It's not a dramatic new look, but if you spend some time with Pinterest's latest overhaul, you'll see it's easy to find more content you'll enjoy, quickly. And as a result, you'll probably spend more time on the social network.
Via Kelly Lieberman
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Rescooped by Martin (Marty) Smith from Pinterest onto Social Marketing Revolution |
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Via Kelly Lieberman
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![How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note] | Social Marketing Revolution | Scoop.it](http://img.scoop.it/JXopndFYvMs9XkpSX6Msajl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The world of marketing is constantly shifting and you need to adapt. Ever since the first years of the world wide web the internet has been threatenin
Martin (Marty) Smith's insight:
This infographic is in pounds, but you get the idea. I don't agree with the overdraft for PPC or the huge "online PR" budget. So much of something like this comes from how you define things like "online PR". * $20,000 on content marketing and curation. * $10,000 Facebook / SMM campaign (to build the list). * $10,000 SEO to tighten the ropes a tad. * $10,000 Mobile (to figure it the Heck out).
Minimum ROI for the whole budget would be $3 to $1, great ROI would be $5 to $1 or better and breakeven is acceptable for some of the pieces.
PPC as supplemental as a "step on the gas" move is fine. I've even used PPC to help form campaigns since the feedback is immediate, but PPC is in the backseat until we know where we are going and the cost to get there. The key is try as many things in as many different places as possible while paying the rent with a campaign crafted from past success and your read on current trends (the umbrella). What about you? How would you spend $100K in online marketing money?
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The First Million Dollar Social Tool?
Agree the new look is subtle but significant. The "random" feel is maintained but there is new cairity in the interface. Add the new look together with Pinterest's new analytics and before you know it this tool is going to be ready for prime time and its ability to make money is hardly in question.
I still want a "store within" Pinterest option since half the visiting traffic is lost with each click, but the new look and feel + Pinterest analytics means someone is going to make a million bucks on this tool here very soon.
Sure Facebook, Twitter et al. are WORTH millions, but how WE make money has always been the rub. Pinterest felt like a cool store the first time I went in and only more so now.