Social Marketing ...
Follow
Find
9.3K views | +0 today
Social Marketing Revolution
Social Media Marketing Revoluiton
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

ScentTrail Marketing Tops 160,000 Views, THANKS

ScentTrail Marketing Tops 160,000 Views, THANKS | Social Marketing Revolution | Scoop.it

Pageviews are not a great metric, but, after 6 years ScentTrail Marketing, the little blog I started to understand Google and Amazon better when I was Director of Ecommerce passed 160,000 pageviews today.

A big day for about the first year was if more than five people stopped by. Now it is a rare day when more than a hundred people don't visit ScentTrail Marketing. With an almost perfect 30% returning and 70% new ratio the blog is always finding new people and slowly growing its returning ratio (started much lower than 30%).

Sometimes it feels so SLOW. I wish I could wave a wand and presto thousands visit ScentTrail. That isn't how Internet marketing works. I know this after 13 years. But if anyone locates that wand pleas share.

Next big number? 250,000 Pageviews. Hope to be here for that one :). Also planning on handing the reins over more and more as ScentTrail Marketing begins to be OUR blog not just MY BLOG :). Marty

 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Bussines Improvement and Social media
Scoop.it!

Survive the Coming Social Media Bust

Survive the Coming Social Media Bust | Social Marketing Revolution | Scoop.it
The social media bust shakeout is coming. You have 18-24 months to make sure your social media software or services company survives. How? Jay Baer provides 3 approaches.

Via Ricard Lloria
Martin (Marty) Smith's insight:

Yes, the social media bust is coming.


This bust will thin the herd of social media tools. This article focuses on how TOOLS can survivie. Internet marketers should read it differently.

If you are using a tool that hasn't achieved a sufficient level of scale to survive you may want to jump off that horse before it falls.

more...
No comment yet.
Suggested by Christino Martin
Scoop.it!

5 Best Digital Tools For Business Branding [Infographic]

5 Best Digital Tools For Business Branding [Infographic] | Social Marketing Revolution | Scoop.it
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding
Martin (Marty) Smith's insight:

Love that this infographic opens with social bookmarking, the most underutilized SEO positive tool I know. Social bookmarking is simply sharing your source material in an organized way via a tool such as Delicious. 

Love that this Infographic from Chintan Jain shares great examples of each strategy, who is using the tool for great online presence and branding now. That helps see all the way down the funnel. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Twitter Makes Embedded Tweets Easier, Better

Twitter Makes Embedded Tweets Easier, Better | Social Marketing Revolution | Scoop.it

Twitter announces new features to embedded tweets. 

Martin (Marty) Smith's insight:

Cool new features make embedding easier and better. Embedding, wrapping Twitter with your website's code, can help with SEO because the page is more dynamic when your social updates are embedded into it. You may increase engagement too, so important heuristic measures such as time on site and pages viewed (especially if you are tweeting deep links) go up.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing
Scoop.it!

Social Media Is The New SEO and Here's Why

Social Media Is The New SEO and Here's Why | Social Marketing Revolution | Scoop.it

Via Robin Good, Antonino Militello
Martin (Marty) Smith's insight:

SMM The New SEO
This article is about the mechanics of improving Facebook edgerank, but really it is about what we already know - the need for engagement instead of lectures, the need for greatness and inspiration over speaking to yourself about yourself. The post also contains a fascinating truth - social media marketing is the new SEO. 

The implied keys to engagement in a social world are:

* LISTEN carefully and well.
* Curate what you hear and they say.
* Find the hidden relationships and share them.

* Disrupt with ideas and campaigns.

* LISTEN some more.
* Create less than you curate.

* Tie metrics in to connect top and bottom of conversion funnel.

* Create great content people want to share.

* Create great content people want to advocate.


Since social media provides the fastest feedback loop on what content is creating engagement it is the new SEO. Think about it. What was really important about SEO?

SEO provided metrics about how your top of funnel traffic generation was connecting to your bottom of the funnel conversion. Those metrics were somewhat delayed and they had to build up to establish meaningful trends.

Along comes social media and the feedback loop is immediate either confirming or denying PREVIOUSLY established trends. The near real time nature of SMM's feedback loops solidifies its advantage and confirms social media as the new seo. 


