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The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.
Embrace Social Media Or DIP This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/
Are you sure you want to delete this scoop?
Interesting research study and trend. Can you spell antidisestablishmentarianism? ;-)
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...Marty NoteIf you missed I don't Like Scoop.it Links I, here's a link:http://sco.lt/5ZrOcb First post prompted a great note from my curator mentor coach Robin Good:« Marty, I can't agree more. I hate it myself when I see Scoop.it links in my Twitter stream because I know that most of the time it's a lame post with next to no content leading me somewhere else. I think this is part of the culture of Scoop.it, and the only ones that can change it significantly are those who direct and promote its editorial and marketing policy.Until you promote a tool like Scoop.it as a tool to save time and produce more content, target it to novice content marketers, and don't moderate actively what you showcase (like Flipboard or Medium do), you can't expect a different kind of outcome. I may be wrong but this is the impression I get. What's your take Marty? » Yes, butI agree with Robin much more than I disagree. Points of agreement include:Agree 80%* Difficulty of Creating Branded Curators on Scoop.it due to little or no "SHOWCASE". * Spam control on backs of curators. * Difficulty of building community on Scoop.it due to the first bullet. Disagree 20%* Adding Google authorship signals a desire by Scoop.it to share back value of the commons making Scoop.it UNIQUE in social nets / tools. * No commons is constructed as much as guided, influenced and moved like weather or a wave at a football game.The disagreement 20% speaks to the highly distributed nature of any commons. When content is coming in from pirates and the navy then content cherished, featured and held up as examples creates powerful social signals. This very TINY balancing beam is where cutators and editors of any commons must excel. Too heavy a hand and free discourse is squashed. Too light a hand and the commons (substitute community if it makes it easier to understand lol) can't find or share its spirit. Robin is successful because he is creative, intelligent and generous. Robin's skills mean he can be successful anywhere, so finding ways to partner with Robin, giving Robin (and Michele, Jan, Karen and Brian) "jobs" or defined roles would help shore up the GOOD and so decrease chances for the BAD to run amok. This "Showcasing" is a fine art since it too walks a fine and tiny beam between elitist and populist. When Robin hit 1M views on Scoop.it I would have been tempted to have a much bigger party (lol). The key push and pull between curators and any commons is how much value will be shared with the sharecropping contributors. When Robin and then Ana-Christina right behind him passed a million views I would have stopped time a little to interview them, qualify their tactics and strategies and in so doing call attention to a tool capable of helping a sharecropper reach a lot of people. For me, the third act of any commons is always "Review the Reviewer" or Brand the Curator (in Scoop.it's case). Who gets that? Red Bull gets it. I think FlipBoard does too though Robin has more experience there than me (recent innovations make me want to go back and check it out). Tools, like life itself, aren't permanent fixtures. As Scoop.it crosses this next chasm it walks a tight rope across the Grand Canyon and competitors such as FlipBoard are generating lots of wind. The Scoopit team is smart and they must sense a pivot is upon them. Personally I want to help. In for a penny...:). Marty
Helpful reminder that we should be adding value to the content we curate here on Scopp.it.
Thanks for the lesson, Marty!
Wow, never would have thought of this tip for how to use YouTube for local SEO. YouTube can be such a roach motel (visitors go in but they don't come out). This tip might help you get some local listings out of the YouTube motel.
Living In 140 CharactersHere are 7 of my favorite Twitter tips:* NEVER use "the" unless too confusing without (rare).* Never use "and" either, use & instead to save 2 characters. * Best length for RTs: 110 characters.
* Reduce adjectives and adverbs modification. Stick with Subject, Object, Verb (Martin's 5 Twitter Tips: LINK instead of Martin's Awesome 5 Twitter Tips). Actually a double here because avoid bragging to. Be specific, factual, and FAST. * Use Hashtags but mostly after your link (be careful since links, @s, and #s can become one confusing pile of blue). * Use an extra space or character to create clarity especially between links, @attribution and hashtags. I slip in an extra # sometimes all by itself just for the spacing.
