Social Marketing Revolution
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What Are The Benefits Of Becoming A Social Business?

What Are The Benefits Of Becoming A Social Business? | Social Marketing Revolution | Scoop.it
  While becoming a social business is much less expensive than most companies realize, it does take time and resources. A fair question is, what’s in it for me? Or in this case, what is in it...
Martin (Marty) Smith's insight:

Tenets of a "social business" extend beyond Social Media Marketing into areas such as Quirky product development (sharing process as product), being present in real time and tuning the top of your content marketing to meet the conversions at the bottom. 

Excellent post here from Steve about what is in it for your company (or you personally) to become a "social business" in 2013.  

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Layered storytelling – the art of the future

Layered storytelling – the art of the future | Social Marketing Revolution | Scoop.it
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…
Martin (Marty) Smith's insight:

Marty Note - Layered Storytelling
I don't understand "layered storytelling" as much as I would like to yet, but boy I know it is going to be huge. The idea is not complicated - we need to tell stories over time and content types. The execution is what is hard and complicated enough so I'm going to read this post several times before weighing in further.

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Blab: Live Conversations Tool Could Be Cool

Blab: Live Conversations Tool Could Be Cool | Social Marketing Revolution | Scoop.it

Welcome to Blab, a place to watch, join, and interact with live conversations about the topics that matter most to you.

Martin (Marty) Smith's insight:

Blab
There are conversations going on now you would probably find interesting. What if you had a tool that let you listen in on conversations? My friend Eric Garrision, CEO of WTE.net , is stopping by later. 

Eric and I will discuss what worked this holiday selling season for his 300 e-commerce clients. What if you could hear that conversation. May prove helpful right? Blab may make just such an impromtu real-time tap into Eric and my conversation about the future of e-com possible.

And that could be cool :). Marty  

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Does Blogging Matter to Social Media

Does Blogging Matter to Social Media | Social Marketing Revolution | Scoop.it

Blogging and Social Media
Asking if blogging matters to social media is to ask the wrong question in the wrong way. Social media, like blogging, is a marketing tactic. Like all marketing tactics blogging and social media should come wrapped in a blanket of strategy.

Like all marketing strategy the tactical and strategic blanket that wraps blogging and social media should start with a brand's why - the raison d'être for a product, company, brand or service to exist. 

Every communication should flow from the spring of what Simon Sinek so well defined in his must read book Start With Why (use that link to buy the book on Amazon to make a small donation to cure cancer).  Sharing is what is happening. 
 
The "sharing economy" may be part hyperbole, but sharing is a form of communication and a tactic and a strategy few can afford to not embrace. Our Curagami post notes the importance of content curation in support of blogging.

We mention @Scoop.it as the best content curation tool we know and use. Curation is important to form community and so your voice doesn't begin to sound shrill and demanding. Better to curate the relevant (to your branding) communication of others than attempting to create (write or blog) you way to submission these days. 

Blogging, done right, is a conversation between a company, brand or product's WHY and customer reactions, ideas and desire to join the movement. Movements are bigger ideas than brands, but smart brands have harnessed the power of bigger ideas.

Nike's Just Do It, North Face's "Never Stop Exploring" and Apple's Think Different are all brilliant examples of connecting brands to bigger ideas (read Jim Stengel's excellent Grow for more on Brand Ideals). Blogging is a share and so a natural extension of harnessing brands to movements and bigger ideas.

Goes blogging matter? Yes and in more ways than we know or fully appreciate. Is blogging critical to social media? Yes since blogging confirms a company, brand or products digital listening skills while reaffirming the brand, company or website's presence in the game / conversation.  

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Add Scoop.it Feeds To Your BLog or Website: the Easy HOW & WHY via Curagami

Add Scoop.it Feeds To Your BLog or Website: the Easy HOW & WHY via Curagami | Social Marketing Revolution | Scoop.it

Adding Feeds To your Blog / Site
I wrote a Curagami post recently about how the future of ecommerce is a symphony of feeds. (http://www.curagami.com/ecommerce-future-a-symphony-of-feeds/?v=7516fd43adaa ). One tool, our beloved @Scoop.it, is leading the way in making it easy to curate with your left hand and add valuable content with your right. 

This post shares the 5 easy steps to add Scoop.it feeds to your blog or website.  

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Ello Goes Mobile & Worries About Becoming Walmart of Social

Ello Goes Mobile & Worries About Becoming Walmart of Social | Social Marketing Revolution | Scoop.it

Ello No Worries
Here is what I just posted on GPlus about Ello worrying about becoming the Walmart of social if they allow selling:

1. Setting up authorize.net gateways isn't easy.
2. Getting PCI compliance from banks and credit cards isn't easy.
3. NO ONE has shown how a social feed can be successfully monetized.

