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Discover Martin (Marty) Smith (ScentTrail) Twitter Trending Topics : Seo, Social media, Design, Smm, Mobile and more...
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How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.
If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!
So what is the future of content marketing? How will things change?... Take a look.…
We think about authenticity and originality of products and services delivering right values to customers. But customers need sufficient information backing up their decisions or persauding their buying behaviors.
Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?
I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click?
In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...
Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...
Food for thought thanks again!
The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers.
Great post here about the ever changing merry-go-round that is Facebook marketing. Here is what Facebook's latest changes mean:
Great Curatti.com post and good idea to assume those tips apply to all social nets.
Being able to produce a “viral sensation” on social media may seem like magic, but Twitter hopes to uncover the secret sauce behind the world’s more viral tweets. The question is, can you really boil down “going viral” to an algorithm?
Predicting virality, however, is not as easy as looking at how many retweets a tweet is getting and assuming it will “go viral”. Just think about Gangnam Style… who could have ever predicted how far and wide this infectious pop phenomenon would travel? And plenty of marketing firms have spent top dollar on YouTube videos with all the elements of “virality” – like cute cats, memes and hipster-cool spokespeople – only to have them flop.
Plus, there are different degrees of online virality. Some videos, photos and other content seem to bubble to the collective surface of the internet – again, think Gangnam. I bet even your grandma would recognize the tune. But other forms of virality exist, and might be even more important. What’s hot among my peers or colleagues would probably hold my attention longer than a generic trend, and I’d consider it more valuable to be able to tap into what’s “going viral” in my own network.
Viral On DemandThe Holy Grail of content marketing is finding the "vial" formula. Viral is so context specific and context changes so fast even knowing the components guarantee nothing.Can Twitter's experiments produce viral on demand? Doubtful because the variables, both known and unknown, conscious and subconscious are vast and their combination highly variable in TIME. Can Twitter know what Tweets are most likely to blow up? This seems a more achievable goal, one the experimenter (Twitter) could certainly influence WHAT content could climb. Ultimately we are all on this journey as we watch analytics and attempt to find the "magic formula" of converting content. Wish Twitter well in their secret search for viral on demand but, much like the Grail, think they will end up realizing you can't get there from here.
Going viral personalized?
Crowdfunding As New Marketing ChannelEntrepreneurs are excited about being able to crowdfund stocks based on the late October SEC ruling, but crowdfunding can help Small to Medium Sized Businesses (SMBs) and Fortune 1000 companies too. Entrepreneurs and large brands share similar Internet marketing needs for:* Cash.* Customer Segmentation.* Social Media Marketing suppoort. * Media buzz. Crowdfunding helps with each of these critical marketing needs albeit in different percentages for SMBs and Fortune 1000 companies as this post explains.
No matter who you are and how good you look, it’s pretty easy to look terrible on a webcam. We teamed up with our friends at Mixergy to showcase jusMartyHelpful tips here that will become increasingly important for everyone as we create Hangouts and develp more real time video.
5 Secret & Disruptive Content Curation Tools* Scoop.it.* Haiku Deck.* Paper.li.* Pinterest.* GooglePlus.
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/ScentTrail (Me) on Pinteresthttp://www.pinterest.com/scenttrail/
Content Marketing For Lawyers, Real Estate Agents & SMBsLet's put aside the amazingly cool thing the +Indy Week Give Guide is doing for local nonprofits…
There is a lot of advice online why your company, your brand or even you should have a social media presence. With new platforms popping up every day the profiles you can have to get your name out there are near endless.
First Curatti Editors of Chaos PostI shocked a Raleigh SEO Meetup recently by suggesting we content marketers should curate 90% and create 10%. Cost and solipsism are the two reasons for this ratio. CostsContent curation creates more reach faster showing if a piece of content has legs or not (i.e. generates social shares). Content curation isn't simply sharing a link. I like to add from 100 to 300 words of comments on curated content to add tone and a framework to why the content was curated. Let's call these curated comments "snippets" and the best tool I know for curating snippet content is Scoop.it. The post explains why Scoop.it is my #1 content testing and content curation tool. So costs are one big reason content curation should trump content curation. SolipsismWhen we create we are in danger of talking to ourselves about ourselves. Since such circular conversations aren't helpful and they can be harmful I like to use content curation to inform what content should be created (about 25% of content in our "content calendar" is reserved for something we see and want to respond to from sharing curated content). Content curation done well is the most disruptive Internet marketing strategy (i.e generates competitive advantage).
