Social Media Marketing Podcast 010: In this episode John Jantsch shares insights into how growing a community can help your business.
John explains how building a loyal community can make or break your business. People are drawn to you over time if you provide good, valuable and authentic information.
Listen to the show to hear the example John shares of a woman who created a community before starting a business.
What is community?
John shares how we have always had community. The concept of community is based on how people gather around shared interests or location to give and take mutually. This has not always applied to business.
A lot of the communities in place today have grown through social media. These tools not only allow communities to connect face to face, but also to connect much faster on deeper levels. Social media allows people to gather regardless of geography into a community of shared ideas.
Via Rami Kantari, David Hain, donhornsby