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How Much Content Should You Be Creating?

How Much Content Should You Be Creating? | Social Marketing Revolution | Scoop.it

Not So Much & More Than You Think
I love it when people say they are going to create LESS content of higher quality. If you knew how to do that then you would be on a beach somewhere sipping a frosty drink with little umbrellas in it.

No ONE knows what "quality" is until you've created enough content to take a hard look at the numbers. This is why I like consistency. I create content daily and don't wait for some "perfection" that I can't determine.

We don't determine QUALITY scores anymore THEY DO. To suggest otherwise is dangerous hubris and goofystupid. Listen more than you talk, create something everyday based on what you learned and when you stumble upon greatness double down.

Don't ask the wrong question in the wrong way and HOW MUCH is exactly the wrong question. Write what you believe and think. Watch your shares, engagement numbers (time on site, pages viewed) and test a new idea (always). Over time you will see patterns.

When in doubt ASK. No harm in admitting you are confused or unsure and asking your supporters for help. When THEY help YOU a magical thing happens transforming YOU and THEM into US.

Startups think about content LAST. This is a mistake. Content is tied to MONEY and money is the lubrication that keeps everything running. Startups should start wide sharing as much of what is happening TODAY as possible. This makes potential investors feel they know you before writing a check.

Sharing content creates TRUST and no one invests in people or things they don't trust. Consistency is important for Startups. Create content DAILY and when you see a chance for a schedule create one and publish it. Mondays are about X and Wednesdays about Y. Schedules create trust too.


PS
Only those NEW to Internet marketing spend a lot of time thinking and pulling their hair out about HOW something should be done. This process concern reminds me of sitting with my former catalog bosses one day. They told me they spent hours teasing out whether a hero image (largest image on a webpage is a "hero") should be this way or that.

They asked me what I thought. "It doesn't matter," I told them and their faces fell. They were used to a decision like that, the cover of a catalog, costing tens of thousands of dollars. The hero for our webpage didn't matter because we would change it in seven days (if not sooner) anyway AND I didn't have to guess.

DATA would start to flow the minute we put the image up. They were used to expensive tests that took months to resolve. I was used to inexpensive tests we did all the time, so no reason to EVEN HAVE the process conversation.

So much of this debate is of the "It doesn't matter" variety. Every moment you THNK about creating great content instead of creating SOME content and testing are a moment lost. YOU don't crate great content. You create content and THEY decide if it is great or not. Best way I know to create GREAT content is create consistently and learn as you go.

When I was a Director of Ecommerce here is something I said frequently to my team, "We are going to do SOMETHING even if it is the wrong thing". Never regretted saying it or anything we did because SOMETHING always beats NOTHING online.

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Martin (Marty) Smith's comment, June 15, 2013 3:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight, June 16, 2013 6:51 AM

Excellent read, including the comments which followed. 

Martin (Marty) Smith's comment, July 10, 2013 7:16 PM
Had an interesting follow on conversation with Jan Gordon about the question of how much. MORE is an important idea because you can't analyze feedback on content you don't create and publish. More can also be a turnoff for some, but the way we consume content along with everything else is changing. Instead of reading everything all the way through we dip in and dip out. Twitter and other social nets are either leading or reinforcing this ADD-like behavior. Well let's not judge it. It is what it is. No one READS anymore we scan so MORE scanable content in more places is good. Even BAD content is valuable since its creator learns NOT to create that kind of content, but ONLY if they publish. If a team "Sistine Chapels" their content waiting for a perfection that will never arrive they kill feedback needed to thrive.
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9 Great Things To Know About Social Login - via @GrowthHackers

9 Great Things To Know About Social Login - via @GrowthHackers | Social Marketing Revolution | Scoop.it
[Optimization] Forward-looking businesses are using social logins as a method to help increase conversions, improve user engagement and user experience, and gather more accurate data about users.


