The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.
Via Jeff Domansky
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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight onto Social Marketing Revolution |
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Via Jeff Domansky
Martin (Marty) Smith's insight:
Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond.
Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/
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The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g
Martin (Marty) Smith's insight:
Quick what are the 4 Cs of Social Media Marketing? If you guessed: * Community. * Connection. You win a cookie. I would toss in another C - CONVERSION since good luck getting anyone to convert in the not to distant future if you aren't RICH in social media assets. 
Martin (Marty) Smith's comment,
May 17, 7:47 PM
Yes if life and Internet marketing was only as simple as they appear in an infographic :).M
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Hard to type as fast as Google Plus guru Mark Traphagen talks about G+, but tyring. Find my LIVE BLOG of his Master Class on Google plus on ScentTrail Marketing: http://scenttrail.blogspot.com/2013/05/goolge-plus-lessons-with-mark-traphagen.html#.UYuxcYLueG8 Delete the scoop?
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Excerpted from article by Heidi Cohen published on Social Media Examiner: Via Giuseppe Mauriello, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
No matter how GOOD your calls to action are they can always get better :).M 
Mary Anne Hahn's curator insight,
May 4, 8:32 AM
Your marketing goes nowhere without an effective call to action. 
Mr Branson's curator insight,
May 5, 9:13 AM
A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy. 
Liz Wilson's curator insight,
May 5, 2:07 PM
How much time do copywriters give to crafting the best CTAs? Great tips here to do better. Delete the scoop?
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As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, So many people are open to like, share and comment for social issues You can't TYPE a revolution. Revolutions require courage and bood.
Martin (Marty) Smith's insight:
Revolution Means Courage and Blood
sports news's comment,
April 28, 9:28 AM
interesting info
Signature ----------------------- Airplane Crash http://www.youtube.com/user/NewAirplaneCrashes Delete the scoop?
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Great and specific examples of Social Media ROI in this Infographic.
Martin (Marty) Smith's insight:
Great detailed camples of SMM ROI here. 
AdriM's curator insight,
April 23, 1:53 PM
Great examples of why time invested in social media is time well spent. Delete the scoop?
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Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
Martin (Marty) Smith's insight:
Love these 4 social media lessons: * Social Media for the Enterprise is as powerful as SMM. Delete the scoop?
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Fast Company posted that Twitter will follow Facebook's lead and use the links you share and keywords you type to tighten their advertising sweater around you. Delete the scoop?
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Facebook's Graph Search has several uses, such as looking up restaurants in Tokyo that your friends like, or seeing photos that they've posted from San Francisco.
Martin (Marty) Smith's insight:
There Money In Facebook Graph Search Delete the scoop?
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The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, spo...
Martin (Marty) Smith's insight:
Disrupt To Win Teams I've managed have made over $30M online. How? By NOT doing what everyone else was doing the way everyone else was doing it. If you read this excellent Content Marketing Institute report as, "Time to change our content marketing approach," then you read it as I do. Anytime 45% of your peers are doing something you MUST do something else, something different and better. 2. # Inbound Links. 3. # Twitter Followers and Facebook Likes. 4. Pagespread - how many pages is Google indexing now? 5. Top 10 keywords bringing traffic now. Use my work email: Martin.Smith(at)AtlanticBT.com or personal MartinSellingZoe(at)aol. Offer is only good until end of 2013 as I leave to work on http://www.CureCancerStarter.org full time next year.
Martin (Marty) Smith's curator insight,
April 12, 1:33 PM
Good idea when everyone is turning RIGHT to turn LEFT in this crazy Internet marketing business we've chosen. Fascinating report from a trusted source here (Content Marketing Institute). Delete the scoop?
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I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :): 8 Hours Curating 4 Hours Listening (checking Topsy and quantifying results) 4 Hours Conversations (curating comments, commenting on others) 4 Hours Research, Planning, Analytics 4 Contignecy & Emergencies 4 Movements (i.e. "super campaigns") 8 Hours OPEN ============ 40 hours I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements.
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Learn how and why using Twitter can help you access tips and strategies from the leading experts in your field.
