Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Discover Martin (Marty) Smith (ScentTrail) Twitter Trending Topics : Seo, Social media, Design, Smm, Mobile and more...
Are you sure you want to delete this scoop?
16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]
16% of all customer service inquiries come via social media. Is your company listening?
"51% trust on line customer forums more than an organization's website." One of the many reasons why companies should invest in social media.
Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty.
Excerpted from article by Heidi Cohen published on Social Media Examiner:"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.#1: Determine What You Want Prospects to Do:Your call to action should encourage readers to engage with you further. Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.#2: Create a Great Hook:You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.#3: Motivate Prospects to Act:Remember, you want to give your readers a reason to act.Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.#4: Optimize Your Call to Action:Like other aspects of your content, formatting matters! Here are some points to consider.- Use a contextually relevant presentation;- Make your call to action stand out visually;- Qualify your offer;- Limit selection choices;- Place calls to action in multiple locations on your pages;- Keep calls to action above the fold;- Put call-to-action options in order of importance;- Include social sharing.#5: Maintain a Consistent Presentation on Landing Pages:This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.#6: Test to Maximize Results:Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.#7: Measure Results:How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:- Impressions;- Click-throughs;- Click-through rate; - Completions;- Completion rate..."Each step is analyzed with detailed information. Read full article here:http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/
No matter how GOOD your calls to action are they can always get better :).M
Your marketing goes nowhere without an effective call to action.
A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.
How much time do copywriters give to crafting the best CTAs? Great tips here to do better.
psychology of social networking.
Great stats here such as every minute there are 700,000 status updates and 500,000 tweets.
... and this is why businesses should not ignore social media in their marketing strategies.
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
Love these 4 social media lessons:* Respond Immediately To Customer Concerns.* Use Technology So You CAN Respond 24/7/365.* Get Personal.
* Social Media for the Enterprise is as powerful as SMM.
Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
The B2B Soical Embrace
I'm increasingly convinced the greatest ROI from social media marketing (SMM) will come at the enterprise level. When we use SMM for customer service, HR and business intelligence the ROI will fall like a neavy Texas spring rain. This infographic provides facts and figures to back up this belief.
Aktuelle Zahlen und Entwicklungen aus den USA, die sich mit der üblichen Verzögerung auf unseren Markt auswirken werden.
I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):
8 Hours Curating4 Hours Bogging (writing)
4 Hours Listening (checking Topsy and quantifying results)
4 Hours Conversations (curating comments, commenting on others)
4 Hours Research, Planning, Analytics
4 Contignecy & Emergencies
4 Movements (i.e. "super campaigns")
8 Hours OPEN
I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements.
Social Media Is My JOBAfter the Evolv study came out showing how social media addicts may be a company's best employees I realized Social Media, something I'd been feeling guilty about spending time doing, IS my job as Marketing Director for the web design and software development company Atlantic BT in Raleigh.
Find the Evolv study showing how your most social employees may be your most productive ones here: http://sco.lt/4qN6xd
Social media is the easiest, fastest and most explosive way to transmit and receive information! Here's an infographic that breaks it all down for you.
Excellent infographic providing number of users by social network (not how strong G+ is becoming) and what and how they influence buying behavior.
Cool infographic about the death of money and how CCs are going social.
Rescooped by Alessio Manca from Social Marketing Revolutiononto Customer Service Innovation
Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence.
Be Careful and Model SMMA truth we've known for some time revealed, exposed and shameful. Attribution, even before social media marketing, was a difficult. Now, post SMM, it is almost impossible. I will never forget our CFO instructing me to kill our "non converting' keywords in PPC. I nodded, said sure and then didn't. It was going to be too hard to explain my "tooth" theory (lol). When a system is running and making money online, as ours was, any attempt to do something as dramatic as shut off "non-converting keywords" is sure to introduce a wobble. Wobbles usually translate into making LESS money, so I nodded and assured him I would and then didn't. I no longer work for this very difficult employer, but the knee jerk, "Kill it Now" attitude still exists despite its wrecking ball pain and no real benefit.
The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol). TIME is part of Google's algorithm and should be part of your Internet marketing too.
The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.
Embrace Social Media Or DIP This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/
Interesting research study and trend. Can you spell antidisestablishmentarianism? ;-)
An MIT team has developed an algorithm that can predict trending topics on Twitter an average of an hour and a half before they appear
Soon all websites will run on a version of MIT's Twitter prediction algorithm. We will call it "predictive analytics" but it will do the same thing for ecommerce and B2B conversion.
Remember you heard it here first :).
I was on a Twitter Scramble the other day with The Fish Firm and was impressed with their ideas and contributions. I am particularly impressed with this post. The title is a magical idea. The magical idea is conversions are happening, social conversions, that a company can't understand fully because they are not part of the conversation. Such a powerful double idea so simply stated.
There are many implications to not understanding conversions you are not part of including: * Cast a broad social net and to be part of more conversations.
