Social Marketing Revolution
83
Social Media Marketing Revoluiton
Follow
Scooped by Martin (Marty) Smith onto Social Marketing Revolution
Scoop.it!

Trending @ScentTrails From Cool Tool Twylah

Trending @ScentTrails From Cool Tool Twylah | Social Marketing Revolution | Scoop.it
From www.twylah.com - November 3, 2012 11:20 PM
Discover Martin (Marty) Smith (ScentTrail) Twitter Trending Topics : Seo, Social media, Design, Smm, Mobile and more...
  • Comment
  • +
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Martin (Marty) Smith is also curating
Curation Revolution Design Revolution BI Revolution Mobile Revolution Ecom Revolution Marketing Revolution
and 9 others
Discover Topics Martin (Marty) Smith is following
Instagram Tips and Tricks The 21st Century Content Curation World Digital Cinema Tools Digital Delights for Learners Digital Delights
and 1478 others
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media Is Changing The Customer Experience [INFOGRAPHIC]

Social Media Is Changing The Customer Experience [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
From www.mediabistro.com - May 11, 9:13 AM
16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]
Martin (Marty) Smith's insight:

16% of all customer service inquiries come via social media. Is your company listening?

AdriM's curator insight, May 14, 11:17 AM

"51% trust on line customer forums more than an organization's website." One of the many reasons why companies should invest in social media.
Yu Ji's curator insight, May 15, 5:19 AM

Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Rescooped by Martin (Marty) Smith from MarketingHits
Scoop.it!

How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Social Marketing Revolution | Scoop.it
From www.socialmediaexaminer.com - May 3, 8:29 AM

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

No matter how GOOD your calls to action are they can always get better :).M

Mary Anne Hahn's curator insight, May 4, 8:32 AM

Your marketing goes nowhere without an effective call to action.
Mr Branson's curator insight, May 5, 9:13 AM

A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of  daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.
Liz Wilson's curator insight, May 5, 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Psychology Of Social Networks [Infographic]

Psychology Of Social Networks [Infographic] | Social Marketing Revolution | Scoop.it
From pinterest.com - April 26, 6:26 PM
psychology of social networking.


Great stats here such as every minute there are 700,000 status updates and 500,000 tweets. 

AdriM's curator insight, April 29, 3:09 PM

... and this is why businesses should not ignore social media in their marketing strategies.

 
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
From dashburst.com - April 20, 8:57 PM
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
Martin (Marty) Smith's insight:

Love these 4 social media lessons:

* Respond Immediately To Customer Concerns.
* Use Technology So You CAN Respond 24/7/365.
* Get Personal.

* Social Media for the Enterprise is as powerful as SMM.

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Why B2B Brands Must Invest In Social Media [INFOGRAPHIC]

Why B2B Brands Must Invest In Social Media [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
From www.mediabistro.com - April 16, 6:54 AM
Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
Martin (Marty) Smith's insight:

The B2B Soical Embrace

I'm increasingly convinced the greatest ROI from social media marketing (SMM) will come at the enterprise level. When we use SMM for customer service, HR and business intelligence the ROI will fall like a neavy Texas spring rain. This infographic provides facts and figures to back up this belief.

Mertens Marketing's curator insight, April 18, 3:38 AM

Aktuelle Zahlen und Entwicklungen aus den USA, die sich mit der üblichen Verzögerung auf unseren Markt auswirken werden.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media Work Flow RESET

Social Media Work Flow RESET | Social Marketing Revolution | Scoop.it
From www.intersectionconsulting.com - April 9, 6:59 PM

I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):


8 Hours Curating
4 Hours Bogging (writing)

4 Hours Listening (checking Topsy and quantifying results)

4 Hours Conversations (curating comments, commenting on others)

4 Hours Research, Planning, Analytics

4 Contignecy & Emergencies

4 Movements (i.e. "super campaigns")

8 Hours OPEN

============

40 hours


I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements. 


 

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media IS My Job

Social Media IS My Job | Social Marketing Revolution | Scoop.it
From plus.google.com - April 4, 7:28 AM

Social Media Is My JOB
After the Evolv study came out showing how social media addicts may be a company's best employees I realized Social Media, something I'd been feeling guilty about spending time doing, IS my job as Marketing Director for the web design and software development company Atlantic BT in Raleigh.

