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Social Media Life Lessons From Martin's Ride To Cure Cancer

Social Media Life Lessons From Martin's Ride To Cure Cancer | Social Marketing Revolution | Scoop.it
- August 4, 2012 9:59 AM

I was at the Bronto User Conference listening to two web managers complaining about wanting to jump off the roof. Their complaints were around these issues:

* Speed of change.

* Amount of STUFF being asked to manage.

* Competition.

* Their lack of confidence.

* Feeling of running forever in place.


Our jobs as Internet marketers can feel overwhelming. Our contemporary lives can feel overwhelming. I learned valuable lessons from surviving cancer, though I am not sure this last month counts as surviving (lol), and riding a bicycle across America (Martin's Ride To Cure Cancer http://www.MartinsRide.com ) that have helped:

I. Always MORE Than You Think.


II. Be Flexible And EASY.


III. It is NEVER about THEM.


I. Always More
There were times during Martin's Ride when I was sure it was impossible to turn the bicycle's crank one more time. Then, via some miracle, the crank went around again. My tank and yours is never empty and capable of miracles. No matter how overwhelming something seems in the moment it will become routine, easy and expected. Shorter way to translate this lesson is Stay Calm, Carry On.

II. Flexible and EASY
My team came to me after a horrible dangerous day and wanted to quit. We were 1,000 miles from home with 2,000 to go and a significant portion of my life savings was spent. Suddenly I realized WE were creating Martin's Ride together and Martin's Ride was less and less about my dream of riding a bicycle across America and more and more about our team's needs.

Checking in I discovered they wanted a route change so we could see National Parks. That route change meant I had to climb mountains, something I'd wanted to avoid. Route change and continue or no route change and end in Tennessee made it an easy choice, a choice that changed my life.

Climbing Avoided Mountains
http://www.martinsride.com/Home/Blog/July-2010/Climbing-Avoided-Mountains.aspx


III. It is NEVER about THEM
I can only ever be in charge of me and there are times, like this last month, when I'm not sure about that (lol). When I changed my vision of what Martin's Ride was it changed me (or the other way around I'm not sure :). I was more open and less of a pain.

None of us build anything alone anymore. Everything requires an army of people. People make life and love better when they know they matter to YOU. Rule III can be tough if you don't practice it in conjunction with II and I.

Read Pema's The Things That Scare You or The Wisdom of No Escape to help find acceptance, peace and love.


Not sure why I felt these lessons needed sharing this Saturday. Usually means I'm trying to remind myself, to fill up the courage again :). No matter WHAT happens in my life I rode a bicycle from the Duke Cancer Clinic in Durham, NC to the Santa Monica Pier.


That knowledge and these lessons mean bring it on, its all good. Hope you feel the same :).M


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The 4 Cs of Social Media | Infographic

The 4 Cs of Social Media | Infographic | Social Marketing Revolution | Scoop.it
From visual.ly - May 17, 4:17 PM
The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g
Martin (Marty) Smith's insight:

Quick what are the 4 Cs of Social Media Marketing? If you guessed:

* Content. 
* Conversations.

* Community.

* Connection.


You win a cookie. I would toss in another C - CONVERSION since good luck getting anyone to convert in the not to distant future if you aren't RICH in social media assets. 

Jesús Hernández's comment, May 17, 5:59 PM
You are right!!
Martin (Marty) Smith's comment, May 17, 7:47 PM
Yes if life and Internet marketing was only as simple as they appear in an infographic :).M
Charles Mungai's curator insight, May 18, 1:50 AM

Awesome piece on Social Media
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Goolge Plus Lessons With Mark Traphagen ScentTrail Marketing Live Blog

Goolge Plus Lessons With Mark Traphagen ScentTrail Marketing Live Blog | Social Marketing Revolution | Scoop.it
From scenttrail.blogspot.com - May 9, 10:29 AM

Hard to type as fast as Google Plus guru Mark Traphagen talks about G+, but tyring.


Find my LIVE BLOG of his Master Class on Google plus on ScentTrail Marketing: http://scenttrail.blogspot.com/2013/05/goolge-plus-lessons-with-mark-traphagen.html#.UYuxcYLueG8

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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Social Marketing Revolution | Scoop.it
From www.socialmediaexaminer.com - May 3, 8:29 AM

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

No matter how GOOD your calls to action are they can always get better :).M

Mary Anne Hahn's curator insight, May 4, 8:32 AM

Your marketing goes nowhere without an effective call to action.
Mr Branson's curator insight, May 5, 9:13 AM

A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of  daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.
Liz Wilson's curator insight, May 5, 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.
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Likes and Follows Don't Mean A Thing If They Ain't Got That Swing

Likes and Follows Don't Mean A Thing If They Ain't Got That Swing | Social Marketing Revolution | Scoop.it
From earnedweb.com - April 27, 12:27 PM
As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, So many people are open to like, share and comment for social issues


You can't TYPE a revolution. Revolutions require courage and bood.

