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The world of marketing is constantly shifting and you need to adapt. Ever since the first years of the world wide web the internet has been threatenin
This infographic is in pounds, but you get the idea. I don't agree with the overdraft for PPC or the huge "online PR" budget. So much of something like this comes from how you define things like "online PR". If I had a $100,000 marketing budget here is how I would spend it: * $40,000 on some disruptive campaign in 3 to 5 flavors (umbrella so could be tweaked and spun out over each quarter at roughly $10K a quarter).
* $20,000 on content marketing and curation.
* $10,000 Facebook / SMM campaign (to build the list).
* $10,000 SEO to tighten the ropes a tad.
* $10,000 Mobile (to figure it the Heck out). * $10,000 On some crazy contest, game or new product (expect to lose this).
Minimum ROI for the whole budget would be $3 to $1, great ROI would be $5 to $1 or better and breakeven is acceptable for some of the pieces. Note I have NO PPC in the starting budget. The $40K umbrella campaign could earn some PPC if acceptance is fast and then falters or if a tiny push could make the difference, but the days when PPC could get anyone's Internet marketing up Everest are gone.
PPC as supplemental as a "step on the gas" move is fine. I've even used PPC to help form campaigns since the feedback is immediate, but PPC is in the backseat until we know where we are going and the cost to get there. I didn't cut email marketing in only because that is an understood critical component of everything as is social. The $10K social is to create SOCIAL campaigns that could bleed over into other areas if successful.
The key is try as many things in as many different places as possible while paying the rent with a campaign crafted from past success and your read on current trends (the umbrella). BTW, a "campaign" doesn't mean "free shipping" it means something like Atlantic BT's 15th anniversary, an event so rare in the web development space it deserves a year's worth of Internet marketing (an umbrella theme - the 15th anniversary - with 4 movements Q1 = Social, Q2 = Web Design, Q3 = Mobile and Q4 = Ecom for example).
What about you? How would you spend $100K in online marketing money?We also have a Facebook thread started on Atlantic BT: http://www.facebook.com/AtlanticBusinessTechnologies
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In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet.
add your insight...
Find out how to build consumer trust with Pinterest. Written by Vincent Ng of MCNG Marketing.
Great tips here for the mystery wrapped in an enigma social network - Pinterest. Pinterest is the most asynchronous of social nets meaning its hard to map putting in 2 and taking out 3. Love the multi-channel nature of the tips here. Pinterest is an important community builder. Here are a few tips I would add:* Pinterest is most focused on Pinterest and pinning.
* Pinterest demographics are 6 to 4 women. * Pinterest community boards are amazing because they take care of themselves lowering your social media costs and increasing results. The other reason Pinterest creates trust is its is so beautifully visual. Does put pressure on your visual marketing, but get used to that as all of our visual marketing is under pressure now whether we fully realize it or not :). M
Handy infographic with stats, tips on how to use Vine for business
Determine to figure Vine out.
How The World Spends Its Time Online [INFOGRAPHIC]
I assume by "portals" they mean Yahoo, Wikipedia & dating sites such as eHarmony. Portals are part search, part social and part community. The power of community in the new ecommerce and content marketing can't be over estimated. This is why our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com) is so focused on conversations and the future value they bring.
“ The latest edition of the annual Internet Trends report includes: 1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet a...”
Great charts, graphs and stats here as one would expect from Mary Meeker (one of the better analyst in the world).
Does your business LOVE social media marketing OR are you simply complying with lowest requirements. Take the test to find out and discover tips to learn how to love social media marketing.
Whether you realize it or not you are already creating content and social marketing. These 5 quick and easy content marketing tips help startups and Small To Medium Sized Businesses (SMBs) create maximum return from content curation and cration.
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If you aren't creating LOVE and winning hearts and minds online this Haiku Deck may help you join the revolution (in a good way).
social media is social services too and they are bent
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.
Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty
How often should you post on social media?
Such good information!
As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?