So to the team at Ello I would say imagine you are about to take a trip around the world. You are at the foot of your driveway and "becoming the Walmart of social" is a world away :). M

PS. If Ello allows selling what does that do to their "no ads" positioning?  

Maybe the first thing to worry about is scaling their social network to a point where it is beloved and used by us INSTEAD of Facebook or Twitter then worrying about becoming the Walmart of social may make some sense. 

In my mind this is another social net whose invitation only beta has all but killed it.  So worry less, do more is my advice. 


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Social Media Darwinism - Curagami

Social Media Darwinism - Curagami | Social Marketing Revolution | Scoop.it

Social Media Darwinism
The world is irretrievably social. If you combine the Eli Pariser’s “Filter Bubbles” with how social media is becoming a search engine you will understand how your online branding and marketing can win and win big. 

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Why LinkedIn Doesn't Work for Content Marketing

Why LinkedIn Doesn't Work for Content Marketing | Social Marketing Revolution | Scoop.it

Why LinkedIn Doesn't Work for Content Marketing
Having a fascinating conversation with +Cendrine Marrouat about LinkedIn. Linkedin's "edgerank" or whatever they are using to depress how many of my connections see content I post IN LinkedIn is working. 

I created a test between Linkedin and my blog recently posting half on Scenttrail marketing (http://www.scenttrail.com/why-im-not-an-seo/ ) and the other half on LinkedIn (https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith ) Scenttrail Marketing, my personal blog I just dusted off, crushed Linkedin confirming what we've been feeling - there is no "there" there for LI and content markeitng. 

Post continues on G+ where there is a there there despite naysayers.l  

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Martin (Marty) Smith's comment, May 21, 2015 9:13 AM
@massimo facchinetti Thanks for the share my friend. Good to see you again! Marty
Martin (Marty) Smith's comment, May 21, 2015 9:13 AM
@steve batchelder thanks for sharing Why I'm Not A SEO Steve and good to "see" you too :). Marty
Karen Dietz's comment, May 21, 2015 1:20 PM
Wow -- great info Marty. I post my scoops to LinkedIn but don't count on it for much. I get likes from folks already following me. Not sure there's any value there.
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Marketing Master Class: Tapping Friends of Friends - YouTube

Online merchants must tap their networks, empower brand advocates and ask for help. This YouTube Video continues notes for our 4.16 FedEx Ecommerce Summit presentation.

Every ecommerce site has more network than they realize. This short video explains how to tap and empower brand advocates to reach friends of friends of friends.

Haiku Deck
http://shar.es/1gJjQd
Relates to slide #12

YouTube VIdeo Notes
https://youtu.be/D42UJry11w8

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Cool Tools of the Week by Robin Good

Cool Tools of the Week by Robin Good | Social Marketing Revolution | Scoop.it

Weekly Cool Tools from The Tool Guy
If you've never followed or read Robin Good's tool reviews they are works of art. Robin is the best "tool guy" on the planet. Robin has started sending out a weekly Tools of the Week email. Here are his selections for this week:

1) Mobile Visitors Insta-check
http://mobileratio.com/
 
2) Google Mobile Compatibility Rating
3) Free Live Chat
 
4) Save & Organize
 

5) Cloud Storage Cost Comparisons
https://cloudvertical.com/


Foll @Robin Goodand subscribe to his Tech Tool Roundup (couldn't find the link to encourage subscription, so Robin if you read this ping the link to subscribe and will include).

Sign up for Robin's Newsletter Here:
http://forms.aweber.com/form/61/518534561.htm

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Robin Good's comment, March 20, 2015 6:28 PM
Thank you Marty! To sign-up for my newsletter you can send your readers here: http://forms.aweber.com/form/61/518534561.htm
Alicia Rodriguez Ruiz's comment, March 23, 2015 2:20 PM
My pleasure
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So Wrong Don't Know Where To Begin - Content Strategy vs Content Marketing (NOT)

So Wrong Don't Know Where To Begin - Content Strategy vs Content Marketing (NOT) | Social Marketing Revolution | Scoop.it

The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.

Marty Note
There are two groups of content marketers. One group CONTENT MARKETS. We would put the outstanding curation skills of @Neil Ferreein this group. The other group WRITES about what content marketing SHOULD BE.

This post comes from group #2. In the abstract everything they say is correct, but in the cold light of actual content marketing they create distinctions without differences.

A website and the content marketing within it are an ant hive. Things are popping, moving and changing all the time. I love the house blue print idea. That''s rich. If you create such static plans please come compete with one of our customers.

Watch Joy Ito discuss the need to become a NOWIST (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en )and you will see how absurd attempting to blueprint something as dynamic as the web and your website's place in it is.

Now watch Eli Pariser discuss how impossible it is to reach anyone now in his Filter Bubbles TED Talk (http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en ) and realize the implication is your marketing is PROXY marketing.