Quick IM Lesson For Non-IMers If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too). When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs). if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds). Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..
If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending. I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).
klout.com sounds like a sort of digital credit score. wow. SO -- use this as a basis for formulating your, "how to handle unfriendly friends on facebook policy."
Top 10 Social Marketing Revolution Scoops All Timehttp://sco.lt/7MahpR - Infographic - How Social Media Influence Businesseshttp://sco.lt/8VvTzV - Infographic - The 4 Cs of Social Media http://sco.lt/8jZdkP Infographic - 3 S's of Social Media: Setup, Strategize and Schedule http://sco.lt/5FngKv Infographic - World's Greatest Social Media Marketer Has 10 Super Powershttp://sco.lt/7SCT6P Blog Post - 69 Free Social Media Monitoring Toolshttp://sco.lt/8Qsqun Infographic - Creating Good and Highly SOCIAL Contenthttp://sco.lt/9Cq1Mf Infographic - How to Build and Operate a Content Marketing Machine http://sco.lt/7Ia4Dh Infographic - What Makes A Successful Social Media Campaign? http://sco.lt/8MYPuz Infographic - Why Every Business Needs A Bloghttp://sco.lt/52sYPR Infographic - Where Should You Post This and That? And Why...Learn more about the Scoopit Top 10 Conversion Study: http://sco.lt/7pO27t
Working with great cancer research centers on our new crowdfunding cancer research website (http://www.CureCancerStarter.org) is helping me slow down long enough to think about what works on social media. Nothing like having to explain things you do in automatic-mode to help examine marketing process. After creating more than 20,000 Tweets I've noticed the kinds of tweets that are more likely to be shared and they fall into three groups: * What's Happening NOW. * Action verb tweets.
* Q&A Tweets. NOW The web only has one TIME and it is always NOW. Twitter is like the radio of the web. If something cool is happening NOW such as a Google Hangout or a revolution in Egypt Tweet it. Action Verbs See, Watch, Share, Learn and Listen are action verbs. Action verbs at the beginning of a Tweet are like an alert. Sometimes I use all CAPS for emphasis (but that can wear thin fast). You can also make a word that isn't typically an "action" verb have action-like qualities. AND Then He Tweeted This... makes AND an "action verb" because something seems to have just happened. Q&A Questions are my favorite ways to tweet. Sometimes I use Q: What Is The Question of the Day A: Answer (asking and answer my own question). Answering my questions is helpful but not a conversation. I use this tactic to make specific points that benefit from sounding like a question and answer when they really aren't. This format makes lecturing sound less like lecturing (lol). This morning I Tweeted: gel electrophoresis? @RoswellPark Dr. Fenstermaker Explains [VIDEO] Love this kind of question where an ACTION (visiting the link) provides the answer especially when the answer can be attained by watching a video. I also like being VERY clear about visual support so put [VIDEO} in all caps and off by itself. Do the same treatment with Infographics, Study and Report. Questions are great ways to encourage engagement and feedback too. I ask TWITTER questions about vendors, software and ideas all the time. By "asking Twitter" I mean that I pose the question with a hashtag and see who responds.
DURHAM, N.C., Oct. 22, 2013 /PRNewswire/ – CureCancerStarter.org, one of the first websites to connect cancer patients, their friends and family to cancer researchers, launched today.
Thanks to Mickie and team at eReleases for helping with our http://www.curecancerstarter.org press release.
Content Curation DefinedIf you don't know Maria Popova's @BrainPickings you should. Mari'a definition of content curation in this interview with Design Matters Debbie Millman is one of the best I've heard.
"Curation is about creating a framework for what matters and why and building that framework into a pattern that your audience intuits by just sticking with it."
Framework is a word we are about to know very, very well. Conversations can't be penned in ways we are used to organizing corporate information and websites. Conversations are mercury - slippery and sticky at the same time, here, there and everywhere."If you are serious about content curation this interview is a must listen.
If who you follow is a key to deriving value from your social networking activities (and it is!), the better you do it for your own purposes, the more you’ll benefit.
I've been involved ina few "Tweet Chats" and didn't really understand them. Great Curatti.com post here from fellow "editor of chaos" @AnastasiaAshman on the "inside baseball" knowledge needed to turn a "tweet chat" into an effective online marketing tool.