Martin (Marty) Smith's insight:

Revolution Means Courage and Blood
I love this post my friend Phil Buckley (@1918) shared because it speaks to my experience creating http://www.MartinsRide.com and http://www.CureCancerStarter.org .

While I have NEVER been disappointed by the kindness of strangers, those willing to step up and really do SOMETHING valuable are rare. The removed "TV-Like" nature of social media, something I love, can create the appearance of revolution as nothing really changes.

Could social media become a huge pacifier? Yes, but it can also help catch terrorists and create Arab springs. Ultimately tools are neutral it is what we do with them that mattes. The problem is their daily use isn't changing anything.

The way we create change is to step up with courage and be willing to shed some blood. Revolutions are never bloodless or free. I'm all in. What about you? And YES I recognize that I am typing that statement into social media, but typing isn't the only thing my team is doing. What about yours?

 

sports news's comment, April 28, 9:28 AM
interesting info


Signature
-----------------------
Airplane Crash

http://www.youtube.com/user/NewAirplaneCrashes
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Social Media Has ROI PROOF: 10 Examples [Infographic]

Social Media Has ROI PROOF: 10 Examples [Infographic] | Social Marketing Revolution | Scoop.it
From mediacaffeine.com - April 23, 7:28 AM

Great and specific examples of Social Media ROI in this Infographic. 

Martin (Marty) Smith's insight:

Great detailed camples of SMM ROI here. 

AdriM's curator insight, April 23, 1:53 PM

Great examples of why time invested in social media is time well spent.
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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
From dashburst.com - April 20, 8:57 PM
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
Martin (Marty) Smith's insight:

Love these 4 social media lessons:

* Respond Immediately To Customer Concerns.
* Use Technology So You CAN Respond 24/7/365.
* Get Personal.

* Social Media for the Enterprise is as powerful as SMM.

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Twitter To Target Ads Based On Your Timeline [expect more of this]

Twitter To Target Ads Based On Your Timeline [expect more of this] | Social Marketing Revolution | Scoop.it
From ht.ly - April 18, 2:10 PM

Fast Company posted that Twitter will follow Facebook's lead and use the links you share and keywords you type to tighten their advertising sweater around you. 

Web 3.0 is going to be the intersection of predictive analytics with social shares so expect more of this kind of algorithmic tightening. Every now and again I try to toss in a search or a tweet that is totally rogue just to drive the profiling algorithms watching my every move a little crazy :).  

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Q: Can Graph Search Make You Money? A: YES [Infographic]

Q: Can Graph Search Make You Money? A: YES [Infographic] | Social Marketing Revolution | Scoop.it
From allfacebook.com - April 14, 12:36 AM
Facebook's Graph Search has several uses, such as looking up restaurants in Tokyo that your friends like, or seeing photos that they've posted from San Francisco.
Martin (Marty) Smith's insight:

There Money In Facebook Graph Search
I sense there is money to be made with graph search. I haven't figured out exactly how to make money yet, but this infographic helps by clearly defining what Facebook Graphi Search is all about and how you can take advantage. 

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Why Your Content Marketing Must Disrupt To Win [ @CMIContent Research Report]

Why Your Content Marketing Must Disrupt To Win [ @CMIContent Research Report] | Social Marketing Revolution | Scoop.it
From contentmarketinginstitute.com - April 12, 10:15 AM
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, spo...
Martin (Marty) Smith's insight:

Disrupt To Win
If you are an Internet marketer who has believed and advocated content marketing for as long as I have (since 2002) there is good and bad news. Good news is everyone thinks content marketing is important now. Bad news is everyone thinks content marketing is important now.

Why Your Internet Marketing Must Disrupt To Win
http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html 


Teams I've managed have made over $30M online. How? By NOT doing what everyone else was doing the way everyone else was doing it. If you read this excellent Content Marketing Institute report as, "Time to change our content marketing approach," then you read it as I do. Anytime 45% of your peers are doing something you MUST do something else, something different and better. 

What?
Sorry the answer to that question depends on your vertical so impossible to answer without you sharing your insights into how your ecosystem functions. Since it is a lousy thing to do to say, "You must be GREAT and Different," without sharing HOW I will be glad to help (for free as usual :). 

Descirbe your Internet marketing problem / opportunity, your major competitors and your ideas and I will take a look and do my quick 5 KPI thumbnail. 

Marty's 5 KPIs
These 5 Key Performance Inidcators tell me almost everything about a website:

1. PageRank of homepage and 3 key pages. 

2. # Inbound Links. 

3. # Twitter Followers and Facebook Likes.

