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Social Media - Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.
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Great infographic about social media and women!
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.
Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty
How often should you post on social media?
As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?
I love this debate and come down firmly on the side of women (lol). Women are more socially gifted in general. Yes I know that is stereotypical thinking, but I keep finding DATA to support the idea. At one point I wanted to write a book. The Feminine Future was going to gather data to prove that women are more gifted and social media and social media is the future of marketing so women = the future of marketing. I haven't been able to write that book, but the truth of it feels even more true now. What do you think? Are men or women better social media marketers?
SMM Lessons From The Pit & The Food BankPoking fun at my @CrowdFunde cofounder Phil Buckley today I wrote a new caption for The Pit's Cuegrass photo. I noted that either Phil was holding court or Cuegrass was coming soon. My "inside" joke with my partner Phil, former "Mayor" of The Pit BBQ in Raleigh, NC, IS THE MOST DISCUSSED CONTENT on my social nets today. Let that statement sink in for a minute.
What do you call it when someone blows up your Tweet? Answer: Social Media GOLD. My "inner circle" social nets have about 12,000 followers. I share content from Scoop.it (daily shares with 2,300 followers @Martin (Marty) Smith ), G+ (2,896 followers share daily https://plus.google.com/u/0/+MartinWSmith/posts ),Twitter (@Scenttrail 4,200 followers share daily http://www.twitter.com/scenttrail ) and Pinterest (4,929 followers post daily http://www.pinterest.com/scenttrail/ ) and the most shared post today is an "inside" joke with a handful of friends. A handful of friends and some SMART social media marketers shared some great social media marketing lessons today! The Pit, our favorite BBQ joint in downtown Raleigh immediately RTed my new caption of their photo with a supportive tag ("now that's a caption"). The Pit's RT prompted several Cuegrass, the event I wrote the new caption for, vendors to RT too. This is the POWER of the recognized conversation. The Pit could have been MAD I wrote a new caption for their Cuegrass event pic. Nope, too smart for that they provided encouragement and RTed demonstrating what Phil and I are working so hard to create at CrowdFunde - conversations RULE.AND the more responsive, lean, funny and fun your social content is the more shares you achieve. The more shares you achieve the more awareness you gain. When I opened a new chapter on Cuegrass the Pit jumped on it. Now I see Phil got home and joined the conversation. Phil's nets are the size of mine so the Pit just picked up 20,000 potential followers or attendees at this year's Cuegrass (I still don't even know what it is lol). So, not only is the Pit the home of our favorite BBQ and Cuegrass, but today they've put their secret rub down long enough to share two important social marketing lessons:* When someone is talking about YOU ENCOURAGE THEM. * Encourage them IN Social Media so the "lesson' is immediately shared and "social kudos" points transfer. Duh, who knew. Actually LISTENING and being SOCIAL are important to social media marketing success. The Pit knew, several of their vendors know and the Food Bank knows (https://twitter.com/FoodBankCENC ). In Fact my "cool follow of the day" award goes to the Food Bank of Central and Eastern North Carolina since they FOLLOWED ME! Not giving them the award for following me as much as seeing a great conversation and jumping in with both feet. Every Twitter following that is only a tiny % of those following them could take a lesson from the Food Bank. You can't create relationships with people you don't follow. And, as the Food Bank demonstrated, when you see a great conversation happening jump in, SHARE and FOLLOW. What do you call it when someone writes a new caption for your photo? Answer: User Generated Content GOLD and I hope you are as smart about what to do with SMM gold as the tribe that formed around my "inside joke" on The Pit's Cuegrass photo today. And whatever Cuegrass is and whenever it is happening I hope it is as fun as the picture :). Marty
In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.
Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y
Just got a great tweet from Jack Varnell:Jack Varnell @jackvarnell 2m
@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP via @scoopit #SEO
AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon. Radical SEO IdeaIn 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters. DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder. My radical idea is THERE IS NO "NEW SEO". I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem. Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web. Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience. SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.
Search Engine Optimization: SEO New Rules (Infographic) #seo #new #rules
Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!
Andrew Chen's How to design successful social products with 3 habit-forming feedback loops is so important I'm riffing by paragraph over several nights.
This first post discuss the 3 core feedback loops social marketing is built upon:* A feedback loop that rewards content posters when they push new content into the network.* A feedback loop that rewards passive content consumers with relevant and valuable content.* A feedback loop that rewards (and culls) connections within the network.
