Crowdfunding As New Channel
If a "channel" is a set of tactics who’s ROI exceeds its costs then YES crowdfunding can become a new channel. Current Internet marketing channels include:
* Social Media Marketing.
* Email Marketing.
* Websites and other digital publishing platforms.
* Pay Per Click Ads (PPC).
* Content Marketing.
* Content Curation.
* Video Marketing.
* Cause Marketing.
* Event Marketing.
* Mobile Marketing.
* Traditional advertising.
You may notice SEO is not on the list. Search Engine Optimization used to be a distinct channel. One could argue technical SEO should remain a channel, but I think technical SEO belongs as a tactic in each of those channels.
You might think of crowdfunding as a subset of social or content marketing. We don't. We think crowdfunding ideas; content, promotions and product development will become an ecommerce channel in the next two years.
Imagine you have a crowdfunding board showing the latest coolest gizmos or thinking in whatever business you are. What will happen with that content? Content that viral will be shared, LIKED and blogged about.
User Generated Content, (UGC) the one content all ecommerce merchants need and can't buy, flows into crowdfunding like streams into a river. The coolest part of all of this CHEAP UGC is not only is it VIRAL and SOCIAL but it is addictive and fun.
In this game you are the BANK and make money either way. If your ideas get funded you make money. If THEIR ideas get funded YOU make money. If your ideas don't get funded you SAVE MONEY.
Yes, the team at CrowdFunde believes crowdfunding is a new channel.