If this post gets good to you, there is an additional riff on Google Plus here: https://plus.google.com/u/0/102639884404823294558/posts/dXrf1Vtazgp 

more...
Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2014 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

Rescooped by Martin (Marty) Smith from Designing design thinking driven operations
Scoop.it!

Three things you can cut from your social marketing plan

Three things you can cut from your social marketing plan | Social Marketing Revolution | Scoop.it
If you need to create a social media marketing plan for your business in 2013 you'll be smart to cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.

Via Érica Ariano, Fred Zimny
Martin (Marty) Smith's insight:

My first reaction to these three things to stop was revulsion, then confusion then acceptance. Here are the three things:

* Updating Your Facebook Page.

* Blogging To Tell Stories.

* YouTube Videos.


Atlantic BT where I am the Marketing Director does all three of these. On my second read the real message sunk in. Social media marketing needs to be connected to calls to action, offers and conversion. Agree! Accept! 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight
Scoop.it!

What we can learn from some of 2012′s biggest social media fails | memeburn

What we can learn from some of 2012′s biggest social media fails | memeburn | Social Marketing Revolution | Scoop.it

Previously a darling of the social media scene, retailer Woolworths had its fair share of digital travails this year, from Halaal hot cross buns, to accusations of ripping off Frankie’s Olde Soft Drink Company, to calls for boycotts over perceived racist job adverts. But it was not alone. Around the world companies – in fact, very often retailers as well – had online conversations turn nasty.

 

In Woolworth’s case, things came to a head in September with calls for the stores to be boycotted after a so-called whistle-blower accused the company of being racist based on the content of its job ads. Woolworths replied that it, like all South African companies over a certain size, was legally obliged to comply with the country’s Employment Equity Act. But by then the storm in the teacup had spiralled out of control, and Woolworths eventually was forced to close its Facebook page to control the barrage of “hate speech” and “vitriol” people were spewing forth....


Via Jeff Domansky
Martin (Marty) Smith's insight:

I agree with Jeff. These are retail problems that bubble up into social but weren't social campaigns per se. Lessons are mostly don't be a idiot and if you are an idiot don't blow things up by continuing to be an idiot on social (lol). 

The other point they make is strange. They say that thigns move so fast it is okay to mess up because no one will remember except at summary of the year time. Not sure I agree with that at all since TIME is something you can't get back. 

There is GREAT and then there are these.  

more...
Jeff Domansky's curator insight, January 7, 2013 6:42 PM

Useful recap of several, mostly retail, PR fails.

ben bernard's comment, January 7, 2013 8:47 PM
my topics here http://www.scoop.it/t/direct-marketing-firm
Rescooped by Martin (Marty) Smith from Enterprise Social Media
Scoop.it!

3 Social Networks to Watch in 2013 [+ Marty's Different Pics]

3 Social Networks to Watch in 2013 [+ Marty's Different Pics] | Social Marketing Revolution | Scoop.it

"While there’s little reason to ignore the reigning kings of the social media sphere, early adoption of smaller, niche networks can pay dividends."

 

The first network on this watchlist won't surprise you, the second one you probably haven't heard of, and the third one will likely make you laugh out loud in disbelief. The first two make a lot of sense to pay attention to and I'm willing to keep half an eye on the third based on this endorsement. Join me?

 

Click through the photo for the full story.


Via REwebCentral, Mike Ellsworth
Martin (Marty) Smith's insight:

My list of social networks to watch would be different. It would be:

Scoop.it
Hunch.com

Pinterest

Stumble Upon

SlideShare

Quora without gamification is a problem. I do like the Q&A aspect since NOTHING SEOs better, but they had me and then lost me when there wasn't a reason to go back every day.

I use Scoop.it as my AAA social media-testing zone, so there is a reason to visit multiple times a day to see how views are shaping up. If content makes a splash I work it into other higher commitment areas (blogs and sites).

Hunch.com is the most beautiful social net. They've been a little restrictive to maintain their beautiful interface and I don't blame them, but those constraints have been niching the site. Relax those even a little and businesses would flock to this beautiful tool.

Pinterest is obvious with its visual strengths and friendly UI Pinterest hasn't achieve half of what it will achieve yet.

