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Making The Case For Social Business

How do you sell in the idea of social business to your teams and executives? It's all about understanding social's implications and illustrating a sustainable a
Martin (Marty) Smith's insight:

Helpful ideck to sell the C levels on importance of investment in and ROI from social media marketing via @maxOz.

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MIT Algorithm Can Predict The Future - Knows Twitter Trending 5 Hours Ahead

MIT Algorithm Can Predict The Future  - Knows Twitter Trending 5 Hours Ahead | Social Marketing Revolution | Scoop.it
An MIT team has developed an algorithm that can predict trending topics on Twitter an average of an hour and a half before they appear
Martin (Marty) Smith's insight:

Soon all websites will run on a version of MIT's Twitter prediction algorithm. We will call it "predictive analytics" but it will do the same thing for ecommerce and B2B conversion.  


Remember you heard it here first :). 

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Why Social Media Isn't As Important As Big Ideas - Chris Brogan

Why Social Media Isn't As Important As Big Ideas - Chris Brogan | Social Marketing Revolution | Scoop.it
I love writing posts that you don’t believe. But it’s true. I don’t really care much about social media. I used to. But it’s just not the most amazing thing in the world to ...
Martin (Marty) Smith's insight:

I left a long comment on Chris Brogan's excellent piece that I won't rehash here, but I agree we got lost there for a moment or two. The shiny things became ends unto themselves. We forgot all shinny things SERVE our desire to connect, to really know and understand fleeting truth and experience something larger than ourselves. 

Tools, even great ones such as Scoop.it, are means to some greater end. Tools help us create BIG IDEAS says one of my favorite authors, Chris Brogan. I agree. What about YOU? 

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Yes There Is Life On Mars, The Video Tsunami Is Happening Now and YouTube Matters

Yes There Is Life On Mars, The Video Tsunami Is Happening Now and YouTube Matters | Social Marketing Revolution | Scoop.it

Every second there are 46,296 YouTube videos being viewed all around the world.



Via Bovee & Thill's Online Business Communication Magazines
Martin (Marty) Smith's insight:

The video tsunami is here. Soon video will be as crowded as content marketing and the honeymoon will officially be over. Until then if you don't have a video marketing program get one. 

After then, after the point of diminishing video marketing returns have been reached, then disruption will be your best way to create video marketing ROI: http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html  

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Bovee & Thill's Online Business Communication Magazines's curator insight, February 11, 2013 7:37 PM

Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month.


And that is just YouTube!


Every second there are 46,296 YouTube videos being viewed all around the world. In just 8 years it has transformed the web from mono media to multimedia. . .

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Pinterest For Business: How People Interact with Pins on Pinterest – [Infographic]

Pinterest For Business: How People Interact with Pins on Pinterest – [Infographic] | Social Marketing Revolution | Scoop.it
How Users Interact with Pins on Pinterest – infographic Pinterest is a pinboard-style photo sharing

Via WordPress SEO & Social Media, Gerrit Bes
Martin (Marty) Smith's insight:

Good actionable information on this infographic re: Pinterest for business. 

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WordPress SEO & Social Media's curator insight, February 4, 2013 6:07 AM

How Users Interact with Pins on Pinterest – infographic /@BerriePelser

E-Strands Ltd's curator insight, February 4, 2013 10:21 AM

 How Users Interact with Pins on Pinterest – infographic Pinterest is a pinboard-style photo sharing

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Never Underrate These Digital Marketing Tactics Say Brands From Kellogg To Nissan

Never Underrate These Digital Marketing Tactics Say Brands From Kellogg To Nissan | Social Marketing Revolution | Scoop.it
Execs from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true like email, search marketing and site optimization in favor of chasing the Next Big Thing.

Via Anthony Burke
Martin (Marty) Smith's insight:

The Longer I'm An Internet Marketer...
The longer I'm in this strange business of creating connection online the more I see the need for a tapestry approach. Internet marketing is a giant loom and we are weavers.

Our looms are in service of our organic but somewhat immutable things such as:

* Company Values.

* Unique Value Propositions.

* Expression of who we (company, brand or product) are.

 

I agree with this article that core to any weaver's online trade are thing like technical SEO, email marketing and conversion optimization. As weavers we live in the land of AND not BUT. If we layer social media marketing and other new shinny dancing ideas and objects into our core we will succeed.

