Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.
Embrace Social Media Or DIP This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/
Interesting research study and trend. Can you spell antidisestablishmentarianism? ;-)
Are you sure you want to delete this scoop?
Not So Much & More Than You ThinkI love it when people say they are going to create LESS content of higher quality. If you knew how to do that then you would be on a beach somewhere sipping a frosty drink with little umbrellas in it.No ONE knows what "quality" is until you've created enough content to take a hard look at the numbers. This is why I like consistency. I create content daily and don't wait for some "perfection" that I can't determine.We don't determine QUALITY scores anymore THEY DO. To suggest otherwise is dangerous hubris and goofystupid. Listen more than you talk, create something everyday based on what you learned and when you stumble upon greatness double down. Don't ask the wrong question in the wrong way and HOW MUCH is exactly the wrong question. Write what you believe and think. Watch your shares, engagement numbers (time on site, pages viewed) and test a new idea (always). Over time you will see patterns. When in doubt ASK. No harm in admitting you are confused or unsure and asking your supporters for help. When THEY help YOU a magical thing happens transforming YOU and THEM into US. Startups think about content LAST. This is a mistake. Content is tied to MONEY and money is the lubrication that keeps everything running. Startups should start wide sharing as much of what is happening TODAY as possible. This makes potential investors feel they know you before writing a check. Sharing content creates TRUST and no one invests in people or things they don't trust. Consistency is important for Startups. Create content DAILY and when you see a chance for a schedule create one and publish it. Mondays are about X and Wednesdays about Y. Schedules create trust too.
PS Only those NEW to Internet marketing spend a lot of time thinking and pulling their hair out about HOW something should be done. This process concern reminds me of sitting with my former catalog bosses one day. They told me they spent hours teasing out whether a hero image (largest image on a webpage is a "hero") should be this way or that. They asked me what I thought. "It doesn't matter," I told them and their faces fell. They were used to a decision like that, the cover of a catalog, costing tens of thousands of dollars. The hero for our webpage didn't matter because we would change it in seven days (if not sooner) anyway AND I didn't have to guess. DATA would start to flow the minute we put the image up. They were used to expensive tests that took months to resolve. I was used to inexpensive tests we did all the time, so no reason to EVEN HAVE the process conversation. So much of this debate is of the "It doesn't matter" variety. Every moment you THNK about creating great content instead of creating SOME content and testing are a moment lost. YOU don't crate great content. You create content and THEY decide if it is great or not. Best way I know to create GREAT content is create consistently and learn as you go.When I was a Director of Ecommerce here is something I said frequently to my team, "We are going to do SOMETHING even if it is the wrong thing". Never regretted saying it or anything we did because SOMETHING always beats NOTHING online.
Excellent read, including the comments which followed.
Wow, this infographic cover tons of territory fast. Great and very "ean content movement".
You would do well to pay some attention to the tips here.
The information is useful
These infographics are fantastic guides for creating content across the different platforms...
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
Wow, didn't know half of these. Great free resources to create ORM and proactive SMM ROI.
Great list. I'm going to save this one and put a synopsis and link to it in the July 1st issue of my Connections(tm) Newsletter (http://jonturino.com/newsletters)
it is time to discover your cyber...environment...
some good tips for the 'onliners'
Great list of ways to use what may be the great under utilized content marketing and social media tool - EVERNOTE.
16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]
16% of all customer service inquiries come via social media. Is your company listening?
"51% trust on line customer forums more than an organization's website." One of the many reasons why companies should invest in social media.
Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty.
What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.
According to this post:
1 Facebook comment = 7 likes
1 Facebook share = 2 comments, 14 likes.
I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes.
When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...
Building vs. OperatingGreat SEOmoz post on how to build a content marketing machine, a machine we all need these days. One of my favorite posts on the How Tos of content marketing. Don't make any mistake either. Building and Operating at two very different things.
This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...
Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.
psychology of social networking.
Great stats here such as every minute there are 700,000 status updates and 500,000 tweets.
... and this is why businesses should not ignore social media in their marketing strategies.