* Spacing help needed when adding photos and photos take a of characters so I add a hyphen at the end of the content and before the photo in this format " - ".
Great tips for expanding knowledge and how to best utilise twtter
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today.
Many of these tools new to me. Nimble, Harvest and BuzzFork look cool. M
Een flinke lijst met nieuw of aanbevolen social media gereedschap. Kijk eens of er iets voor je bij zit dat je kan helpen. Het is wel een potentiële tijdvreter, dit lijstje, dus misschien even de link bewaren. ;-)
25 social media tools that can be used to enhance your social media. You've probably never heard of most of these, I know I hadn't, but these can help expand your professional portfolio, as well as make your life easier. These are brought to you straight from the pros and are sure to be helpful!
An article on Banner Blindness which explains the physcology behind it and enlists common techniques to reduce it and improve ad revenues.
Interesting post and definitions that is true to my experience designing high converting ecommerce websites. There are ways to manipulate eye tracking with images and call-to-actions, but that area on the right the "strong fallow area" was a GUTTER. REI is my favorite example at how to manipulate the "gutter" tendency to be a black hole or a roach motel (visitors check in but never out). REI takes a link they know everyone is looking for, their SALE link, they color it different than the rest of their menu (red). REI defeats the "roach motel" aspects of the right gutter with intelligence and design. In my experience the SALE area shopper will ferret that link out no matter where you put it. By taking an area that is normally a dead end and putting something the sale shopper will surely find they kill the proverbial two birds - * Their SALE shoppers can beeline right to their favorite place to check BEFORE they do anything else. * The SALE curios can easily find the link too so they lose nothing and gain an active link in an area that is typically weak. Just one reason why REI is one of the best-crafted ecommerce website: http://www.rei.com
Take advantage of how people read web pages to get your message across with design, color, layout, etc.
If you like this scoop, would you consider a thumbs up or share?
HUGE NEWSScoop.it adding authorship and the ability to post directly to a GooglePlus brand page is HUGE. I love BOTH tools for different things:* GooglePlus rocks longform content and conversations. * Scoop.it helps curate the REACH needed to do effective content marketing in today's Content Shock world. By adding Google authorship Scoop.it creates benefits for the commons as the rising tide of all those well ranked authors tag up AND they give credit back to individual curators. Brilliant and a BIG vote FOR author rank. I believe Scoop.it is the FIRST major "commons" play to take this significant action. The action is significant because it shares BACK benefit we, the curators who use Scoop.it, create. There are many "commons" around such as Facebook, Twitter and Kickstarter. Most "commons" feed off the power a user brings and multiplies it by the thousands or even millions using their platform. This is why the "commons" forms the new math, the new "thank you" economy. Problem is most commons are all TAKE and rarely give back or they don't give back anywhere close to the value they've received. Today Scoop.it said they are willing to collaborate with their curators. BRAVO!The other new feature, the ability to curate directly into Google brand pages, may make those pages actually work. I find it hard to remember to post beyond my personal page. This new Scoop.it feature will make it easy to curate content to CrowdFunde and Scenttrail. My friend @Bill Gassettchallenged his GPlus army to use Scoop.it the other day. The reaction wasn't as enthusiastic as he or I would have liked (lol). Now there is NO QUESTION that the combination of G+ and Scoop.it makes a more powerful tool set than either alone. So I would challenge my big time G+ friends to add in Scoop.it since that rising tide will lift OUR BOATS :). M
The Role Of Social Media In Your Content Marketing Strategy (The Role of Social Media in Your #Content #Marketing Strategy http://t.co/S0nCUc57Zl @socialmedia2day)...
We love the zero sum game. We can stop using tool x because tool y is so good. Problem is contemporary content and social marketing doesn't work like that. We weave tapestries these days and each tool helps. This post explains how to weave your content and social media tapestry.
