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3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Social Marketing Revolution | Scoop.it

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 

Martin (Marty) Smith's insight:

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 

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John van den Brink's curator insight, March 9, 2013 10:16 AM

Great Infographic

Jesús Hernández's comment, March 9, 2013 11:27 AM
Great!!!
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Art and Social Media Collide Thanks To Artist Rana Begum on #Instagram 

Art and Social Media Collide Thanks To Artist Rana Begum on #Instagram  | Social Marketing Revolution | Scoop.it

Art of Social Media
Artist Rana Begum wasn't a particular lover of social media nor was she a marketing pro. She had a task and used a tool - Instagram - to help. We'll know we are forever changed when social networks are simple tools we use to accomplish connection and tasks as Rana Begum's art illustrates. 

Martin (Marty) Smith's insight:

Love seeing creative uses of social media by non-marketing pros. 

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Consumers and Social Media New Research : Social Media Examiner and Sprout Research1

Consumers and Social Media New Research : Social Media Examiner and Sprout Research1 | Social Marketing Revolution | Scoop.it

What Do Consumers Think About Social Media?
We found it interesting that "being responsive" on social media was the #1 thing consumers rate as a purchase intent influence. This is why we prefer to curate, coach and reward using social media more than push sales or other one-sided agendas. 

Social media is a conversation and the more marketers use it to signal their commitment to listening and being responsive the more social media works. Using social media as digital print ads never work and will never work. 

 

That said, #2 on the list is making offers, so using social media as part of conversational program where part of that conversation is sharing deals, specials, and offers makes sense. There's a link to the Sprout Research that powered this post and both are worth reading. 

Martin (Marty) Smith's insight:

Interesting summary of a Sprout Research report on how consumers view social media. Both are worth reading. 

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Create Epic Social Media Content With These Apps via @thePRCoach  

Create Epic Social Media Content With These Apps via @thePRCoach   | Social Marketing Revolution | Scoop.it

Epic Social Media Content Apps
Small businesses are constantly on the lookout for faster, easier and more cost-efficient ways to create new content. And smartphones are now like all-in-one production studios, empowering us all to make world-class content using a range of fun and often simple-to-use apps.

 

In this post, we’ve teamed up with Product Hunt to guide you through the creative process and share 26 apps that’ll help you create incredible social media content using just your smartphone....


Via Jeff Domansky
Martin (Marty) Smith's insight:

Many new to me apps in this list and who isn't in need of "epic content" these days? Jeff (a.k.a. the PRCoach always shares great content. 

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Jeff Domansky's curator insight, June 27, 11:16 AM

26 mobile apps to help you create awesome content.

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Influencing Customer Journey As Important As Understanding It 

Influencing Customer Journey As Important As Understanding It  | Social Marketing Revolution | Scoop.it

Customer Journeys
As Mckinsey points out in their excellent The Customer Decision Journey post buying moves from the bottom of a "conversion funnel" to the middle. Thanks to social media and friends-of-friends marketing winning customer advocacy trumps all. 

This post ClickZ post discusses the importance of influencing what happens in this brave new world of customers, journeys, and conversion. 

Martin (Marty) Smith's insight:

Social media is shifting the "customer journey" and the conversion funnel thinking. Today what happens after an online sales is arguably more important than what happens before. Win advocacy or die. 

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Latest Social Media, Content Marketing & Gamification Riffs via Curagami on @Flipboard 

Latest Social Media, Content Marketing & Gamification Riffs via Curagami on @Flipboard  | Social Marketing Revolution | Scoop.it

Curagami Marketing
We smashed two words - curation and gamification - together to get Curagami. Our name is an implied promise. We must be five minutes ahead of the crowd on social media, content marketing, and gamification or we must turn in our strips. 

Find the latest Social media, content marketing, and gamification riffs on Curagami via Flipboard: https://flipboard.com/@curagami/curagami-ros0t46qy 


Martin (Marty) Smith's insight:

Rock on with the latest in social media marketing, content curation, and gamification thanks to Curagami on Flipboard. 