If we take a zero sum Internet marketing approach and move core (and working) strategies OUT in favor of the new shinny-dancing thing we lose. If we apply existing ROI standards to THE NEW we lose.

 

Weaving (or Internet marketing) is a process, a process of testing and incorporating, incorporating and testing. There is a problem. Most of the world functions on a Zero Sum basis. As we bring a new thing on we diminish the old things.

Internet marketers can't afford a zero sum approach. They must life in the land of AND keeping core and working strategies as they test and incorporate new. Think of all the value you've created after thousands of email tests.

You know what kind of hero image, headline and call to actions work for your business vertical. NEVER give up such treasure to the new shinny-dancing thing since to do so is crazy and goofystupid. Instead set aside time and budget to test THE NEW even as you continue to trim the old because that is just what weavers do.

 

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Anthony Burke's curator insight, January 30, 2013 6:23 AM

Executivess from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true marketing tactics like email, search marketing and site optimisation in favor of chasing the Next Big Thing! Good advice.

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The Only Thing Content Marketing Has To Fear Is Content Marketing Itself: Disrupt or Drown

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Martin (Marty) Smith's insight:

Why I've Moved On From Content Marketing
It was hard to realize I had to leave a beloved concept, but content marketing as I've preached it since 2003 is over. What killed the goose that was laying such golden eggs?

GREED mixed with incompetence killed our content marketing goose as this excellent slideshare points out. They believe the end is in sight. I believe the end is in our rearview mirror. 

I would still rather have MORE content than less, but any content marketing strategy must have a disruptive element. I've shared several posts on how to create a disruptive culture and form disruptive internet marketing:

Disruptive Internet Marketing Examples
http://www.scoop.it/t/curation-revolution/p/3995413442/5-examples-of-disruptive-marketing-and-5-ways-to-create-a-disruptive-culture


How To Create A Disruptive IM Culture 
http://scenttrail.blogspot.com/2013/01/5-ways-to-disrupt-your-internet.html  


Why Your Internet Marketing Must Disrupt To Win
http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html 


Good news is disruption requires creative energy and risk taking so most won't attempt it. Bad news is creating great disruptive Internet marketing is like anything else because it requires creative energy and risk taking (lol).

Don't contribute to the content marketing deluge of the ordinary. Live is way to short to not be GREAT. Disrupt and you will create Internet marketing that matters, cuts through clutter instead of adding to it, and may just save the world and how cool would that be?

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Making Content Marketing Work in a Social/Mobile World [Infographic]

Making Content Marketing Work in a Social/Mobile World [Infographic] | Social Marketing Revolution | Scoop.it
Making Content Marketing Work in a Social/Mobile World
Martin (Marty) Smith's insight:

Love this headline from the infographic, "Multi-channel Content Marketing Is HARD!" Agree with that statement and found lots of good stats in this infographic about video marketing in a SMobile (social and mobile) world. 

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Jeff Domansky's curator insight, January 21, 2013 4:33 PM

Really useful tips and stats about content marketing in both social media and mobile marketing.

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Why Google Plus ROCKS

Why Google Plus ROCKS | Social Marketing Revolution | Scoop.it

5 Reasons Marty things Google plus ROCKS and it will become an uber-successful social net. 

Martin (Marty) Smith's insight:

Google Plus Nation
Thanks to my friends Mark Traphagen (@Marktraphagen) and Phil Buckley (@1918) I am a G+ BELIVER.  Here's why:

* Much more conversational than Twitter.

* Fits nicely between Scoop.it's magazine and Twitter stream.

* The cool features such as Hangouts and communities I don't know how to use yet. 
* It's GOOGLE.

Apparently our area (Raleigh / Durham NC) is one of the largest users of G+ in the country and that is because we have great leaders and guides like Mark, Phil and I would put Jesse Wojdylo in there (and others I've yet to meet).  

I'm so SOLD I am going to use G+ in Cure Cancer Starter instead of creating a Zappos-like Twitter Wall despite how cool that wall is (see it here: http://tweetwall.apps.zappos.com/ ). 

If you are one of those G+ doubters or haters I hope you are one of our competitors because this thing is going to be a HUGE weapon, a game changing social net once we figure how to get our hands half way around it. 