By now most businesses have realized the growth potential that an active Facebook account can bring, but not everyone is seeing the results.
Phil Stone Knows PinterestPhil has almost 18,000 followers on Pinterest. This post shares three great and easy to use Pinterest marketing tips:* Repin.
* Make Comments.
* Follow Others. Those are great tips for any social net including Twitter and G+. Phil's post shares how to develop community with Pinterest. BTW, recently I had a "horse race" to 4K followers between Twitter and Pinterest. Both Twitter and Pinterest were approach 4,000 followers. Here is where we are today for ScentTrail:@Scenttrail 3,973 Scenttrail on Pinterest 4,082so Pinterest grew Scenttrail's community 3% faster adding 109 more followers and I spend MUCH less time curating and creating on Pinterest than Twitter. This is NOT to say Twitter should or can be eliminated from your social media marketing. Everything works together tapestry style, but Pinterest builds community faster and with less effort than Twitter based on my numbers.
Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, opportunities and threats. There is also the joy of learning [...]
Thought there would be a tricky angle to this post from Jeff...and there is. Marty
This surprised me by making me laugh as well as getting some good points across. If that headline made your eyes widen too then read it and see what you think!
Muy importante en estos días. Reconocer cuando los medios "son el medio idóneo"
This article instantly grabbed my attention when I read the title. It was very blunt and seemed to give social media a negative connotation, but after actually reading it, I began to realize that it was more of a backwards way of promoting social media. The author initially talks about how a big reason as to why many businesses still exist out there who do not take much to promoting their brand online are generally an older generation of people who prefer traditional forms of media rather than websites that confuse more than benefit them. Writer Jeff Bullas also takes a stab at the idea that social media can be easily measurable. It is instantaneous just like the initial content is to post it on there. Feedback from customers can come by so quickly and at no cost at all over these sites. So much information can be gathered through social media as consumers get a chance to voice their opinions on what they are looking for in a brand. There are other good points that he does bring up such as being afraid of having negative comments posted on their main business website. However, on the contrary, there are ways to deal with this type of feedback. For one thing, companies can gain a better understanding of what customers are looking for and may be able to improve on something if there are any complaints. If anything particularly vulgar happens to arise, there are plenty of filters that businesses can use in order to prevent any unprofessional content from being posted on their wall. Lastly, Bullas also mentions how many people feel like social media is just a passing trend. He may be right about that but being a marketing major myself, one of the most important things to keep in mind is to try to stay ahead of the times. Trying to think of what is new and up and coming will be extremely beneficial since everything is constantly changing and companies’ must be certain that they are still satisfying all of their customers’ needs. Right now the hot thing is social media and who knows what will happen in another twenty-odd years.
In search of a better social media strategy? Listen up: these changes will change the way you share.
Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are 10 changes I found that took place in the last couple of months, which could be useful for your social media strategy....
Missed some of these recent changes.
The information is useful. Now I know how to maximize the use of social media. Thanks!
Vous suivez les actus de nos plus importants réseaux sociaux? Alors vous n'avez pas pu rater les plus gros changements qu'ils opèrent et vont opérer qui influenceront nos choix et nos comportements. Rappel.
The social media has changed the world today. Mostly everyone has a tweeter or even a Facebook but nobody nows the actually changes since tweeter and Facebook come out in the media. Well there are 10 bigs changes that make tweeter and Facebook one of the biggest social media today.
Some great Business 2 Community analysis on Pinterest in 2014. Visual marketing is exploding and Pinterest sits in the middle of that wave. Here are my favorite predictions from the list of 9:Men Still Wont Get Pinterest.Pinterest API is released.
Trademark crack down as ads ramp (was inevitable and once brands are paying big bucks they will demand Pinterest police the ecosystem better).
9 Predicciones de Pinterest para 2014
social media has long since taken flight...and, the sky is the limit
Interesting findings about shares here.