I love this debate and come down firmly on the side of women (lol). Women are more socially gifted in general. Yes I know that is stereotypical thinking, but I keep finding DATA to support the idea. At one point I wanted to write a book. The Feminine Future was going to gather data to prove that women are more gifted and social media and social media is the future of marketing so women = the future of marketing. I haven't been able to write that book, but the truth of it feels even more true now. What do you think? Are men or women better social media marketers?
SMM Lessons From The Pit & The Food BankPoking fun at my @CrowdFunde cofounder Phil Buckley today I wrote a new caption for The Pit's Cuegrass photo. I noted that either Phil was holding court or Cuegrass was coming soon. My "inside" joke with my partner Phil, former "Mayor" of The Pit BBQ in Raleigh, NC, IS THE MOST DISCUSSED CONTENT on my social nets today. Let that statement sink in for a minute.
What do you call it when someone blows up your Tweet? Answer: Social Media GOLD. My "inner circle" social nets have about 12,000 followers. I share content from Scoop.it (daily shares with 2,300 followers @Martin (Marty) Smith ), G+ (2,896 followers share daily https://plus.google.com/u/0/+MartinWSmith/posts ),Twitter (@Scenttrail 4,200 followers share daily http://www.twitter.com/scenttrail ) and Pinterest (4,929 followers post daily http://www.pinterest.com/scenttrail/ ) and the most shared post today is an "inside" joke with a handful of friends. A handful of friends and some SMART social media marketers shared some great social media marketing lessons today! The Pit, our favorite BBQ joint in downtown Raleigh immediately RTed my new caption of their photo with a supportive tag ("now that's a caption"). The Pit's RT prompted several Cuegrass, the event I wrote the new caption for, vendors to RT too. This is the POWER of the recognized conversation. The Pit could have been MAD I wrote a new caption for their Cuegrass event pic. Nope, too smart for that they provided encouragement and RTed demonstrating what Phil and I are working so hard to create at CrowdFunde - conversations RULE.AND the more responsive, lean, funny and fun your social content is the more shares you achieve. The more shares you achieve the more awareness you gain. When I opened a new chapter on Cuegrass the Pit jumped on it. Now I see Phil got home and joined the conversation. Phil's nets are the size of mine so the Pit just picked up 20,000 potential followers or attendees at this year's Cuegrass (I still don't even know what it is lol). So, not only is the Pit the home of our favorite BBQ and Cuegrass, but today they've put their secret rub down long enough to share two important social marketing lessons:* When someone is talking about YOU ENCOURAGE THEM. * Encourage them IN Social Media so the "lesson' is immediately shared and "social kudos" points transfer. Duh, who knew. Actually LISTENING and being SOCIAL are important to social media marketing success. The Pit knew, several of their vendors know and the Food Bank knows (https://twitter.com/FoodBankCENC ). In Fact my "cool follow of the day" award goes to the Food Bank of Central and Eastern North Carolina since they FOLLOWED ME! Not giving them the award for following me as much as seeing a great conversation and jumping in with both feet. Every Twitter following that is only a tiny % of those following them could take a lesson from the Food Bank. You can't create relationships with people you don't follow. And, as the Food Bank demonstrated, when you see a great conversation happening jump in, SHARE and FOLLOW. What do you call it when someone writes a new caption for your photo? Answer: User Generated Content GOLD and I hope you are as smart about what to do with SMM gold as the tribe that formed around my "inside joke" on The Pit's Cuegrass photo today. And whatever Cuegrass is and whenever it is happening I hope it is as fun as the picture :). Marty
"Being active in social media platforms does not mean that you are guaranteed to get higher rankings and better exposure. Sadly, most companies are failing at social media marketing as they are either not implementing the right tactics to market themselves properly.
And when told to classify the different types of people who are failing at social media marketing, I came up with 3 categories."
This post was titled "3 People Who Fail At Social Media". I thought these three mistakes were more tactical than personal:* Let's Create A Facebook Account (and then never use it).
* Let's post some stuff and hope (have to be smarter than that).
* Let's like and comment.The post makes the correct point that being present and real on social media is the key to winning no matter what kind of person you are.