Stumble Upon did an amazing job with mobile. They may be the most powerful SEO hidden gems if it wasn't for SlideShare.

SlideShare IS the most powerful unknown (mostly) SEO Power Tool. Not for long.


more...
Jeff Domansky's comment, January 6, 2013 5:29 PM
Mike. a MySpace turnaround would be quite something not to mention an investor windfall LOL.
Mike Ellsworth's comment, January 6, 2013 7:10 PM
Jeff, I know it, right? Justin would be rolling in it . . .
Mike Ellsworth's comment, January 6, 2013 7:10 PM
Jeff, I know it, right? Justin would be rolling in it . . .
Scooped by Martin (Marty) Smith
Scoop.it!

25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions]

25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions] | Social Marketing Revolution | Scoop.it
Follow these rules and don't play yourself. Complex.com: The original buyer's guide for men.
Martin (Marty) Smith's insight:

Did you hear a giant, "Whew"? That was me after racing through this list to see if @ScentTrail was featured as one of the 25 Never Dos on SMM for men. I'm not going to admit to how many of these mistakes I've made, but it is more than one (lol).

Here are a couple I would add:

* Never start a Tweet, "My cat did.....".

* "Drunk" and "Twitter" should be mutually exclusive terms.

* Never start a Tweet, "My ex said....".

* Stop with the QUOTES already, enough is enough, what do YOU think about whatever.

* No more, "I'm at lunch eating fish sticks tweets," since that was cool for about...well never.

* Never tweet from a moving car on an iPhone (sure to kill someone).

* If you tweet about alien abduction expect to be abducted by someone.

* NEVER tweet on the toilet, not pretty, not pretty.

* Careful of words like "toilet" as they are negative sentiment words and way too much detail (not pretty, not pretty).

* If you MUST tweet about negative sentiments use French (sounds better and who will really know?).

Now I make next year's Complex.com's list for sure (ouch). What are your additions to the things men must never do on social media. Is there a different list for women? What is that list?



more...
GKAnanthram's comment, January 3, 2013 11:54 AM
Think Twice What is Relevant to point;Tweet Pointedly !
GKAnanthram's comment, January 3, 2013 11:54 AM
Think Twice What is Relevant to point;Tweet Pointedly !
GKAnanthram's curator insight, January 3, 2013 11:58 AM
Remember ! Others are Watching :Be yourself;Behave Yourself ! What you tweet will be writ on your Face !
Scooped by Martin (Marty) Smith
Scoop.it!

25 Websites with the Best Comment Sections In Pictures

25 Websites with the Best Comment Sections In Pictures | Social Marketing Revolution | Scoop.it

Complex.com rates the top 25 comments sections on very diverse websites. 

Martin (Marty) Smith's insight:

Note the absence of Ecom sites here. Comments and reviews are critical in a post-panda SEO world, so Ecom sites would be well advised to #StealThis from some of these comment sections. Comments are beaautifully self perpetuating.


When you ask for them you get more. When you don't you send 2 bad signals - websites without comments say we don't care what you (our potential customers) think and they push comments to other sites such as Yelp (bad idea).

The more social we become the more important a great comments area promoted by the kinds of hooks and gamification that pull comments from reluctant visitors must be in place to win.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note]

How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note] | Social Marketing Revolution | Scoop.it
The world of marketing is constantly shifting and you need to adapt. Ever since the first years of the world wide web the internet has been threatenin
Martin (Marty) Smith's insight:

This infographic is in pounds, but you get the idea. I don't agree with the overdraft for PPC or the huge "online PR" budget. So much of something like this comes from how you define things like "online PR". 

If I had a $100,000 marketing budget here is how I would spend it:

* $40,000 on some disruptive campaign in 3 to 5 flavors (umbrella so could be tweaked and spun out over each quarter at roughly $10K a quarter).

* $20,000 on content marketing and curation.

* $10,000 Facebook / SMM campaign (to build the list).  

* $10,000 SEO to tighten the ropes a tad.

* $10,000 Mobile (to figure it the Heck out).
* $10,000 On some crazy contest, game or new product (expect to lose this).

 

Minimum ROI for the whole budget would be $3 to $1, great ROI would be $5 to $1 or better and breakeven is acceptable for some of the pieces. 