This @HaikuDeck provides specific tests to know if your business loves social media marketing or, like many, your biz is doing the minimum. Tips for how to learn to love social media marketing are included. Not every business must become a "social business" and the specific conditions such as an established and growing brand with many brand advocate helpers or a brand or company so elite and well known growth is assured. 2014 will be the "beyond social media tipping point" for most businesses.
Mark Kelley, co-founder and CEO at Taggs (www.taggs.co), a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts.
Wow, this study was almost perfectly backwards from my predictions and experience designing a website. Fascinating to know you get more likes on Facebook by showing a hand holding a cup of coffee than a head shot - a little crazy but FB is crazy and so different. Only way to be successful on FB is to know the stated and hidden "rules of the road" like these for picture usage.
Sometimes humans are so engaged with their smartphones that they walk right off a pier. (No, seri..Coca Cola''s Social Media PowerWhat this goofy riff proves, beyond a doubt, is those rumors you've been reading about that Coca-Cola knows how to play social media are correct. .Coke understands something we all should. They are agnostic about content. They will riff positive SM content when there is attention and therefore money to be had. They will riff funny SM content always and they will surf the waves that are there. What do you think about Coke's Social Media Guard?
If like a lot of other small business owners you see Google Plus as just another social network and a waste of time you could be missing a trick. As the name suggests, Google Plus is owned by Google.Marty NoteLike these 5 tips:* Claim G+ Authorship.* Include great images.* Ask engaging questions.* Use hashtags to increase search. * Explore G+ communities & Hangouts..
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?Marty NoteDon't agree with every aspect of this "truth", but I have been working on a new concept about social media marketing that discusses means and ends. The means of social media helps find the wind to sail. The ends of social media should be positive ROI. ROI can be difficult since attribution is something we don't currently have the tools to accurately measure and that is one truth this post skips over. I also don't agree that social media's forward momentum stops the instant promotional efforts cease. Yes that is the way traditional one sided advertising works. No money no momentum. Social media is a conversation so YOU the marketer are being changed by the interaction (if you are doing it right) and that benefit could pay returns for a long time. This is the means not fully discussed in these "truths".
Online and Internet marketing is a chaotic place right now. See if our Infographic clears it up for you.Marty NoteGreat Curatti Editors of Choas shows chaos and the size of the opportunity for those who create EPIC content marketing. I'm writing about Epic Content Marketing now for publication on Curatti at midnight tonight so stay tuned.
7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]
Great, easy to implement tips in this slightly hard to decipher infographic.
Great, easy to understand and visually arresting infographic on how social media marketing is transforming business. Great Mashable post on 4 ways businesses are being transformed inspired the graphic: http://mashable.com/2009/09/22/social-media-business/
The article title “Social Media is Changing Business” is certainly an understatement. In my mind, the new and emerging ways of broadcasting is more of a revolution that is sweeping countries all over the world. In this particular scoop, the author describes four significant ways in which social media has been able to benefit companies and help them to become even more successful over the years. One major switch that has become a growing trend is the idea that directly selling is not always the most effective means of generating sales. Researchers have been finding that they can be much more efficient by working on building relationships with customers instead. Social media can be an extremely useful tool for engaging and it can help to give interested consumers a taste of what employees are like who work for a company as well as delving more into the personality of a business. By doing this, customers are going to feel much more connected to a brand and will be more apt to purchase something from a business whom they deem that they can trust and rely on. Another huge benefit of switching from traditional means of advertising to a more virtual take is the idea that feedback is instantaneous. Through being capable of attaining information about consumers right as they happen, employees are able to gather information on how they are reacting to changes or posts. It can also be a powerful tool for diluting any complaints that people may have about a particular product or service. In order to build a relationship with people, one must remember to act more like a friend rather than any old company representative. By talking to people through channels and expressing oneself based on personal interests over talking about products, the public are going to feel a lot more connected to that business as they feel like they are more friends and not just a brand they are following who is constantly pushing them to buy products. In doing so, businesses can generate more popularity by not making it so obvious that they are trying to do so. Lastly, social media certainly helps to broaden the manner in which consumers can communicate with a company. With so many different websites (Facebook, Twitter, Instagram, Tumblr, Pinterest, etc.), consumers can revert to following a company on whatever channel works best for them. This gives people flexibility and makes their lives easier than simply having to contact a company through an impersonal email or phone conversation. Overall, I look forward to seeing more companies convert to social media in the future and perhaps even find more efficient ways in which they can interact with their consumers.