Martin (Marty) Smith's insight:
Interesting ways to use Pinterest at work. Delete the scoop?
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Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing. Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion. “And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.” Via Brian Yanish - MarketingHits.com Delete the scoop?
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Great infographic on the "inside baseball" aspect of content marketing from a SEO's perspective.
Martin (Marty) Smith's insight:
Excellent Infographic and perspective on content marketing here from a knowledgeable SEO. Delete the scoop?
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![Social Media Is Changing The Customer Experience [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it](http://img.scoop.it/lY6zynPWUWo4MB3Dm4bd1Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]
Martin (Marty) Smith's insight:
16% of all customer service inquiries come via social media. Is your company listening?
AdriM's curator insight,
May 14, 11:17 AM
"51% trust on line customer forums more than an organization's website." One of the many reasons why companies should invest in social media. 
Yu Ji's curator insight,
May 15, 5:19 AM
Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty. Delete the scoop?
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What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Martin (Marty) Smith's insight:
Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too. 
Ally Greer's curator insight,
May 6, 11:09 PM
According to this post: 1 Facebook comment = 7 likes 1 Facebook share = 2 comments, 14 likes. I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience. Delete the scoop?
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Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...
Martin (Marty) Smith's insight:
Building vs. Operating 
Nick Peperell's curator insight,
May 1, 4:12 AM
This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...
Martin (Marty) Smith's comment,
May 2, 1:17 PM
Nick, yes the response to REAL TIME is a challenge all content marketers face. There is also an important role for "tent pole" content. I think of "tent pole content" as the old "evergreen content" idea. Tent poles are posts you link in frequently because they are strong statements of branded content and they've been supported with links, likes and shares. We don't manage more than 7 tent poles at any given time and they roughly support our content keyword and taxonomy silos. Once the machine is open full throttle life is fun :). Marty
AdriM's curator insight,
May 14, 12:33 PM
Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board. Delete the scoop?
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psychology of social networking. Great stats here such as every minute there are 700,000 status updates and 500,000 tweets.
AdriM's curator insight,
April 29, 3:09 PM
... and this is why businesses should not ignore social media in their marketing strategies.
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An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in
Martin (Marty) Smith's insight:
Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule. Delete the scoop?
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Martin (Marty) Smith's insight:
How To Avoid Epic Customer Service Fails Epic customer service fails in a time of connected social media are more costly to brands and companies than ever. One would think given the immense power any consumer has companies would make sure their customer service TALK and WALK match. Delete the scoop?
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Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
Martin (Marty) Smith's insight:
The B2B Soical Embrace I'm increasingly convinced the greatest ROI from social media marketing (SMM) will come at the enterprise level. When we use SMM for customer service, HR and business intelligence the ROI will fall like a neavy Texas spring rain. This infographic provides facts and figures to back up this belief. 
Mertens Marketing's curator insight,
April 18, 3:38 AM
Aktuelle Zahlen und Entwicklungen aus den USA, die sich mit der üblichen Verzögerung auf unseren Markt auswirken werden. Delete the scoop?
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Are you struggling with how to effectively measure your return on investment for your social media campaigns? I will be addressing this issue in a future blog
Martin (Marty) Smith's insight:
There are more than 3 myths to SMM ROI as we all know. Most important is to KEEP AT IT. Social media is an "invest first" idea. I know there is substantial ROI, but investment and training is needed first. Delete the scoop?
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A couple of weeks ago, Facebook announced a new feature called Graph Search.
Martin (Marty) Smith's insight:
Graph Search Is a Bear You Need To Wrestle & Here's How. Delete the scoop?
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A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
The Relativity Of Everything
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Social Media Is My JOB
Martin (Marty) Smith's insight:
Find the Evolv study showing how your most social employees may be your most productive ones here: http://sco.lt/4qN6xd Delete the scoop?
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Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links. This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media. Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus Via Antonino Militello
Martin (Marty) Smith's insight:
Social Dominance & New SEO This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :). Delete the scoop?
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Interesting research study and trend. Can you spell antidisestablishmentarianism? ;-)