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How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note]

How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note] | Social Marketing Revolution | Scoop.it
The world of marketing is constantly shifting and you need to adapt. Ever since the first years of the world wide web the internet has been threatenin
Martin (Marty) Smith's insight:

This infographic is in pounds, but you get the idea. I don't agree with the overdraft for PPC or the huge "online PR" budget. So much of something like this comes from how you define things like "online PR". 

If I had a $100,000 marketing budget here is how I would spend it:

* $40,000 on some disruptive campaign in 3 to 5 flavors (umbrella so could be tweaked and spun out over each quarter at roughly $10K a quarter).

* $20,000 on content marketing and curation.

* $10,000 Facebook / SMM campaign (to build the list).  

* $10,000 SEO to tighten the ropes a tad.

* $10,000 Mobile (to figure it the Heck out).
* $10,000 On some crazy contest, game or new product (expect to lose this).

 

Minimum ROI for the whole budget would be $3 to $1, great ROI would be $5 to $1 or better and breakeven is acceptable for some of the pieces. 

Note I have NO PPC in the starting budget. The $40K umbrella campaign could earn some PPC if acceptance is fast and then falters or if a tiny push could make the difference, but the days when PPC could get anyone's Internet marketing up Everest are gone.

 

PPC as supplemental as a "step on the gas" move is fine. I've even used PPC to help form campaigns since the feedback is immediate, but PPC is in the backseat until we know where we are going and the cost to get there. 

I didn't cut email marketing in only because that is an understood critical component of everything as is social. The $10K social is to create SOCIAL campaigns that could bleed over into other areas if successful.


The key is try as many things in as many different places as possible while paying the rent with a campaign crafted from past success and your read on current trends (the umbrella).  

BTW, a "campaign" doesn't mean "free shipping" it means something like Atlantic BT's 15th anniversary, an event so rare in the web development space it deserves a year's worth of Internet marketing (an umbrella theme - the 15th anniversary - with 4 movements Q1 = Social, Q2 = Web Design, Q3 = Mobile and Q4 = Ecom for example).  


What about you? How would you spend $100K in online marketing money?

We also have a Facebook thread started on Atlantic BT: http://www.facebook.com/AtlanticBusinessTechnologies  

 

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Lessons In Creating & Protecting Scaled Community TED Talk via Twitter's Del Harvey @delbius

When hundreds of thousands of Tweets are fired every second, a one-in-a-million chance — including unlikely sounding sounding scenarios that could harm users...


Martin (Marty) Smith's insight:

When a 1 in a million thing happens 500 times a day, there are not 500,000,000 tweets a day, you have to think in scale as Del Harvey explains in her excellent TED Talk. Community demands a proactive stance or, as Harvey explains, having someone think about and prevent catastrophe.

"I pause and think, how could all of this go horribly wrong?" The idea of visualizing catastrophe is a must when one in a million happens 500 times a day.

Great example of how a community manager must think "in scale" and create "smart protections" that help without hindering.


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5 Social Media Marketing Safety Tips: Part 2

5 Social Media Marketing Safety Tips: Part 2 | Social Marketing Revolution | Scoop.it
In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet.

Martin (Marty) Smith's insight:

add your insight...

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Building Consumer Trust With Pinterest

Building Consumer Trust With Pinterest | Social Marketing Revolution | Scoop.it
Find out how to build consumer trust with Pinterest. Written by Vincent Ng of MCNG Marketing.

Via Kelly Lieberman
Martin (Marty) Smith's insight:

Great tips here for the mystery wrapped in an enigma social network - Pinterest. Pinterest is the most asynchronous of social nets meaning its hard to map putting in 2 and taking out 3. 

Love the multi-channel nature of the tips here. Pinterest is an important community builder. Here are a few tips I would add:

* Pinterest is most focused on Pinterest and pinning.

* Pinterest demographics are 6 to 4 women.
* Pinterest community boards are amazing because they take care of themselves lowering your social media costs and increasing results.  