[Optimization] Forward-looking businesses are using social logins as a method to help increase conversions, improve user engagement and user experience, and gather more accurate data about users.
If you're using social logins - or plan to use them - here are nine things you should consider:
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
Social media is about being social...who knew :).
When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...
Great post with "inside baseball" secrets from a trusted source.
Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.
Great share from my G+ friend Mike Alton. Many cast aspersions on Klout as an idea. I don't. Klout is what helps us SEE into the social radar. Like any "modeled" number your Klout score will go up and down, but THAT is valuable information. To deny Klout is to deny the importance of social media and such denial is becoming increasingly crazy.
Content Curation, Maria Popova, Combinatorial Creativity, Patterns, New Value Systems, Multi-Directional Curation
CrowdFunde moved away from where we started. We need a new name and hope you will VOTE for your favorite name or share ideas of your own.
I swear beating cancer was easier than finding this darn name (lol). Marty
"Google’s growth is ultimately limited by the population of users and that itself is a predictable number."Marty NoteWe wrote about this last week on G+ (https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz ) with a graph showing Year over Year Google search growth slowing as smartphone and social media adoption goes crazy.
Marty Note - Life Going To the DogsCongrats to our friends at Durham, NC based Dognition for yet another amazing mention in last Saturday's New York Times. Dognition is a cool product. It's a Myers-Briggs personality profile for your dog.How can you find out your dog's personality? Easy, you play with your dog just like you normally would, but this time you take some notes. Dognition is reporting amazing benefits from knowing a dog's personality including:* Helps get rescue dogs adopted.
* Helps owners know how to interact with their dogs better.
* Trains owners (lol). * Helps dog owners thinking about adopting another dog understand what kind of dog might be best. We are helping out at Dognition and may be developing a IndieGoGo campaign to see how many rescue dogs we can get adopted (love that crowdfunding). Stay tuned and check out https://www.dognition.com
UGC = Trusted, You...Not So MuchLove it when someone makes our +CrowdFunde points for us. This post, shared by +Phil Buckley, shows how Millennials trust #UGC (User Generated Content) more than a website's marketing voice.Duh, of course they trust #socialmediamarketing and UGC since it is where they and their friends LIVE via their #smartphones . The CONVERSATION is the new means of mem transfer.* Will be writing more about this for our bloghttp://www.crowdfunde.com* "Meme transfer" sounds confusing and dense, but if you think of your products as content and #SMM as a way to share your content then you are already engaged in "meme transfer". When an article like this one points out who the next generation trusts - their friends on social media - every #Internetmarketer should take notice.We've not only taken notice we are building a tool to harvest UGC called+CrowdFunde. Good news is Millenials (and soon everyone else btw) trust User Generated Content (UGC). Bad news? Millennials trust UGC and your website doesn't have a way to ask for UGC, analyze it once you get it or take an action based on it. OUCH!That ouch is why we are spending +Triangle StartUp Factory's money to create CrowdFunde :). Marty Love it when someone confirms our thinkinghttp://www.crowdfunde.com
Tackling a social media marketing plan is a bit like eating an elephant - you gotta do it just one bite at a time. Marty NoteGreat starter advice here such as:
Steer clear of divisive topics. Sharing strong opinions on sensitive topics – from politics to parenting – can alienate potential customers. Especially if they have nothing to do with your business, keep opinions away from your social media.
Share and share alike. If you want to grow your network, take the time to provide feedback to people you network with. Share comments on posts in Google+ circles, “like” things on Facebook, take the time to retweet. Oftentimes people in your community will respond in kind.
Add insight. Providing tips or insight to your network gives your business credibility. Take the time to share information that your customers may value.
Master the #hashtag. If you haven't come to the realization social media IS your business never too late to get with the program. Get started with social media.
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Marty NoteLove being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).
These figures displayed in the infographic help show just how powerful social media sites are. Unsurprisingly Facebook has one of the highest amount of users which could suggest when it comes to an IMC program and using social media, Facebook should be strongly taken into consideration alongside the other platforms shown in this infographic.