You Can't Spell ENGAGE Without ENGE!Engagement is a philosophy that brings together marketing and education, to help others develop a deeper…
My favorite part of this conversation is this defining paragraph:"At its foundation, it is human beings having a conversation based on passion not promotion, a dialogue focused on meaning not message, and most important of all, both +Mark Traphagen and +Eric Enge provide enough space and discipline to engage the audience, and hear what they have to share."This issue of having the discipline to create the SPACE for conversation is a key engagement idea well said.
Marty NoteThis is a great post from Alley Greer Scoop.it's Community Manager on the eve of her 2 year anniversary. Since are are all "Community Managers" now whether we know it or not Alley's post is a #mustread. Alley's Tips:1. When In doubt, ASK & Check In.
2. We're All Humans (translated Alley is saying breakdown the barriers between YOU and THEM).
3. Be Transparent.Alley shared a great stat. Once she adopted transparency via asking instead of assuming and checking in she was able to double the size of the community she manages (Scoopiteers). Asking and checking in creates community. When you begin to remove barriers between you and your customers good things happen just ask Alley :). M
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...Marty NoteIf you missed I don't Like Scoop.it Links I, here's a link:http://sco.lt/5ZrOcb First post prompted a great note from my curator mentor coach Robin Good:« Marty, I can't agree more. I hate it myself when I see Scoop.it links in my Twitter stream because I know that most of the time it's a lame post with next to no content leading me somewhere else. I think this is part of the culture of Scoop.it, and the only ones that can change it significantly are those who direct and promote its editorial and marketing policy.Until you promote a tool like Scoop.it as a tool to save time and produce more content, target it to novice content marketers, and don't moderate actively what you showcase (like Flipboard or Medium do), you can't expect a different kind of outcome. I may be wrong but this is the impression I get. What's your take Marty? » Yes, butI agree with Robin much more than I disagree. Points of agreement include:Agree 80%* Difficulty of Creating Branded Curators on Scoop.it due to little or no "SHOWCASE". * Spam control on backs of curators. * Difficulty of building community on Scoop.it due to the first bullet. Disagree 20%* Adding Google authorship signals a desire by Scoop.it to share back value of the commons making Scoop.it UNIQUE in social nets / tools. * No commons is constructed as much as guided, influenced and moved like weather or a wave at a football game.The disagreement 20% speaks to the highly distributed nature of any commons. When content is coming in from pirates and the navy then content cherished, featured and held up as examples creates powerful social signals. This very TINY balancing beam is where cutators and editors of any commons must excel. Too heavy a hand and free discourse is squashed. Too light a hand and the commons (substitute community if it makes it easier to understand lol) can't find or share its spirit. Robin is successful because he is creative, intelligent and generous. Robin's skills mean he can be successful anywhere, so finding ways to partner with Robin, giving Robin (and Michele, Jan, Karen and Brian) "jobs" or defined roles would help shore up the GOOD and so decrease chances for the BAD to run amok. This "Showcasing" is a fine art since it too walks a fine and tiny beam between elitist and populist. When Robin hit 1M views on Scoop.it I would have been tempted to have a much bigger party (lol). The key push and pull between curators and any commons is how much value will be shared with the sharecropping contributors. When Robin and then Ana-Christina right behind him passed a million views I would have stopped time a little to interview them, qualify their tactics and strategies and in so doing call attention to a tool capable of helping a sharecropper reach a lot of people. For me, the third act of any commons is always "Review the Reviewer" or Brand the Curator (in Scoop.it's case). Who gets that? Red Bull gets it. I think FlipBoard does too though Robin has more experience there than me (recent innovations make me want to go back and check it out). Tools, like life itself, aren't permanent fixtures. As Scoop.it crosses this next chasm it walks a tight rope across the Grand Canyon and competitors such as FlipBoard are generating lots of wind. The Scoopit team is smart and they must sense a pivot is upon them. Personally I want to help. In for a penny...:). Marty
Wow, never would have thought of this tip for how to use YouTube for local SEO. YouTube can be such a roach motel (visitors go in but they don't come out). This tip might help you get some local listings out of the YouTube motel.
Living In 140 CharactersHere are 7 of my favorite Twitter tips:* NEVER use "the" unless too confusing without (rare).* Never use "and" either, use & instead to save 2 characters. * Best length for RTs: 110 characters.