12 Last-Minute Super Festive Facebook Holiday Contest IdeasBusiness 2 CommunityWait, what?! You haven't put up any Facebook contests yet this month? No worries! We've got 12 really easy contest ideas that you can implement in minutes, right here!
In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint.
Interesting infographic confirming a trend we see in content marketing too. B2C accounts are slight laggards to their B2B cousins on social media usage and pickup. I have three secret theories about social media: Secret SMM Theory 1: Not about B2C Long-term I think real profits will come from using social tools inside an enterprise. Secret SMM Theory 2: When Doesn't Matter as Much as HOW If your enterprise is a social media laggard you haven't lost that much yet, and if you jump in with C level support you may be able to leapfrog competitors already using social media marketing but only doing so on the margin. Secret SMM Theory 3: Who You Know Is Important Every social media pop we get starts with someone we know, support, follow and want to help. Who you know and who knows you on social media is very important to having the channel pay for the effort you put into it. We try to make that group as large as possible since what we send out and who we are on social media is what we get back.
Le 04 Décembre de l'année 2013
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This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.
Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.
Does Arrogance Still Scale? Not so much... I live in a loft in a renovated tobacco building. I thought it was appropriate to put the Story of Cancer Foundation in a renovated tobacco building. The Duke Alumni Office is our neighbor occupying the first floor and several buildings including our parking garage. Friday night after six o'clock the Duke Alumni Office threatened to tow my car. I pay for parking and an electronic gate requiring a special card to open controls the deck. This post is about how can an office ostensibly in the BE NICE business be so unaware of the social, community and brand implications of such a threatening action. Imagine one of your neighbors threatened to tow your car out of your gorge. You would call the police. I hope it doesn't go that far, but Duke is asking like an arrogant GOLIATH and should learn that social media is a slingshot capable of making any Goliath have a bad day. The point for EVERY business is we are all connected now. Treat me, them and us like the family members we are and we will get along great. Mean and arrogant wouldn't be my first choice for branding building in a social, mobile age.
Social Media sites these days are playing a very significant role in society among different communities and different age groups of people. Let`s take a look at the stats and facts in details.
[Infographic] Ideas For Marketing Your Product or Business on Pinterest by Bill Ross of LinchpinSEO in Chicago
Great Pinterest resources from my friend Bill Ross.
Crowdfunding As New Channel If a "channel" is a set of tactics who’s ROI exceeds its costs then YES crowdfunding can become a new channel. Current Internet marketing channels include: * Social Media Marketing.
* Email Marketing.
* Websites and other digital publishing platforms.
* Pay Per Click Ads (PPC). * Content Marketing.
* Content Curation. * Video Marketing. * Cause Marketing. * Event Marketing. * Mobile Marketing.
* Traditional advertising.
You may notice SEO is not on the list. Search Engine Optimization used to be a distinct channel. One could argue technical SEO should remain a channel, but I think technical SEO belongs as a tactic in each of those channels. You might think of crowdfunding as a subset of social or content marketing. We don't. We think crowdfunding ideas; content, promotions and product development will become an ecommerce channel in the next two years. Imagine you have a crowdfunding board showing the latest coolest gizmos or thinking in whatever business you are. What will happen with that content? Content that viral will be shared, LIKED and blogged about. User Generated Content, (UGC) the one content all ecommerce merchants need and can't buy, flows into crowdfunding like streams into a river. The coolest part of all of this CHEAP UGC is not only is it VIRAL and SOCIAL but it is addictive and fun. In this game you are the BANK and make money either way. If your ideas get funded you make money. If THEIR ideas get funded YOU make money. If your ideas don't get funded you SAVE MONEY. Yes, the team at CrowdFunde believes crowdfunding is a new channel.
GooglePlus Rocks+B.L. Ochman (@whatsnext) and +David F Leopold (@SmallBizDavid) created a great HangOut about +Google+ today. Several of B. L.'s statements struck me as beyond important including:GooglePlus is NOT a social net but a revolution in online communication. andThere has never been a TOOL like it. This is a great Hangout with a very smart lady. At one point in the final third they discuss how GPlus is a major opportunity for fashion websites. I've done extensive research that supports that idea. If you keep in mind the idea that GPlus is a tool not a social net it may be the most disruptive thing you can do within your business vertical no matter what it is (I have extensive research to back that up too). Why kill yourself to catch up to someone who is just waiting for you machinegun in place on Facebook or Twitter when, in almost every case I've studied GPlus is a blue ocean of opportunity? How did teams I've managed make over $30M online? It wasn't by doing what everyone else was doing exactly as they wre doing it I assure you :). Marty
. Content Marketing Tips For Lawyers Imagine you are a lawyer. You work hard, graduated with honors from law school and don’t understand why your billing this year will be slightly less than last continue a three year trend.