The other reason Pinterest creates trust is its is so beautifully visual. Does put pressure on your visual marketing, but get used to that as all of our visual marketing is under pressure now whether we fully realize it or not :). M 

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Vine for Business [Infographic] | Social Media Delivered

Vine for Business [Infographic] | Social Media Delivered | Social Marketing Revolution | Scoop.it
Handy infographic with stats, tips on how to use Vine for business
Martin (Marty) Smith's insight:

Determine to figure Vine out.

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Power of Community: World Online Time Infographic - AllTwitter

Power of Community: World Online Time Infographic - AllTwitter | Social Marketing Revolution | Scoop.it
How The World Spends Its Time Online [INFOGRAPHIC]
Martin (Marty) Smith's insight:

I assume by "portals" they mean Yahoo, Wikipedia & dating sites such as eHarmony. Portals are part search, part social and part community. The power of community in the new ecommerce and content marketing can't be over estimated.

This is why our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com) is so focused on conversations and the future value they bring.

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KPCB Internet trends 2014

“ The latest edition of the annual Internet Trends report includes: 1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet a...”


Via Frank Delmelle, massimo facchinetti, Suvi Salo
Martin (Marty) Smith's insight:

Great charts, graphs and stats here as one would expect from Mary Meeker (one of the better analyst in the world). 

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Does Your Business or Brand LOVE Social Marketing? Take The Test via @HaikuDeck by Martin Smith

Does Your Business or Brand LOVE Social Marketing? Take The Test via @HaikuDeck by Martin Smith | Social Marketing Revolution | Scoop.it
Does your business LOVE social media marketing OR are you simply complying with lowest requirements. Take the test to find out and discover tips to learn how to love social media marketing.
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5 Content Marketing Tips For Startups & SMBs via @HaikuDeck

5 Content Marketing Tips For Startups & SMBs via @HaikuDeck | Social Marketing Revolution | Scoop.it
Whether you realize it or not you are already creating content and social marketing. These 5 quick and easy content marketing tips help startups and Small To Medium Sized Businesses (SMBs) create maximum return from content curation and cration.
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Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck

Social Media Is About Being SOCIAL..Who Knew via @HaikuDeck | Social Marketing Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If you aren't creating LOVE and winning hearts and minds online this Haiku Deck may help you join the revolution (in a good way). 

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Clare Wakeman's curator insight, April 26, 2:54 PM

social media is social services too and they are bent

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3 Simple Online Marketing Tactics | Ping! Zine

3 Simple Online Marketing Tactics | Ping! Zine | Social Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:
LOVED that this post tells you lots of online marketing can take TIME. Not this post though. They are going to share the low hanging fruit. Only problem is then they suggest social media and blogging. Both very important but TIME is needed.
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Social Media Frequency: How Often to Post to Facebook, Twitter

Social Media Frequency: How Often to Post to Facebook, Twitter | Social Marketing Revolution | Scoop.it
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.

Via Official AndreasCY, John van den Brink
Martin (Marty) Smith's insight:

Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty

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Official AndreasCY's curator insight, April 13, 7:22 AM

How often should you post on social media?

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The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith

The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith | Social Marketing Revolution | Scoop.it

As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?

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Are Women Better Social Media Marketers? Answer: Yes

Are Women Better Social Media Marketers? Answer: Yes | Social Marketing Revolution | Scoop.it

I love this debate and come down firmly on the side of women (lol). Women are more socially gifted in general. Yes I know that is stereotypical thinking, but I keep finding DATA to support the idea. At one point I wanted to write a book.

The Feminine Future was going to gather data to prove that women are more gifted and social media and social media is the future of marketing so women = the future of marketing. I haven't been able to write that book, but the truth of it feels even more true now.

What do you think? Are men or women better social media marketers?

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How Do You Create 'Heroic Content'?…

How Do You Create 'Heroic Content'?… | Social Marketing Revolution | Scoop.it

How Do You Create 'Heroic Content'?
You create heroic content by knowing that is what you are trying to do. You create heroic content by RISKING things (reputation, your brand, your ideas). You create heroic content by rejecting the lemmings rush toward the next Internet marketing tactic and embracing them all IN SERVICE to some greater idea.

What's your company, brand or website's movement, manifesto and who is in your tribe? Immediately after you create heroic content that gets you in the game (your About page for example), then begin asking for help. Don't wait or hesitate.