KUDOS to the RDU Google Plus leadership. You guys ROCK. Couple of these guys, a little time and a few bucks and the world gets changed. Too cool.  

 


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What Does Marty The Merchant Think Of The New SMobile Ecom? COOL!

What Does Marty The Merchant Think Of The New SMobile Ecom? COOL! | Social Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:

Cool Morgan Stanley report says eCom has plenty of headroom growth. Here is my take on what that means for small to medium sized businesses and startups. Post discusses SMobile the natural mashup of MOBILE and SOCIAL. 

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Internet Marketing And The Save The World Thing [Marty Note]

Internet Marketing And The Save The World Thing [Marty Note] | Social Marketing Revolution | Scoop.it

One reason you must relate your business to "saving the world" is social media. Social lives in the "save the world" zone, so to speak about what you do in a boring way reduces traffic, destroys advocacy and hurts the bottom line. How dos your business save the world?

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Tech Cures Cancer Movement - Atlantic BT

Tech Cures Cancer Movement - Atlantic BT | Social Marketing Revolution | Scoop.it
Join the Tech Cures Cancer Movement. Marty (@ScentTrail) is donating his 2013 salary to fund the Tech Cures Cancer movement. Find out how you can help.
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10 Predictions for Inbound Marketing in 2013

10 Predictions for Inbound Marketing in 2013 | Social Marketing Revolution | Scoop.it
As is tradition here at Moz, I'm conducting my annual analysis of my predictions from 2012, and if I score high enough, predicting what will happen in 2013.
Martin (Marty) Smith's insight:

Rare that I agree with all 10 predictions, but I do here. Rand is especially accurate where Google is concerned.

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Drones For Journalism - Students Learn Ethics From Drone Operation

Drones For Journalism - Students Learn Ethics From Drone Operation | Social Marketing Revolution | Scoop.it
In an attempt to keep pace with rapidly evolving technology, the journalism schools at the University of Missouri and University of Nebraska both offer classes on drone reporting, in spite of the fact that this practice is currently illegal for...
Martin (Marty) Smith's insight:

Interesting use of drones to teach journalism students about ethics. Picked this up from my friend and @ThePRCoach Jeff Domansky's twitter.

Find Jeff on Scoop.it here:

http://www.scoop.it/u/jeff-domansky 

 

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PR Firm Gets Client's Site Blacklisted for Duplicate Content [+Marty Note]

PR Firm Gets Client's Site Blacklisted for Duplicate Content [+Marty Note] | Social Marketing Revolution | Scoop.it

In Content Chemistry, there is a story of how a company hired a PR firm to launch their new website. The firm got the site blacklisted. Learn what happened. ... Rather than write an original news release, though, the PR firm simply copied the text from the website’s home page and submitted it to the online newswires. Oh yes.


They copied the text from the website’s home page as their “news release” (I seriously hate PR people sometimes; more on that here). What is wrong with people? Can you imagine paying for a PR firm to do that? I’d be furious. But I’d be even more furious when I discovered what happened next.


Because the wires automatically post to websites around the globe, within minutes there were more than 1,000 instances of that home page content on the web. Duplicate content is a big no-no for the Google algorithms, s0 the site was flagged as likely spam and they blacklisted the domain. Suddenly the website dropped from search results, even when you typed in the exact company name....


Via Jeff Domansky
Martin (Marty) Smith's insight:

What You Don't Know Can Kill Your Website
This story demonstrates two of my favorite Internet marketing points:

* There are no more than 1,000 people in the world capable of making millions online.

* Stupid is as stupid does.

The second bullet may feel like a tautology, a circular truth, but there is enough blame to go around here. Sure the PR agency should be SHOT but so should the IT group, the marketing team and even the customer service team. 

Any job that is outward facing must know SEO basics, and all of the authors who've been pounding the "SEO is dead" drum need to read this article. SEO is not so dead that a mistake can't get your site in Google jail, so not dead at all. 

Here is how your website can avoid such a mess:

* PR Releases are NEVER copied to your website UNLESS they are in a "no follow" zone (an area your IT tem prohibits search engine spiders from reading). 
* Safer to simply BAN any wire release from your website always. 
* If the content of the release is valuable REWRITE IT (even though I am not a fan of using PR newswire content on my websites). 
* If there is any doubt then the content in doubt is duplicate and should be removed or rewritten. 
* SEO Press releases are, much like email marketing, LIVE AMMUNITION so proceed with extreme caution. 
* Vet anyone touching anything on or about your website. 