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Top 5 Most Read Posts 2016 via @Curagami

Top 5 Most Read Posts 2016 via @Curagami | Social Marketing Revolution | Scoop.it

Most Read As Sign of the Times

Funny how what your readers read teaches two things. First your "most read" or viewed posts share what is happening in the world. Curagami's Top 5 Most Read posts in 2016 are about SEO, marketing, hacking and branding. 

While the mix of subjects isn't a surprised, Curagami is a digital marketing company, the 80:20 Rule is. Scoop.it remains 2x as important in pure views as our blog. While that fact may distress some it pleases us. 

Curation is what is next in content marketing. Soon no one will be able to afford to blog about untested or unknown result subjects. Risks of damage to existing benchmarks is simply too great to blog "at will" anymore. 

We've seen predictions in Barabasi's book Linked: How Everything Is Connected To Everything Else come true. Linked is proving correct probably because Barabasi's predictions are based on his observations about how networks form and evolve. 

The "Rich Get Richer" concept isn't new. Big brands have been exploiting "rich get richer" for decades. Walmart is built on the idea of a tiny advantage from massive scale is a big advantage and lots of money with Amazon their digital counterpart. 

That Scoop.it creates greater reach than our blog is a truth many marketers will need to understand and adjust to. Scoop.it's power speaks to content curation's greater reach, efficiency, and lower costs. It is easier to create community when you listen and content curation is a form of "digital listening". 

The rich getting richer is the mathematical destiny of networks. Our jobs, as digital marketers, is not to figure out how to be loved by more customers than Coca Cola but find ways to incorporate our customers better, learn faster, and do what is right, true, and honest for our brands. 


Enlist 5 customers today in your movement and ask them to help. When they enlist 5 friends as them to help too and before you know it you aren't the only one reading a post, sharing a Scoop or reading a book. We are smarter together than alone...always. 

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Martin Smith, Scenttrail Marketing & Curagami on Flipboard

Martin Smith, Scenttrail Marketing & Curagami on Flipboard | Social Marketing Revolution | Scoop.it

Martin's Many Personas on Flipboard
Ever wonder where you can see my (Marty Smith), Scenttrail Marketing and Curagami's latest? Chances are good our latest content curation and "must read", "must buy", "must watch", and "must read" recommendations are on one of our Flipboards. 

Check them out here:
https://flipboard.com/@Curagami 

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20 of the Best Content Marketers & Many From Scoopit via Curagami

20 of the Best Content Marketers & Many From Scoopit via Curagami | Social Marketing Revolution | Scoop.it

Best Content Marketers We Know
We wanted to share the best day-to-day curators we know. Blisteringly smart, but not so high on Mount Olympus you can’t learn the down-and-dirty skills needed to be a great web marketer was the criteria we applied to this list of the world’s best curators we know:

Mark Traphagen (GPlus)
David Amerland (Gplus)
Cendrine Marrout (Medium)
@malek (Scoop.it)
@Os Ishmael (Scoop.it)
@massimo facchinetti (Scoop.it)
Karen Dietz (Scoop.it storytelling)
@Robin Good (tools reviewer)
em>Jeff Domansky (PR coach on Scoop.it)
Neil Neil Ferree (GPlus)
Dean Peters (Gplus)
David Kutcher (GPlus)
@Guillaume Decugis (Scoopit CEO)
@Brian Yanish - MarketingHits.com (Marketing Hits + Scoop.it Integration)
@John van den Brink (Scoopit)
@Jesús Hernández (GREAT photos on Scoopit)
@Ana Cristina Pratas (Scoopit 1+M views club)
Rebecca Lieb
(Vassar Classmate who used to work with Brian Solis and Charlene Li at the Altimeter Group an online marketing think tank. Brian and Charlene wold be in my Best of category too)

 

Follow any three of those hard working day-to-day content marketers and you are guarnateed to learn invaluable lessons in how to make the web’s donuts – content marketing.