If you're using social logins - or plan to use them - here are nine things you should consider:


  • 86% of Users Report Being Bothered By Having To Create New Accounts On Websites.
  • 77% of Users Believe Social Login Is A Good Registration Solution.
  • 92% of Users Will Leave A Site Instead Of Resetting or Recovering Login Info.
  • 88% of Users Admit to Entering Incomplete or Incorrect Data on Registration Forms.
  • 100% of The Blue Research Poll Participants Reported Receiving Irrelevant Information & Promotions.
  • 78% of People Say They’ll Post Messages to Their Social Network About Products & Services They Like
  • Better Data Means (Potentially) Better Marketing Decisions.
  • 82% Of Users Said They’d Consider Trying A New Product If Someone In Their Social Network Recommended It.
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Social Media: It's The conversation, Stupid A a @HaikuDeck

Social Media: It's The conversation, Stupid A a @HaikuDeck | Social Marketing Revolution | Scoop.it
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
Martin (Marty) Smith's insight:

Social media is about being social...who knew :).

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Master This Content Formula To Dominate Any Social Media Platform - Copyblogger via @_bradmiller

Master This Content Formula To Dominate Any Social Media Platform - Copyblogger via @_bradmiller | Social Marketing Revolution | Scoop.it
When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...
Martin (Marty) Smith's insight:

Great post with "inside baseball" secrets from a trusted source. 

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Klout: How Social Media Helps Build Your Business

Klout: How Social Media Helps Build Your Business | Social Marketing Revolution | Scoop.it
Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.
Martin (Marty) Smith's insight:

Great share from my G+ friend Mike Alton. Many cast aspersions on Klout as an idea. I don't. Klout is what helps us SEE into the social radar. Like any "modeled" number your Klout score will go up and down, but THAT is valuable information.

To deny Klout is to deny the importance of social media and such denial is becoming increasingly crazy.

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Creativity From Brain Pickings via @HaikuDeck

Creativity From Brain Pickings via @HaikuDeck | Social Marketing Revolution | Scoop.it
Content Curation, Maria Popova, Combinatorial Creativity, Patterns, New Value Systems, Multi-Directional Curation
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Our KINGDOM for A NAME - Help A Startup NOT Jump Off The Roof!

Our KINGDOM for A NAME - Help A Startup NOT Jump Off The Roof! | Social Marketing Revolution | Scoop.it
CrowdFunde moved away from where we started. We need a new name and hope you will VOTE for your favorite name or share ideas of your own.
Martin (Marty) Smith's insight:

I swear beating cancer was easier than finding this darn name (lol). Marty

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Life After Google: Why Google Isn't Growing & More PAIN Ahead [ + exclusive chart link]

Life After Google: Why Google Isn't Growing & More PAIN Ahead [ + exclusive chart link] | Social Marketing Revolution | Scoop.it

"Google’s growth is ultimately limited by the population of users and that itself is a predictable number."

Marty Note
We wrote about this last week on G+ (https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz ) with a graph showing Year over Year Google search growth slowing as smartphone and social media adoption goes crazy.

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Life Goes To The Dogs: Congrats Friends @Dognition On Great NYT Mention

Life Goes To The Dogs: Congrats Friends @Dognition On Great NYT Mention | Social Marketing Revolution | Scoop.it

Marty Note - Life Going To the Dogs
Congrats to our friends at Durham, NC based Dognition for yet another amazing mention in last Saturday's New York Times. Dognition is a cool product. It's a Myers-Briggs personality profile for your dog.

How can you find out your dog's personality? Easy, you play with your dog just like you normally would, but this time you take some notes. Dognition is reporting amazing benefits from knowing a dog's personality including:

* Helps get rescue dogs adopted.

* Helps owners know how to interact with their dogs better.

* Trains owners (lol).
* Helps dog owners thinking about adopting another dog understand what kind of dog might be best.