Since you can't get inside the perimeter of new customers due to filter bubbles finding, grooming and empowering brand advocates is a must. How do you map the immediate give and take between you, customers and brand perceptions?

Love this nonsense from the post:

"Content marketing, on the other hand, is typically a soft-sell sales approach to attract customers and retain them through creating and delivering relevant, meaningful content. It’s essentially a combination of sales techniques and organic marketing, all in one. The trick is disguising your efforts well enough that your customers don’t know they’re being sold, but rather feel like they are becoming better informed. In content marketing, you designate specific audiences that you want to “pitch” content to, and once they bite you work to drive profitable customer action through consistently curating content you feel will help shape their behavior to result in conversion."

WOW, that is so WRONG I don''t know where to begin. Tricking people these days is a nonstarter. Read Simon Sinek's Start With Why for a better  understanding of what is happening now and ignore, "the trick is...".


There are no TRICKS anymore. The only trick left is being YOU, sharing YOU and being open to a new YOU thanks to the NOWIST fast feedback loops your advocates will help create.

Neil was kind to this post. Follow HIM, ignore the post.

Be sure to read the great comment by @Neil Ferreetoo reinforcing my belief HE (Neil) is the #mustfollow take away from this post.



Via Neil Ferree
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Neil Ferree's curator insight, March 14, 2015 9:55 PM

There are plenty of "experts" that will tell you before you execute a content marketing strategy, you need to know who your audience is and what keeps them up and night and then then just give them what they want.


There's more to it than that of course, but it all boils down to addressing the WiiFM factor. Handle that and your content marketing plan should get the results you seek.

Neil Ferree's comment, March 15, 2015 12:08 PM
Its an over simplification, but my experience shows that the better I get at addressing the WiiFM factor, the more social engagement my CC efforts attract. Like you Marty, I don't believe everything I read on the Internet ;-)
Robin Good's comment, March 21, 2015 4:41 AM
Yes Marty, I am glad you see it too: "There are no TRICKS anymore."
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How To Create A Perfect Tweet [INFOGRAPHIC] via @MarketingHits

How To Create A Perfect Tweet [INFOGRAPHIC] via @MarketingHits | Social Marketing Revolution | Scoop.it
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great Brian Yanish share (as always).

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Ellen Trottier Stender's curator insight, March 8, 2015 10:46 AM

For those of us who are visual learners, this is a great info graphic on how to make a perfect Tweet!

Pyramid Point Acct.'s curator insight, March 9, 2015 8:44 AM

how to write a best tweet....

Tamasa Nelson's curator insight, March 16, 2015 10:49 PM

Info graphics are a great way to assemble and distribute information, especially data in one document. Teachers can request their students to compile data and create a visual to share quantifiable information.

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Google+ Split: What Does It Bode for Future? via Mark Traphagen

Google+ Split: What Does It Bode for Future? via Mark Traphagen | Social Marketing Revolution | Scoop.it

.Horowitz confirmed that Google plans to split off Hangouts and Photos as their own products separate from Google+. Horowitz will be in charge of Photos and "The Stream," which is what he called the social network part of G+ in his announcement.While Google Product

Marty Note
Excellent post by Mark that confirms G+ is changing but unlikely to be junked. As I heard Mark propose in a speaking engagement - use G+ as a powerful engine and you get views, conversations and a great free tool that works FOR your content not against it.

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Marijo's curator insight, March 3, 2015 11:28 AM

I'm always interested in news about Google, how about You? Here is a scoop of a scoop about G+ from Martin (Marty) Smith via Mark Traphagen.

 

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The $240,000 Nissan Rogue Social Marketing Event That Didn't Happen- Curagami

The $240,000 Nissan Rogue Social Marketing Event That Didn't Happen- Curagami | Social Marketing Revolution | Scoop.it

The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.

As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.

We may NEVER need water and canned goods...sadly.


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Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year

Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year | Social Marketing Revolution | Scoop.it
Sunday's Denver-Carolina game saw 27 million tweets, down about 25 percent from the number of tweets sent during the 2015 Super Bowl. On Facebook, the drop was just as big.
Martin (Marty) Smith's insight:
End of the beginning or beginning of the end?
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Lessons From Links: Learning From Top 10 Curagami Posts

Lessons From Links: Learning From Top 10 Curagami Posts | Social Marketing Revolution | Scoop.it

Lessons From Links
We learned 3 big things from doing some spreadsheet work and producing this REPORT about Curagami's Top 10 Posts by Links In:

* Know Your 80-20 Rule
* Surf Waves Don't Create Them

* Write What You Know & Tell Stories

Learn more about what we learned from Curagami's links: 

http://www.curagami.com/top-curagami-posts-by-links/?v=7516fd43adaa 

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Twitter For SMBs: 7 Quick Tips

Twitter For SMBs: 7 Quick Tips | Social Marketing Revolution | Scoop.it

Twitter For SMBs
Twitter Basics for SMBs shares 7 quick tips to improve your Twitter tribe making skills. Building online community is crucial, so follow these 7 tips:

* Follow Back

* @ Messages

* Sip Don't Drink

* Curate

* Say Thanks

* ReTweet

* Tweet

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How Snapchat Is Changing Social Media Marketing

How Snapchat Is Changing Social Media Marketing | Social Marketing Revolution | Scoop.it
Snapchat and Wickr are tearing up the social marketing playbook.