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Neil Ferree's curator insight, March 30, 2016 1:25 PM

20 Top Content Marketing Pro's You Should Know 

steve batchelder's curator insight, March 31, 2016 2:01 AM

20 Top Content Marketing Pro's You Should Know 

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Top 5 Apps For Creating Images on Twitter - Social Quant - Twitter Growth Done Right

Top 5 Apps For Creating Images on Twitter - Social Quant - Twitter Growth Done Right | Social Marketing Revolution | Scoop.it
We all have days when we’re busy and on the go and just don’t have the time (or energy) to sit down and create content on Canva or PicMonkey (or...
Martin (Marty) Smith's insight:

All Five Apps new to us. 

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John van den Brink's curator insight, March 11, 2016 12:18 PM

All Five Apps new to us. 

South Florida Guide's curator insight, March 11, 2016 1:35 PM

All Five Apps new to us. 

malek's curator insight, March 11, 2016 7:07 PM

All Five Apps new to us. 

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Cool Scenttrail Is On @Feedly #cooltools #futureofpublishing

Cool Scenttrail Is On @Feedly #cooltools #futureofpublishing | Social Marketing Revolution | Scoop.it

*Cool We're On +feedly"
Feedly is rapidly becoming a favorite indispensable #cooltools . If you don't know Feedly you are about too. Read why on our G+ page and thanks to menshy team at Feedly for sharing our post. 

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Layered storytelling – the art of the future

Layered storytelling – the art of the future | Social Marketing Revolution | Scoop.it
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…
Martin (Marty) Smith's insight:

Marty Note - Layered Storytelling
I don't understand "layered storytelling" as much as I would like to yet, but boy I know it is going to be huge. The idea is not complicated - we need to tell stories over time and content types. The execution is what is hard and complicated enough so I'm going to read this post several times before weighing in further.

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Blab: Live Conversations Tool Could Be Cool

Blab: Live Conversations Tool Could Be Cool | Social Marketing Revolution | Scoop.it

Welcome to Blab, a place to watch, join, and interact with live conversations about the topics that matter most to you.

Martin (Marty) Smith's insight:

Blab
There are conversations going on now you would probably find interesting. What if you had a tool that let you listen in on conversations? My friend Eric Garrision, CEO of WTE.net , is stopping by later. 

Eric and I will discuss what worked this holiday selling season for his 300 e-commerce clients. What if you could hear that conversation. May prove helpful right? Blab may make just such an impromtu real-time tap into Eric and my conversation about the future of e-com possible.

And that could be cool :). Marty  

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Does Blogging Matter to Social Media

Does Blogging Matter to Social Media | Social Marketing Revolution | Scoop.it

Blogging and Social Media
Asking if blogging matters to social media is to ask the wrong question in the wrong way. Social media, like blogging, is a marketing tactic. Like all marketing tactics blogging and social media should come wrapped in a blanket of strategy.

Like all marketing strategy the tactical and strategic blanket that wraps blogging and social media should start with a brand's why - the raison d'être for a product, company, brand or service to exist. 

Every communication should flow from the spring of what Simon Sinek so well defined in his must read book Start With Why (use that link to buy the book on Amazon to make a small donation to cure cancer).  Sharing is what is happening. 
 
The "sharing economy" may be part hyperbole, but sharing is a form of communication and a tactic and a strategy few can afford to not embrace. Our Curagami post notes the importance of content curation in support of blogging.

We mention @Scoop.it as the best content curation tool we know and use. Curation is important to form community and so your voice doesn't begin to sound shrill and demanding. Better to curate the relevant (to your branding) communication of others than attempting to create (write or blog) you way to submission these days. 

Blogging, done right, is a conversation between a company, brand or product's WHY and customer reactions, ideas and desire to join the movement. Movements are bigger ideas than brands, but smart brands have harnessed the power of bigger ideas.

Nike's Just Do It, North Face's "Never Stop Exploring" and Apple's Think Different are all brilliant examples of connecting brands to bigger ideas (read Jim Stengel's excellent Grow for more on Brand Ideals). Blogging is a share and so a natural extension of harnessing brands to movements and bigger ideas.

Goes blogging matter? Yes and in more ways than we know or fully appreciate. Is blogging critical to social media? Yes since blogging confirms a company, brand or products digital listening skills while reaffirming the brand, company or website's presence in the game / conversation.  