This last bullet is TOO IMPORTANT to skip over. If you don't know SEO as well as you would like HIRE SOMEONE to help with vetting of a PR agency, content writer or web designer. I've been an Internet marketer for more than 12 years and can vet SEO TRUTH from FALSEHOODS very fast. 

If you can't do the same HIRE ME or someone like me to help vet those about to babysit your website. Least you think I am shilling for work I will do any such vetting FREE OF CHARGE (but subject to my availability which is getting less and less every day).


I already have more work than I can handle (just about), but it takes me 5 minutes to know if someone about to mess with your website knows their stuff, so sent me an email (Martin.Smith(at)Atlanticbt.com) and I will be glad to help. 

Your website is the crown jewel of your brand. As your website goes so goes your company, so don't play with it, don't let strangers approach it and never let an idiot do something to it that can't be undone.    

 

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Jeff Domansky's curator insight, February 19, 2013 1:19 PM

Great lesson and a bad PR, SEO outcome from a lazy PR firm.

Jeff Domansky's comment, February 19, 2013 1:22 PM
Marty, this is superb advice! Agencies, freelancers, marketers and PR people take note.
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Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of

Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of | Social Marketing Revolution | Scoop.it

I was on a Twitter Scramble the other day with The Fish Firm and was impressed with their ideas and contributions. I am particularly impressed with this post. The title is a magical idea.

The magical idea is conversions are happening, social conversions, that a company can't understand fully because they are not part of the conversation. Such a powerful double idea so simply stated. 

 

There are many implications to not understanding conversions you are not part of including:

* Cast a broad social net and to be part of more conversations.

* Responding is critical to being included in the conversion.

* Conversions aren't free; you do something to be included. 

* No matter how good you are you are still missing conversions.

 

If you are a perfectionist the last bullet can drive you stark raving mad. Internet marketers learn to turn into the wind and trim, constantly trim, based on feedback loops. 

Great post by The Fish Firm.  

 


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The Fish Firm's curator insight, February 12, 2013 5:44 PM

Thanks Marty!

A.W. Smith Law's curator insight, February 20, 2013 4:31 PM

Very true!  Something all businesses should keep in mind.  The importance of connecting and understanding your clients/customers is invaluable. 

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ScentTrail Marketing Tops 160,000 Views, THANKS

ScentTrail Marketing Tops 160,000 Views, THANKS | Social Marketing Revolution | Scoop.it

Pageviews are not a great metric, but, after 6 years ScentTrail Marketing, the little blog I started to understand Google and Amazon better when I was Director of Ecommerce passed 160,000 pageviews today.

A big day for about the first year was if more than five people stopped by. Now it is a rare day when more than a hundred people don't visit ScentTrail Marketing. With an almost perfect 30% returning and 70% new ratio the blog is always finding new people and slowly growing its returning ratio (started much lower than 30%).

Sometimes it feels so SLOW. I wish I could wave a wand and presto thousands visit ScentTrail. That isn't how Internet marketing works. I know this after 13 years. But if anyone locates that wand pleas share.

Next big number? 250,000 Pageviews. Hope to be here for that one :). Also planning on handing the reins over more and more as ScentTrail Marketing begins to be OUR blog not just MY BLOG :). Marty

 

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Survive the Coming Social Media Bust

Survive the Coming Social Media Bust | Social Marketing Revolution | Scoop.it
The social media bust shakeout is coming. You have 18-24 months to make sure your social media software or services company survives. How? Jay Baer provides 3 approaches.

Via Ricard Lloria
Martin (Marty) Smith's insight:

Yes, the social media bust is coming.


This bust will thin the herd of social media tools. This article focuses on how TOOLS can survivie. Internet marketers should read it differently.

If you are using a tool that hasn't achieved a sufficient level of scale to survive you may want to jump off that horse before it falls.