While it's no news that social media use has become fractured, a new Pew Research Center report shows just how increasingly complex it's become.

About 36 percent of U.S. smart phone owners are using messaging apps like Kik and iMessage, according to Pew. Apps like Snapchat and Wickr, which automatically delete sent messages, claim 17 percent of smartphone owners as users. 

"Users now have dozens of options to communicate with others as broadly or narrowly as they like," says Maeve Duggan, lead author of the report, which was based on phone interviews with nearly 2,000 U.S. adults, most of them Internet users.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Great read from @marketinghits (Brian Yanish).
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Is Social Media Killing Game of Thrones & Artists, Creators and Audience Relationships?

Is Social Media Killing Game of Thrones & Artists, Creators and Audience Relationships? | Social Marketing Revolution | Scoop.it

HBO’s Games &  Game Theory
Game of Thrones season 5 finale was disturbing, depressing and as close to experiencing chemotherapy by watching TV you will ever get (and we hope you ever get period). The season 5 finale has us wondering if social media marketing is changing the way we create art and not always in good ways. 

What about you? Share your GOT and social media thoughts on Curagami: http://www.curagami.com/magical-thinking/news/game-of-thrones-whack-a-mole/  

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Queen of Pinterest: Great Memorial Day Pins! Join & Contribute

Queen of Pinterest: Great Memorial Day Pins! Join & Contribute | Social Marketing Revolution | Scoop.it

Queen of Pinterest
Having a great #memorialday  on our Queen of Pinterest community board: https://www.pinterest.com/scenttrail/queen-of-pinterest/

email Martin(at)Curagami.com to JOIN and CONTRIBUTE. 

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Smartphone Collage and Mobile Paintings - ScentTrail Marketing

Smartphone Collage and Mobile Paintings - ScentTrail Marketing | Social Marketing Revolution | Scoop.it
Mobile Paintings The mobile phone is changing everything. I love looking at art with my iPhone. There is something about the swipe and the view that creates connections hard to see before. These “mobile paintings” provide a unique look inside, a glimpse of genius.
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How to Craft a Killer Twitter Advertising Campaign via @simonowens

How to Craft a Killer Twitter Advertising Campaign via @simonowens | Social Marketing Revolution | Scoop.it

In terms of granular targeting of your messaging, few platforms are more effective than Twitter. Using its various advertising tools, you can boost your posts to place them in front of your targeted demographics, create a trending hashtag, or even target users who are watching a particular piece of live television programming.

Martin (Marty) Smith's insight:

Great insight here in how to use Twitter and Twitter's tools to get your landing pages in front of the buyers you've been looking for.

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Revolution #9: Free Social Media Analytics Tools via @Curagami

Revolution #9: Free Social Media Analytics Tools via @Curagami | Social Marketing Revolution | Scoop.it
9 Free Social Media Analytics Tools feature everything from Klout to Addictomatic. Most new to us, but worth checkout out.
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4 questions to expert content curator Martin W. Smith with Cendrine Marrouat

4 questions to expert content curator Martin W. Smith with Cendrine Marrouat | Social Marketing Revolution | Scoop.it

This week, I'm stoked to feature uber content curator and friend @Martin (Marty) Smith on the blog. 


His answers will make you want to start curating right away if you have never done it. 


An excellent interview!


Read it at http://socialmediaslant.com/curator-martin-w-smith/


---------------------


Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
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Social Media Marketing A Waste? Nope & Harvard = Wrong via @Curagami

Social Media Marketing A Waste? Nope & Harvard = Wrong via @Curagami | Social Marketing Revolution | Scoop.it

A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

Marty Note
Don't be fooled by nattering nabobs of negativity. Social media is changing the world and marketing at its core. Here's why....

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The New Rules of Sales & Service - David Meerman Scott

The New Rules of Sales & Service - David Meerman Scott | Social Marketing Revolution | Scoop.it

Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.

Marty Note
David does it again. If you've read the #mustread New Rules of PR you know David Meerman Scott knows his stuff. He extends his "rules" to sales and service in this new book providing great insight on how to sell TODAY and why social media is about more than follows and Retweets. Great book and highly recommend just as New Rules of PR and NewsJacking are.

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