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Ultimate Guide To The Best Ways to Market Your Business on LinkedIn [Infographic] 

Ultimate Guide To The Best Ways to Market Your Business on LinkedIn [Infographic]  | Social Marketing Revolution | Scoop.it

Comprehensive Infographic on LI Marketing

Wow, this is the ultimate guide to marketing a business on LinkedIn in one long, but helpful infographic. Marketing any business on a social platform is full of potential pitfalls and easy mistakes. Read up before you begin posting or have expectations about what kind of business or return your social media marketing efforts will generate. 

Martin (Marty) Smith's insight:

Marketing a business on LinkedIn can be a mystery so review this comprehensive infographic to demystify how to market your SMB on LI. 

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5 Winning Social Media Strategies From a Master Marketer via @Entrepreneur  

5 Winning Social Media Strategies From a Master Marketer via @Entrepreneur   | Social Marketing Revolution | Scoop.it

SMM Tips From A Pro
Nathan Pirtle, social media/digital marketing specialist and founder of Work With The Coach, is one person who snatched his success from the hands of fate. Pirtle became a hardcore marketer because he wasn’t looking for someone else’s answers, he was looking for his own. These five important tips from his personal strategy can help your brand on social media.

 

Nathan's 9 SMM Tips

 

  1. Stop Being A Robot
  2. Provide Real Content
  3. Follow to Lead
  4. Engagement = Success
  5. Build Relationships

 

And discover four more Nathan Pirtle tips in this Entrepreneur.com post: https://www.entrepreneur.com/article/292414 

Martin (Marty) Smith's insight:

We like and have used tip #s 2 and 3. Others seem obvious but are easily forgotten or ignored so worth sharing again. 

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10 Digital Power Tools Recommended by Social Media Pros

10 Digital Power Tools Recommended by Social Media Pros | Social Marketing Revolution | Scoop.it

Feedly Plus

Great list of "new to me" digital tools. I'd never heard of "LinkedIn tagging" before. I use Feedly and find it indispensable for content curation and marketing. The others I'll explore and blog about my favorites. 

Martin (Marty) Smith's insight:

Great list of "new to me" digital marketing tools. 

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SEO Mythbusting - 11 Myths You Need To Stop Believing Today  

SEO Mythbusting - 11 Myths You Need To Stop Believing Today   | Social Marketing Revolution | Scoop.it

Jeff Bullas For The Win
We find most of Jeff's posts informative and helpful. This post on 11 SEO Myths we need to stop believing hits home too. The react quickly thing is a pernicious and destructive myth. Nothing happens FAST in Google's "trust is earned" world or nothing GOOD happens fast. Bad shit can happen overnight (lol). 

Martin (Marty) Smith's insight:

Agree with all 11 of Jeff's SEO Mythbusting. 

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The Quick Guide to Using Snapchat for Business in 2016

The Quick Guide to Using Snapchat for Business in 2016 | Social Marketing Revolution | Scoop.it

Snapchat For Biz

Snapchat is a different gig. Data released today shows Snapchat with more active users than Twitter, so the need for businesses and not-for-profits to figure out how to "snap and chat" is here. 

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Social Media Infographic - Curagami

Social Media Infographic - Curagami | Social Marketing Revolution | Scoop.it

Oracle Inspired Social Media Infographic
Oracle is the first major vendor who seems to really understand social media marketing. You need to read several of their social media marketing white papers. 

Thankfully Oracle still only has half the story, but if they've gotten to the 50 yard-line how long until they have it all (social + community. Answer: not long. 

So time to get on board the social media bus was yesterday. The time to get on the social + community bus in now. Don't wait for Oracle's paper since we and those who matter you compete with will have moved on by then. 

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Why No One Understands the Way You're Using Emojis

Why No One Understands the Way You're Using Emojis | Social Marketing Revolution | Scoop.it
New research indicates that many of us disagree about meaning of graphic sentiment--largely depending on how it's presented by different companies.
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New Storytelling Tools: 6 Ones You Must Have

New Storytelling Tools: 6 Ones You Must Have | Social Marketing Revolution | Scoop.it
2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. To improve your SEO and content results, call us on 1300 806 953.