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5 Best Digital Tools For Business Branding [Infographic]

5 Best Digital Tools For Business Branding [Infographic] | Social Marketing Revolution | Scoop.it
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding
Martin (Marty) Smith's insight:

Love that this infographic opens with social bookmarking, the most underutilized SEO positive tool I know. Social bookmarking is simply sharing your source material in an organized way via a tool such as Delicious. 

Love that this Infographic from Chintan Jain shares great examples of each strategy, who is using the tool for great online presence and branding now. That helps see all the way down the funnel. 

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Twitter Makes Embedded Tweets Easier, Better

Twitter Makes Embedded Tweets Easier, Better | Social Marketing Revolution | Scoop.it

Twitter announces new features to embedded tweets. 

Martin (Marty) Smith's insight:

Cool new features make embedding easier and better. Embedding, wrapping Twitter with your website's code, can help with SEO because the page is more dynamic when your social updates are embedded into it. You may increase engagement too, so important heuristic measures such as time on site and pages viewed (especially if you are tweeting deep links) go up.

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Social Media Is The New SEO and Here's Why

Social Media Is The New SEO and Here's Why | Social Marketing Revolution | Scoop.it

Via Robin Good, Antonino Militello
Martin (Marty) Smith's insight:

SMM The New SEO
This article is about the mechanics of improving Facebook edgerank, but really it is about what we already know - the need for engagement instead of lectures, the need for greatness and inspiration over speaking to yourself about yourself. The post also contains a fascinating truth - social media marketing is the new SEO. 

The implied keys to engagement in a social world are:

* LISTEN carefully and well.
* Curate what you hear and they say.
* Find the hidden relationships and share them.

* Disrupt with ideas and campaigns.

* LISTEN some more.
* Create less than you curate.

* Tie metrics in to connect top and bottom of conversion funnel.

* Create great content people want to share.

* Create great content people want to advocate.


Since social media provides the fastest feedback loop on what content is creating engagement it is the new SEO. Think about it. What was really important about SEO?

SEO provided metrics about how your top of funnel traffic generation was connecting to your bottom of the funnel conversion. Those metrics were somewhat delayed and they had to build up to establish meaningful trends.

Along comes social media and the feedback loop is immediate either confirming or denying PREVIOUSLY established trends. The near real time nature of SMM's feedback loops solidifies its advantage and confirms social media as the new seo. 


If this post gets good to you, there is an additional riff on Google Plus here: https://plus.google.com/u/0/102639884404823294558/posts/dXrf1Vtazgp 

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Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2014 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

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Three things you can cut from your social marketing plan

Three things you can cut from your social marketing plan | Social Marketing Revolution | Scoop.it
If you need to create a social media marketing plan for your business in 2013 you'll be smart to cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.

Via Érica Ariano, Fred Zimny
Martin (Marty) Smith's insight:

My first reaction to these three things to stop was revulsion, then confusion then acceptance. Here are the three things:

* Updating Your Facebook Page.

* Blogging To Tell Stories.

* YouTube Videos.


Atlantic BT where I am the Marketing Director does all three of these. On my second read the real message sunk in. Social media marketing needs to be connected to calls to action, offers and conversion. Agree! Accept! 

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What we can learn from some of 2012′s biggest social media fails | memeburn

What we can learn from some of 2012′s biggest social media fails | memeburn | Social Marketing Revolution | Scoop.it

Previously a darling of the social media scene, retailer Woolworths had its fair share of digital travails this year, from Halaal hot cross buns, to accusations of ripping off Frankie’s Olde Soft Drink Company, to calls for boycotts over perceived racist job adverts. But it was not alone. Around the world companies – in fact, very often retailers as well – had online conversations turn nasty.

 

In Woolworth’s case, things came to a head in September with calls for the stores to be boycotted after a so-called whistle-blower accused the company of being racist based on the content of its job ads. Woolworths replied that it, like all South African companies over a certain size, was legally obliged to comply with the country’s Employment Equity Act. But by then the storm in the teacup had spiralled out of control, and Woolworths eventually was forced to close its Facebook page to control the barrage of “hate speech” and “vitriol” people were spewing forth....


Via Jeff Domansky
Martin (Marty) Smith's insight:

I agree with Jeff. These are retail problems that bubble up into social but weren't social campaigns per se. Lessons are mostly don't be a idiot and if you are an idiot don't blow things up by continuing to be an idiot on social (lol). 