We are helping out at Dognition and may be developing a IndieGoGo campaign to see how many rescue dogs we can get adopted (love that crowdfunding). Stay tuned and check out
https://www.dognition.com

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UGC = Trusted, You...Not So Much: Millennials Trust UGC More than YOU

UGC = Trusted, You...Not So Much: Millennials Trust UGC More than YOU | Social Marketing Revolution | Scoop.it

UGC = Trusted, You...Not So Much
Love it when someone makes our +CrowdFunde points for us. This post, shared by +Phil Buckley, shows how Millennials trust #UGC  (User Generated Content) more than a website's marketing voice.

Duh, of course they trust #socialmediamarketing  and UGC since it is where they and their friends LIVE via their #smartphones . The CONVERSATION is the new means of mem transfer.

* Will be writing more about this for our blog
http://www.crowdfunde.com

"Meme transfer" sounds confusing and dense, but if you think of your products as content and #SMM  as a way to share your content then you are already engaged in "meme transfer". When an article like this one points out who the next generation trusts - their friends on social media - every #Internetmarketer should take notice.

We've not only taken notice we are building a tool to harvest UGC called+CrowdFunde. Good news is Millenials (and soon everyone else btw) trust User Generated Content (UGC). Bad news? Millennials trust UGC and your website doesn't have a way to ask for UGC, analyze it once you get it or take an action based on it. OUCH!

That ouch is why we are spending +Triangle StartUp Factory's money to create CrowdFunde :). Marty   

Love it when someone confirms our thinking
http://www.crowdfunde.com  

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Social Media Marketing's Party Has Started!

Social Media Marketing's Party Has Started! | Social Marketing Revolution | Scoop.it

Tackling a social media marketing plan is a bit like eating an elephant - you gotta do it just one bite at a time. 

Marty Note
Great starter advice here such as:

Steer clear of divisive topics. Sharing strong opinions on sensitive topics – from politics to parenting – can alienate potential customers. Especially if they have nothing to do with your business, keep opinions away from your social media.

Share and share alike. If you want to grow your network, take the time to provide feedback to people you network with. Share comments on posts in Google+ circles, “like” things on Facebook, take the time to retweet. Oftentimes people in your community will respond in kind.

Add insight. Providing tips or insight to your network gives your business credibility. Take the time to share information that your customers may value.

Master the #hashtag. 

If you haven't come to the realization social media IS your business never too late to get with the program. Get started with social media.  

 

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Witmer Group's comment, April 6, 11:59 AM
Thanks for scooping and sharing!
Witmer Group's comment, April 9, 11:54 AM
Thank you for scooping!
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We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic]

We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic] | Social Marketing Revolution | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.


Marty Note
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).

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Holly Knowles's curator insight, May 16, 1:24 AM

These figures displayed in the infographic help show just how powerful social media sites are. Unsurprisingly Facebook has one of the highest amount of users  which could suggest when it comes to an IMC program and using social media, Facebook should be strongly taken into consideration alongside the other platforms shown in this infographic.

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New Research: Facebook Social Login Large & In Charge, Twitter Cust Service Growing Too

New Research: Facebook Social Login Large & In Charge, Twitter Cust Service Growing Too | Social Marketing Revolution | Scoop.it

Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy:

* We like Facebook for social login.
* Customer service via social nets grows especially on Twitter.
* Youngsters NOT unfriending Facebook.
* Instragam fastest growing site globally.


Marty Note
I'm not a big fan of Facebook marketing, but may need to rethink that at least on the social login and "trust mark" side of the equation. Not surprised to see customer service growing on Twitter (duh). Think what it will do when most companies understand that Twitter is NOT broadcast push platform but a pull conversation media.

Instagram growing fastest doesn't surprise. Visual marketing is growing and growing and growing with Instagram leading the charge. Surprised to see Pinterest so far down the list since they occupy much the same space, but Instragram is more mobile phone friendly.