Note I have NO PPC in the starting budget. The $40K umbrella campaign could earn some PPC if acceptance is fast and then falters or if a tiny push could make the difference, but the days when PPC could get anyone's Internet marketing up Everest are gone.

 

PPC as supplemental as a "step on the gas" move is fine. I've even used PPC to help form campaigns since the feedback is immediate, but PPC is in the backseat until we know where we are going and the cost to get there. 

I didn't cut email marketing in only because that is an understood critical component of everything as is social. The $10K social is to create SOCIAL campaigns that could bleed over into other areas if successful.


The key is try as many things in as many different places as possible while paying the rent with a campaign crafted from past success and your read on current trends (the umbrella).  

BTW, a "campaign" doesn't mean "free shipping" it means something like Atlantic BT's 15th anniversary, an event so rare in the web development space it deserves a year's worth of Internet marketing (an umbrella theme - the 15th anniversary - with 4 movements Q1 = Social, Q2 = Web Design, Q3 = Mobile and Q4 = Ecom for example).  


What about you? How would you spend $100K in online marketing money?

We also have a Facebook thread started on Atlantic BT: http://www.facebook.com/AtlanticBusinessTechnologies  

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

What Are The Benefits Of Becoming A Social Business?

What Are The Benefits Of Becoming A Social Business? | Social Marketing Revolution | Scoop.it
  While becoming a social business is much less expensive than most companies realize, it does take time and resources. A fair question is, what’s in it for me? Or in this case, what is in it...
Martin (Marty) Smith's insight:

Tenets of a "social business" extend beyond Social Media Marketing into areas such as Quirky product development (sharing process as product), being present in real time and tuning the top of your content marketing to meet the conversions at the bottom. 

Excellent post here from Steve about what is in it for your company (or you personally) to become a "social business" in 2013.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How To Increase Your Online Influence (Infographic + Video)

How To Increase Your Online Influence (Infographic + Video) | Social Marketing Revolution | Scoop.it
Here is an infographic which visualizes 5 basic tips to increase your online influence and a small video which describes on how to build an online identity.
Martin (Marty) Smith's insight:

Loved the video and this infographic describing how to increase your online influence is priceless. 

more...
Jean-Philippe D'HALLUIN's curator insight, December 22, 2012 4:53 AM

Valid as well online as offline !?

Steph Alexandra's curator insight, August 26, 2014 12:17 AM

This is a great little video clip. It talks about the importance of personal branding when creating your public identity. Within the content there are references made to creating a personal webpage, which may or may not be necessary. But the important factor is that the general points being made refer to those that I am drawing upon in my Prezi tutorial for Online Identity. 

Amethyst Mayer's curator insight, December 27, 2014 4:23 AM

" Here is an infographic which visualizes 5 basic tips to increase your online influence and a small video which describes on how to build an online identity." by tech18.com.

 

I honestly couldn't have said it better myself.

Rescooped by Martin (Marty) Smith from Latest Social Media News
Scoop.it!

Pinterest For Business: How People Interact with Pins on Pinterest – [Infographic]

Pinterest For Business: How People Interact with Pins on Pinterest – [Infographic] | Social Marketing Revolution | Scoop.it
How Users Interact with Pins on Pinterest – infographic Pinterest is a pinboard-style photo sharing

Via WordPress SEO & Social Media, Gerrit Bes
Martin (Marty) Smith's insight:

Good actionable information on this infographic re: Pinterest for business. 

more...
WordPress SEO & Social Media's curator insight, February 4, 2013 6:07 AM

How Users Interact with Pins on Pinterest – infographic /@BerriePelser

E-Strands Ltd's curator insight, February 4, 2013 10:21 AM

 How Users Interact with Pins on Pinterest – infographic Pinterest is a pinboard-style photo sharing

Rescooped by Martin (Marty) Smith from Digital Marketing Fever
Scoop.it!

Never Underrate These Digital Marketing Tactics Say Brands From Kellogg To Nissan

Never Underrate These Digital Marketing Tactics Say Brands From Kellogg To Nissan | Social Marketing Revolution | Scoop.it
Execs from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true like email, search marketing and site optimization in favor of chasing the Next Big Thing.