4. Pagespread - how many pages is Google indexing now?

5. Top 10 keywords bringing traffic now. 


Use my work email: Martin.Smith(at)AtlanticBT.com or personal MartinSellingZoe(at)aol. Offer is only good until end of 2013 as I leave to work on http://www.CureCancerStarter.org full time next year. 

Martin (Marty) Smith's curator insight, April 12, 1:33 PM

Good idea when everyone is turning RIGHT to turn LEFT in this crazy Internet marketing business we've chosen. Fascinating report from a trusted source here (Content Marketing Institute). 
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Social Media Work Flow RESET

Social Media Work Flow RESET | Social Marketing Revolution | Scoop.it
From www.intersectionconsulting.com - April 9, 6:59 PM

I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :):


8 Hours Curating
4 Hours Bogging (writing)

4 Hours Listening (checking Topsy and quantifying results)

4 Hours Conversations (curating comments, commenting on others)

4 Hours Research, Planning, Analytics

4 Contignecy & Emergencies

4 Movements (i.e. "super campaigns")

8 Hours OPEN

============

40 hours


I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements. 


 

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Cool Ways To Put Pinterest To WORK [Infographic]

Cool Ways To Put Pinterest To WORK [Infographic] | Social Marketing Revolution | Scoop.it
From www.phoenix.edu - April 5, 4:42 PM
Learn how and why using Twitter can help you access tips and strategies from the leading experts in your field.
Martin (Marty) Smith's insight:

Interesting ways to use Pinterest at work.

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Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO

Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO | Social Marketing Revolution | Scoop.it
From www.forbes.com - April 2, 7:05 AM

Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.


Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.


“And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”


Via Brian Yanish - MarketingHits.com
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Real Marketing Sh*t: An SEO's Guide to Content Marketing

Real Marketing Sh*t: An SEO's Guide to Content Marketing | Social Marketing Revolution | Scoop.it
From www.97thfloor.com - March 31, 10:58 PM

Great infographic on the "inside baseball" aspect of content marketing from a SEO's perspective.

Martin (Marty) Smith's insight:

Excellent Infographic and perspective on content marketing here from a knowledgeable SEO.

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Social Media Is Changing The Customer Experience [INFOGRAPHIC]

Social Media Is Changing The Customer Experience [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
From www.mediabistro.com - May 11, 9:13 AM
16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]
Martin (Marty) Smith's insight:

16% of all customer service inquiries come via social media. Is your company listening?

AdriM's curator insight, May 14, 11:17 AM

"51% trust on line customer forums more than an organization's website." One of the many reasons why companies should invest in social media.
Yu Ji's curator insight, May 15, 5:19 AM

Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty.
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Facebook: The SEO Value of Likes, Shares, Comments

Facebook: The SEO Value of Likes, Shares, Comments | Social Marketing Revolution | Scoop.it
From www.antoniocalero.com - May 6, 9:55 PM
What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Martin (Marty) Smith's insight:

Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.

Ally Greer's curator insight, May 6, 11:09 PM

According to this post:


1 Facebook comment = 7 likes

1 Facebook share = 2 comments, 14 likes.


I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. 


When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.
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How to Build and Operate a Content Marketing Machine

How to Build and Operate a Content Marketing Machine | Social Marketing Revolution | Scoop.it
From www.seomoz.org - April 30, 7:31 AM
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...
Martin (Marty) Smith's insight:

Building vs. Operating
Great SEOmoz post on how to build a content marketing machine, a machine we all need these days. One of my favorite posts on the How Tos of content marketing. Don't make any mistake either. Building and Operating at two very different things. 

Nick Peperell's curator insight, May 1, 4:12 AM

This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...
Martin (Marty) Smith's comment, May 2, 1:17 PM
Nick, yes the response to REAL TIME is a challenge all content marketers face. There is also an important role for "tent pole" content. I think of "tent pole content" as the old "evergreen content" idea. Tent poles are posts you link in frequently because they are strong statements of branded content and they've been supported with links, likes and shares. We don't manage more than 7 tent poles at any given time and they roughly support our content keyword and taxonomy silos. Once the machine is open full throttle life is fun :). Marty
AdriM's curator insight, May 14, 12:33 PM

Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.
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Psychology Of Social Networks [Infographic]

Psychology Of Social Networks [Infographic] | Social Marketing Revolution | Scoop.it
From pinterest.com - April 26, 6:26 PM
psychology of social networking.


Great stats here such as every minute there are 700,000 status updates and 500,000 tweets. 

AdriM's curator insight, April 29, 3:09 PM

... and this is why businesses should not ignore social media in their marketing strategies.

 
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Discuss PADS and PHONES To Reach Men and Women On Facebook [Infographic]

Discuss PADS and PHONES To Reach Men and Women On Facebook [Infographic] | Social Marketing Revolution | Scoop.it
From wallblog.co.uk - April 21, 10:51 AM
An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in
Martin (Marty) Smith's insight:

Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule. 