An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in
Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule. Combine this graphic with the "when to post" graphic I just pinned to ScentTrail Social http://pinterest.com/pin/204139795581877124/ ScentTrail on Pinterest: http://pinterest.com/scenttrail/
How To Avoid Epic Customer Service Fails
Epic customer service fails in a time of connected social media are more costly to brands and companies than ever. One would think given the immense power any consumer has companies would make sure their customer service TALK and WALK match. Not so much as it turns out as this post on how my TV was stolen twice proves.
Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
The B2B Soical Embrace
I'm increasingly convinced the greatest ROI from social media marketing (SMM) will come at the enterprise level. When we use SMM for customer service, HR and business intelligence the ROI will fall like a neavy Texas spring rain. This infographic provides facts and figures to back up this belief.
Aktuelle Zahlen und Entwicklungen aus den USA, die sich mit der üblichen Verzögerung auf unseren Markt auswirken werden.
Are you struggling with how to effectively measure your return on investment for your social media campaigns? I will be addressing this issue in a future blog
There are more than 3 myths to SMM ROI as we all know. Most important is to KEEP AT IT. Social media is an "invest first" idea. I know there is substantial ROI, but investment and training is needed first.
add your insight...
A couple of weeks ago, Facebook announced a new feature called Graph Search.
Graph Search Is a Bear You Need To Wrestle & Here's How.
What Makes A Successful Social Media Campaign? [INFOGRAPHIC]
Helpful ideas and stats here.
A few nights ago, I was sitting on my couch about to get down with a bottle of wine and some Netflix. I grabbed my phone and opened the XBox SmartGlass app, which basically works like a virtual game-slash-remote controller.
Integration is a bear and the more we create the bigger the integration bear becomes. I agree with Arwen Petty. Integration must be central to any successful new thing. Working on Cure Cancer Starter (http://www.curecancerstarter.org) we ran into integration issues early on. Our dream of adapting a vendor's API to our needs died hard and fast. We creating an alternative with all the same ideas as our original proposal, but integration had to be one of the first problems we addressed. To create without integration on your mind is to whistle past a graveyard. Wouldn't do either whistling past a graveyard or creating anything without a defined integration strategy.
Tapestry Not Either OrAND is the most important work in an Internet marketer's vocabulary as htis infogrpahic showing the profitability of different social tactics makes clear.
Email Rocks You wouldn't be too far wrong if you viewed ALL of your social marketing as having a single purpose - building your email list. Social may be a POOR conversion medium if you think of conversion as MONEY, but it works great when you ask people to join your tribe. Once joined magical things can happen not the least of which is you have to BUY LESS support from outside. Once your tribe is built and scaling you control your own destiny. If Google trashes your organic listings you have a way to recover. If a competitor steals away customers with an amazing offer you can counter with email marketing to YOUR tribe. Makes you wonder why we aren't spending a lot more time finding new ways to build our list such as: * Appointing List Building Ambassadors (i.e. give your 1% contributors the job of helping to build your list). * Contest and games designed to build our lists.
* Facebook advertising (building our list was what I could get FB to do).
* Join Our Email Tribe CTAs all over everything.
* QRCodes that prompt mobile signups.
* etc... We've ignored email for the shiny new things. Perhaps we should go back to the tried, true and profitable most social network - our email lists.
The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g
Quick what are the 4 Cs of Social Media Marketing? If you guessed:* Content. * Conversations.
You win a cookie. I would toss in another C - CONVERSION since good luck getting anyone to convert in the not to distant future if you aren't RICH in social media assets.
Awesome piece on Social Media
Hard to type as fast as Google Plus guru Mark Traphagen talks about G+, but tyring.
Find my LIVE BLOG of his Master Class on Google plus on ScentTrail Marketing: http://scenttrail.blogspot.com/2013/05/goolge-plus-lessons-with-mark-traphagen.html#.UYuxcYLueG8
Excerpted from article by Heidi Cohen published on Social Media Examiner:"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.#1: Determine What You Want Prospects to Do:Your call to action should encourage readers to engage with you further. Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.#2: Create a Great Hook:You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.#3: Motivate Prospects to Act:Remember, you want to give your readers a reason to act.Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.#4: Optimize Your Call to Action:Like other aspects of your content, formatting matters! Here are some points to consider.- Use a contextually relevant presentation;- Make your call to action stand out visually;- Qualify your offer;- Limit selection choices;- Place calls to action in multiple locations on your pages;- Keep calls to action above the fold;- Put call-to-action options in order of importance;- Include social sharing.#5: Maintain a Consistent Presentation on Landing Pages:This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.#6: Test to Maximize Results:Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.#7: Measure Results:How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:- Impressions;- Click-throughs;- Click-through rate; - Completions;- Completion rate..."Each step is analyzed with detailed information. Read full article here:http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/
No matter how GOOD your calls to action are they can always get better :).M
Your marketing goes nowhere without an effective call to action.
