Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
How do you know a trend is red hot? When there is a presentation on it at a conference such as Raleigh's Internet Marketing Summit (held this week). Gamification is HOT because it works. Games create things now critical for every website including longer time on site, more pages viewed, increase in return visits and lower bounce rates.
I wrote Gamificaiton: Winning Hearts, Minds and Loyalty Online to help explain how to gamify your online marketing. Hope it helps: http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/