The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.
Via Jeff Domansky
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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight onto Social Marketing Revolution |
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Via Jeff Domansky
Martin (Marty) Smith's insight:
Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond.
Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/
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"One of the many undying questions from web publishers, marketers, and regular web users is "what makes something go viral?" which, coincidentally, is also something Microsoft is working on.
Today the company revealed a new research project called ViralSearch that uses a search engine to identify the most popular content on Twitter.
ViralSearch scans billions of pieces of information, including news, photos, and video, and assigns a virality rating to the most popular topics based on how the content was shared via Twitter".
Via Antonino Militello, Firas Ghunaim
Martin (Marty) Smith's insight:
Looks cool and surprise from Microsoft. 
Elsie Whitelock's curator insight,
March 22, 9:51 AM
Pretty cool - another tool to help you identify what works and what doesn't in virally. Delete the scoop?
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Interesting research study and trend. Can you spell antidisestablishmentarianism? ;-)