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We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti

We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti | Social Marketing Revolution | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue:

  • Be specific & BIG NUMBERS are great ways to be specific.
  • Be branded – take advantage of existing brands such as Shades of Grey.
  • Be topical – March is “fashion week” in NYC and both magazines have extensive features.
  • Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).
  • Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.
  • Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.
  • Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.
  • Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 

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Vine for Business [Infographic] | Social Media Delivered

Vine for Business [Infographic] | Social Media Delivered | Social Marketing Revolution | Scoop.it
Handy infographic with stats, tips on how to use Vine for business
Martin (Marty) Smith's insight:

Determine to figure Vine out.

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Power of Community: World Online Time Infographic - AllTwitter

Power of Community: World Online Time Infographic - AllTwitter | Social Marketing Revolution | Scoop.it
How The World Spends Its Time Online [INFOGRAPHIC]
Martin (Marty) Smith's insight:

I assume by "portals" they mean Yahoo, Wikipedia & dating sites such as eHarmony. Portals are part search, part social and part community. The power of community in the new ecommerce and content marketing can't be over estimated.

This is why our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com) is so focused on conversations and the future value they bring.

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KPCB Internet trends 2014

“ The latest edition of the annual Internet Trends report includes: 1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet a...”


Via Frank Delmelle, massimo facchinetti, Suvi Salo
Martin (Marty) Smith's insight:

Great charts, graphs and stats here as one would expect from Mary Meeker (one of the better analyst in the world). 

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Does Your Business or Brand LOVE Social Marketing? Take The Test via @HaikuDeck by Martin Smith

Does Your Business or Brand LOVE Social Marketing? Take The Test via @HaikuDeck by Martin Smith | Social Marketing Revolution | Scoop.it
Does your business LOVE social media marketing OR are you simply complying with lowest requirements. Take the test to find out and discover tips to learn how to love social media marketing.
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5 Content Marketing Tips For Startups & SMBs via @HaikuDeck

5 Content Marketing Tips For Startups & SMBs via @HaikuDeck | Social Marketing Revolution | Scoop.it
Whether you realize it or not you are already creating content and social marketing. These 5 quick and easy content marketing tips help startups and Small To Medium Sized Businesses (SMBs) create maximum return from content curation and cration.
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Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck

Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck | Social Marketing Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If you aren't creating LOVE and winning hearts and minds online this Haiku Deck may help you join the revolution (in a good way). 

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Clare Wakeman's curator insight, April 26, 2:54 PM

social media is social services too and they are bent

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3 Simple Online Marketing Tactics | Ping! Zine

3 Simple Online Marketing Tactics | Ping! Zine | Social Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:
LOVED that this post tells you lots of online marketing can take TIME. Not this post though. They are going to share the low hanging fruit. Only problem is then they suggest social media and blogging. Both very important but TIME is needed.
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Social Media Frequency: How Often to Post to Facebook, Twitter

Social Media Frequency: How Often to Post to Facebook, Twitter | Social Marketing Revolution | Scoop.it
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.

Via Official AndreasCY, John van den Brink
Martin (Marty) Smith's insight:

Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty

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Official AndreasCY's curator insight, April 13, 7:22 AM

How often should you post on social media?

Taylon Chandler's curator insight, April 16, 5:37 PM

Such good information!

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The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith

The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith | Social Marketing Revolution | Scoop.it

As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?

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Are Women Better Social Media Marketers? Answer: Yes

Are Women Better Social Media Marketers? Answer: Yes | Social Marketing Revolution | Scoop.it

I love this debate and come down firmly on the side of women (lol). Women are more socially gifted in general. Yes I know that is stereotypical thinking, but I keep finding DATA to support the idea. At one point I wanted to write a book.

The Feminine Future was going to gather data to prove that women are more gifted and social media and social media is the future of marketing so women = the future of marketing. I haven't been able to write that book, but the truth of it feels even more true now.

What do you think? Are men or women better social media marketers?