* Reduce adjectives and adverbs modification. Stick with Subject, Object, Verb (Martin's 5 Twitter Tips: LINK instead of Martin's Awesome 5 Twitter Tips). Actually a double here because avoid bragging to. Be specific, factual, and FAST. * Use Hashtags but mostly after your link (be careful since links, @s, and #s can become one confusing pile of blue). * Use an extra space or character to create clarity especially between links, @attribution and hashtags. I slip in an extra # sometimes all by itself just for the spacing.
* Spacing help needed when adding photos and photos take a of characters so I add a hyphen at the end of the content and before the photo in this format " - ".
Great tips for expanding knowledge and how to best utilise twtter
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today.
Many of these tools new to me. Nimble, Harvest and BuzzFork look cool. M
Een flinke lijst met nieuw of aanbevolen social media gereedschap. Kijk eens of er iets voor je bij zit dat je kan helpen. Het is wel een potentiële tijdvreter, dit lijstje, dus misschien even de link bewaren. ;-)
25 social media tools that can be used to enhance your social media. You've probably never heard of most of these, I know I hadn't, but these can help expand your professional portfolio, as well as make your life easier. These are brought to you straight from the pros and are sure to be helpful!
An article on Banner Blindness which explains the physcology behind it and enlists common techniques to reduce it and improve ad revenues.
Interesting post and definitions that is true to my experience designing high converting ecommerce websites. There are ways to manipulate eye tracking with images and call-to-actions, but that area on the right the "strong fallow area" was a GUTTER. REI is my favorite example at how to manipulate the "gutter" tendency to be a black hole or a roach motel (visitors check in but never out). REI takes a link they know everyone is looking for, their SALE link, they color it different than the rest of their menu (red). REI defeats the "roach motel" aspects of the right gutter with intelligence and design. In my experience the SALE area shopper will ferret that link out no matter where you put it. By taking an area that is normally a dead end and putting something the sale shopper will surely find they kill the proverbial two birds - * Their SALE shoppers can beeline right to their favorite place to check BEFORE they do anything else. * The SALE curios can easily find the link too so they lose nothing and gain an active link in an area that is typically weak. Just one reason why REI is one of the best-crafted ecommerce website: http://www.rei.com
Take advantage of how people read web pages to get your message across with design, color, layout, etc.
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UGC = Trusted, You...Not So MuchLove it when someone makes our +CrowdFunde points for us. This post, shared by +Phil Buckley, shows how Millennials trust #UGC (User Generated Content) more than a website's marketing voice.Duh, of course they trust #socialmediamarketing and UGC since it is where they and their friends LIVE via their #smartphones . The CONVERSATION is the new means of mem transfer.* Will be writing more about this for our bloghttp://www.crowdfunde.com* "Meme transfer" sounds confusing and dense, but if you think of your products as content and #SMM as a way to share your content then you are already engaged in "meme transfer". When an article like this one points out who the next generation trusts - their friends on social media - every #Internetmarketer should take notice.We've not only taken notice we are building a tool to harvest UGC called+CrowdFunde. Good news is Millenials (and soon everyone else btw) trust User Generated Content (UGC). Bad news? Millennials trust UGC and your website doesn't have a way to ask for UGC, analyze it once you get it or take an action based on it. OUCH!That ouch is why we are spending +Triangle StartUp Factory's money to create CrowdFunde :). Marty Love it when someone confirms our thinkinghttp://www.crowdfunde.com
Tackling a social media marketing plan is a bit like eating an elephant - you gotta do it just one bite at a time. Marty NoteGreat starter advice here such as:
Steer clear of divisive topics. Sharing strong opinions on sensitive topics – from politics to parenting – can alienate potential customers. Especially if they have nothing to do with your business, keep opinions away from your social media.
Share and share alike. If you want to grow your network, take the time to provide feedback to people you network with. Share comments on posts in Google+ circles, “like” things on Facebook, take the time to retweet. Oftentimes people in your community will respond in kind.
Add insight. Providing tips or insight to your network gives your business credibility. Take the time to share information that your customers may value.
Master the #hashtag. If you haven't come to the realization social media IS your business never too late to get with the program. Get started with social media.
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Marty NoteLove being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).
Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy:* We like Facebook for social login. * Customer service via social nets grows especially on Twitter. * Youngsters NOT unfriending Facebook. * Instragam fastest growing site globally.
Marty NoteI'm not a big fan of Facebook marketing, but may need to rethink that at least on the social login and "trust mark" side of the equation. Not surprised to see customer service growing on Twitter (duh). Think what it will do when most companies understand that Twitter is NOT broadcast push platform but a pull conversation media. Instagram growing fastest doesn't surprise. Visual marketing is growing and growing and growing with Instagram leading the charge. Surprised to see Pinterest so far down the list since they occupy much the same space, but Instragram is more mobile phone friendly.
You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue:
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Content curation for any website, be it a brand, product, agency or a local business is about the content offered to the audiences. The key to better click through is fundamentally by writing content for the right audience and not for robots or search engine algorithms. Quality content optimizes user intent for interest to engage with the information displayed on a website powered with social sharing tools that personifies content curation dynamics.
Good content is delivered with good research. It is crucial to offer your perspective & opinion about other related contents similar to your business discussed on your case studies, blogs & social updates. Cite the original source of any content published on your website and ensure that you add your feeds to Google blog search index. Content curation must make room for hashtag mentions so that posting them on Google+ & other social media channels that support #hashtags will optimize content visibility and group the conversation for like-minded individuals.
Some crucial content curation tools that leverage content strategy for SEO & social media goals include:
Kippt.com, urli.st, bitly.com – Link Curation
List.ly, Bagtheweb.com – List Curation
Floost.com, Sulia.com – Social Interest
Minus.com, Keeeb.com, Pinterest.com – Social Pinboard
Storify.com, Bundlr.com – Content Curation
Infographic: Why Women Are The Real Power Behind Social Media by Douglas Karr on Marketing Technology Blog Marty NoteAt one point I wanted to write a book called the feminine future. Thesis of the book was women power social media, social media powers the world ipso facto feminine future. Never got the book written, but this infographic makes the point in half a fraction of the time.
Social Media Snob TestThe purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie. You Know Your Company Is A Social Media Snob If...* You follow less than 50% of your Twitter followers. - Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow. - When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!* You company doesn't Retweet. - When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space. * Your company doesn't respond to @yourcompany notes.- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail. * Your company isn't on GPlus.- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve. * Your company isn't having conversations.- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good). * Your Company isn't on Instagram or Pinterest.- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way. * Your company isn't creating video.- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.
* Your company[s SMM is highly scripted.- Days of scripting every interaction with customers is long gone. Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.
Great post by @Martin (Marty) Smith
Mark Kelley, co-founder and CEO at Taggs (www.taggs.co), a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts.
Wow, this study was almost perfectly backwards from my predictions and experience designing a website. Fascinating to know you get more likes on Facebook by showing a hand holding a cup of coffee than a head shot - a little crazy but FB is crazy and so different. Only way to be successful on FB is to know the stated and hidden "rules of the road" like these for picture usage.
Sometimes humans are so engaged with their smartphones that they walk right off a pier. (No, seri..Coca Cola''s Social Media PowerWhat this goofy riff proves, beyond a doubt, is those rumors you've been reading about that Coca-Cola knows how to play social media are correct. .Coke understands something we all should. They are agnostic about content. They will riff positive SM content when there is attention and therefore money to be had. They will riff funny SM content always and they will surf the waves that are there. What do you think about Coke's Social Media Guard?
If like a lot of other small business owners you see Google Plus as just another social network and a waste of time you could be missing a trick. As the name suggests, Google Plus is owned by Google.Marty NoteLike these 5 tips:* Claim G+ Authorship.* Include great images.* Ask engaging questions.* Use hashtags to increase search. * Explore G+ communities & Hangouts..
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?Marty NoteDon't agree with every aspect of this "truth", but I have been working on a new concept about social media marketing that discusses means and ends. The means of social media helps find the wind to sail. The ends of social media should be positive ROI. ROI can be difficult since attribution is something we don't currently have the tools to accurately measure and that is one truth this post skips over. I also don't agree that social media's forward momentum stops the instant promotional efforts cease. Yes that is the way traditional one sided advertising works. No money no momentum. Social media is a conversation so YOU the marketer are being changed by the interaction (if you are doing it right) and that benefit could pay returns for a long time. This is the means not fully discussed in these "truths".