Via Anthony Burke
Martin (Marty) Smith's insight:

The Longer I'm An Internet Marketer...
The longer I'm in this strange business of creating connection online the more I see the need for a tapestry approach. Internet marketing is a giant loom and we are weavers.

Our looms are in service of our organic but somewhat immutable things such as:

* Company Values.

* Unique Value Propositions.

* Expression of who we (company, brand or product) are.

 

I agree with this article that core to any weaver's online trade are thing like technical SEO, email marketing and conversion optimization. As weavers we live in the land of AND not BUT. If we layer social media marketing and other new shinny dancing ideas and objects into our core we will succeed.

If we take a zero sum Internet marketing approach and move core (and working) strategies OUT in favor of the new shinny-dancing thing we lose. If we apply existing ROI standards to THE NEW we lose.

 

Weaving (or Internet marketing) is a process, a process of testing and incorporating, incorporating and testing. There is a problem. Most of the world functions on a Zero Sum basis. As we bring a new thing on we diminish the old things.

Internet marketers can't afford a zero sum approach. They must life in the land of AND keeping core and working strategies as they test and incorporate new. Think of all the value you've created after thousands of email tests.

You know what kind of hero image, headline and call to actions work for your business vertical. NEVER give up such treasure to the new shinny-dancing thing since to do so is crazy and goofystupid. Instead set aside time and budget to test THE NEW even as you continue to trim the old because that is just what weavers do.

 

more...
Anthony Burke's curator insight, January 30, 2013 6:23 AM

Executivess from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true marketing tactics like email, search marketing and site optimisation in favor of chasing the Next Big Thing! Good advice.

Scooped by Martin (Marty) Smith
Scoop.it!

The Only Thing Content Marketing Has To Fear Is Content Marketing Itself: Disrupt or Drown

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Martin (Marty) Smith's insight:

Why I've Moved On From Content Marketing
It was hard to realize I had to leave a beloved concept, but content marketing as I've preached it since 2003 is over. What killed the goose that was laying such golden eggs?

GREED mixed with incompetence killed our content marketing goose as this excellent slideshare points out. They believe the end is in sight. I believe the end is in our rearview mirror. 

I would still rather have MORE content than less, but any content marketing strategy must have a disruptive element. I've shared several posts on how to create a disruptive culture and form disruptive internet marketing:

Disruptive Internet Marketing Examples
http://www.scoop.it/t/curation-revolution/p/3995413442/5-examples-of-disruptive-marketing-and-5-ways-to-create-a-disruptive-culture


How To Create A Disruptive IM Culture 
http://scenttrail.blogspot.com/2013/01/5-ways-to-disrupt-your-internet.html  


Why Your Internet Marketing Must Disrupt To Win
http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html 


Good news is disruption requires creative energy and risk taking so most won't attempt it. Bad news is creating great disruptive Internet marketing is like anything else because it requires creative energy and risk taking (lol).

Don't contribute to the content marketing deluge of the ordinary. Live is way to short to not be GREAT. Disrupt and you will create Internet marketing that matters, cuts through clutter instead of adding to it, and may just save the world and how cool would that be?

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Making Content Marketing Work in a Social/Mobile World [Infographic]

Making Content Marketing Work in a Social/Mobile World [Infographic] | Social Marketing Revolution | Scoop.it
Making Content Marketing Work in a Social/Mobile World
Martin (Marty) Smith's insight:

Love this headline from the infographic, "Multi-channel Content Marketing Is HARD!" Agree with that statement and found lots of good stats in this infographic about video marketing in a SMobile (social and mobile) world. 

more...
Jeff Domansky's curator insight, January 21, 2013 4:33 PM

Really useful tips and stats about content marketing in both social media and mobile marketing.

Scooped by Martin (Marty) Smith
Scoop.it!

Why Google Plus ROCKS

Why Google Plus ROCKS | Social Marketing Revolution | Scoop.it

5 Reasons Marty things Google plus ROCKS and it will become an uber-successful social net. 

Martin (Marty) Smith's insight:

Google Plus Nation
Thanks to my friends Mark Traphagen (@Marktraphagen) and Phil Buckley (@1918) I am a G+ BELIVER.  Here's why:

* Much more conversational than Twitter.

