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9 Great Things To Know About Social Login - via @GrowthHackers

9 Great Things To Know About Social Login - via @GrowthHackers | Social Marketing Revolution | Scoop.it
[Optimization] Forward-looking businesses are using social logins as a method to help increase conversions, improve user engagement and user experience, and gather more accurate data about users.


If you're using social logins - or plan to use them - here are nine things you should consider:


  • 86% of Users Report Being Bothered By Having To Create New Accounts On Websites.
  • 77% of Users Believe Social Login Is A Good Registration Solution.
  • 92% of Users Will Leave A Site Instead Of Resetting or Recovering Login Info.
  • 88% of Users Admit to Entering Incomplete or Incorrect Data on Registration Forms.
  • 100% of The Blue Research Poll Participants Reported Receiving Irrelevant Information & Promotions.
  • 78% of People Say They’ll Post Messages to Their Social Network About Products & Services They Like
  • Better Data Means (Potentially) Better Marketing Decisions.
  • 82% Of Users Said They’d Consider Trying A New Product If Someone In Their Social Network Recommended It.
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Emergence of Social/Search in 2014

Emergence of Social/Search in 2014 | Social Marketing Revolution | Scoop.it

Emergence of Social/Search In 2014
Just as Einstein collapsed space and time into Space/Time 2014 will see the reality of Social/Search. Social/Search is, again much like Einstein's Space/Time, a seamless fabric where one concept contributes to the other in a dance so intimate it is impossible to tease them apart.

The promise of Social/Search has been sitting in the room for a few years. 2014 will see the reality of Social/Search.

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KPCB Internet trends 2014

“ The latest edition of the annual Internet Trends report includes: 1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet a...”


Via Frank Delmelle, massimo facchinetti, Suvi Salo
Martin (Marty) Smith's insight:

Great charts, graphs and stats here as one would expect from Mary Meeker (one of the better analyst in the world). 

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