Combine this graphic with the "when to post" graphic I just pinned to ScentTrail Social http://pinterest.com/pin/204139795581877124/  

ScentTrail on Pinterest: http://pinterest.com/scenttrail/  

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5 Tips To Avoid Epic Customer Service FAILS - ScentTrail Marketing

5 Tips To Avoid Epic Customer Service FAILS - ScentTrail Marketing | Social Marketing Revolution | Scoop.it
From scenttrail.blogspot.com - April 20, 11:16 AM
Martin (Marty) Smith's insight:

How To Avoid Epic Customer Service Fails 

Epic customer service fails in a time of connected social media are more costly to brands and companies than ever. One would think given the immense power any consumer has companies would make sure their customer service TALK and WALK match. 

Not so much as it turns out as this post on how my TV was stolen twice proves.  

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Why B2B Brands Must Invest In Social Media [INFOGRAPHIC]

Why B2B Brands Must Invest In Social Media [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
From www.mediabistro.com - April 16, 6:54 AM
Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]
Martin (Marty) Smith's insight:

The B2B Soical Embrace

I'm increasingly convinced the greatest ROI from social media marketing (SMM) will come at the enterprise level. When we use SMM for customer service, HR and business intelligence the ROI will fall like a neavy Texas spring rain. This infographic provides facts and figures to back up this belief.

Mertens Marketing's curator insight, April 18, 3:38 AM

Aktuelle Zahlen und Entwicklungen aus den USA, die sich mit der üblichen Verzögerung auf unseren Markt auswirken werden.
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3 Myths of Social Media ROI [Infographic]

3 Myths of Social Media ROI [Infographic] | Social Marketing Revolution | Scoop.it
From www.business2community.com - April 12, 5:32 PM
Are you struggling with how to effectively measure your return on investment for your social media campaigns? I will be addressing this issue in a future blog
Martin (Marty) Smith's insight:

There are more than 3 myths to SMM ROI as we all know. Most important is to KEEP AT IT. Social media is an "invest first" idea. I know there is substantial ROI, but investment and training is needed first.  

John van den Brink's curator insight, April 13, 11:44 AM

add your insight...
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Prepare Your Content Marketing for Facebook Graph Search

Prepare Your Content Marketing for Facebook Graph Search | Social Marketing Revolution | Scoop.it
From www.business2community.com - April 9, 11:22 PM
A couple of weeks ago, Facebook announced a new feature called Graph Search.
Martin (Marty) Smith's insight:

Graph Search Is a Bear You Need To Wrestle & Here's How. 

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Can One Social Signal Change The World? A: You Bet #INFOGRAPHIC

Can One Social Signal Change The World? A: You Bet #INFOGRAPHIC | Social Marketing Revolution | Scoop.it
From socialmediatoday.com - April 9, 12:11 AM
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

The Relativity Of Everything
Social media is the most relative of media. The more territory social media captures the more relative things become. Relative in the sense that it is impossible to really KNOW anything. 

There are simply too many variables now. Patterns that seem so convincing may be worth a double down, but those patterns may have so many interconnections you are betting on a horse you may never see or fully understand. 

This is NOT to say we can't trust or use our metrics as maps to help create greatness. It is to say that our zero sum habits, this OR that, need to be replaced with AND. 

This AND That are impacting our metrics and Internet marketing. Great infographic that speaks to the value of a single social signal.  

 

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Social Media IS My Job

Social Media IS My Job | Social Marketing Revolution | Scoop.it
From plus.google.com - April 4, 7:28 AM

Social Media Is My JOB
After the Evolv study came out showing how social media addicts may be a company's best employees I realized Social Media, something I'd been feeling guilty about spending time doing, IS my job as Marketing Director for the web design and software development company Atlantic BT in Raleigh.

Martin (Marty) Smith's insight:

Find the Evolv study showing how your most social employees may be your most productive ones here: http://sco.lt/4qN6xd

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Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing
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The Future of SEO Is Social

The Future of SEO Is Social | Social Marketing Revolution | Scoop.it
From socialmediatoday.com - April 1, 7:53 AM

Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links. 


This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.


Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus


Via Antonino Militello
Martin (Marty) Smith's insight:

Social Dominance & New SEO
I wrote Storytelling is the New SEO (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ) because we play for shares. If we play for shares some content, the content capable of generating shares, is more important than other content.


This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :). 

If that is the case, then the WAY we generate content needs to change. We need to CURATE more since our curation sends the "we are listening and care about someone's take other than our own" signal and because we can test with curation and then confirm with creation.

Storytelling is the new SEO has almost 7,000 views so it struck a nerve. The nerve it struck is our attempts at understanding the new SEO, the more social SEO the SEO dominated by social signals.

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