![How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note] | Social Marketing Revolution | Scoop.it](http://img.scoop.it/JXopndFYvMs9XkpSX6Msajl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The world of marketing is constantly shifting and you need to adapt. Ever since the first years of the world wide web the internet has been threatenin
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What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Martin (Marty) Smith's insight:
Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too. 
Ally Greer's curator insight,
May 6, 11:09 PM
According to this post: 1 Facebook comment = 7 likes 1 Facebook share = 2 comments, 14 likes. I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience. Delete the scoop?
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Complex.com rates the top 25 comments sections on very diverse websites.
Martin (Marty) Smith's insight:
Note the absence of Ecom sites here. Comments and reviews are critical in a post-panda SEO world, so Ecom sites would be well advised to #StealThis from some of these comment sections. Comments are beaautifully self perpetuating. When you ask for them you get more. When you don't you send 2 bad signals - websites without comments say we don't care what you (our potential customers) think and they push comments to other sites such as Yelp (bad idea). Delete the scoop?
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This infographic is in pounds, but you get the idea. I don't agree with the overdraft for PPC or the huge "online PR" budget. So much of something like this comes from how you define things like "online PR".
If I had a $100,000 marketing budget here is how I would spend it:
* $40,000 on some disruptive campaign in 3 to 5 flavors (umbrella so could be tweaked and spun out over each quarter at roughly $10K a quarter).
* $20,000 on content marketing and curation.
* $10,000 Facebook / SMM campaign (to build the list).
* $10,000 SEO to tighten the ropes a tad.
* $10,000 Mobile (to figure it the Heck out).
* $10,000 On some crazy contest, game or new product (expect to lose this).
Minimum ROI for the whole budget would be $3 to $1, great ROI would be $5 to $1 or better and breakeven is acceptable for some of the pieces.
Note I have NO PPC in the starting budget. The $40K umbrella campaign could earn some PPC if acceptance is fast and then falters or if a tiny push could make the difference, but the days when PPC could get anyone's Internet marketing up Everest are gone.
PPC as supplemental as a "step on the gas" move is fine. I've even used PPC to help form campaigns since the feedback is immediate, but PPC is in the backseat until we know where we are going and the cost to get there.
I didn't cut email marketing in only because that is an understood critical component of everything as is social. The $10K social is to create SOCIAL campaigns that could bleed over into other areas if successful.
The key is try as many things in as many different places as possible while paying the rent with a campaign crafted from past success and your read on current trends (the umbrella).
BTW, a "campaign" doesn't mean "free shipping" it means something like Atlantic BT's 15th anniversary, an event so rare in the web development space it deserves a year's worth of Internet marketing (an umbrella theme - the 15th anniversary - with 4 movements Q1 = Social, Q2 = Web Design, Q3 = Mobile and Q4 = Ecom for example).
What about you? How would you spend $100K in online marketing money?
We also have a Facebook thread started on Atlantic BT: http://www.facebook.com/AtlanticBusinessTechnologies