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Scooped by Martin (Marty) Smith onto Social Marketing Revolution |
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Martin (Marty) Smith's insight:
Great post from my friends at Paper.li (@SmallRivers) on how to get your blog ready for all the new stuff happening now and in 2013. Is your blog ready for 2013? Not until you've read this excellent post from Paper.li.
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Not So Much & More Than You Think
Daniel Imbellino's comment,
June 15, 11:43 AM
You made some valid points there Marty! Startups are way to focused on money and not the product itself! People need to ask themselves this question, "Am I in it for the money, or am I in it because I love what I do?" I also agree that sharing content creates trust, and so does positive social engagement as a whole. If a lot of people are following you, your content, sharing that content, and commenting, +1'ing it, etc, its likely going to be a lot easier to build trust in others you don't know.
Martin (Marty) Smith's comment,
June 15, 3:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight,
June 16, 6:51 AM
Excellent read, including the comments which followed. Delete the scoop?
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Martin (Marty) Smith's insight:
Wow, this infographic cover tons of territory fast. Great and very "ean content movement". 
Venkatesh Iyer (venkyiyer.com)'s curator insight,
June 13, 10:39 PM
You would do well to pay some attention to the tips here. 
Sultan Semlali's curator insight,
June 17, 8:50 AM
These infographics are fantastic guides for creating content across the different platforms... Delete the scoop?
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If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. Via Bonnie Burns, malek, Jesús Hernández
Martin (Marty) Smith's insight:
Wow, didn't know half of these. Great free resources to create ORM and proactive SMM ROI. 
Jon Turino's curator insight,
June 3, 10:03 PM
Great list. I'm going to save this one and put a synopsis and link to it in the July 1st issue of my Connections(tm) Newsletter (http://jonturino.com/newsletters) Delete the scoop?
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Great list of ways to use what may be the great under utilized content marketing and social media tool - EVERNOTE. Delete the scoop?
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16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]
Martin (Marty) Smith's insight:
16% of all customer service inquiries come via social media. Is your company listening? 
AdriM's curator insight,
May 14, 11:17 AM
"51% trust on line customer forums more than an organization's website." One of the many reasons why companies should invest in social media. 
Yu Ji's curator insight,
May 15, 5:19 AM
Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty. Delete the scoop?
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What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Martin (Marty) Smith's insight:
Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too. 
Ally Greer's curator insight,
May 6, 11:09 PM
According to this post: 1 Facebook comment = 7 likes 1 Facebook share = 2 comments, 14 likes. I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience. Delete the scoop?
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Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...
Martin (Marty) Smith's insight:
Building vs. Operating 
Nick Peperell's curator insight,
May 1, 4:12 AM
This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...
Martin (Marty) Smith's comment,
May 2, 1:17 PM
Nick, yes the response to REAL TIME is a challenge all content marketers face. There is also an important role for "tent pole" content. I think of "tent pole content" as the old "evergreen content" idea. Tent poles are posts you link in frequently because they are strong statements of branded content and they've been supported with links, likes and shares. We don't manage more than 7 tent poles at any given time and they roughly support our content keyword and taxonomy silos. Once the machine is open full throttle life is fun :). Marty
AdriM's curator insight,
May 14, 12:33 PM
Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board. Delete the scoop?
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psychology of social networking. Great stats here such as every minute there are 700,000 status updates and 500,000 tweets.
AdriM's curator insight,
April 29, 3:09 PM
... and this is why businesses should not ignore social media in their marketing strategies.
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An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in
Martin (Marty) Smith's insight:
Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule. Delete the scoop?
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Martin (Marty) Smith's insight:
How To Avoid Epic Customer Service Fails Epic customer service fails in a time of connected social media are more costly to brands and companies than ever. One would think given the immense power any consumer has companies would make sure their customer service TALK and WALK match. Delete the scoop?
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Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
Martin (Marty) Smith's insight:
The B2B Soical Embrace I'm increasingly convinced the greatest ROI from social media marketing (SMM) will come at the enterprise level. When we use SMM for customer service, HR and business intelligence the ROI will fall like a neavy Texas spring rain. This infographic provides facts and figures to back up this belief. 
Mertens Marketing's curator insight,
April 18, 3:38 AM
Aktuelle Zahlen und Entwicklungen aus den USA, die sich mit der üblichen Verzögerung auf unseren Markt auswirken werden. Delete the scoop?
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Are you struggling with how to effectively measure your return on investment for your social media campaigns? I will be addressing this issue in a future blog
Martin (Marty) Smith's insight:
There are more than 3 myths to SMM ROI as we all know. Most important is to KEEP AT IT. Social media is an "invest first" idea. I know there is substantial ROI, but investment and training is needed first. Delete the scoop?
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A couple of weeks ago, Facebook announced a new feature called Graph Search.
Martin (Marty) Smith's insight:
Graph Search Is a Bear You Need To Wrestle & Here's How. Delete the scoop?
