of this new work being done by brand advocates and supporters NOT people with a direct stake (employees in other words), I see a brand champion role that PR experts could help create and shape.

Perhaps the most important idea for our new PR brand marketers to understand is how much flux brands and branding are in. Take a look at this infographic about how brands are "socializing": http://www.scoop.it/t/curation-revolution/p/791811864/branding-is-changing-socializing-your-brand 


Brands and companies are changing rapidly. Here are some important ways companies and brands are changing:

* Brands and companies are becoming publishers. 

* Brands and companies are becoming curators.

* Brands and companies are becoming entertainers (Meetups, Videos, etc..).


While "Brand Journalism" may seem dissonant to what brands were and are becoming, brand curator or brand champion is a much needed missing set of marketing skills. PR skills such as building relationships with thought leaders, organizing disparate information into engaging communication, promoting engagement and connecting companies and brands to their supporters wrap around this idea quickly and well. 

PR pros could become the brand sherpas of a new more open, engaged and social branding.  Brand journalists as a concept just sends shivers down the CEOs and CMOs I've worked with (lol).  


Via LPM Comunicação SA, Jeff Domansky
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Jeff Domansky's comment, October 30, 2012 11:13 PM
Liked your take Marty, but PR as "brand Sherpas"? LOL. We already too much heavy lifting.