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Q: Is Your Blog Ready for 2013? A: No

Q: Is Your Blog Ready for 2013? A: No | Social Marketing Revolution | Scoop.it
From blog.paper.li - December 11, 2012 8:58 AM
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Martin (Marty) Smith's insight:

Great post from my friends at Paper.li (@SmallRivers) on how to get your blog ready for all the new stuff happening now and in 2013. Is your blog ready for 2013? Not until you've read this excellent post from Paper.li. 

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Kelly Hungerford's comment, December 11, 2012 2:54 PM
Thanks Marty, much appreciated. We're having such a great time with Mack and the #blogchat community. There is amazing knowledge share and fun going on and it's been an incredibly rewarding experiencing bringing the two communities together and I'm learning a ton. Join us if you can!
Kelly Hungerford's curator insight, December 11, 2012 3:20 PM

I saw this tweet today from Marty and laughed. He's got such a great sense of humor. I highly doubt that his blog isn't ready for 2013. From what I enjoy from his blogs, he is the master of content and keeping readers loyal, so my guess is that he's got it all under control. 

 

But in any case, we hope to see him and anyone who wants to exchange ideas, tips and best practices as well as share in some festive seasonal fun!

 

Paper.li joined forces with Mack Collier's #blogchat for the month of December and we've been having a blast. It's an early wake-up call for Switzerland - 3am, but it's well worth it! Join us and check it out!

 

 
Martin (Marty) Smith's curator insight, December 15, 2012 8:27 AM

I previously curated this piece into Curation Revoluiton, but, on the eve of Christmas, I'm moving it to Startup Revolution because startups need to focus on making content as strategic as every other aspect of their marketing. If you are a startup is your blog/content strategy ready for Christmas?
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Never Underrate These Digital Marketing Tactics Say Brands From Kellogg To Nissan

Never Underrate These Digital Marketing Tactics Say Brands From Kellogg To Nissan | Social Marketing Revolution | Scoop.it
From www.digiday.com - January 30, 7:24 AM
Execs from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true like email, search marketing and site optimization in favor of chasing the Next Big Thing.

Via Anthony Burke
Martin (Marty) Smith's insight:

The Longer I'm An Internet Marketer...
The longer I'm in this strange business of creating connection online the more I see the need for a tapestry approach. Internet marketing is a giant loom and we are weavers.

Our looms are in service of our organic but somewhat immutable things such as:

* Company Values.

* Unique Value Propositions.

* Expression of who we (company, brand or product) are.

 

I agree with this article that core to any weaver's online trade are thing like technical SEO, email marketing and conversion optimization. As weavers we live in the land of AND not BUT. If we layer social media marketing and other new shinny dancing ideas and objects into our core we will succeed.

If we take a zero sum Internet marketing approach and move core (and working) strategies OUT in favor of the new shinny-dancing thing we lose. If we apply existing ROI standards to THE NEW we lose.

 

Weaving (or Internet marketing) is a process, a process of testing and incorporating, incorporating and testing. There is a problem. Most of the world functions on a Zero Sum basis. As we bring a new thing on we diminish the old things.

Internet marketers can't afford a zero sum approach. They must life in the land of AND keeping core and working strategies as they test and incorporate new. Think of all the value you've created after thousands of email tests.

You know what kind of hero image, headline and call to actions work for your business vertical. NEVER give up such treasure to the new shinny-dancing thing since to do so is crazy and goofystupid. Instead set aside time and budget to test THE NEW even as you continue to trim the old because that is just what weavers do.

 

Anthony Burke's curator insight, January 30, 6:23 AM

Executivess from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true marketing tactics like email, search marketing and site optimisation in favor of chasing the Next Big Thing! Good advice.
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