The other point they make is strange. They say that thigns move so fast it is okay to mess up because no one will remember except at summary of the year time. Not sure I agree with that at all since TIME is something you can't get back. 

There is GREAT and then there are these.  

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Jeff Domansky's curator insight, January 7, 2013 6:42 PM

Useful recap of several, mostly retail, PR fails.

ben bernard's comment, January 7, 2013 8:47 PM
my topics here http://www.scoop.it/t/direct-marketing-firm
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3 Social Networks to Watch in 2013 [+ Marty's Different Pics]

3 Social Networks to Watch in 2013 [+ Marty's Different Pics] | Social Marketing Revolution | Scoop.it

"While there’s little reason to ignore the reigning kings of the social media sphere, early adoption of smaller, niche networks can pay dividends."

 

The first network on this watchlist won't surprise you, the second one you probably haven't heard of, and the third one will likely make you laugh out loud in disbelief. The first two make a lot of sense to pay attention to and I'm willing to keep half an eye on the third based on this endorsement. Join me?

 

Click through the photo for the full story.


Via REwebCentral, Mike Ellsworth
Martin (Marty) Smith's insight:

My list of social networks to watch would be different. It would be:

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Hunch.com

Pinterest

Stumble Upon

SlideShare

Quora without gamification is a problem. I do like the Q&A aspect since NOTHING SEOs better, but they had me and then lost me when there wasn't a reason to go back every day.

I use Scoop.it as my AAA social media-testing zone, so there is a reason to visit multiple times a day to see how views are shaping up. If content makes a splash I work it into other higher commitment areas (blogs and sites).

Hunch.com is the most beautiful social net. They've been a little restrictive to maintain their beautiful interface and I don't blame them, but those constraints have been niching the site. Relax those even a little and businesses would flock to this beautiful tool.

Pinterest is obvious with its visual strengths and friendly UI Pinterest hasn't achieve half of what it will achieve yet.

Stumble Upon did an amazing job with mobile. They may be the most powerful SEO hidden gems if it wasn't for SlideShare.

SlideShare IS the most powerful unknown (mostly) SEO Power Tool. Not for long.


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Jeff Domansky's comment, January 6, 2013 5:29 PM
Mike. a MySpace turnaround would be quite something not to mention an investor windfall LOL.
Mike Ellsworth's comment, January 6, 2013 7:10 PM
Jeff, I know it, right? Justin would be rolling in it . . .
Mike Ellsworth's comment, January 6, 2013 7:10 PM
Jeff, I know it, right? Justin would be rolling in it . . .
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25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions]

25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions] | Social Marketing Revolution | Scoop.it
Follow these rules and don't play yourself. Complex.com: The original buyer's guide for men.
Martin (Marty) Smith's insight:

Did you hear a giant, "Whew"? That was me after racing through this list to see if @ScentTrail was featured as one of the 25 Never Dos on SMM for men. I'm not going to admit to how many of these mistakes I've made, but it is more than one (lol).

Here are a couple I would add:

* Never start a Tweet, "My cat did.....".

* "Drunk" and "Twitter" should be mutually exclusive terms.

* Never start a Tweet, "My ex said....".

* Stop with the QUOTES already, enough is enough, what do YOU think about whatever.

* No more, "I'm at lunch eating fish sticks tweets," since that was cool for about...well never.

* Never tweet from a moving car on an iPhone (sure to kill someone).

* If you tweet about alien abduction expect to be abducted by someone.

* NEVER tweet on the toilet, not pretty, not pretty.

* Careful of words like "toilet" as they are negative sentiment words and way too much detail (not pretty, not pretty).

* If you MUST tweet about negative sentiments use French (sounds better and who will really know?).

Now I make next year's Complex.com's list for sure (ouch). What are your additions to the things men must never do on social media. Is there a different list for women? What is that list?



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GKAnanthram's comment, January 3, 2013 11:54 AM
Think Twice What is Relevant to point;Tweet Pointedly !
GKAnanthram's comment, January 3, 2013 11:54 AM
Think Twice What is Relevant to point;Tweet Pointedly !
GKAnanthram's curator insight, January 3, 2013 11:58 AM
Remember ! Others are Watching :Be yourself;Behave Yourself ! What you tweet will be writ on your Face !