A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.
How much time do copywriters give to crafting the best CTAs? Great tips here to do better.
As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, So many people are open to like, share and comment for social issues
You can't TYPE a revolution. Revolutions require courage and bood.
Revolution Means Courage and Blood I love this post my friend Phil Buckley (@1918) shared because it speaks to my experience creating http://www.MartinsRide.com and http://www.CureCancerStarter.org . While I have NEVER been disappointed by the kindness of strangers, those willing to step up and really do SOMETHING valuable are rare. The removed "TV-Like" nature of social media, something I love, can create the appearance of revolution as nothing really changes. Could social media become a huge pacifier? Yes, but it can also help catch terrorists and create Arab springs. Ultimately tools are neutral it is what we do with them that mattes. The problem is their daily use isn't changing anything. The way we create change is to step up with courage and be willing to shed some blood. Revolutions are never bloodless or free. I'm all in. What about you? And YES I recognize that I am typing that statement into social media, but typing isn't the only thing my team is doing. What about yours?
Great and specific examples of Social Media ROI in this Infographic.
Great detailed camples of SMM ROI here.
Great examples of why time invested in social media is time well spent.
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
Love these 4 social media lessons:* Respond Immediately To Customer Concerns.* Use Technology So You CAN Respond 24/7/365.* Get Personal.
* Social Media for the Enterprise is as powerful as SMM.
Fast Company posted that Twitter will follow Facebook's lead and use the links you share and keywords you type to tighten their advertising sweater around you. Web 3.0 is going to be the intersection of predictive analytics with social shares so expect more of this kind of algorithmic tightening. Every now and again I try to toss in a search or a tweet that is totally rogue just to drive the profiling algorithms watching my every move a little crazy :).
Facebook's Graph Search has several uses, such as looking up restaurants in Tokyo that your friends like, or seeing photos that they've posted from San Francisco.
There Money In Facebook Graph SearchI sense there is money to be made with graph search. I haven't figured out exactly how to make money yet, but this infographic helps by clearly defining what Facebook Graphi Search is all about and how you can take advantage.
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, spo...
Disrupt To WinIf you are an Internet marketer who has believed and advocated content marketing for as long as I have (since 2002) there is good and bad news. Good news is everyone thinks content marketing is important now. Bad news is everyone thinks content marketing is important now. Why Your Internet Marketing Must Disrupt To Winhttp://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html
Teams I've managed have made over $30M online. How? By NOT doing what everyone else was doing the way everyone else was doing it. If you read this excellent Content Marketing Institute report as, "Time to change our content marketing approach," then you read it as I do. Anytime 45% of your peers are doing something you MUST do something else, something different and better. What?Sorry the answer to that question depends on your vertical so impossible to answer without you sharing your insights into how your ecosystem functions. Since it is a lousy thing to do to say, "You must be GREAT and Different," without sharing HOW I will be glad to help (for free as usual :). Descirbe your Internet marketing problem / opportunity, your major competitors and your ideas and I will take a look and do my quick 5 KPI thumbnail. Marty's 5 KPIsThese 5 Key Performance Inidcators tell me almost everything about a website:1. PageRank of homepage and 3 key pages.
2. # Inbound Links.
3. # Twitter Followers and Facebook Likes.
4. Pagespread - how many pages is Google indexing now?
5. Top 10 keywords bringing traffic now.
Use my work email: Martin.Smith(at)AtlanticBT.com or personal MartinSellingZoe(at)aol. Offer is only good until end of 2013 as I leave to work on http://www.CureCancerStarter.org full time next year.
Good idea when everyone is turning RIGHT to turn LEFT in this crazy Internet marketing business we've chosen. Fascinating report from a trusted source here (Content Marketing Institute).