Martin (Marty) Smith's insight:

Find the Evolv study showing how your most social employees may be your most productive ones here: http://sco.lt/4qN6xd

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

In Social Media The Influence Is The Thing [Infographic]

In Social Media The Influence Is The Thing [Infographic] | Social Marketing Revolution | Scoop.it
From socialmediatoday.com - March 31, 8:47 PM
Social media is the easiest, fastest and most explosive way to transmit and receive information! Here's an infographic that breaks it all down for you.
Martin (Marty) Smith's insight:

Excellent infographic providing number of users by social network (not how strong G+ is becoming) and what and how they influence buying behavior.

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Credit Cards Go Social and Why You Should Care [Infographic]

Credit Cards Go Social and Why You Should Care [Infographic] | Social Marketing Revolution | Scoop.it
From www.cardhub.com - March 21, 8:53 AM

Cool infographic about the death of money and how CCs are going social.

Mercor's curator insight, March 21, 1:09 PM

Rescooped by Alessio Manca from Social Marketing Revolutiononto Customer Service Innovation
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Google Analytics Undercounts your Social Media Presence!

Google Analytics Undercounts your Social Media Presence! | Social Marketing Revolution | Scoop.it
From www.webanalyticsworld.net - March 12, 4:19 PM
Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence.
Martin (Marty) Smith's insight:

Be Careful and Model SMM
A truth we've known for some time revealed, exposed and shameful. Attribution, even before social media marketing, was a difficult. Now, post SMM, it is almost impossible. I will never forget our CFO instructing me to kill our "non converting' keywords in PPC. 

I nodded, said sure and then didn't. It was going to be too hard to explain my "tooth" theory (lol). When a system is running and making money online, as ours was, any attempt to do something as dramatic as shut off "non-converting keywords" is sure to introduce a wobble.

Wobbles usually translate into making LESS money, so I nodded and assured him I would and then didn't. I no longer work for this very difficult  employer, but the knee jerk, "Kill it Now" attitude still exists despite its wrecking ball pain and no real benefit.


The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol). 

TIME is part of Google's algorithm and should be part of your Internet marketing too.  

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight
Scoop.it!

Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media?

Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | Social Marketing Revolution | Scoop.it
From www.mediapost.com - March 7, 8:39 PM

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.

 


Via Jeff Domansky
Martin (Marty) Smith's insight:

Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. 

Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

 

Jeff Domansky's curator insight, March 7, 6:07 PM

Interesting research study and trend. Can you spell antidisestablishmentarianism? ;-)
Martin (Marty) Smith's comment, March 7, 9:05 PM
No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear. This SMobile revolution is going to happen whether brands decide to lead, follow or get out of the way :).M
Jeff Domansky's comment, March 7, 9:40 PM
Best line this week Marty: No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

MIT Algorithm Can Predict The Future - Knows Twitter Trending 5 Hours Ahead

MIT Algorithm Can Predict The Future - Knows Twitter Trending 5 Hours Ahead | Social Marketing Revolution | Scoop.it
From www.wired.co.uk - February 21, 6:13 PM
An MIT team has developed an algorithm that can predict trending topics on Twitter an average of an hour and a half before they appear
Martin (Marty) Smith's insight:

Soon all websites will run on a version of MIT's Twitter prediction algorithm. We will call it "predictive analytics" but it will do the same thing for ecommerce and B2B conversion.  


Remember you heard it here first :). 

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of

Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of | Social Marketing Revolution | Scoop.it
From thefishfirm.blogspot.com - February 12, 3:52 PM

I was on a Twitter Scramble the other day with The Fish Firm and was impressed with their ideas and contributions. I am particularly impressed with this post. The title is a magical idea.

The magical idea is conversions are happening, social conversions, that a company can't understand fully because they are not part of the conversation. Such a powerful double idea so simply stated. 

 

There are many implications to not understanding conversions you are not part of including:

* Cast a broad social net and to be part of more conversations.

* Responding is critical to being included in the conversion.

* Conversions aren't free; you do something to be included. 

* No matter how good you are you are still missing conversions.

 

If you are a perfectionist the last bullet can drive you stark raving mad. Internet marketers learn to turn into the wind and trim, constantly trim, based on feedback loops. 

Great post by The Fish Firm.  