Via Karen Dietz, John van den Brink, malek
Martin (Marty) Smith's insight:

Great share by my friend Malek! 
Marty
###

Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.

 

So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff. 

 

In any event, it's great to see these 6 new tools and how they can help get our business stories out there.

 

Have fun with these!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Venkatesh Iyer (venkyiyer.com)'s curator insight, March 16, 2016 12:43 AM

Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.

 

So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff. 

 

In any event, it's great to see these 6 new tools and how they can help get our business stories out there.

 

Have fun with these!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Luigi Cangiano's curator insight, March 18, 2016 4:15 AM

Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.

 

So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff. 

 

In any event, it's great to see these 6 new tools and how they can help get our business stories out there.

 

Have fun with these!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Pantelis Chiotellis's curator insight, March 20, 2016 12:32 PM

Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.

 

So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff. 

 

In any event, it's great to see these 6 new tools and how they can help get our business stories out there.

 

Have fun with these!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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5 Ways To Design A Social Website For E-commerce Stories5 Ways To Design A Social Website For E-commerce Stories 

5 Ways To Design A Social Website For E-commerce Stories5 Ways To Design A Social Website For E-commerce Stories  | Social Marketing Revolution | Scoop.it

5 Storytelling Web Design Tips
Earlier today we shared a Scoop and Curagmai post about how to tell simple e-commerce stories (http://www.curagami.com/simple-ecommerce-stories-how-to/ ). The about page is the easiest and most expected place to tell an important e-com story, but here are 5 tips to design your website for stories: 

 

* Comments - Ask for and use COMMENTS

* Conversations - Turn COMMENTS into conversations by writing blog posts about them, sharing your collaboration on social nets and throughout your marketing


* Gamify - Design for gamification (badges, user profiles, Wikis and Q&A knowledge base)

* ASK - Create an ASK where you ask visitors to join your movement with an Ambassador page (explaining how to join and what is in it for your visitors to join) 

* THEM Not YOU - Make sure your web design has AT LEAST as much about THEM (your customers) as you.

Follow those 5 simple web design steps to create community. 

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Social Counter Impact Counter Testers Needed via @Curagami

Social Counter Impact Counter Testers Needed via @Curagami | Social Marketing Revolution | Scoop.it

Social Impact Counter
Frustrated with not being able to see social following, impact or value over time or across networks we are creating a cool new tool - the Curagmai Social Impact Couinter.

http://www.curagami.com/wonderful-life-social-counter/  

That link will explain why we created what may be the first such counter. Soon we will have a quant help us create better math and hope to widgetize  the counter to auto-scrape the only universal social network number - Following.

We think knowing your "impact" scores will add new dimensions to personal branding. Hey you work your butt off developing your personal brand wouldn't be cool, helpful and profitable to have a summary of your impact? All things being equal bet hiring managers start looking at social impact HARD before hiring anyone. 

If you would like a Social Impact Counter, bet willing to give feeedback and share how you use your counter we want you (lol). We may never charge for the Curagami Social Impact Counter, but the first 100 "testers" will get theirs for free for sure.

 email martin(at)Curagami.com or use the form on the post and we will send you a free Social Impact Counter once pepople smarter than us get done with it. Thanks, Marty 

http://www.curagami.com/wonderful-life-social-counter/

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Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year

Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year | Social Marketing Revolution | Scoop.it
Sunday's Denver-Carolina game saw 27 million tweets, down about 25 percent from the number of tweets sent during the 2015 Super Bowl. On Facebook, the drop was just as big.
Martin (Marty) Smith's insight:
End of the beginning or beginning of the end?
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Lessons From Links: Learning From Top 10 Curagami Posts

Lessons From Links: Learning From Top 10 Curagami Posts | Social Marketing Revolution | Scoop.it

Lessons From Links
We learned 3 big things from doing some spreadsheet work and producing this REPORT about Curagami's Top 10 Posts by Links In:

* Know Your 80-20 Rule
* Surf Waves Don't Create Them

* Write What You Know & Tell Stories

Learn more about what we learned from Curagami's links: 

http://www.curagami.com/top-curagami-posts-by-links/?v=7516fd43adaa 

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