* Fits nicely between Scoop.it's magazine and Twitter stream.

* The cool features such as Hangouts and communities I don't know how to use yet. 
* It's GOOGLE.

Apparently our area (Raleigh / Durham NC) is one of the largest users of G+ in the country and that is because we have great leaders and guides like Mark, Phil and I would put Jesse Wojdylo in there (and others I've yet to meet).  

I'm so SOLD I am going to use G+ in Cure Cancer Starter instead of creating a Zappos-like Twitter Wall despite how cool that wall is (see it here: http://tweetwall.apps.zappos.com/ ). 

If you are one of those G+ doubters or haters I hope you are one of our competitors because this thing is going to be a HUGE weapon, a game changing social net once we figure how to get our hands half way around it. 

KUDOS to the RDU Google Plus leadership. You guys ROCK. Couple of these guys, a little time and a few bucks and the world gets changed. Too cool.  

 


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

What Does Marty The Merchant Think Of The New SMobile Ecom? COOL!

What Does Marty The Merchant Think Of The New SMobile Ecom? COOL! | Social Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:

Cool Morgan Stanley report says eCom has plenty of headroom growth. Here is my take on what that means for small to medium sized businesses and startups. Post discusses SMobile the natural mashup of MOBILE and SOCIAL. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Internet Marketing And The Save The World Thing [Marty Note]

Internet Marketing And The Save The World Thing [Marty Note] | Social Marketing Revolution | Scoop.it

One reason you must relate your business to "saving the world" is social media. Social lives in the "save the world" zone, so to speak about what you do in a boring way reduces traffic, destroys advocacy and hurts the bottom line. How dos your business save the world?

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Tech Cures Cancer Movement - Atlantic BT

Tech Cures Cancer Movement - Atlantic BT | Social Marketing Revolution | Scoop.it
Join the Tech Cures Cancer Movement. Marty (@ScentTrail) is donating his 2013 salary to fund the Tech Cures Cancer movement. Find out how you can help.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

10 Predictions for Inbound Marketing in 2013

10 Predictions for Inbound Marketing in 2013 | Social Marketing Revolution | Scoop.it
As is tradition here at Moz, I'm conducting my annual analysis of my predictions from 2012, and if I score high enough, predicting what will happen in 2013.
Martin (Marty) Smith's insight:

Rare that I agree with all 10 predictions, but I do here. Rand is especially accurate where Google is concerned.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

31 Must-Read Social Media Blog Posts

31 Must-Read Social Media Blog Posts | Social Marketing Revolution | Scoop.it
What were the best social media articles you read in the last 12 months? Did you find any particularly useful for your business? We asked our writers to s
Martin (Marty) Smith's insight:

Before 2012 slips into the history books, reading a few of these Social Media Examinar top rated posts such as:

* Rand Fishkin's Content Marketing Manifesto.

* Calculate ROI of Social Media.

* How to build your army before you need it.

* The continued gamification of attention.

* Forget strategy develop a social media philosophy. 


And I bet you find a few more of these post interesting and helpful before we bank 2012. 2013 promises to be the Smobile year (social + mobile) and many of these articles can help prepare for the inevitable. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]

Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it

Facebook, Twitter, Instagram, Pinterest – 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]

FIPT = Facebook, Instagram, Pinterest and Twitter

Martin (Marty) Smith's insight:

FIPT or Facebook, Instagram, Pinterest and Twitter have put up some amazing numbers this last year proving SMM is here to stay and here for real. Debate the ROI at your company's marketing peril.

Time to get into the social media deep in is upon Internet marketers. As I stated in Social Media Marketing The Most Important ROI, the key isn't what SMM does to the bottom line thought as this infographic proves those kinds of returns are coming.

Social media marketing's most powerful return is how it changes US as the wall between US and THEM slips silently into the past.


Social Media Marketing The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media Marketing - The Most Valuable ROI - Atlantic BT

Social Media Marketing - The Most Valuable ROI - Atlantic BT | Social Marketing Revolution | Scoop.it
Hunting social media marketing ROI can make it easy to ignore the most important point - Your company, brand and product must have a social media marketing strategy.
more...
No comment yet.