Had fun writing this post after reading a Neil Ferre post encouraging lawyers to embrace content and social marketing or pay the consequences (slowly decling billable hours). Neil's post is here:http://circleoflegaltrust.com/is-not-participating-in-social-media-a-liability/ Neil's post got me thinking, "If I were a lawyer how would I create a website to win fast..." http://martinmartysmith.com/content-marketing-lawyers-123/
Added some new lawyer web designa and content marketing ides on GPlus today: https://plus.google.com/102639884404823294558/posts/VXnDh36cXKK
The retainer is a projectized version of the lawyer's billable hour. Content marketing can be the current day "retainer" for lawyers.
Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1.
Bing isn't relevant and I appreciate that they have a lot of money and don't like not being relevant, but TOUGH. Here are five reasons why Bing doesn't get it: 1. http://www.bing.com/smartsearch Look at that page. With its tiny poor contrast Call To Action and 117 words of copy. The page is graphically dull. The copy talks about itself to itself (good summary of Bing's problem right there). 2. Now click on the tiny Get Started CTA. So Bing wants to show me their search engine by limiting my search and showing me a movie. Talking to self about self again and creating cognitive dissonance about their search. 3. The Magic Typing They Do For You. Now click again and watch as the movie types a search for you and then starts talking about Windows. What? Windows aren't we discussing Bing and search what does windows have to do with anything. Search is search and Windows is Windows don't talk search and then force Windows down my throat. 4. Bing Makes NYC Boring.
Keep clicking next (like a puppet) and Bing makes the most exciting city on earth feel and look boring. Again why are we not in a live search window and in control of our own destiny as a true search engine would solve the problem of teaching us about.... well everything? Because this is Microsoft and damn if their WE KNOW BETTER attitude doesn't die very, very hard. WINDOWS is different than search. Windows is about structuring a rules based world. Search is about the serendipity of Stimulus-Response. As choice creeps toward infinity we need the semantically intelligent (knowledge search) features Bing touts but doesn't fully understand. 5. Search Vs. Operating I dig that operating system revenue is drying up and blowing away fast, but if Microsoft wants to be in the search business they have to create a search business not an add-on to Windows. Search is search and operating systems are operating systems. To the extent one even remotely resembles the other Microsoft fails and Bing more than remotely resembles Windows.
Both Windows and Bing have the same lousy graphics, poor choice of layout, copy and a We Know Better attitude that is barely hidden. Why would we ever CARE about Microsoft again when they work so hard to make sure caring is impossible? Sometimes it is impossible to fix a product development product INSIDE the company. I suggest Microsoft do these 5 things fast: * Get Bing OUT OF REDMOND and into a skunk works. * Fire everyone at Bing now. * Fire your ad agency (they suck). * Open up the problem to User Generated Content; create a Bing $2M competition where $1M goes to winner of how to fix Bing and the other mill goes to their charity. * Create a Bing Fellows competition and award grants to quants that do cool search things Bing can co-opt or make bigger. Bing can't be relevant now. It isn't being run like a search engine, it doesn't look, sound or act like a search engine (at least not a good one) and the most damaging thing is Bing is not relevant, unneeded and seen for what it is - a play to keep Windows relevant and Windows isn't relevant and will be less so daily.
Brian Solis is a great writer and even better thinker. In this post he argues C-level executives have all but killed the nascent social media revolution I agree and disagree with Brian and share experience of more than 30 years of working with and selling to the C-Suite almost exclusively (after selling bar soap and candy to Wegman's grocery store managers for a few years). I changed my career by being intrigued enough by PCs that I purchased one with money I didn't have in 1984. That experience of seeing something so clearly has happened more than once now and the social media revolution Solis describes as hung up on a rock is one of those future visions. Do I agree with Solis that our social media revolution hasn't met its promise and that many old school ways remain? Yes and no. I note, in the piece a few examples of the digital revolutions wrecking ball Actually the digital revolution turns out to be more water on stone erosion than wrecking ball and SMM looks much the same.