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Rescooped by Martin (Marty) Smith from Pinterest onto Social Marketing Revolution
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Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool?

Pinterest Just Got More Addicting, Will It Be The First Million Dollar Social Tool? | Social Marketing Revolution | Scoop.it
It's not a dramatic new look, but if you spend some time with Pinterest's latest overhaul, you'll see it's easy to find more content you'll enjoy, quickly. And as a result, you'll probably spend more time on the social network.

Via Kelly Lieberman
Martin (Marty) Smith's insight:

The First Million Dollar Social Tool?
Agree the new look is subtle but significant. The "random" feel is maintained but there is new cairity in the interface. Add the new look together with Pinterest's new analytics and before you know it this tool is going to be ready for prime time and its ability to make money is hardly in question. 

I still want a "store within" Pinterest option since half the visiting traffic is lost with each click, but the new look and feel + Pinterest analytics means someone is going to make a million bucks on this tool here very soon. 

Sure Facebook, Twitter et al. are WORTH millions, but how WE make money has always been the rub. Pinterest felt like a cool store the first time I went in and only more so now.  

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Rescooped by Martin (Marty) Smith from Surviving Social Chaos
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The Social Business Shift- Learning To Dance With Customers [Infographic]

The Social Business Shift- Learning To Dance With Customers [Infographic] | Social Marketing Revolution | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon, John van den Brink, donhornsby
Martin (Marty) Smith's insight:

I love the phrase "social business" because it puts the emphasis where it belongs, on business. Social Media Marketing sounds like you are marketing the media NOT the business.

Social business is more than Twitter and Facebook; it is about opening a company's doors, to reducing the wall between THEM (customers) and US (marketers). Here are a few ways social business is different:

* Listening.

* Incorporating what you hear into everything.

* Alignment between marketing speak and customers.

* Learning from customers.

* Teaching customers via knowledge transfer.

* Content, Content and Content.

* Being open, honest and authentic.

Fellinger's curator insight, January 5, 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

Joe Winpisinger's curator insight, January 11, 3:24 PM

This is a concept that is not well understood it today's business world. Just having a Facebook Business Page is not going to cut it.