 


The Fish Firm's curator insight, February 12, 5:44 PM

Thanks Marty!
A.W. Smith Law's curator insight, February 20, 4:31 PM

Very true!  Something all businesses should keep in mind.  The importance of connecting and understanding your clients/customers is invaluable. 
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Goolge Plus Lessons With Mark Traphagen ScentTrail Marketing Live Blog

Goolge Plus Lessons With Mark Traphagen ScentTrail Marketing Live Blog | Social Marketing Revolution | Scoop.it
From scenttrail.blogspot.com - May 9, 10:29 AM

Hard to type as fast as Google Plus guru Mark Traphagen talks about G+, but tyring.


Find my LIVE BLOG of his Master Class on Google plus on ScentTrail Marketing: http://scenttrail.blogspot.com/2013/05/goolge-plus-lessons-with-mark-traphagen.html#.UYuxcYLueG8

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Likes and Follows Don't Mean A Thing If They Ain't Got That Swing

Likes and Follows Don't Mean A Thing If They Ain't Got That Swing | Social Marketing Revolution | Scoop.it
From earnedweb.com - April 27, 12:27 PM
As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, So many people are open to like, share and comment for social issues


You can't TYPE a revolution. Revolutions require courage and bood.

Martin (Marty) Smith's insight:

Revolution Means Courage and Blood
I love this post my friend Phil Buckley (@1918) shared because it speaks to my experience creating http://www.MartinsRide.com and http://www.CureCancerStarter.org .

While I have NEVER been disappointed by the kindness of strangers, those willing to step up and really do SOMETHING valuable are rare. The removed "TV-Like" nature of social media, something I love, can create the appearance of revolution as nothing really changes.

Could social media become a huge pacifier? Yes, but it can also help catch terrorists and create Arab springs. Ultimately tools are neutral it is what we do with them that mattes. The problem is their daily use isn't changing anything.

The way we create change is to step up with courage and be willing to shed some blood. Revolutions are never bloodless or free. I'm all in. What about you? And YES I recognize that I am typing that statement into social media, but typing isn't the only thing my team is doing. What about yours?

 

sports news's comment, April 28, 9:28 AM
interesting info


Signature
-----------------------
Airplane Crash

http://www.youtube.com/user/NewAirplaneCrashes
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media Has ROI PROOF: 10 Examples [Infographic]

Social Media Has ROI PROOF: 10 Examples [Infographic] | Social Marketing Revolution | Scoop.it
From mediacaffeine.com - April 23, 7:28 AM

Great and specific examples of Social Media ROI in this Infographic. 

Martin (Marty) Smith's insight:

Great detailed camples of SMM ROI here. 

AdriM's curator insight, April 23, 1:53 PM

Great examples of why time invested in social media is time well spent.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

5 Tips To Avoid Epic Customer Service FAILS - ScentTrail Marketing

5 Tips To Avoid Epic Customer Service FAILS - ScentTrail Marketing | Social Marketing Revolution | Scoop.it
From scenttrail.blogspot.com - April 20, 11:16 AM
Martin (Marty) Smith's insight:

How To Avoid Epic Customer Service Fails 

Epic customer service fails in a time of connected social media are more costly to brands and companies than ever. One would think given the immense power any consumer has companies would make sure their customer service TALK and WALK match. 

Not so much as it turns out as this post on how my TV was stolen twice proves.  

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

3 Myths of Social Media ROI [Infographic]

3 Myths of Social Media ROI [Infographic] | Social Marketing Revolution | Scoop.it
From www.business2community.com - April 12, 5:32 PM
Are you struggling with how to effectively measure your return on investment for your social media campaigns? I will be addressing this issue in a future blog
Martin (Marty) Smith's insight:

There are more than 3 myths to SMM ROI as we all know. Most important is to KEEP AT IT. Social media is an "invest first" idea. I know there is substantial ROI, but investment and training is needed first.  

John van den Brink's curator insight, April 13, 11:44 AM

add your insight...
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Rescooped by Martin (Marty) Smith from MarketingHits
Scoop.it!

Can One Social Signal Change The World? A: You Bet #INFOGRAPHIC

Can One Social Signal Change The World? A: You Bet #INFOGRAPHIC | Social Marketing Revolution | Scoop.it
From socialmediatoday.com - April 9, 12:11 AM
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

The Relativity Of Everything
Social media is the most relative of media. The more territory social media captures the more relative things become. Relative in the sense that it is impossible to really KNOW anything. 

There are simply too many variables now. Patterns that seem so convincing may be worth a double down, but those patterns may have so many interconnections you are betting on a horse you may never see or fully understand. 