It will be slow going at first, but hang in there and keep asking. One thing we've learned the hard way is people want to help especially those willing to risk all, to share the "inside baseball" content only they know and people who want to help first and are worried about returns a distant third.

One way you create heroic content is to be a hero and beginning is easier than you think AND much easier than mastering one more soon to be diminishing return tactic. Helping create Heroic Content is our Startup Factory funded startup's mission (http://www.curagami.com). Hope you will join us, help us, criticize us and care.

We are all in. The boats have been burned and we want to make Curagami HELPFUL and WISE beyond its years. Hope you will help.
http://www.curagami.com/featured/social-media-marketing-dead-yes/

& we built on that post on LinkedIn
https://plus.google.com/102639884404823294558/posts/ffq4jhbRZbv

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3 Tactics That Fail At Social Media Marketing

3 Tactics That Fail At Social Media Marketing | Social Marketing Revolution | Scoop.it

"Being active in social media platforms does not mean that you are guaranteed to get higher rankings and better exposure. Sadly, most companies are failing at social media marketing as they are either not implementing the right tactics to market themselves properly.

 

And when told to classify the different types of people who are failing at social media marketing, I came up with 3 categories."

Martin (Marty) Smith's insight:

This post was titled "3 People Who Fail At Social Media". I thought these three mistakes were more tactical than personal:

* Let's Create A Facebook Account (and then never use it).

* Let's post some stuff and hope (have to be smarter than that).

* Let's like and comment.

The post makes the correct point that being present and real on social media is the key to winning no matter what kind of person you are.  

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Agnipravo Sengupta's comment, July 20, 3:15 AM
Thanks for the great insight, Martin...
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9 Great Things To Know About Social Login - via @GrowthHackers

9 Great Things To Know About Social Login - via @GrowthHackers | Social Marketing Revolution | Scoop.it
[Optimization] Forward-looking businesses are using social logins as a method to help increase conversions, improve user engagement and user experience, and gather more accurate data about users.


If you're using social logins - or plan to use them - here are nine things you should consider:


  • 86% of Users Report Being Bothered By Having To Create New Accounts On Websites.
  • 77% of Users Believe Social Login Is A Good Registration Solution.
  • 92% of Users Will Leave A Site Instead Of Resetting or Recovering Login Info.
  • 88% of Users Admit to Entering Incomplete or Incorrect Data on Registration Forms.
  • 100% of The Blue Research Poll Participants Reported Receiving Irrelevant Information & Promotions.
  • 78% of People Say They’ll Post Messages to Their Social Network About Products & Services They Like
  • Better Data Means (Potentially) Better Marketing Decisions.
  • 82% Of Users Said They’d Consider Trying A New Product If Someone In Their Social Network Recommended It.
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Social Media: It's The conversation, Stupid A a @HaikuDeck

Social Media: It's The conversation, Stupid A a @HaikuDeck | Social Marketing Revolution | Scoop.it
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
Martin (Marty) Smith's insight:

Social media is about being social...who knew :).

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Master This Content Formula To Dominate Any Social Media Platform - Copyblogger via @_bradmiller

Master This Content Formula To Dominate Any Social Media Platform - Copyblogger via @_bradmiller | Social Marketing Revolution | Scoop.it
When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...
Martin (Marty) Smith's insight:

Great post with "inside baseball" secrets from a trusted source. 

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Klout: How Social Media Helps Build Your Business

Klout: How Social Media Helps Build Your Business | Social Marketing Revolution | Scoop.it
Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.
Martin (Marty) Smith's insight:

Great share from my G+ friend Mike Alton. Many cast aspersions on Klout as an idea. I don't. Klout is what helps us SEE into the social radar. Like any "modeled" number your Klout score will go up and down, but THAT is valuable information.

To deny Klout is to deny the importance of social media and such denial is becoming increasingly crazy.

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Creativity From Brain Pickings via @HaikuDeck

Creativity From Brain Pickings via @HaikuDeck | Social Marketing Revolution | Scoop.it
Content Curation, Maria Popova, Combinatorial Creativity, Patterns, New Value Systems, Multi-Directional Curation
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Our KINGDOM for A NAME - Help A Startup NOT Jump Off The Roof!