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![What Makes A Successful Social Media Campaign? [INFOGRAPHIC] - AllTwitter | Social Marketing Revolution | Scoop.it](http://img.scoop.it/tdh4wVgWXqKMFI1OghX1tTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
What Makes A Successful Social Media Campaign? [INFOGRAPHIC]
Martin (Marty) Smith's insight:
Helpful ideas and stats here. Delete the scoop?
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A few nights ago, I was sitting on my couch about to get down with a bottle of wine and some Netflix. I grabbed my phone and opened the XBox SmartGlass app, which basically works like a virtual game-slash-remote controller.
Martin (Marty) Smith's insight:
Integration is a bear and the more we create the bigger the integration bear becomes. I agree with Arwen Petty. Integration must be central to any successful new thing. Delete the scoop?
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Tapestry Not Either Or
Martin (Marty) Smith's insight:
Email Rocks * Facebook advertising (building our list was what I could get FB to do). * Join Our Email Tribe CTAs all over everything. * QRCodes that prompt mobile signups. * etc... Delete the scoop?
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The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g
Martin (Marty) Smith's insight:
Quick what are the 4 Cs of Social Media Marketing? If you guessed: * Community. * Connection. You win a cookie. I would toss in another C - CONVERSION since good luck getting anyone to convert in the not to distant future if you aren't RICH in social media assets.
Martin (Marty) Smith's comment,
May 17, 7:47 PM
Yes if life and Internet marketing was only as simple as they appear in an infographic :).M
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Hard to type as fast as Google Plus guru Mark Traphagen talks about G+, but tyring. Find my LIVE BLOG of his Master Class on Google plus on ScentTrail Marketing: http://scenttrail.blogspot.com/2013/05/goolge-plus-lessons-with-mark-traphagen.html#.UYuxcYLueG8 Delete the scoop?
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Excerpted from article by Heidi Cohen published on Social Media Examiner: Via Giuseppe Mauriello, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
No matter how GOOD your calls to action are they can always get better :).M 
Mary Anne Hahn's curator insight,
May 4, 8:32 AM
Your marketing goes nowhere without an effective call to action. 
Mr Branson's curator insight,
May 5, 9:13 AM
A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy. 
Liz Wilson's curator insight,
May 5, 2:07 PM
How much time do copywriters give to crafting the best CTAs? Great tips here to do better. Delete the scoop?
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As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, So many people are open to like, share and comment for social issues You can't TYPE a revolution. Revolutions require courage and bood.
Martin (Marty) Smith's insight:
Revolution Means Courage and Blood
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Great and specific examples of Social Media ROI in this Infographic.
Martin (Marty) Smith's insight:
Great detailed camples of SMM ROI here.
AdriM's curator insight,
April 23, 1:53 PM
Great examples of why time invested in social media is time well spent. Delete the scoop?
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Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
Martin (Marty) Smith's insight:
Love these 4 social media lessons: * Social Media for the Enterprise is as powerful as SMM. Delete the scoop?
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Fast Company posted that Twitter will follow Facebook's lead and use the links you share and keywords you type to tighten their advertising sweater around you. Delete the scoop?
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Facebook's Graph Search has several uses, such as looking up restaurants in Tokyo that your friends like, or seeing photos that they've posted from San Francisco.
Martin (Marty) Smith's insight:
There Money In Facebook Graph Search Delete the scoop?
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The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, spo...
Martin (Marty) Smith's insight:
Disrupt To Win Teams I've managed have made over $30M online. How? By NOT doing what everyone else was doing the way everyone else was doing it. If you read this excellent Content Marketing Institute report as, "Time to change our content marketing approach," then you read it as I do. Anytime 45% of your peers are doing something you MUST do something else, something different and better. 2. # Inbound Links. 3. # Twitter Followers and Facebook Likes. 4. Pagespread - how many pages is Google indexing now? 5. Top 10 keywords bringing traffic now. Use my work email: Martin.Smith(at)AtlanticBT.com or personal MartinSellingZoe(at)aol. Offer is only good until end of 2013 as I leave to work on http://www.CureCancerStarter.org full time next year.
Martin (Marty) Smith's curator insight,
April 12, 1:33 PM
Good idea when everyone is turning RIGHT to turn LEFT in this crazy Internet marketing business we've chosen. Fascinating report from a trusted source here (Content Marketing Institute). Delete the scoop?
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![UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Social Marketing Revolution | Scoop.it](http://img.scoop.it/jkBN7kjCnnXc9hk-p3VWkzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I saw this tweet today from Marty and laughed. He's got such a great sense of humor. I highly doubt that his blog isn't ready for 2013. From what I enjoy from his blogs, he is the master of content and keeping readers loyal, so my guess is that he's got it all under control.
But in any case, we hope to see him and anyone who wants to exchange ideas, tips and best practices as well as share in some festive seasonal fun!
Paper.li joined forces with Mack Collier's #blogchat for the month of December and we've been having a blast. It's an early wake-up call for Switzerland - 3am, but it's well worth it! Join us and check it out!
I previously curated this piece into Curation Revoluiton, but, on the eve of Christmas, I'm moving it to Startup Revolution because startups need to focus on making content as strategic as every other aspect of their marketing. If you are a startup is your blog/content strategy ready for Christmas?