This is NOT to say we can't trust or use our metrics as maps to help create greatness. It is to say that our zero sum habits, this OR that, need to be replaced with AND. 

This AND That are impacting our metrics and Internet marketing. Great infographic that speaks to the value of a single social signal.  

 

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Rescooped by Martin (Marty) Smith from MarketingHits
Scoop.it!

Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO

Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO | Social Marketing Revolution | Scoop.it
From www.forbes.com - April 2, 7:05 AM

Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.


Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.


“And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”


Via Brian Yanish - MarketingHits.com
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Rescooped by Martin (Marty) Smith from Community Management Around The World
Scoop.it!

What Your #Instagram Filter Says About You

What Your #Instagram Filter Says About You | Social Marketing Revolution | Scoop.it
From gizmodo.com - March 27, 7:42 AM
What do you think the most popular filter on Instagram is? Valencia for a little fade? Kelvin for photographical equivalent of spray on tans? Maybe Earlybird?

 

Can #NoFilter be considered a filter? But even more than filter popularity, what do using specific filters say about you? This infographic explains.


Via Ivo Nový, Gladys Pintado
Martin (Marty) Smith's insight:

Love these Cosmo-like discovery infographics. The missing discovery is what if you don't have an Instagram filter.

Instascoop Magazine's curator insight, April 30, 8:44 PM

This is featured in our Mag.. it's quite interesting.. 
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Five Secret Social Media Marketing Trends ScentTrail Marketing

Five Secret Social Media Marketing Trends ScentTrail Marketing | Social Marketing Revolution | Scoop.it
From scenttrail.blogspot.com - March 19, 11:13 AM

Wrote this piece almost a year ago and it quickly beccame a "Most Popular ScentTrail" with lots of great comments and over 1100 views. Most of it holds up. There is a reference to LiveStrong and Lance Armstrong that is dated, but main ideas seem more right than wrong. 

What do you think? More right than wrong? 

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Social Marketing Revolution | Scoop.it
From yoursocialmediacompany.com - March 8, 9:35 PM

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 

Martin (Marty) Smith's insight:

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 

John van den Brink's curator insight, March 9, 10:16 AM

Great Infographic
Jesús Hernández's comment, March 9, 11:27 AM
Great!!!
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Rescooped by Martin (Marty) Smith from DV8 Digital Marketing Tips and Insight
Scoop.it!

Virus Finder Microsoft's ViralSearch For Twitter Looks Cool

Virus Finder Microsoft's ViralSearch For Twitter Looks Cool | Social Marketing Revolution | Scoop.it
From venturebeat.com - March 6, 12:57 AM

"One of the many undying questions from web publishers, marketers, and regular web users is "what makes something go viral?" which, coincidentally, is also something Microsoft is working on.

 

Today the company revealed a new research project called ViralSearch that uses a search engine to identify the most popular content on Twitter. 

 

ViralSearch scans billions of pieces of information, including news, photos, and video, and assigns a virality rating to the most popular topics based on how the content was shared via Twitter".

 

Read More: http://venturebeat.com/2013/03/05/microsoft-unveils-viralsearch-a-twitter-search-tool-for-finding-viral-content/


Via Antonino Militello, Firas Ghunaim
Martin (Marty) Smith's insight:

Looks cool and surprise from Microsoft.

Elsie Whitelock's curator insight, March 22, 9:51 AM

Pretty cool - another tool to help you identify what works and what doesn't in virally.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Why Social Media Isn't As Important As Big Ideas - Chris Brogan

Why Social Media Isn't As Important As Big Ideas - Chris Brogan | Social Marketing Revolution | Scoop.it
From www.chrisbrogan.com - February 13, 5:35 PM
I love writing posts that you don’t believe. But it’s true. I don’t really care much about social media. I used to. But it’s just not the most amazing thing in the world to ...
Martin (Marty) Smith's insight:

I left a long comment on Chris Brogan's excellent piece that I won't rehash here, but I agree we got lost there for a moment or two. The shiny things became ends unto themselves. We forgot all shinny things SERVE our desire to connect, to really know and understand fleeting truth and experience something larger than ourselves. 

Tools, even great ones such as Scoop.it, are means to some greater end. Tools help us create BIG IDEAS says one of my favorite authors, Chris Brogan. I agree. What about YOU? 

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
About Media Follow us How it Works Legal Mobile Developers
Facebook
Twitter
Google +
LinkedIn