Our KINGDOM for A NAME - Help A Startup NOT Jump Off The Roof! | Social Marketing Revolution | Scoop.it
CrowdFunde moved away from where we started. We need a new name and hope you will VOTE for your favorite name or share ideas of your own.
Martin (Marty) Smith's insight:

I swear beating cancer was easier than finding this darn name (lol). Marty

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Life After Google: Why Google Isn't Growing & More PAIN Ahead [ + exclusive chart link]

Life After Google: Why Google Isn't Growing & More PAIN Ahead [ + exclusive chart link] | Social Marketing Revolution | Scoop.it

"Google’s growth is ultimately limited by the population of users and that itself is a predictable number."

Marty Note
We wrote about this last week on G+ (https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz ) with a graph showing Year over Year Google search growth slowing as smartphone and social media adoption goes crazy.

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Life Goes To The Dogs: Congrats Friends @Dognition On Great NYT Mention

Life Goes To The Dogs: Congrats Friends @Dognition On Great NYT Mention | Social Marketing Revolution | Scoop.it

Marty Note - Life Going To the Dogs
Congrats to our friends at Durham, NC based Dognition for yet another amazing mention in last Saturday's New York Times. Dognition is a cool product. It's a Myers-Briggs personality profile for your dog.

How can you find out your dog's personality? Easy, you play with your dog just like you normally would, but this time you take some notes. Dognition is reporting amazing benefits from knowing a dog's personality including:

* Helps get rescue dogs adopted.

* Helps owners know how to interact with their dogs better.

* Trains owners (lol).
* Helps dog owners thinking about adopting another dog understand what kind of dog might be best.

We are helping out at Dognition and may be developing a IndieGoGo campaign to see how many rescue dogs we can get adopted (love that crowdfunding). Stay tuned and check out
https://www.dognition.com

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UGC = Trusted, You...Not So Much: Millennials Trust UGC More than YOU

UGC = Trusted, You...Not So Much: Millennials Trust UGC More than YOU | Social Marketing Revolution | Scoop.it

UGC = Trusted, You...Not So Much
Love it when someone makes our +CrowdFunde points for us. This post, shared by +Phil Buckley, shows how Millennials trust #UGC  (User Generated Content) more than a website's marketing voice.

Duh, of course they trust #socialmediamarketing  and UGC since it is where they and their friends LIVE via their #smartphones . The CONVERSATION is the new means of mem transfer.

* Will be writing more about this for our blog
http://www.crowdfunde.com

"Meme transfer" sounds confusing and dense, but if you think of your products as content and #SMM  as a way to share your content then you are already engaged in "meme transfer". When an article like this one points out who the next generation trusts - their friends on social media - every #Internetmarketer should take notice.

We've not only taken notice we are building a tool to harvest UGC called+CrowdFunde. Good news is Millenials (and soon everyone else btw) trust User Generated Content (UGC). Bad news? Millennials trust UGC and your website doesn't have a way to ask for UGC, analyze it once you get it or take an action based on it. OUCH!

That ouch is why we are spending +Triangle StartUp Factory's money to create CrowdFunde :). Marty   

Love it when someone confirms our thinking
http://www.crowdfunde.com  

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Social Media Marketing's Party Has Started!

Social Media Marketing's Party Has Started! | Social Marketing Revolution | Scoop.it

Tackling a social media marketing plan is a bit like eating an elephant - you gotta do it just one bite at a time. 

Marty Note
Great starter advice here such as:

Steer clear of divisive topics. Sharing strong opinions on sensitive topics – from politics to parenting – can alienate potential customers. Especially if they have nothing to do with your business, keep opinions away from your social media.

Share and share alike. If you want to grow your network, take the time to provide feedback to people you network with. Share comments on posts in Google+ circles, “like” things on Facebook, take the time to retweet. Oftentimes people in your community will respond in kind.

Add insight. Providing tips or insight to your network gives your business credibility. Take the time to share information that your customers may value.

Master the #hashtag. 

If you haven't come to the realization social media IS your business never too late to get with the program. Get started with social media.  

 

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Witmer Group's comment, April 6, 11:59 AM
Thanks for scooping and sharing!
Witmer Group's comment, April 9, 11:54 AM
Thank you for scooping!