Getting started with pinterest marketing, that has grown to over 70 million users, can be tough. Here's the beginners guide to pinterest marketing:
I'm building community faster on Pinterest THAN ANY OTHER Social Net including Scoop.it, Twitter and G+. Pinterest stands on the vanguard of the next generation of visual marketing. I had highly successful real estate broker in Boston, my friend @Bill Gassett soon to be a CrowdFunde partner, tell me he gets more traffic from Pinterest THAN ANY OTHER social net. Makes sense to use this amazing tool is what I'm thinking.
Rev up PINTEREST MARKETING with these tips, tools and strategies...
- Create a business page
- Rich pins
- Emphasize the current season with your boards
- Tall graphics
- Use tools...
- Have fun...
Click for more tips and details!
If you like this scoop, please consider a thumbs up or share.
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.
Why Klout MattersInteresting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%. As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money. The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less. But at least we would be having the right argument in the right way (lol). M
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014. (Top 10 Social Media Blogs, The 2014 Winners!
As much as I appreciate Top 10 lists my advice is form your own "Top 10". Several bloggers I trust and depend on such as Jeff Bullas and Brian Solis aren't on this "Top" list and thats fine as it points to the limitations of "Top 10". Here is onw Social Media Examiner compared sites:Our panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs were analyzed based on a number of factors, including content quality, post frequency and reader involvement.So, take a list like this for what is worth and see if you can add to your Top 10 list. I like blogs that someone owns so plan to check out:http://www.jonloomer.com/ http://dustn.tv/ (Know Dustin from GPlus he rocks :). http://dannybrown.me/blog/ I'll start there and let you know what I find, hope you will do the same. Marty
Good list of places to start checking out frequently to see if they have any insight into new social media outlets or how to utilize them.
10 Blogs de Social Media ganadores del 2014 en Social Media Examiner
Deberías seguir cada uno de estos blogs ya que en ellos podrás encontrar los mejores consejos y asesoramiento sobre Social Media. Se trata de los ganadores del Social Media Examiner Top 10 Blogs de social media para el año 2014.
Top social media blog of 2014. Learn tips and tricks from the professionals!
Frustrated with the inability to send traffic to my Haiku Deck "My Gallery" page I've built this page to share popular Haiku Decks.
Getting results from social media can mean more traffic for your website, a bigger fanbase, more sales for products, or more awareness for your brand. Every company that is considering social media needs to define their own goals.
Mary makes great points about social benefits of blogging. I loved her idea about putting Facebook likes in the middle of a post since it breaks up the text and is an attention getter. Blogging is the bicycle riding of our content marketing times. Had someone tell me in a meeting the other day they couldn't write due to a learning disability. Suggested they video blog or use Tumblr instead. We are moving to a more visual time anyway so there are always ways to support your content with blogging even if you can't write.
This article is reason and motivation to keep on blogging. I especially like the idea of blogging as a way to thank my followers and increase engagement on other social media platforms like Twitter.
From the article...I often get asked how to get more likes on Facebook. While the fastest way to get more fans is to use Facebook advertising (yup I said it) my best results have come from blogging. When I see a spike in my numbers on Facebook, it is almost always right after a blog post I wrote has gotten a lot of exposure.