You know you’re still implementing tactics from the first generation of social if you: (From 1st to 2nd generation #social thinking in one blog post.)...
Here is a quote from this excellent aticle on 2nd gen SMM:
"In the second generation of social, companies will develop the insight and strategy necessary to truly engage with consumers at every stage in the customer lifecycle….and drive customer acquisition, revenue, and growth as a result. "
From their mouths to the God of Social Media Marketing's ear :). Marty
Via Rami Kantari, Brian Yanish - MarketingHits.com