Content curation is one of the driving factors for generating leads in content marketing. More and more brands are choosing to pursue content marketing for that very reason. A recent study by BtoB Magazine concludes that 28% of content marketers focus on content marketing simply to boost lead generation.
This is conceivable as content marketing drives three times the sales of digital advertising (Nielson). Leads generated from marketing spend passes leads in paid search after nineteen months (Heidi Cohen) Furthermore, “content marketing leads generated per $1,000 of marketing spend is three times greater after three years (or thirty-six months),” writes Cohen.
If that isn’t convincing enough, both Kapost and Eloqua found that content marketing’s cost per lead drops 80% after the first five months....
Content Marketing, unlike every other marketing I can think of, can get better with age because more people find your content, link to your content and keep its value increasing even as the costs of creating it stat static. Content maintenance costs are minimal, so as content ages its margin can really open up.
Via Jeff Domansky