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Social Media GOLD Lessons via The Pit & The Bank (via @ThePitBBQ & @FoodBankCENC )

Social Media GOLD Lessons via The Pit & The Bank (via @ThePitBBQ & @FoodBankCENC ) | Social Marketing Revolution | Scoop.it

SMM Lessons From The Pit & The Food Bank
Poking fun at my @CrowdFunde cofounder Phil Buckley today I wrote a new caption for The Pit's Cuegrass photo. I noted that either Phil was holding court or Cuegrass was coming soon.

My "inside" joke with my partner Phil, former "Mayor" of The Pit BBQ in Raleigh, NC, IS THE MOST DISCUSSED CONTENT on my social nets today. Let that statement sink in for a minute.


What do you call it when someone blows up your Tweet? Answer: Social Media GOLD.

My "inner circle" social nets have about 12,000 followers. I share content from Scoop.it (daily shares with 2,300 followers @Martin (Marty) Smith ), G+ (2,896 followers share daily https://plus.google.com/u/0/+MartinWSmith/posts ),Twitter (@Scenttrail 4,200 followers share daily http://www.twitter.com/scenttrail ) and  Pinterest (4,929 followers post daily http://www.pinterest.com/scenttrail/ ) and the most shared post today is an "inside" joke with a handful of friends.

A handful of friends and some SMART social media marketers shared some great social media marketing lessons today!

The Pit, our favorite BBQ joint in downtown Raleigh immediately RTed my new caption of their photo with a supportive tag ("now that's a caption"). The Pit's RT prompted several Cuegrass, the event I wrote the new caption for, vendors to RT too.

This is the POWER of the recognized conversation.

The Pit could have been MAD I wrote a new caption for their Cuegrass event pic. Nope, too smart for that they provided encouragement and RTed demonstrating what Phil and I are working so hard to create at CrowdFunde - conversations RULE.

AND the more responsive, lean, funny and fun your social content is the more shares you achieve. The more shares you achieve the more awareness you gain. When I opened a new chapter on Cuegrass the Pit jumped on it. Now I see Phil got home and joined the conversation. Phil's nets are the size of mine so the Pit just picked up 20,000 potential followers or attendees at this year's Cuegrass (I still don't even know what it is lol). 

So, not only is the Pit the home of our favorite BBQ and Cuegrass, but today they've put their secret rub down long enough to share two important social marketing lessons:

* When someone is talking about YOU ENCOURAGE THEM.
* Encourage them IN Social Media so the "lesson' is immediately shared and "social kudos" points transfer. 

Duh, who knew. Actually LISTENING and being SOCIAL are important to social media marketing success. The Pit knew, several of their vendors know and the Food Bank knows (https://twitter.com/FoodBankCENC ). In Fact my "cool follow of the day" award goes to the Food Bank of Central and Eastern North Carolina since they FOLLOWED ME!

Not giving them the award for following me as much as seeing a great conversation and jumping in with both feet. Every Twitter following that is only a tiny % of those following them could take a lesson from the Food Bank. You can't create relationships with people you don't follow.

And, as the Food Bank demonstrated, when you see a great conversation happening jump in, SHARE and FOLLOW. What do you call it when someone writes a new caption for your photo? Answer: User Generated Content GOLD and I hope you are as smart about what to do with SMM gold as the tribe that formed around my "inside joke" on The Pit's Cuegrass photo today.

And whatever Cuegrass is and whenever it is happening I hope it is as fun as the picture :). Marty

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A Radical Idea - There Is No NEW SEO @Scenttrail Explains

A Radical Idea - There Is No NEW SEO @Scenttrail Explains | Social Marketing Revolution | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello, Jack Varnell
Martin (Marty) Smith's insight:

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

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9Dotstrategies's curator insight, February 27, 10:12 PM

Search Engine Optimization: SEO New Rules  (Infographic) #seo #new #rules

Go Viral Exposure's curator insight, March 3, 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Pallab Kakoti's curator insight, March 26, 7:06 AM

......reviewing.......