* Responding is critical to being included in the conversion.
* Conversions aren't free; you do something to be included.
* No matter how good you are you are still missing conversions.
If you are a perfectionist the last bullet can drive you stark raving mad. Internet marketers learn to turn into the wind and trim, constantly trim, based on feedback loops. Great post by The Fish Firm.
Very true! Something all businesses should keep in mind. The importance of connecting and understanding your clients/customers is invaluable.
Hard to type as fast as Google Plus guru Mark Traphagen talks about G+, but tyring.
Find my LIVE BLOG of his Master Class on Google plus on ScentTrail Marketing: http://scenttrail.blogspot.com/2013/05/goolge-plus-lessons-with-mark-traphagen.html#.UYuxcYLueG8
As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, So many people are open to like, share and comment for social issues
You can't TYPE a revolution. Revolutions require courage and bood.
Revolution Means Courage and Blood I love this post my friend Phil Buckley (@1918) shared because it speaks to my experience creating http://www.MartinsRide.com and http://www.CureCancerStarter.org . While I have NEVER been disappointed by the kindness of strangers, those willing to step up and really do SOMETHING valuable are rare. The removed "TV-Like" nature of social media, something I love, can create the appearance of revolution as nothing really changes. Could social media become a huge pacifier? Yes, but it can also help catch terrorists and create Arab springs. Ultimately tools are neutral it is what we do with them that mattes. The problem is their daily use isn't changing anything. The way we create change is to step up with courage and be willing to shed some blood. Revolutions are never bloodless or free. I'm all in. What about you? And YES I recognize that I am typing that statement into social media, but typing isn't the only thing my team is doing. What about yours?
Great and specific examples of Social Media ROI in this Infographic.
Great detailed camples of SMM ROI here.
Great examples of why time invested in social media is time well spent.
How To Avoid Epic Customer Service Fails
Epic customer service fails in a time of connected social media are more costly to brands and companies than ever. One would think given the immense power any consumer has companies would make sure their customer service TALK and WALK match. Not so much as it turns out as this post on how my TV was stolen twice proves.
Are you struggling with how to effectively measure your return on investment for your social media campaigns? I will be addressing this issue in a future blog
There are more than 3 myths to SMM ROI as we all know. Most important is to KEEP AT IT. Social media is an "invest first" idea. I know there is substantial ROI, but investment and training is needed first.
add your insight...
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.
The Relativity Of Everything Social media is the most relative of media. The more territory social media captures the more relative things become. Relative in the sense that it is impossible to really KNOW anything. There are simply too many variables now. Patterns that seem so convincing may be worth a double down, but those patterns may have so many interconnections you are betting on a horse you may never see or fully understand. This is NOT to say we can't trust or use our metrics as maps to help create greatness. It is to say that our zero sum habits, this OR that, need to be replaced with AND. This AND That are impacting our metrics and Internet marketing. Great infographic that speaks to the value of a single social signal.
Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.
Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.
“And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”
What do you think the most popular filter on Instagram is? Valencia for a little fade? Kelvin for photographical equivalent of spray on tans? Maybe Earlybird?
Can #NoFilter be considered a filter? But even more than filter popularity, what do using specific filters say about you? This infographic explains.
Love these Cosmo-like discovery infographics. The missing discovery is what if you don't have an Instagram filter.
This is featured in our Mag.. it's quite interesting..
Wrote this piece almost a year ago and it quickly beccame a "Most Popular ScentTrail" with lots of great comments and over 1100 views. Most of it holds up. There is a reference to LiveStrong and Lance Armstrong that is dated, but main ideas seem more right than wrong. What do you think? More right than wrong?
How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule.
Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent.
"One of the many undying questions from web publishers, marketers, and regular web users is "what makes something go viral?" which, coincidentally, is also something Microsoft is working on.
Today the company revealed a new research project called ViralSearch that uses a search engine to identify the most popular content on Twitter.
ViralSearch scans billions of pieces of information, including news, photos, and video, and assigns a virality rating to the most popular topics based on how the content was shared via Twitter".
Read More: http://venturebeat.com/2013/03/05/microsoft-unveils-viralsearch-a-twitter-search-tool-for-finding-viral-content/
Looks cool and surprise from Microsoft.
Pretty cool - another tool to help you identify what works and what doesn't in virally.
I love writing posts that you don’t believe. But it’s true. I don’t really care much about social media. I used to. But it’s just not the most amazing thing in the world to ...
I left a long comment on Chris Brogan's excellent piece that I won't rehash here, but I agree we got lost there for a moment or two. The shiny things became ends unto themselves. We forgot all shinny things SERVE our desire to connect, to really know and understand fleeting truth and experience something larger than ourselves. Tools, even great ones such as Scoop.it, are means to some greater end. Tools help us create BIG IDEAS says one of my favorite authors, Chris Brogan. I agree. What about YOU?